Takoomi

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Drive outstanding results Through Data, Intelligence And Creativity

Transcript of Takoomi

Drive outstanding resultsThrough Data, Intelligence And Creativity

About Takoomi

With Premium inventory, deep know-how and unmatchable optimization technology, Takoomi

identifies and acquire deliver most relevant quality users to our global advertisers bringing resulting

optimal RPU.

While more than 50% of display, in-app and video ads are being ignored, we bring our clients 100%

measured success to every ad unit we serve with programmatic efficiency.

Among our clients are biggest brands such as…

Smart User Acquisition

We combine passive user data with inventory and cross-reference behavioral patterns that are precise and still

scalable.

Our innovative technology allows us to find multiple needles in the digital haystack that everyone is looking for.

• Integration of multiple tracking pixels

• Initial Campaign Review

• Creating initial dedicated materials and messageCreative assessment based on publishers and demographics

P l a n

• Targeting to most relevant inventory

• Big Data collection (Pattern to Product match)

• All parameters are optimized to deepest resolutionCarrier, devices, operation systems, browsers, apps, mobile sites, locations, etc.

O p t i m i z e

• Adjustments are taken to achieve most optimal RPUby focusing on highest performing materials and most efficient media placements

were we identify high volumes of quality users.

E x e c u t e

Takoomi’s unchallenged MO delivers THE USERS YOU NEED

Mobile Video ads

Native ads

In – app

Mobile sites

Mobile Premium Inventory

We pick our publishers ourselves, leaving behind fraudulent activity and below-the-fold spots.

With our own technology implemented, we catch impressions that matter to you!

Choose between a wide selection of media types, all based on your KPIs and brand-lift goals!

Burst ads

Rich media

Turning Chaos

into Order

3.60%2.82% 2.95% 3.04%

2.42%

1.91% 1.66% 1.26%

T-MOBILE VERIZON WIFI AT&T

Differences between operators' impact on game app installs and sales CR ratio in US

Installs CR Sales CR

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

8 10 12 14 16 18 20 22 0 2 4 6

Dating Apps Install Rate M/F Users Per Hour

Female Male

6.26%

1.35%

Early adopters All others

Targeting Early Adopters - App Install Rate

Big Data implementation by Takoomi

Collection of passive

parameters

Cross platform user tagging

from desktop to mobile and

tablets

Unlimited event

tracking

Machine learning backed by big data and patent pending

algorithms

User profiling engine

populated with more than three

years of data

Contact us

Address5th Ha’arad St. Tel-Aviv 69710 ISRAEL

Tel + 972-527-024-132 Fax + 972-774-702-407

Email [email protected] www.takoomi.com