Taking the "Blah" out of Blogging
Transcript of Taking the "Blah" out of Blogging
• Align your writers. • Extend the review process. • Keep an editorial calendar.
(More on that one later)
• Incentivize internal bloggers.• Offer your editing services. • Reach out to partners,
customers, and thought leaders.
• Set a cadence, and keep it.• Schedule posts ahead of time.• Meet regularly with
stakeholders to discuss guidelines.
• If you must be promotional, use the 411 rule.
• Pay attention to the comments.• Share what you know.
• Get important events, announcements, etc. on the calendar ahead of time.
• Align with PR, social, content, and product.
• Spread out the feasts and famines.
RECAP:1) Find your voice2) Find your writers3) Chew your food4) Stay in your sweet spot5) Keep a calendar6) Test and recalibrate