Advanced Link Reclamation - Talk from Search Bootcamp June 2015
TALK LINK
description
Transcript of TALK LINK
TALK LINKWe TALK through all the communication LINK
Copyright and Proprietary ©2010 Talk Link
Our Proposition
we VALUES the Communications
in which we know how to link the channels
where we talk directly to public
as well as through media in all kind
while we also listen on what they say
7 Things To Know About Talk Link.
Copyright and Proprietary ©2010 Talk Link
1. Our solid background…
The 1st and the only 1 Certified Google Analytics Partner in
Indonesia!
Copyright and Proprietary ©2010 Talk Link
How we can assist you ?
Banner Ads
Online media
Branded Mobile
Phone Sites
Response Center
Industry & Governement
Activation
Wooz.inViral Mail
Branded Games
Mobile Mkt.
TV
Radio
Newspaper
Gowalla Foursqaure
Blogs
Copyright and Proprietary ©2010 Talk Link
2. Our Public Relations 1.0…
At its core, Public Relations revolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, Public Relations hope to initiate a
sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary
objective is accomplished.
Copyright and Proprietary ©2010 Talk Link
Where you can apply PR for your company?
Media KOL Public EngagementUnion Management Policies and
regulations
Public Relations Program:
RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics, Media Training, 1on1 interview, Media Monitoring, Media Analysis, Communities Relations, etc
Copyright and Proprietary ©2010 Talk Link
Why Talk Link for your PR?
With our good relations with journalists, media and
Government, we will connect and assist you with them to gain
maximum exposure and coverage in all type of media; print,
electronics and online
Together with you, we will assist you in providing the Strategy to
create your Communication Program
Copyright and Proprietary ©2010 Talk Link
3. Our Public Relations 2.0…
BrandCollection of
Experience & Associationsacross all forms of
InteractionsConsumersBasic Expectations
Trust & Competence2.0 Landscape
Consumers trustpeople like them
Why you need Digital PR?
everywhere
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
PR in this new era needs to be focus on LISTENING in order to
facilitate conversations
between companies and their constituent
Copyright and Proprietary ©2010 Talk Link
Our strategic approach to solving client business problems is called TALKright™
TALKright™ is our specialized PR tools that will maximized client strategic communication solutions.
4. We Take A Strategic Approach To Solving Business Problems.
Copyright and Proprietary ©2010 Talk Link
We create PR Tools to LISTEN & TALK in
order to delivering the right message to
public!
Copyright and Proprietary ©2010 Talk Link
TALKright ™ for Digital PR
Copyright and Proprietary ©2010 Talk Link
TALKright™ for PR 1.0Situation Analysis
Client’s Sales & Marketing Plan Creative Strategy Plan
Setting PR Objectives
Determining PR Strategy: Key Messages, Target Audiences, & Communications Contents
Selecting PR Tools
Media RelationsCSR & Government
RelationsTie-in Promo Program
INTERNAL Improvement
Spokesperson defining + Training Information flow + approval system
DISCOVERY STRATEGY
THE INTERNAL PROCESS
THE EXECUTION PROCESS
Executive Summary
Media Coverage
Copyright and Proprietary ©2010 Talk Link
5. We Get Nuanced Understanding Of The Target At A Lifestyle, Category, Brand And Shopper Level.
Copyright and Proprietary ©2010 Talk Link
6. We’re Results-Driven And Focused On Metrics.
CHANNEL EFFECTIVENESS
Exposure and Influence
MESSAGE EFFECTIVENESS
Recall and Relevance
ATTITUDINAL IMPACT
Perceptual Change
BEHAVIORAL IMPACT
Behavioral Change
CONTENT CONTACT&
DRIVERS
OUTCOMEROI
Copyright and Proprietary ©2010 Talk Link
Be Updated!
Monitoring on media coverage and public conversation within
24 hours
Our Projects 2010
Copyright and Proprietary ©2010 Talk Link
The Clients
Copyright and Proprietary ©2010 Talk Link
Twestival Jakarta: Indonesia untuk Dunia
Copyright and Proprietary ©2010 Talk Link
Acer: Listen – Responds - Improve
Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message and infusing friends of Acer (blogger), review and also Dr Acer to answer questions.
Copyright and Proprietary ©2010 Talk Link
Acer: Listen – Responds - Improve
SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We spot problems, respond to it and improve the sentiment of the brand users/followers.
Copyright and Proprietary ©2010 Talk Link
East West Seed Indonesia: Sahabat Para Petani Indonesia
• Media Trip to PT EWSI seed farm at Purwakarta• Press Conference• 1on1 interview• 13 media joint
• PR Value: Rp335,100,000
Copyright and Proprietary ©2010 Talk Link
The Coverage
Copyright and Proprietary ©2010 Talk Link
Activity Summary PT East West Seed Indonesia Press Conference
Date : Wednesday, 16 June 2010 Time : 09.00 – 11.30 WIB Venue : PT East West Seed Indonesia Total Media Attendance: 13 media
16 media invited to the event 13 media confirmed their attendance
Agenda: 07.30: Media departed from Bandung 09.00: Media arrived at PT East West Seed Indonesia, Press Conference 09.45: Media plantation visit 10.30: Interview with Dirjen Holtikultura Departemen Pertanian 10.45: Media visit to the Celebration of the 20years PT East West Seed Indonesia 11.30: Media departed to Bandung
Copyright and Proprietary ©2010 Talk Link
OCSP: The Orang Utan Conservation
• 4 days media trip to Bali• 2 days workshop• Media involvement in the workshop• 12 media joint
Copyright and Proprietary ©2010 Talk Link
OCSP: The Orang Utan Conservation
Copyright and Proprietary ©2010 Talk Link
Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented Reality, FB application and others.
Guinness: Engage Them!
Copyright and Proprietary ©2010 Talk Link
Guinness: Engage Them!
Copyright and Proprietary ©2010 Talk Link
The result is, within a year, the conversation related to Guinness is higher than competitors in term of online conversation.
Guinness: Engage Them!
Copyright and Proprietary ©2010 Talk Link
The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total 33.000 photo entry and also key message push in Twitter from followers as many as 70.00 tweets.
AHA: Crazy Awareness
Copyright and Proprietary ©2010 Talk Link
Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain 5.000 fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure the crowds give attention to the event and generate much needed buzz.
Event: Support the Hype
Copyright and Proprietary ©2010 Talk Link
Pandji Pragiwaksono: The Voice of Indonesia
Copyright and Proprietary ©2010 Talk Link
• Press Conference of “Free Lunch Method” and “Merdesa” Album
• 30 November 2010• 20 media attended
• PR Value: Rp576,810,000 (as per 21 December 2010 – still continuing)
Copyright and Proprietary ©2010 Talk Link
Sunlife Financial: Shariah
• Media Placement & Radio Talkshow
• December 2010• 4 prints & 2 radio• National, Jakarta &
Jogjakarta
Copyright and Proprietary ©2010 Talk Link
Fujitsu LIFEBOOK
‘WORK.LIVE.PLAY’ Press Conference Date : Thursday, 9 December 2010 Time : 11.30 – 14.30 WIB Venue : PISA CAFÉ & RESTO Mahakam, Jakarta - Indonesia Total Media Attendance: 40 media, 51 journalists
50 media invited to the event 36 listed media 4 unlisted media
News Value as of 28 January 2011: Rp 2,751,778,500 (US$ 323,739) – still continuing
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Our Projects 2011
Copyright and Proprietary ©2010 Talk Link
The Clients
Fujitsu PC Asia Pacific
Copyright and Proprietary ©2010 Talk Link
Fujitsu PC Asia Pacific Brand : Fujitsu Lifebook Produk : Notebook & Tablet PC Project : Retainer Basis (Feb – July 2011) SOW :
Concept and consultancy Communication infrastructure and news bureau Media relations management Supervision and arrangement (event management) for all media driven events Content coordination, concept & supervision for radio talkshows and advertorial in print
media Monthly and activities report (media event reports) for media coverage (media monitoring)
including competitor analysis Crisis Management News Value as of 31 March 2011: US$505,066
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
TelkomVision
‘New Logo Launching’ Press Conference Date : Wednesday, 26 January 2011 Time : 11.30 – 13.30 WIB Venue : XXI Club Djakarta Theater, Jakarta – Indonesia Total Media Attendance: 46 media, 52 journalists
55 media invited to the event 32 listed media 14 unlisted media
News Value as of 7 February 2011: IDR 1,465,651,500
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
TelkomVision MoU Signing Press Conference
Date : Wednesday, 9 March 2011 Time : 10.30 – 13.00 WIB Venue : Pisa Kafe Mahakam, Jakarta - Indonesia Total Media Attendance: 25 media, 28 journalists
50 invited media 21 listed media 4 unlisted media
Press releases were sent to 25 media who did not attend the event Total coverage as of 10 March 2011: 17 clippings News Value as of 10 March 2011 : IDR 767,247,000
Copyright and Proprietary ©2010 Talk Link
Snapshots
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
TelkomVision MoU Signing Press Conference
Date : Wednesday, 23 March 2011 Time : 12.45 – 14.45 WIB Venue : Dragon Fly Lounge & Bar, Jakarta - Indonesia Total Media Attendance: 47 media, 54 journalists
62 invited media 38 listed media 9 unlisted media
Press releases were sent to 16 media who did not attend the event Total coverage as of 25 March 2011: 42 clippings News Value as of 10 March 2011 : IDR 2,077,846,500
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Copyright and Proprietary ©2010 Talk Link
Fujitu PC Asia Pacific Fujitsu Spring Products 2011 Launch
Date : Tuesday, 13 April 2011 Time : 11.00 – 13.45 WIB Venue : Trans Force, Grand Indonesia 5th Floor
Jakarta - Indonesia Total Media Attendance: 82 media, 104 journalists
68 invited media 14 uninvited media
Press releases were sent to 12 media who did not attend the event Total coverage as of 13 April 2011: 22 clippings News Value as of 13 April 2011 : USD 115,507
Copyright and Proprietary ©2010 Talk Link
Snapshots
Copyright and Proprietary ©2010 Talk Link
7. We are THE HAPPY FAMILY.Ria Ariyanie
Founder (Owner) - Managing Director
• PT Indosat tbk• Honda Prospect Motors• SK-II Skin Care Products by
P&G• Levi Strauss Indonesia• Jakarta Setiabudi
Internasional• Delami Garment Indonesia
2 years in Advertising Agency 11 years in Public Relations (Previously at Leo Burnett and
DDB Indonesia) An active member of:
Public Relations Society of Indonesia (PRSI) – Global Alliance for Public Relations and Communication Management
Jakarta Foreign Correspondence Club (JFCC)
More than 10 years experiencing on Internet World. Over 5 years proven expertise in Design industry, ranging Animation, Motion Graphics, TV production, and also Website (online promotion).
Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others
Career HistoryWorking as a Web Designer in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from October 2002 – December 2005
Working as Business Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007
Co-Founder (Owner) and Working as Operations Director from March 2007 – March 2008 and as Managing Director from April 2008 – now in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita)
Ramya (Rama) Prajna SCo-Founder (Owner) - Partner
‘Over 5 years proven expertise in communication industry, ranging from TV production, PR and press handling work and also Website (online promotion).Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others.
Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others
Career HistoryWorking as a Web Content Provider in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from September 2002 – December 2005
Working as Maintenance Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007
Co-Founder (Owner) and Working as Executive Director in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) from March 2007 – now
Anantya Van Bronckhorst Co-Founder (Owner) – Partner
Henny PurwaningsihMonitoring
Fadillah (Ellie) YuliasariPR Executive
Yeni SetiantiMedia Relations & Traffic
Rahman Ibrahim (Ibe)Business Manager
Meirini SucahyoPublic Relations
Copyright and Proprietary ©2010 Talk Link
“We TALK through all the communication LINK”
www.talk-link.com
we TALK
we LINK