Talent Attraction and Employer Branding by Leveraging Online Talent Communities
Talent Branding Community Site
description
Transcript of Talent Branding Community Site
Talent Branding Community Site
Date: 2010
Prepared for: Rackspace - HR
Confidential Material
1. Situation Overview2. Talent Portal3. Talent Dialogue4. Appendix
Table of Contents
Situation OverviewTraditional Recruiting Approach
Situation OverviewFuture Recruiting Focus
Balance
Situation OverviewEmployment Brand
Search Engines
Internal Hiring
Demands
Talent
Portal
SEARCHING
CandidatePopulatio
n
Management
Operations
Support
Technology
Speaking
MediaBloggers
Video
Conferences
Content
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Talent Portal
1. Ease of Use – Enable a candidate to easily find helpful information about Rackspace.
2. Informative – Helpful, comprehensive and real-time information about the organization.
3. Employment Brand – Balance and expand the outside perspective of the Rackspace Employment Brand.
Talent Portal Goals
Talent Portal Sections
Develop a one-stop talent portal where potential candidates can gain a comprehensive understanding around Rackspace culture, history and talent.
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Talent PortalMock Up
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Easy to Navigate!
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Blog Section
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SitemapEmployment Portal
Pages Elements/ContentContent/Themes
AboutCompany
Track to Divisions
CloudHosting E/A
Blog
Site
Blog
Site
Blog
Site
Overview
State of Rackspace Financials Video History
Current Pursuits
FAQ Public Info. MythologyLanham Video
Company Video
Description of Divisions with links to their sites and
blogs
Buttons/Banners with Division
Logos(MICRO)
Buttons/Banners offering routes to learn about the micro or macro
of RackspaceButtons/Banners
offering routes to learn about
the various aspects of Rackspace(MACRO)
Information that we are at liberty to share about the future and FAQ
Public information on the current
financial of Rackspace Videos introducing
Lanham and giving a company
overview (in a fun way!)
The history of Rackspace
delivered in a fun and interesting
way
PeoplePeople
Hiring Philosophy
Elements of Fanatical Support
Core Values
Video Interviews
Executives Internal Talent
Sales
Tech
G&A
SLT
Buttons/Banners offering routes to learn about the micro or macro
of talent at Rackspace
Buttons/Banners routing to CV and
EofFS(MACRO)
Buttons/Banners routes to video
sections(MICRO)
Welcome videos from the various
leaders at Rackspace
Video interviews with Rackers that
work in the various areas of the organization
Taken directly from the CORE values of the organization
EofFS listed out and described within content
CultureCulture
Blog
EventsAttractive Aspects of Rackspace
Internal Talent
TweetUps
Break Fixes
Speaking
Partner Conf.
Trade Shows
Special
Unique
Internal Fun
Highlights from almost all events
that we get involved with.
Coverage of internal
happenings that would be of interest to
someone looking to join the
organization.
Technology
Sales
G&A
Ongoing video interviews with
internal employees – ideally starting
with those already engaged with Social Media
Big Picture
Trends
Talent
Diversity
Themes of importance to our readers dealing
with their careers, trends and
diversity initiatives
Special stories that highlight what it means to be a
Racker – stories that show the spirit of the organization.
Ingredients
Special Stories
Apply - Work @ RackspaceWork @
RackspaceNitty Gritty Fast Track
Details Page
Search & Apply
Benefits
RS University
Locations
Diversity
Hiring Philosophy
Co. Overview
Description overview of the comprehensive
nature of our employment
benefits
The details around what we offer at
Rackspace for the Rackers
Button/Banner that links to the page giving two tracks
Gives people access to search the iFrame for potential openings
iFrame search area for
candidates to look for openings across the
organization
Must be linked to from every page
in a “Search Now” option
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What does it take to make this work?
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Content, Content, Content…
Presence, Branding & Marketing
Social Media Activity
Design & Roll-Out
Internal Coordination & Engagement
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Design & Roll-OutWebsite Designed, Content Created,
Launch…
Organize Internal BloggersInterface With Marketing
Agreement Between Locations
Static Site Content…
Editorial Calendar Creation
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Content, Content, Content…
Blog Posts/Articles
Video ContentRacker Interviews
Blogger Training & AssistanceGuest Postings
Photographs To Capture Culture
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Presence, Branding & Marketing
Speaking Engagements
Conferences: Tech… Talent… Social Media
Strategic Initiatives
Targeted Recruitment Campaigns
Brand Alignment
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Social Media Activity
Tweeting
Facebook Groups
Social Ad Campaigns
LinkedIn Q&A
Training Tutorials
Consistent Blog Sharing
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Internal Coordination & Engagement
Marketing, Legal, Recruiting, HR…
Editorial Calendar ExecutionOngoing Contributor Recruitment
Campaign Geared Towards Referrals
TRAINING, TRAINING, TRAINING
Branded Campaigns
Fun!!!
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New Capabilities
Measuring Success
Expected Results
1. Ability to mold recruiting needs quickly!2. Less dependency on traditional models3. Valid reason to discuss relevant skill sets4. Training of staff with current trends/skills5. To spread the “Talent Brand” further6. To reinforce the true brand of Rackspace
New Capabilities
1. Acquisition Cost Per Candidate (Decrease)2. Hires (# of Hires due to SM Approach)3. Applicants (# of Applicants due to SM)4. Website Traffic/Metrics (# of visits)5. Media Exposure (# of articles)6. Page Rank – Alexa Rating (Web Rankings)7. Twitter/Facebook Followers8. Engagement (Comments, ReTweets)9. Elimination of Need (Oth. Int. Emp. Portals)
Measuring Success
1. Alignment of Employment Brand2. Reduction in Recruiting Costs3. Increased access to Top Talent4. Reinforcement of Corporate Branding5. Innovator in the Talent Space6. Exposure for Rackspace to current and
future markets
Expected Results
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