Talent Acquisition Tools: Comparative Research on Driving Quality of Hires @ PEPSICO India.

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1 Talent Acquisition Tools: Comparative Research on Driving Quality of Hires @ PEPSICO India

Transcript of Talent Acquisition Tools: Comparative Research on Driving Quality of Hires @ PEPSICO India.

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Talent Acquisition Tools: Comparative Research on

Driving Quality of Hires@

PEPSICO India

Innovation

Objective

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Objective Identify talent acquisition tools to improve quality of hireStudy and research about the existing practices

Methodology Conduct in-depth research on Talent Acquisition Tools used

by PepsiCo India & other Channels that are available Review and understand the various roles/ job profiles that

PepsiCo hires for regularly, skills & qualifications they look forDeveloping the criteria on which tools would be evaluatedCreate & Present a detailed Analysis on the Best Talent

Acquisition Tools

Parameters Involved

Simulations Psychometric Assessment Centres

Categories Of Tools Interviews Questionnaire Language Proficiency Test

PEPSICO

Reliability Validity Cost

Time Vendor Dependency Customization

World of Opportunities

Parameters

PEPSICO

Time

Time to be invested in implementing the tool – customization or plug and play Also time taken to run the tool on per instance basis

Reliability

Reliability in terms of the ‘alpha’ value Or % of market share if available

Validity

Validity to ascertain that the tool assesses in the intended direction Also to gauge whether it is predictive or reactive

Cost

Cost involved in using the tool and for related activities Generally on per instance basis Also cost for procurement – fixed cost

Customization

Whether customization is possible at the first place Ease & cost of customization

Can be used independently or vendor assistance needed If vendor assistance required – to gauge the extent of dependency

Vendor Dependency

Simulations

PEPSICO

Simulations

Innovation

Simulations

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Electronic Assessment Simulation Exercise

Cost Exercise can be completed in 2 hours which reduces the significant

investment in time, leading to lowering of the cost

Customization Highly customizable, as it provides “real-life,” advanced-

level business exercises to gauge the competency levels, decision making skills, and planning and organizational abilities of current and potential top talent in your organization

Advantages Interactive executive assessment tool to detect, manage

and develop the potential and competencies of their future leaders

Measures abilities and motivational drivers to benchmark leadership potential

Ease’s Artificial Intelligence eliminates human bias – making robust, reliable and objective predictions

Moderate to good reliability rating have been reported for the EASE . The internal consistency reliabilities are on average 0.54

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Simulations

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

HIRECost

Depends on the no. of days simulation assessment process is done, which can be half day to over a week.

Cost depends on the no. of simulations, some clients would want two simulations while others would want four simulations

Cost ranges from $20,000 to millions depending on the role

Customization Highly customizable, by the use of Performance Indicator

(PI) process to assist in identifying the key Simulation Assessment needs for the specific role

Advantages Reduces the risk of hiring by understanding key elements

of the role and organizational needs Personalized approach for candidate’s recruitment and

selection, gives them an opportunity to get to know the company

It can double accuracy simply by allowing hiring teams and candidates to engage and make logical (not emotional) hiring decisions

75% of clients utilize Hiring Simulation Assessment for Sales, Sales Management, Inside Sales and other Customer facing roles

25% of clients use Hiring Simulation for Operational or other critical hiring needs

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Simulations

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

HRMC AcclaimCost

Assures that only the most suitable candidates are assessed Minimizing the cost of including assessments in your talent

acquisition processTalent acquisition Cost Calculator provided to help minimize

time and money for the firm

Customization Flexible and scalable and can easily integrate and support

custom client-designed or third party assessments--from personality to behavioural, and cognitive to culture fit

Advantages Improve the candidate experience by including

assessments and simulations in a single-session candidate engagement within the talent acquisition process

Deliver a 360-degree candidate snapshotAutomate the talent acquisition process

Self- Certify compliance with Safe Harbor AICPA30 years of BusinessBest new HR Product

Reliability and Customer Validation

World of Opportunities

PEPSICO

Simulations

PEPSICO

Description

Participants engage in situations where they interact with team members, take action, and solve problems. These real-world situations provide a highly accurate measurement of a participant’s readiness for frontline leadership positions.Manager Ready measures the nine competencies most critical for success in a frontline leadership position: Coaching for Success, Coaching for Improvement, Managing Relationships, Guiding Interactions, Problem Analysis, Judgment, Delegation & Empowerment, Gaining Commitment, and Planning & Organizing

Time

Feedback reports, are generated within two business days after a participant completes the assessment

Cost

Around $250 per person for volumes of 300 or more

Customization

A built-in job analysis process ensures that Manager Ready is appropriate for client’s frontline leader positions

DDI conducts a brief orientation call to help the client organization learn how to use the system. Post that independent execution

Vendor Dependency

Manager Ready - DDI

Relevance

Can be used for manager level (frontline leader assessment)

Psychometric

PEPSICO

Psychometric

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

POP ScreenCost

Focuses on candidates who are most likely to succeed Minimizing the cost of including assessments in your talent

acquisition processEfficient and cost effective process to focus on candidates with

highest sales potential reducing both time and cost per hire

Customization Integrates into any talent management solutionsCustomizable for any organization

Advantages Aassesses the inherent talent, effort history and fit to the

position which helps• Hiring organization to rank candidates• To focus the hiring resources on candidates with the

highest probability for successMeasures eight separate character traits which include

both the powerful and neutralizing aspects of personality Improves the odds of hiring top performers as candidates

who lack essentials to be top performers are screened out

Validated in Life Insurance BusinessSubset of the POPstate-of-the-art psychometric tool

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Management ScreenCost

24/7 online tool to manage large no. of targeted recruit Minimizing the cost of including assessments in your talent

acquisition process

Customization Customized to management and supervisory positions that

integrates structured interviewing with psychometric profiling

Advantages Uses management specific criteria to assess talent, work

history and probability of successProvides data which can be measured and integrated with

selection, development and retention processes as the basis for continuous improvement

Uses a series of standardized, objective and validated questions

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

ISCORECost

Affordable and easy to use Reduces hiring cycle time and expenses

CustomizationCan be customized to companies unique environment

Advantages Effective when recruiting large numbersDetermines basic skills (language, comprehension, math,

etc.) of potential recruitsDelivers a more productive work force

Uses standardized questions to assess previous job experience in plant or warehouse environment

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Predictive IndexCost

Cost efficient as it is easy to conduct, a test can be completed in 10 minutes

CustomizationPI is currently available in 64 languages plus Braille

Advantages Measures four primary and two secondary constructs

which are dominance, extroversion, patience and formality, decision making and response level respectively

Improved employee selection, talent management, and leadership development

User friendly

Developed and validated in compliance with Equal Employment Opportunity Commission (EEOC) Guidelines, as well as the standards established by the American Psychological Association (APA)

An independent study by Dr. J. Perry and Dr. Philip W.Lavori describes the excellent test-retest reliability of the PI, especially of the Self factors, as would be expected since these measure natural behaviours

PI also possesses strong internal consistency reliability

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Hogan Development SurveyCost

Depends on the results reports, the order volume and the number of participants

CustomizationIt is not possible to adjust the questionnaires individually for

statistical and test theory reasons, as this would affect the evaluation codes and standard values

AdvantagesIdentifies personality-based performance risks and

derailers of interpersonal behaviour that affect an individual's leadership style and actions

Predicts performance at work, even over long periods of time

HDS internal consistency (Cronbach's α) is between .43 and .68 per scale

Test-retest (TR) reliability with two to three weeks between tests is between .69 and .87 per scale. If there are eight years between the two measuring periods, then the TR reliability moves between .30 and .73 per scale

Coefficients of the convergent construct validity for the HPI are on average between .30 and .69 per scale to Goldberg's "Big Five" comparison scale

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Kolbe IndexCost

US$49.95 for taking Kolbe Index

CustomizationIt is not possible to adjust the questionnaires individually for

statistical and test theory reasons, as this would affect the evaluation codes and standard values

AdvantagesMeasures a person's instinctive method of operation, and

identifies the ways he or she will be most productiveMeasures personal index in four areas

1)Fact Finder 2) Follow Thru 3) Quick Start 4)ImplementerMeasures how naturally you DO things

Backed by more than 30 years of research and practical applications. Provides an amazingly accurate map of an individual's natural instincts, or modus operandi (M.O.).

Has high test-retest reliability. A Report by Arizona State University suggests that it is rare to find an assessment that yields such stability over long time intervals between tests

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

16PF PsychometricCost

US$75 for interpretive report

CustomizationIt is not possible to adjust the questionnaires individually for

statistical and test theory reasons, as this would affect the evaluation codes and standard values

AdvantagesEasy to administer and requires only 35 to 50 minutes to

completeDifficult for the test-taker to deliberately tailor responses

to achieve a desired outcomeComplete picture by measuring personality in both the

professional and personal spheres

Moderate to good reliability rating have been reported for the 16PF. Based on a sample of 10,261 individuals, Internal consistency reliabilities are on average 0.76 for the primary scales and a range of 0.68 to 0.87 for all 16 scales. The test-reliabilities over a 2 week period showed scores of 0.69-0.87 for all scales

Over 2,700 published research articles support the 16PF’s validity

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

MBTI PsychometricCost

US$15 for the MBTI career reportUS $25 per team member (minimum of three) for the KGI Team

and Leadership Assessment; or $30 for individuals

CustomizationIt is not possible to adjust the questionnaires individually for

statistical and test theory reasons, as this would affect the evaluation codes and standard values, but it gives personalized feedback

AdvantagesMost trusted personality assessment testDeveloping more effective work teamsBuilding stronger familiesCreating more successful careers

Validity of the MBTI instrument are performed n three categories: (1) the validity of the four separate preference scales; (2) the validity of the four preference pairs as dichotomies; and (3) the validity of whole types or particular combinations of preferences

“The world's most widely used personality assessment", with as many as two million assessments administered annually

CPP and other proponents state that the indicator meets or exceeds the reliability of other psychological instruments and cite reports of individual behaviour

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Occupational Personality Questionnaire

Cost £195 + VAT for Standard Manager Report of Director,

Managers, Graduates, Professionals

CustomizationCan be customized to your competencies languageAvailable for line managers, candidates and trained HR

professionals

AdvantagesIdentify best-fit applicants against job competenciesImprove interview hit ratesEvaluate the talent pool following a merger /acquisition/

restructurePredicting critical areas of job performance

It has good reliability credentials with median internal consistency of 0.79

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

MettlCost

USD 250 to $500 a month Custom Quote for Enterprise available

CustomizationCan Myriad Psychometric tests available to Assess people

from Fresher level to Leadership profile. Mettl's Psychometric Assessment suite has Role, Context specific and situational tests

Customized Reporting: Mettl offers a flexible reporting framework to generate reports depending on your use case - for assessing Pre-Hires, Employees or Students.

AdvantagesReal-life business problem similar to a managerial

interviewMap problems from any field - marketing, consulting, sales,

finance, operations, human resourcesAutomated evaluation of assumptions, problem analysis,

suggested solution & business decision

Based on relevant contemporary theories (like Big Five Personality model). These have high predictive validity correlation coefficient. The results are based on different norm groups across industries and verticals.

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Simmons Personal SurveyCost

Low cost with 7 different report option

CustomizationCharacter qualities are compared to one of our standard job

norms or to a customized norm, in order to accurately predict job performance in any job

AdvantagesMeasures job-related emotional and behavioural

tendenciesAllows to predict job performance in any job, making the

Survey an excellent tool for selection, placement, management, personal development

Used by thousands of companies for last 28 years“100% of the Surveys we have processed have been accurate and

were verified by other reliable information. The Survey has consistently helped us hire good employees, reduce turnover, greatly enhance performance, and increase customer satisfaction." Tom Howard, V. P. Human Resources, Wang's International, Inc. Memphis, TN

Reliability and Customer Validation

World of Opportunities

PEPSICO

Innovation

Psychometric

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

DISC PsychometricCost

US $89.95 for the DISC psychometric profile

CustomizationIt is not possible to adjust the questionnaires individually for

statistical and test theory reasons, as this would affect the evaluation codes and standard values, but it gives personalized feedback and reports

AdvantagesTo screen potential employees, with the thought that a

certain personality type would be better or worse in certain jobs or positions

Profiles four primary behavioural styles (dominance, influence, steadiness, and conscientiousness) each with a distinct and predictable pattern of observable behaviour

While the DISC assessment itself is valid (it accurately measures what it says it measures), DISC is not a valid tool for job success.

If DISC is used for hiring employees, it should be used in conjunction with other hiring tools

Reliability and Customer Validation

World of Opportunities

PEPSICO

Questionnaire

PEPSICO

Questionnaire

Innovation

Questionnaire

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Business Attitude QuestionnaireCost

Mail response to query awaited

CustomizationIt is available in more than 25 languages

AdvantagesBAQ assesses 25 different dimensions of personality, which

help to predict how a candidate will behave in a professional workplace

Identifies which candidates are most likely to fit and evolve best within the culture of your organisation

Create an effective on boarding plan which focuses effort on the employee’s development needs

Reliability of the tool as a questionnaire is around 0.5

Reliability and Customer Validation

World of Opportunities

PEPSICO

Questionnaire

Time & Cost Factor Customization Advantages Reliability &Validation

Eliminates up to 80% of admin work by identifying and sorting candidates according to their overall qualifications.

6500+ Job Success Formulas to create comprehensive assessments that fit specific job success requirements.

XML Integration Additional assessment methods can be integrated into Harrison Assessments. Harrison Assessments' solutions can easily exchange data with existing ATS.

Paradox Technologyhelps solutions effectively identify exceptional strengths and negative traits.

Consistency/Lie Detection

Evaluate over 175 behavioural traits, while most assessments in the industry only evaluate 10 to 20.

20 + Years of Performance Research

Akzonobel Int’l Paint, Deloitte,HCL Tech. Ltd,Johnson & Johnson ,L&T,TimesJobs – HR,Virtusa

Harrison Assessment

Career Fit

PEPSICO

Career Fit

Innovation

Career Fit

FunCommitment

Performance with Purpose Trust

Empowered People

Responsibility

Global ReachSustained Growth

Career Fit IndicatorCost

Mail response to query awaited

CustomizationIt is customisable, the Career Fit Indicator can be modified

for specific profiles relevant to our organisation

AdvantagesQuickly detect candidates with the personality features,

motivational mindset and cultural preferences that match their organisation

Simplified decision-making process via a pass/fail system that compares each candidate’s profile with the ideal profile for the vacancies

Accelerated process-The less suitable candidates are scientifically removed before we invest the energy in arranging interviews and extensive assessments

Reliability of the tool as a questionnaire is around 0.5

Reliability and Customer Validation

World of Opportunities

PEPSICO

Assessment Centre

PEPSICO

Assessment Centre

Assessment Centre

PEPSICO

Description

Two types of tools – Assessment Centre & Psychometric ProfilingAssessment Centre consists of battery of tests to look into candidate’s readiness for the role in terms of the required competencies.Psychometric Profiling to reveal enablers and inhibitors in terms of profile traits.

Two options - DISC & Lumina SparkDISC - adaptive testing - sharper validations - workplace management , leadership skills etc as areas of drawing reportLumina Spark - detail insights into 3 types of personas of individuals - everyday behavior, under stress behavior & natural behavior

Time

Assessment Center – Group of 10 – 2 days while online method – 1 day

Cost

Assessment Center - Rs15000/personPsychometric Profiling-Rs5000/person

Customization

Customized as a set of behavioural interviews, in-tray exercises, role plays, presentations, situational analysis etc as per requirements

Assessment center requires vendor assistance while on the other hand its online version does notPsychometric profiling is provided by the vendor

Vendor Dependency

DOOR

Relevance

Assessment Centre is generally used for leadership levels but can be customized

BENCHMARKING DATA

Company Name Category of Tools Used Tool Vendor Dependency

Coca Cola Interviews, Psychometric Tests DDI, SHL N/A

P&G Psychometric, Analytical ability Test, Interview

DDI No

RB Interviews, Assessment Center, GD DDI No

Microsoft Interview Hogan Assessments, DDI N/A

Johnson & Johnson

Interview, GD Harrison Assessments No

Philips Video Assessment, Interviews DDI N/A

HUL Interviews, Item response theory based entrance test

DDI, SHL Yes

Deloitte Interview DDI, Harrison Assessments

N/A

Nestle Interview DDI No