Talk at eChai, EDI, Ahmedabad
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Transcript of Talk at eChai, EDI, Ahmedabad
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Data Visualisation
Ritvvij Parrikh, Founder, www.pykih.com e-chai Demo Day, Entrepreneurship Development Institute, Ahmedabad, India
21 Dec 2013!1
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Introductions
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• Pykih is a two year old, Mumbai based, data analytics and visualisation firm.
• We have clients in 6 countries.
• Team: 6 full-time, 3 interns, 3 advisors
• Economic Times Power of Ideas finalist 2012. Top 75 start-ups out of 14,000 in India as selected by CIIE.
• UnLtd India, a launchpad for social ventures, invested in us.
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A little about me!
• Engineer by education
• Worked for Amdocs in India, Israel and United States in multiple roles for ~5 years
• Took a sabbatical to work in the social sector
• Started Pykih
• My background is in designing, building and selling enterprise systems
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What do we do?
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We build visual representations of datasets to help users to do some tasks more effectively.
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We build visual representations of datasets to help users to do some tasks more effectively.
• Dashboards• Data Visualisations• Heat Maps• Infographics
What?
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We build visual representations of datasets to help users to do some tasks more effectively.
• SaaS users• ERP users• Traders• Digital agencies• Journalists• Advocacies
Who?
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We build visual representations of datasets to help users to do some tasks more effectively.
• Monitoring• Reporting• Data Discovery• Finding trends and patterns• Testing hypothesis• Convincing / advocacy
Why?
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Examples
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Client problem: !
Services firm wants to quickly find right employees for the right project.
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Filter
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Filter further
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http://www.pykih.com/work/PykCharts/linear-range-query
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Farrah is ready to start work immediately. Gene will take another week.
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Client Problem: !
Want our journalists to verify truth behind statements that are made.
!E.g. Lighting source in Rural UP v/s Rural Gujarat
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All India Data
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Zoom in on UP
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62% UP is lit by Kerosene
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Zoom in on Rural UP
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75% rural UP is lit by Kerosene
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Zoom in on Rural GJ
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85% rural GJ is lit by Electricity
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Client problem: !
Want to monitor sales funnel across sales channels
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Multi-channel funnel
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Click on blue legend (Scans)
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To see only social media related funnel
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Click on red (Email) area
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To see the funnel for only email sales channel
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Click on percentage
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To see percentage view for each step
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Inference: Email has lower opens but higher % purchases
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Client Problem: !
Want to be on top of overdue expenses of a purchase order
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• Light blue - This month’s budget consumed
• Dark blue - This month’s budget not used
• Red - Overdue for over three months
• Orange - Overdue for over one month
• Yellow - Overdue for more than one day
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Click on January
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• Percentage break down for each item
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Click on Overdue by one day
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Client Problem: !
Send weekly, automated reports to clients that are WOW and extremely simple to understand
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Client problem: !
Want to improve employee responsiveness and awareness.
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• Dashboards placed across office on TVs that display live data.
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Client Problem: !
Want to be able to drill down into maps
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Click
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What is the Goal?
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Make “consumption” of analytics simple.
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What we are not?!
• Big data company
• Build enterprise (ERP) software
• Build consumer apps and games
• People Intelligence company
What we are?!
• The layer on top of all of these that make consuming the numbers easy
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Roadmap
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• More complex visualisations.
• Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper.
• Finish our analytics consulting framework.
• Partner with media houses for data journalism.
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• More complex visualisations.
• Behind the scenes, we already do some data modelling, analytics and web mining. We plan to go deeper.
• Finish our analytics consulting framework.
• Partner with media houses for data journalism.
• Services to Product
We are working on a “GitHub” like tool to publish or consume open-data, run simple analytics on them, build
visualisations and then piece together infographics.
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pykih Culture
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We face a lot of challenges!
• Branding: We are a design company in Mumbai selling internationally. It is like selling exquisite wine from Bihar to a Parisian.
• Hiring: We operate in a multi-disciplinary field that intersects design, algorithms, statistics, web mining and data modelling.
• Bootstrapped: We eat what we hunt. Hence, we cannot pay high up-front salaries.
• India Market: Sales to corporates in India has been long and unrewarding.
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The one thing that mitigated a lot of these problems was adopting a strong, consistent, well-defined culture.
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• We hire for aptitude and attitude. Not skills. It took 72 interviews across 9 months before we hired our first employee.Three of our developers are drop-outs and ex-entrepreneurs. Our lead developer is a 21 year old fashion designer.
• We spend 50%+ of our time doing R&D.
• Every new employee who joins first intern.
• We will do everything possible to help our developers “lean out” their life. => {free food, office boy runs errands, bed to bunk at night, etc.}
• We contribute to and code open source.
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Things we do to entertain ourselves
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QuestionsYou can reach us at [email protected]
Ritvvij Parrikh [email protected]
Founder, www.pykih.com
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