Talent MarketingHow to ensure synergy between

marketing and talent management

Yay, I’m doing Talent Marketing?

now what?

let’s sit around and talk about it

uselessly for hours?

Before we start the Talent Marketing Process…

do we have the right

data?

MessageChannelGoal

GTCM: Talent Marketing Processtarget

Let’s check GTCM for the data we need

MessageChannelGoal

GTCM: Talent Marketing Processtarget

Follow up on Talent Planning - what are the overall TMP/TLP goals per function ,

their JDs and people required for

these functions.

How many of the TMP/TLP goals can come from Talent Pools of EP Returnees, EwA

etc. !

What are the diversity ratios of my LC in gender, age, year of study, faculty, university etc.

!Where does my value

proposition make sense? (which demographics respond

well to TMP/TLP)

What channels have I previously used and were

they successful?

What are the key messages that will

engage these people. !

What are the key messages that link to the value propositions of the Team Member

Program?

Fill in the Talent Marketing Report.

check the wiki for tools.

okay now I have data…

MessageChannelGoal

GTCM: Talent Marketing Processtarget

Develop your process

Based on Talent Planning work with

Marketing to ensure you are tracking

them on the conversion and

channel KPIs

Decide on the key markets you will tap through looking at historical data and

goals.

Decide on key channels based on

historical data.

Align with National TMP-TLP products

and innovate to ensure messaging aligns with the key

markets

for example:

GoalFor example LC

ABC decides they need:

x 3 x 9

and so on… !These Job Descriptions should contain the profile needed in order to support Marketing through defining the target.

For example LC ABC decides they need to put only teaching students within oGIP as they are planning to expand and grow in oGIP Teaching

Sub-product

The target should be based on goal specific requirements and the historical data collected.target

In LC ABC, we can also see that 31% of the previous applications for TMP come from the Business Faculty (38%). Therefore LC ABC

decides to focus on the target marketing of business in order to

attract more applications.

Based on historical data and the profile defined within the JD, Marketing decides to focus on specific markets for specific

JDs. Eg. recruiting CIM members from IT department.

Channel

EG. In LC ABC, based on historical data we can see that the most successful channels for

attracting applications are Facebook and Website.

Decide on key channels based on historical data.

MessageAlign with National TMP-TLP products and innovate to ensure

messaging aligns with the key targets of your market.

National TMP and TLP product packaging

coming soon!

tips and tricks

MessageChannelGoal

GTCM: Talent Marketing Processtarget

who’s managing this process?Talent Management

Marketing

However, Talent Management should keep a close watch on Marketing

during the Channel and Messaging process to ensure that the result is

being achieved.

let’s do it!