Taking the temperature on reopening around Europe

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Taking the temperature on reopening around Europe 10 th June 2020, 13:00 CEST

Transcript of Taking the temperature on reopening around Europe

Taking the temperature on reopening around Europe

10th June 2020, 13:00 CEST

Introduction

Moderator: Herman Rutgers, EuropeActive AmbassadorParticipants:Glenn Earlam, CEO, David Lloyd LeisureJuan del Rio Nieto, CEO, VivaGym GroupMartin Seibold, CEO, LifeFit GroupDavid Stalker, President, EuropeActive

Glenn EarlamCEO, David Lloyd Leisure, UK

CONTENTS

§ Company Overview

§ Closure Timeline

§ Member Engagement

§ Our People

§ Digital Offering

§ Re-Opening

§ Consumer Attitudes

§ Sector Long Lasting Changes

COMPANY OVERVIEW

Glenn EarlamCEO

5 Years

Previous experience :

CEO INTRO DAVID LLOYD CLUBS OVERVIEW

1

1

1

2

2

7

9

100

France

Italy

Ireland

Spain

Belgium

Holland

Germany

UK

No. of locations

665kMembers

123Locations

10kEmployees

Europe’s largest health & fitness operator by revenue

Acquired German fitness & spa chain Meridian group – Jan 2020

DL CLOSURE TIMELINE

First club closure, Malaspina Milan - 24th Feb

W/c 17th Feb W/c 24th Feb W/c 2nd Mar W/c 9th Mar W/c 16th Mar

Next wave of European closures;

§ Spain (x2) – 14th Mar

§ Belgium (x2) – 15th Mar

§ France (1) – 15th Mar

Rest of Europe closures;

§ Germany (x9) – 16th Mar

§ Holland (x7) – 17th Mar

§ Ireland (1) – 18th Mar

§ All UK (100) – 20th Mar

All DL locations closed by 20th March

All members set to ‘Free Freeze’ status from the 20th March

No Subscriptions taken during closure period

Members will be credited for lost subscription days and expired retail activity (eg PT vouchers,

swim/tennis tuition, etc)

New DL@Home App launched to members providing fitness content/live classes.

DL@Home free to all members

DL CLOSURE TIMELINE

MEMBER ENGAGEMENT

DL regularly engage members through communications using segmental email, social media and app push notifications. Over 60k app users per day.

MEMBER ENGAGEMENT

DL regularly engage members through communications using segmental email, social media and app push notifications. Over 60k app users per day.

OUR PEOPLE

§ Regular company wide emails from CEO or HR Director covering important business updates and/or employment related updates.

§ CEO live broadcast and Q&A session. Two events conducted, one to senior management and GM’s (c200 people) and a further session attended by 2,500 people (inc Europe). More than 300 Qs answered and posted on line.

§ The entire broadcast was recorded and made available on demand to anyone who could not see it live.

§ Use of KITbag; our employee ‘social media’ app for announcements and chat.

§ Volunteer schemes outside DL, partnerships with organisations such as NHS, Care UK and other care homes, Stroke Association and the Cabinet Office.

§ Focus on mental health and wellbeing via staff ‘wellbeing survey’ and supporting Mental Health Awareness Week with a daily package of hints, tips, videos and blogs to support our team with positive mental health.

§ Launched DL Giving Day where all team members were encouraged to join in a day of fundraising via some form of activity and donate to raise funds for the NHS Together charities.

TEAM MEMBER POSITION

§ 99% of team members on furlough status.

§ Company top up to 100% of salary March & April, 80% in May & June during closure.

§ Hardship fund created for team members and self-employed professionals.

TEAM MEMBER ENGAGEMENT

DIGITAL OFFERING

DAVID LLOYD CLUBS @ HOME

§ Digital offering developed in-house, content covers fitness, nutrition, education, kids activities, wellbeing and music playlists.

§ 51% of our members have used the app

§ 2 million On Demand video views

§ 50 live classes per week (40-60 avg)

§ 125,000 live class participants

OTHER DIGITAL PARTNERSHIPS FORMED

§ Member and Club vs Club Myzone events formed, attracted c10k members per event in the previous three challenges

§ Virtual ‘Strava’ communities piloted focusing on cycle and running challenges

§ Live virtual ‘cook-off’ events with celebrity chefs

DIGITAL OFFERING

There has been a positive reaction to DL@Home and the support it has provided during the lockdown period from our members….

RE-OPENING, OUR 4 GUIDING PRINCIPLES

We have 4 key guiding principles that underpin our re-opening plan;

1. Cleaning Protocols

o Heightened measures of cleaning that follow government guidelines

o Additional touchpoint cleaning and sanitisation regularly throughout the day

o Guidance and training to all club teams covering cleaning, PPE, hygiene, waste management

2. Social Distancing

o We will ask members and team to remain 2 metres apart or in line with local guidance

o Clear signage and floor stickers in areas of queuing such as reception, studios etc

o Reduce occupancy levels in all areas to reduce the flow of traffic.

o We will take gym equipment out of use inside to ensure distancing

3. Keeping our Team Safe

o Clear employee guidelines in the event of sickness and Covid symptoms

o Team to complete a Covid-19 workshop online before they start their first shift

o PPE and sanitisation provided to staff members; communal space configured to be 2m apart

o Meetings, conferences and training to be held virtually wherever possible

4. Keeping our Members Safe

o Enforce social distancing guidelines and amend our terms & conditions to reflect this.

o We will ask members to clean equipment after use, more sanitiser spray and blue roll to help

o We will increase the cleaning across the club in particular to high traffic/contact areas.

o Utilise outdoor space for exercise where possible.

JUNE OPERATING PLAN – PARTIAL RE-OPENING

§ Our goal is to provide members with maximum product as permitted by local government guidelines.

§ Current restrictions are more relaxed pertaining to outdoor activity.

§ Our focus ahead of indoor opening is to leverage our vast outdoor space to create a range of activity.

§ This includes tennis, small group exercise, gyms, personal training and cycling/spin.

§ Members will have the option to ‘opt-in’ at 50% of membership fees.

§ Our expectation is that this trading period will be unprofitable, but an important step to maintain member engagement.

90% 79% 75% 73% 64% 43% 43% 42% 36% 35% 32% 27% 26% 17%

VisitingFamily /Friends

Going toGy m

Eating out Travellingabroad

Going tothe hairdresser

Going tothe pub

Taking partin Group

Ex

Using aSpa

GoingCinema

Going toconcert /live sport

Relaxingoutdoors

Taking partin outsideact ivities

Going tothe

theatre

Visiting amuseum /

gallery

CONSUMER ATTITUDES

Our Member research suggests;

§ Overall sense of cautious optimism

§ General positivity towards the brand in terms of our handling of the pre-lock down period

§ Positive anticipation in returning to the club

§ Demonstrating high degree of cleanliness and hygiene crucial to member attitudes in returning to DL clubs

§ In addition, demonstrating good levels of social distancing is an important factor to members.

§ Visiting the gym/health clubs ranks 2nd to visiting family & friends when asked what members miss the most during lockdown

§ Younger and middle aged members more eager to return, older age ranges (55+) more cautious about returning immediately.

*source : David Lloyd internal member survey

Q. From the list below, which, if any have you missed doing? Select all that apply.

13%

14%

32%

38%

68%

68%

85%

95%

Something else

Playing tennis outdoors

Outdoor group exercise classes

Swimming outdoors

Capacity restrictions; i.e. class sizes

Staff / Team members provided with relevant PPE

Social distancing measures

Stringent cleaning & hygiene practices

Q. How important are the following when thinking about returning to your David Lloyd Club? Select all that apply.

POTENTIAL LONG LASTING CHANGES FOR THE SECTOR

§ Strong digital content to complement membership will become a key part of the gym/health club offering

§ Increased market potential as consumers learn the benefits of exercise and health/wellbeing

§ Greater technology to help improve the service proposition (eg, contactless entry, app ordering)

§ Potential different usage patterns as peoples working habits change – traditional peak times flattened

§ High cleaning / sanitisation expenditure will remain a key feature of a club operating costs

§ More opportunities to acquire and consolidate….for the survivors!

Juan del Rio NietoCEO, VivaGym Group, ES

Taking the temperatureJune 10th, 2020

01 VIVAGYM GROUP

02 COVID-19 TIMELINE

03 TRACTION DURING LOCKDOWN

04 PLANNING THE RE-OPENING

05 KEY TAKEAWAYS

06 FIRST IMPRESSIONS AFTER RE-

OPENING

CONTENT

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01 VIVAGYM GROUP

Long Opening Schedule18 hours per day in Spain and 16h in Portugal

Open 7 days per weekOpen 363 days per year

Prime locationAspirational locationSignage & visibilityAccess & parkingShell quality

Opening hours

Pricing &

No contract

High quality Shell &

fitness o

fferin

gLocation

Clea

ning

, Saf

ety

&

Sani

tatio

n

Cleaning, Safety & SanitationCleaning and Safety to be at the centre of Staff prioritiesIncrease and adapt cleaning hoursStaff actively focused on cleaningOther initiatives

> VivaGym Group value proposition

Transparent pricing with No Contract

One price per gym

Joining feeNo contract

State of the art fitness experience

Premium look & feel and Extensive gym equipment

Focus on studio class offering with 3 studios and HIIT zone

App for its members and Online workoutsNearing 1000 PTs

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> VivaGym Group at a glance

24th Largest European Fitness Company• Over 335k members in Feb-20• Largest Southern Europe player

46% Members CAGR from 2015-2019• Fast paced growth supported by strong financials• Among the fastest growth companies in Europe

96 Clubs and reaching 100 in 2020• Despite Pandemic headwinds, company expects to

continue expansion• Target to end 2020 with over 100 gyms

Top 100 Company to work for• The VivaGym Group was ranked among the 100 Best

companies to work for in 2019 in the Actualidad Economica ranking

• The only fitness company to be ranked

01 VIVAGYM GROUP

02 COVID-19 TIMELINE

> Emotional rollercoaster> Closing date: Pre-emptive versus Reactive> Reaction to news of infections… when in our gyms?> Messaging the decision to Team, Members and Stakeholders> Coordinating with Industry association

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> Case Study.> On-line classes Social Networks.

ON-LINE

CLASSES

From 16.03 to 24.05o +750 live classeso Avg. 61 classes per weeko +1,901k avg. audience in first 24 hourso +1,276k audience in IGTV

HUT HOME

o Launch 27th of Aprilo +10,5k userso 521 live classeso 284 on demand classeso +48k views

SOCIAL

NETWORK

Followers growtho IG: +2.5 times

the pre-lockdown followerso FB: +3.75 times

the pre-lockdown followers

03 TRACTION ON LOCKDOWN

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> Case Study.> Team Project

03 TRACTION ON LOCKDOWN

• 32 training programmes

• 751 staff trained

• Contributions during lockdown: +38.7k members

• Continuous contact• Weekly calls• CEO’s communications

New training programmes

example

CEO’s communication example

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> Enhancement of the value proposition

• Re-definition of studio classes• Online classes• Outdoor activities project

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03 TRACTION ON LOCKDOWN

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04 PLANNING

> Re-opening sequel.

> Zoning the gym

> Access control

> Gradual opening of the gyms

> Overmanaged clubs

> Sharing of incidences and learning curve

THE RE-OPENING

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04 PLANNING THE RE-OPENING

EX

PE

CT

ED

BE

HA

VIO

UR

VA

LU

E P

RO

PO

SIT

ION

MOST OF MEMBERS INTEND TO:• Come back to gym when it opens (49%)

and have not decided yet (41%);• Reduce the attendance to classes.

MEMBERS FEEDBACK:• Schedule attendance online to guarantee

their place in the gym (92%);• Join outdoor classes (65%);• Access an exclusive online platform for

classes (44%);• Willing to modify their training schedule

(38%).

49% 53% 51%51% 47% 49%

SP PT TOTAL

AND NOW DO YOU PLAN TO DO CLASSES?

No Yes

46% 40% 43%

54% 60% 57%

SP PT TOTAL

IF WE OFFER OUTDOOR CLASSES, WILL YOU JOIN?

No Yes

5% 8% 7%

95% 92% 93%

SP PT TOTAL

WOULD YOU LIKE TO HAVE AN ONLINE SCHEDULING PROCESS?

No Yes

61% 63% 62%

39% 37% 38%

SP PT TOTAL

WOULD YOU BE WILLING TO MODIFY YOUR TRAINING SCHEDULE?

No Yes

* We just had 28% of answers

*

SP PT TOTAL# responses 7086 9616 16702

46% 37% 41%54% 63% 59%

SP PT TOTAL

DID YOU DO CLASSES IN THE CLUB?

No Yes

64%31% 55%

36%69% 45-5

SP PT TOTAL

SHOULD THERE BE AN ONLINE CLASS PLATFORM, WOULD YOU JOIN?

No Yes

3% 5% 4%18% 25% 22%58% 55% 56%21% 15% 17%

SP PT TOTAL

BEFORE DE CUARENTINE, HOW MANY TIMES DID YOU GO TO THE GYM?

<1 /W 1-2 /W 3-4 /W 5+ /W

1% 10% 6%21%59% 43%

61%25% 40%

17%6% 10%

SP PT TOTAL

HOW MANY TIMES DOY YOU THINK YOU WILL GO TO THE GYM?

<1 /W 1-2 /W 3-4 /W 5+ /W

53% 47% 50%5% 7% 6%

37% 42% 40%3% 3% 3%

SP PT TOTAL

WHEN DO YOU PLAN TO RETURN TO THE GYM?

When it opens After summerI don't know I will not come back

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04 PLANNING THERE-OPENING> The handbook of operations post-covid19.

• Accessing and Access control.

• PPE for staff

• Physical distance management

• Enhanced cleaning & sanitisation.

• Value Proposition revisited.

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05 KEY TAKEAWAYS

The Covid-19 Pandemic evolved very fast and with minimal impact in consumer behaviour until 1 week before the lockdown…• VivaGym Group traded in line with past year in the week leading to the closing of the gyms

> The VivaGym group acted swiftly to protect its Stakeholders while preparing for the re-opening

…However the VivaGym Group proactively decided to close the gyms to ensure the protection of its employees and members• Company acted before Governments ordered the closing of the facilities

The VivaGym Group devised a plan focused on 4 key elements to protect all stakeholders • (i) Organizing closing, (ii) Protect our Staff and Members, (iii) ensure best practices during lockdown to minimize investor impact

and (iv) prepare for the future

During the shutdown, the Group has launched several successful initiatives to engage with members• Online classes through Social media and significant increase in social media engagement• HUThome launched in Portugal

The VivaGym Group is preparing for the future by planning what it can control and mitigating uncertainty• Phased re-opening to ensure best practices and minimize impact of unknown events• Thorough plan to ensure safety of Employees and Members

The VivaGym Group team has shown strong resilience• Challenging times called for additional team effort to take adequate decisions in a short time period

Unity from the industry• Fitness Industry came together and shared experiences and visions in numerous forums

06 FIRST IMPRESSIONS AFTER RE-OPENING> Attendance behaviour on re - opening

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Members at c. 86%

Less joiners but a spike of online joining

Studio attendance at 45% of capacity

Spain Attendance vs Prior Year Portugal Attendance vs Prior Year

Members at 88%

Studio attendance at 39% of capacity

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Martin SeiboldCEO, LifeFit Group, DE

page 33

June2020

LifeFit GroupRe-Opening - Key lLearnings

Taking responsibility,being entrepreneurialand always keep going

Always strivingfor excellence

Blowing away customerexpectations with our love for

health and fitness

Inspiring each otherand always winning

as a teamDoing the right

thing – every time

Martin Seibold, CEO LFG

§ Joined Fitness First in 1998 and has held numerous country and global senior roles

§ Successfully reshaped Fitness First UK during 2011-2016 before selling to DW Sports

§ Holds a Master’s degree in Sports Economics

Today’s presenter

page 35

Brands at a glance

Re-opening – reality check

A chance of a lifetime

Page 37

MULTI-BRAND FITNESS OFFERING IN DISTINCT MARKET SEGMENTS

Mid-rangePremium Upper rangePrice

Operating brands

Offering/focus § Boutique fitness § Boutique fitness / PT § Boutique fitness § Performance, strength § Wellness & full service § Modular, smaller towns

Description

§ US-based pioneer of indoor high-intensity interval training combining cardio and strength training

§ Personalized, high-quality, digitally supported workout with permanent access to lifestyle coaches

§ US-based leadingboutique brands in pilates and barre with 1.000+ studios in USA

§ Premium chain in Hamburg offering high-intensity fitness courses with state-of-the-art machines as well as cross-fit

§ #1 premium health and fitness club operator in Germany with strong nationwide brand awareness

§ Leading value fitness chain in the Saar-Palatinate region with focus on offering young customers high value for money

Price point§ No joining fees § Classes start from

EUR 25

§ EUR 99 joining fee§ EUR 99/month (12

month subscription)

§ TBD§ EUR 95 joining fee§ EUR 70/month (12 month

subscription)

§ EUR 49-99 joining fee§ EUR 50-85/month

§ EUR 30-40 joining fee§ EUR ~30/month (12 month

subscription)

Avg. retention § N/A § 70%+

# of members § N/A § 250,000

To be rolled out

Studio / Boutique

4 Clubs 56 Clubs 24 ClubsFrankfurt/Oct, Berlin/Dec Cologne/July 2021 TBC

PAGE 38

TOP LOCATIONS

Stuttgart(3 Clubs)

Berlin: 10 FF clubs

+ 1 Barry’s opening

Hamburg: 8 FF clubs

+ 4 elbgym clubs+ 1 elbgym opening

Frankfurt: 8 FF clubs

+ 1 Barry’s opening

Munich: 4 FF clubs +1 elbgym

opening

Düsseldorf: 3 FF clubs

Saar-Palatine: 21 clubs

#1

#2

#1

#1

elbgym

Cologne: 5 FF clubs

+ 1 TGS opening

Fitness First

smile X

#1/2 = Market position within market segment

LifeFit Group combines successful fitness brands from the boutique, „high-value-low-price” and premium segments under 1 roof:

#1

The Gym Society

#1

#1

§ Fitness First, elbgym & boutique studios focus on the metropolitan areas and some regional strongholds

§ SmileX is more versatile and will expand with corporate and franchise gyms

§ Germany´s set up with independent federal states meant we had to close all gyms within 10 days beginning mid-March, gradually re-opened them since mid June

§ Regulations vary by state resulting in mixed bag of operational procedures

Barry’s Bootcamp

#2

#1

page 39

Brands at a glance

Re-opening – reality check

A chance of a lifetime

PAGE 40

RE-OPENING – WHAT IS REALLY HAPPENING

Staff are overwhelmed & insecure (private & work), members exactly the same

Restrictions, offering reduced, home office etc. = less visitors -63/54/50%Classes full, PT business very slow

Information flow is constant & ever changing – less is more (ROID & F)

Joiners are down -62/78/70%some light: week 4 only -25%, Asia 115% week 6 onwards

Pro-active selling - how would you react?Corporate business - patchy

Referrals - major driver

Compensation requests for not able to use, not want to use, reduced access/offerings increase

Everybody wants to know: what will be the future restrictions & how will you handle it (i.e. sauna)

Landlords will struggle to really support going forward

There is no money to be made in digital offerings – just cost – but member retention

Cash is king - be prepared for a second wave or opportunities

Like it or not

PAGE 41

RE-OPENING – WHAT IS REALLY HAPPENING

Staff are open to change & will go the extra mile, teams really pulls together and excelA chance for employer branding (also with GX, PT)

Members who train are really happy

Your teams have time for themember, it is more personal

Clubs have never looked better

Members are really loyal, underlying retention is improving

Social media is a real asset (also for challenging commentary)

Willingness & speed to digitise and create frictionless

Live classes, WOD – real popular –chance tor drive retention

Fitness industry relatively stable vs other; Fitness improves health -boost the immune system

Member habits will change, economic situation might result in reduced consumption - still 10 weeks of Xmas will drive business

Like it

PAGE 42

MANAGE TO SURVIVE & RE-OPEN ON TIME

• Maintain liquidity

• Stakeholder management

• Good & transparent member communication

• Keep staff moral up• Prepare for re-opening

• Plan future waves

Key actions during lockdown

§ Prepare quantification and scenarios analysis for financial lockdown impacts

§ Take actions based on financial forecast with landlords, members handling, overall cost base

§ Define short, medium and long term financial milestones to be achieved

Processes & Finances

§ Clubteams: 95% furloughed, service team 20%, freelance 25% voluntary (no funding)

§ Regular video update with senior leaders

§ Best practice sharing between brands§ Use time to educate & train staff

§ How to deal with different reactions of staff during crisis? (e.g. wearing masks y/n)

People

§ We were able to continue dues collection, ensured over-compensation options

§ Increased digital offering

§ Prepare all club areas for re-opening§ Operational set up incl. booking

§ Prepare for many member requests in Customer Service and clubs

Product & Members

§ Engage with LLs to defer / reduce rent cost by 50% or more, but keep long term impacts in mind‒ short term: ensure liquidity; long term: achieve

lower rent levels & define future lockdown rules

§ Use idle time to upgrade clubs

§ Prepare for set up rules post lockdown

Portfolio

§ Website as central tool for communication with social media channels feeding traffic

§ Review pricing/membership model (flexibility)

§ Increase digital cut through for future searches§ Make restriction comms/signage fun

§ Immune-booster summer campaign launched

Price & Marketing

PAGE 43

RE-OPENING - IMPRESSIONS

TITEL DER PRÄSENTATIONCALIBRI FETT KURSIV

Untertitel der Präsentation, Calibri kursiv

RE-OPENING - IMPRESSIONS

PAGE 44

RE-OPENING - IMPRESSIONS

Re-opening set up, club mock-up for club rearrangement

PAGE 45

RE-OPENING - IMPRESSIONS

Re-opening information

Compensation links

Brand campaign

Home Workouts

Live Streaming

Join

Guest pass

PAGE 46

RE-OPENING - IMPRESSIONS

Make restriction comms/ signage fun and easily understandable

Prin

t

Onl

ine

PAGE 47

RE-OPENING - IMPRESSIONS

Use the team & make staff training interesting through LFG online training platform

PAGE 48

RE-OPENING - IMPRESSIONS

Be consistent in messaging

PAGE 49

RE-OPENING - IMPRESSIONS

Online training offering – Variety is king (400+ live classes)

Ask your members:

Live Classes KPIs:

§ Ø # of participants per class: 1.800

§ Top: First class ever 27k+

§ Increase in Youtube followers: 999%

PAGE 50

RE-OPENING - IMPRESSIONS

Online training offering – Variety is king (pick your partners matching the brand)

PAGE 51

RE-OPENING – EMPLOYEE VOICE – ASK YOUR STAFF

Employees were asked to rate the importance of several initiatives in preparation for the re-opening (blue = not important/ purple = very important)

Not important 2 3 4 Very important

Not important 2 3 4 Very important

Not important 2 3 4 Very important

Not important 2 3 4 Very important

Good availability of desinfectant

Club staff works wears face masks

Staff and members take care of utilised equipment cleaning

Sufficient physical distance between members in the club

PAGE 52

RE-OPENING – EMPLOYEE VOICE – ASK YOUR STAFF

Generate feedback on educational needs and crisis management

What kind of training are you interested in, in the next couple of months?

Corona p

roce

sstra

ining

Member han

dling

Safety

at work

Sales

Personal

developoment

Fitness

License

Please rate your satisfaction with the current crisis management

§ Giving employees the opportunity to voice their needs and comments is highly valued

§ Free text answers provide valuable feedback which can be used to optimize procedures

Not satisfied 2 3 4 Very satisfied

PAGE 53

RE-OPENING – CONSUMER VOICE – ASK YOUR MEMBERS

Maintaining general Fitness, strength training and GX are desired mostly by our members once studios are open again, immune system on the rise (from 4% to 26%)

Please select the main reasons because of which you want to reactivate your training

Improve overall fitness

Strengthen the immune system

Cardio & endurance training

Strength & muscle building

Group Fitness Weight reduction

Improved look Back training & health

Physical and mental balance

PAGE 54

RE-OPENING – CONSUMER VOICE – ASK YOUR MEMBERSCleanliness and hygiene are key drivers for members (blue = not important/ purple = very important)

Enough disinfectant is available to all members Members clean the used equipment by themselves (e.g. yoga mat)

Generally increased gym cleaning intervals

Not important 2 3 4 Very important Not important 2 3 4 Very important

Not important 2 3 4 Very important

PAGE 55

RE-OPENING – CONSUMER VOICE – ASK YOUR MEMBERSEnough reasons to be optimistic – Members want to workout a lot post Corona – not true looking at the first 3 weeks

Piper Sandler Industry Research:

§ ~83% are likely to keep their gym membership once their gym reopens§ ~34% claim to be exercising more than prior to the crisis§ ~68% of gym members plan to keep their membership even during an extended recession

How frequently do you want to workout after the re-opening?

Less than 1 x per week

1 x per week 2 x per week 3 x per week 4 x per week No training until the situation has calmed down

page 56

Brands at a glance

Re-opening – reality check

A chance of a lifetime

PAGE 57

MANAGE TO COME OUT AS A WINNER

Phoenix - Business Transformation Summer 2020

§ What did you hesitate to do? § Never dared to do? § Where did your team push

you back?

§ The world has changed

§ You must change too§ Now is the time

PAGE 58

MANAGE TO COME OUT AS A WINNER

PEOPLE PORTFOLIO PRODUCT PRICE & MARKETING

Incentive structures

Club team structure

Staff development

Initiatives which create certainty, support transformation (and take cost out):

Phoenix program

Intrinsic motivation

E-learning

Concierge

Showcase & Facility bullet proof next 2 yrs

Daytime cleaningin-house

Leases 2.0

M&A opportunities

Equipment bulletproof next 2 yrs

Future digital offering

Gym floor exciter

Retail simplified

Pricing & future t&c

1-click membership

Social media 2.0

Compensation options

Legal structures

50% less processes

Insurance options

PROCESSES & FINANCES

What are yours?

PAGE 59

Q & A

Q&AHerman Rutgers, EuropeActive Ambassador

Closing commentsDavid Stalker, President, EuropeActive

Thank youwww.europeactive.eu/covid19

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