TALK LINK We TALK through all the communication LINK.

TALK LINKWe TALK through all the communication LINK

Copyright and Proprietary ©2010 Talk Link

Our Proposition

we VALUES the Communications

in which we know how to link the channels

where we talk directly to public

as well as through media in all kind

while we also listen on what they say

7 Things To Know About Talk Link.


1. Our solid background…

The 1st and the only 1 Certified Google Analytics Partner in

Indonesia!


How we can assist you ?

Banner Ads

Online media

Branded Mobile

Phone Sites

Response Center

Industry & Governement

Activation

Wooz.inViral Mail

Branded Games

Mobile Mkt.

TV

Radio

Newspaper

Twitter

Facebook

Gowalla Foursqaure

Blogs


2. Our Public Relations 1.0…

At its core, Public Relations revolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, Public Relations hope to initiate a

sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary

objective is accomplished.


Where you can apply PR for your company?

Media KOL Public EngagementUnion Management Policies and

regulations

Public Relations Program:

RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics, Media Training, 1on1 interview, Media Monitoring, Media Analysis, Communities Relations, etc


Why Talk Link for your PR?

With our good relations with journalists, media and

Government, we will connect and assist you with them to gain

maximum exposure and coverage in all type of media; print,

electronics and online

Together with you, we will assist you in providing the Strategy to

create your Communication Program


3. Our Public Relations 2.0…

BrandCollection of

Experience & Associationsacross all forms of

InteractionsConsumersBasic Expectations

Trust & Competence2.0 Landscape

Consumers trustpeople like them

Why you need Digital PR?

everywhere


It’s all about Socialnomics!

Social media has created a fundamental shift in the way we all communicate. In the process, we sometimes lose media, develop new media and in some cases see traditional media adapt to the new sociology and technology.

Source: www.socialnomics.com


PR in this new era needs to be focus on LISTENING in order to facilitate conversations between companies and their constituent


Our strategic approach to solving client business problems is called TALKright™

TALKright™ is our specialized PR tools that will maximized client strategic communication solutions.

4. We Take A Strategic Approach To Solving Business Problems.


We create PR Tools to LISTEN & TALK in

order to delivering the right message to

public!


TALKright ™ for Digital PR


TALKright™ for PR 1.0Situation Analysis

Client’s Sales & Marketing Plan Creative Strategy Plan

Setting PR Objectives

Determining PR Strategy: Key Messages, Target Audiences, & Communications Contents

Selecting PR Tools

Media RelationsCSR & Government

RelationsTie-in Promo Program

INTERNAL Improvement

Spokesperson defining + Training Information flow + approval system

DISCOVERY STRATEGY

THE INTERNAL PROCESS

THE EXECUTION PROCESS

Executive Summary

Media Coverage


5. We Get Nuanced Understanding Of The Target At A Lifestyle, Category, Brand And Shopper Level.


Young Generations

The net geners are characterized by their: High digital literacy: It is a generation of people who have

been born and/or brought up when most of the digital devices are available e.g computers, internet, iPods, etc

Connectedness and socialization: It is in this generation that the connectedness between peers, especially using online social software and sites (myspace, facebook, Hi5, Graduates.com, tagged etc).

Multitasking: They can been seen doing an assignment, chatting with friends on IM, view friends profile online among other things at the same time.

Consumption and production of digital information: Being born in the age where Web 2.0 is the net buzzword, net geners not are not only passive recipients of information, but also they participate in its creation.

THE NET-GENERS


6. We’re Results-Driven And Focused On Metrics.

CHANNEL EFFECTIVENESS

Exposure and Influence

MESSAGE EFFECTIVENESS

Recall and Relevance

ATTITUDINAL IMPACT

Perceptual Change

BEHAVIORAL IMPACT

Behavioral Change

CONTENT CONTACT&

DRIVERS

OUTCOMEROI


Our TALKsmart ™ Measurement…

TALKING AUDIT


Be Alerts!

Google Alerts are emails sent to you when Google finds new results -- such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:

find out what is being said about their company or product.

monitor a developing news story. find out what's being said about themselves.

http://www.google.com/alerts


Be Updated!

Monitoring on media coverage and public conversation within

24 hours

Our Projects 2010


The Clients


Twestival Jakarta: Indonesia untuk Dunia


Acer: Listen – Responds - Improve



Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message and infusing friends of Acer (blogger), review and also Dr Acer to answer questions.



SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We spot problems, respond to it and improve the sentiment of the brand users/followers.


What is it?Special Tab in Acer Page that dedicated to have a responsive, and also monitor if there is a problem persist from the end-user perspective

Main objectives:Maintain the positive or neutral sentiment towards the brand


East West Seed Indonesia: Sahabat Para Petani Indonesia

• Media Trip to PT EWSI seed farm at Purwakarta• Press Conference• 1on1 interview• 13 media joint

• PR Value: Rp335,100,000


The Coverage


Activity Summary PT East West Seed Indonesia Press Conference

Date : Wednesday, 16 June 2010 Time : 09.00 – 11.30 WIB Venue : PT East West Seed Indonesia Total Media Attendance: 13 media

16 media invited to the event 13 media confirmed their attendance

Agenda: 07.30: Media departed from Bandung 09.00: Media arrived at PT East West Seed Indonesia, Press Conference 09.45: Media plantation visit 10.30: Interview with Dirjen Holtikultura Departemen Pertanian 10.45: Media visit to the Celebration of the 20years PT East West Seed Indonesia 11.30: Media departed to Bandung


OCSP: The Orang Utan Conservation

• 4 days media trip to Bali• 2 days workshop• Media involvement in the workshop• 12 media joint


OCSP: The Orang Utan Conservation


Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented Reality, FB application and others.

Guinness: Engage Them!


The result is, within a year, the conversation related to Guinness is higher than competitors in term of online conversation.



The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total 33.000 photo entry and also key message push in Twitter from followers as many as 70.00 tweets.

AHA: Crazy Awareness


Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain 5.000 fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure the crowds give attention to the event and generate much needed buzz.

Event: Support the Hype


Pandji Pragiwaksono: The Voice of Indonesia


• Press Conference of “Free Lunch Method” and “Merdesa” Album

• 30 November 2010• 20 media attended

• PR Value: Rp576,810,000 (as per 21 December 2010 – still continuing)


Sunlife Financial: Shariah

• Media Placement & Radio Talkshow

• December 2010• 4 prints & 2 radio• National, Jakarta &

Jogjakarta


Fujitsu LIFEBOOK

‘WORK.LIVE.PLAY’ Press Conference Date : Thursday, 9 December 2010 Time : 11.30 – 14.30 WIB Venue : PISA CAFÉ & RESTO Mahakam, Jakarta - Indonesia Total Media Attendance: 40 media, 51 journalists

50 media invited to the event 36 listed media 4 unlisted media

News Value as of 28 January 2011: Rp 2,751,778,500 (US$ 323,739) – still continuing

Our Projects 2011


The Clients

Fujitsu PC Asia Pacific


Fujitsu PC Asia Pacific Brand : Fujitsu Lifebook Produk : Notebook & Tablet PC Project : Retainer Basis (Feb – July 2011) SOW :

Concept and consultancy Communication infrastructure and news bureau Media relations management Supervision and arrangement (event management) for all media driven events Content coordination, concept & supervision for radio talkshows and advertorial in print

media Monthly and activities report (media event reports) for media coverage (media monitoring)

including competitor analysis Crisis Management News Value as of 7 February 2011: US$ 42,944


TelkomVision

‘New Logo Launching’ Press Conference Date : Wednesday, 26 January 2011 Time : 11.30 – 13.30 WIB Venue : XXI Club Djakarta Theater, Jakarta – Indonesia Total Media Attendance: 46 media, 52 journalists

55 media invited to the event 32 listed media 14 unlisted media

News Value as of 7 February 2011: IDR 1,465,651,500

7. We are THE HAPPY FAMILY.Ria Ariyanie

Founder (Owner) - Managing Director

• PT Indosat tbk• Honda Prospect Motors• SK-II Skin Care Products by

P&G• Levi Strauss Indonesia• Jakarta Setiabudi

Internasional• Delami Garment Indonesia

2 years in Advertising Agency 11 years in Public Relations (Previously at Leo Burnett and

DDB Indonesia) An active member of:

Public Relations Society of Indonesia (PRSI) – Global Alliance for Public Relations and Communication Management

Jakarta Foreign Correspondence Club (JFCC)

More than 10 years experiencing on Internet World. Over 5 years proven expertise in Design industry, ranging Animation, Motion Graphics, TV production, and also Website (online promotion).

Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others

Career HistoryWorking as a Web Designer in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from October 2002 – December 2005

Working as Business Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007

Co-Founder (Owner) and Working as Operations Director from March 2007 – March 2008 and as Managing Director from April 2008 – now in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita)

Ramya (Rama) Prajna SCo-Founder (Owner) - Partner

‘Over 5 years proven expertise in communication industry, ranging from TV production, PR and press handling work and also Website (online promotion).Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others.

Handling more than 20 maintenance website since 2002 including the likes of amild.com, kartuguebanget.com, petrolog-indah.com, hartonoelektronika.com, bayer.co.id, aqua.com, bestfriendsonly.com, and others

Career HistoryWorking as a Web Content Provider in a Production House – dbb/vertigo (PT DuaRibu Bahasa Bumi, group of PT Ide Seni BriyanGita) from September 2002 – December 2005

Working as Maintenance Manager in Think.Web, Business Unit of PT Ide Seni BriyanGita) from January 2006 – March 2007

Co-Founder (Owner) and Working as Executive Director in Think.Web (PT ThinkSmart Ide Brajendra, group of PT Ide Seni BriyanGita) from March 2007 – now

Anantya Van Bronckhorst Co-Founder (Owner) – Partner

http://www.think.web.id/

Henny PurwaningsihMonitoring

Fadillah (Ellie) YuliasariPR Executive

Yeni SetiantiMedia Relations & Traffic

Rahman Ibrahim (Ibe)Business Manager


“We TALK through all the communication LINK”

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TALK LINK We TALK through all the communication LINK.

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