Taking the Library Out to Patrons
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Power to the user.TM
Taking the Library Out to Patrons
Power to the user.TM
equals
Value to the library
Understanding Your Users
Understanding Your Users
Understanding Your Users
Gale-Cengage Browse SurveyHow frequently do you use this website?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
First time27%
Several times a month22%Several times a week
19%
Daily11%
About once a month9%
About once every 3 months7%
Every 6 months or less5%
Understanding Your Users
Gale-Cengage Browse SurveyHow did you find out about this website?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
Librarian38%
School or library website32%
Teacher13%
Used in the past9%
Other, please specify6%
Web search engine2%
Understanding Your Users
Gale-Cengage Browse SurveyWhich best describes your role on this website today?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
28%
24%
17%
8%
7%
6%
6%
2%
2%
0% 5% 10% 15% 20% 25% 30%
Librarian
College Student
High School Student
Teacher
Professor
Other Professional
Other, please specify
Elementary School Student
Middle School Student
Understanding Your Users
Gale-Cengage Browse SurveyWhich best describes the purpose of your research today?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
School assignment48%
Professional project25%
Personal interest11%
Other, please specify9%
Just browsing7%
Understanding Your Users
Gale-Cengage Browse SurveyDo you trust the content on this website more than the content you find through web search engines?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
Yes79%
Haven't thought about it15%
No6%
Understanding Your Users
Gale-Cengage Browse SurveyWhich search engine do you primarily use to do online research?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
Google.com83%
Other, please specify9%
Yahoo.com5%
Ask.com3%
Understanding Your Users
Gale-Cengage Browse SurveyDid you find what you were looking for?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
Yes68%
Don't know yet17%
No15%
Understanding Your Users
Did not have any difficulty navigating the site
68%
Could not navigate back to previous information
8%
Too many links or navigational choices
5%
Links did not take me where I expected
5%
Other, please specify5%
Would often feel lost, not know where I was
4%
Links/labels are difficult to understand
3%
Had technical difficulties (e.g. broken links, error messages)
2%
Understanding Your Users
Gale-Cengage Browse SurveyWhat is your gender?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
Female72%
Male24%
Prefer not to respond4%
Understanding Your Users
Gale-Cengage Browse SurveyWhat is your age?
July 31, 2009 - September 08, 2009Live as of 9.8.09
(N: 310)
51+34%
36-5025%
under 1816%
26-3512%
19-259%
Prefer not to respond4%
Dedicated Website for Customer Usage Reports
Access to usage reports is separate from InfoTrac admin account.
Portal can be configured at every level: Consortium Institution Location.
Improved timeliness: Real-time connection to
Gale usage database; Reports available by the 2nd
or 3rd of each month.
New Usage Reporting System
Updated User Interface
View Reports Online or Download to Excel
Graphical Reporting Capability
Redesigning Websites
UnleashYour Databases
with Widgets
Locations that haveadded a search box or anicon to their site, see anaverage increase of 100%in usage!
access.gale.com/widgets
Adding Widgets to Your Website
Some Examples of Posters and Bookmarks
Gimme, Gimme, Gimme…
Take Advantage of all the Free Stuff
Gale provides posters, calendars, stickers, press release templates, lesson plans and a whole lot more. Place your order or print on demand today.
Can You Hear Me Now?
Take Advantage of Cool Tools
Gale’s implementation of ReadSpeaker technology allows users to listen to and/or download any text article in the database.
Our Commitment to You
Full Gale resources directed at ensuring your success: Full marketing support to promote the products and services that matter. Technical support & analysis to help increase usage. Your feedback sought and incorporated into Gale’s strategic planning
processes.
We appreciate your time, and thank youthank you for all of your
business.
More Power to You.