Talk In Manila: Asia's Tech Startup Ecosystem - The Good And The Bad
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Transcript of Talk In Manila: Asia's Tech Startup Ecosystem - The Good And The Bad
Asia‘sTechEcosystem:TheGoodAndTheBad
BySerkanToto,PhDwww.serkantoto.com
Imagecredit:TechInAsia
AboutMe
• Tokyo‐basedweb,mobileandgaming industryconsultant
• AdvisorforstartupsinJapanandtheUS• JapancontributorforTechCrunch.com
• Personalwebsite:www.serkantoto.com
ContactInformaJon
Twi%er:hKp://twiKer.com/serkantoto
LinkedIn:hKp://linkedin.com/in/serkantoto
Email:totoserkanATgmail.com
VisitMyWebsiteForFreeInformaJonOnJapan’sSocialGameIndustry(hKp://www.serkantoto.com)
Agenda
I:Asia’sStartupEcosystem:TheGoodII:Asia’sStartupEcosystem:TheBad
III:PerspecJves
I: Asia’s Startup Ecosystem: The Good
Asia:No.1WebPopulaJon‐>MorethanAmericaandEuropecombined.
Asia:No.1WebPopulaJon‐>MorethanAmericaandEuropecombined.
Asia:WeakInInternetPenetraJon‐>Worldwide,justAfricaisbehindAsia.HugepotenJal.
Source:ITU(Interna9onalTelecommunica9onUnion)
Asia:MobileIsBig‐>11ofthetop20mobilenaJonsareinAsia.
Source: Wikipedia
Asia:InternetTrafficToExplodeBy2015‐>APACtoovertakeNorthAmericainmonthlywebtrafficin2015.
Source:Cisco,PennOlson
KeyTake‐aways
• HugeInternetmarketwithbigfuturepotenJal• Verymobile‐centriccountries
• Internetusage(fixedandmobile)toexplodeinthenextyears
“Asianscanonlyclone!”Isthistrue?
Image source: http://www.flickr.com/photos/yamagatacamille/4267887034/
Insead‘sGlobalInnovaJonIndex2011‐>AsiaisdoingOK.
Example1:MobileWeb(Japan/1999)‐>NTTDocomokickstartedthemobilewebwithi‐mode.
Example2:OnlineGaming(Korea/1996)‐>Nexon‘sTheKingdomoftheWindsisthefirstMMORPG.
Image source: Gamespot
Example3:VirtualGoods(Korea/1999)‐>Cyworldpopularizedvirtualitemsinsocialnetworks.
Example4:E‐Publishing(Japan/2006)‐>SonywasfirsttomarketwiththePRS500e‐reader.
Example5:Broadband(SK,HK,JP/1998)‐>94%broadbandpenetraJoninKoreain2000.
Image source: Tech In Asia
Example6:InternetOfThings(Japan/1994)‐>ToyotasubsidiaryDensoWaveinventedQRcodes.
Image source: Asiajin
Example7:MobileSocialGaming(Japan/2006)‐>Japan‘ssocialgamingmarketwillhitUS$2.5billionin2011(JPMorgan).
SelecJonOfInnovaJveAsianStartups
WhatCanBeDoneInAsia‘sWebScene?‐>Biggestproblem:underdevelopedecosystemsinAsia.
• low number of QUALITY startups
• few competent VCs firms/angel investors
• low propensity of talents to work for
startups
• few people with an entrepreneurial
mindset
• historically, culturally, and economically
diverse markets
• much lower online spend than in North
America or Europe
• problematic role of government/
regulations
• weak exit environment (IPOs, trade sales)
• political and legal problems in some
South East Asian countries (IP protection,
bureaucracy for startups, general political
instability)
• massive “brain drain”
• still low Internet penetration
• fragmented mobile landscape
• underdeveloped online and mobile
payment infrastructure (if any)
• high web access/data costs
Thankyouforlistening!Ques9ons?
ContactInformaJon
Twi%er:hKp://twiKer.com/serkantoto
LinkedIn:hKp://linkedin.com/in/serkantoto
Email:totoserkanATgmail.com