Taking Social Media to the Next Level: Tips, Tricks & Cool Ideas
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Transcript of Taking Social Media to the Next Level: Tips, Tricks & Cool Ideas
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Taking Social Media To the Next Level: Tips, Tricks and Cool Ideas
State of the Arts 2011:Leading the Creative Economy
January 31, 2011
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About Me
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GEEK ALE
RT!!
About Me
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Today We’ll Cover …
• Social media review• Good examples• Time-saving tools• Tools & utilities• Clever contests & promotions• New things to try• Q&A/Live demos
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Social Media Review
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It’s Not Just for Little Susie
The ROI of Social Media
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General Benefits of Social Media
• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors
for your brandSource: Social Media for Tourism Pros
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What Is Arts & Culture?
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What Is Arts & Culture?
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What Is Arts & Culture?
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Good Examples
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Share Critics’ Reviews
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Ask Your Network
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Ask Your Network
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Ask Your Fans
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Get Social
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Promote Featured Artists
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Show People Having Fun
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Post Your Events
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Offer Discounts & Deals
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Use Your Profile Photo To Promote
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Collect Photos with Flickr
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Time-Saving Tools
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RSS Feeds – Feedburner.google.com
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RSS Feeds – TwitterFeed.com
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RSS Feeds – TwitterFeed.com
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RSS Feeds – TwitterFeed.com
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RSS Feeds – TwitterFeed.com
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HootSuite – Schedule Posts
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HootSuite – Schedule Posts
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HootSuite – Schedule Posts
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HootSuite – Monitoring
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Ping.fm
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Ping.fm
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Facebook to Twitter
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Tools & Utilities
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Hyper Alerts
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Hyper Alerts
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Hyper Alerts
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Nutshell Mail
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Nutshell Mail
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Nutshell Mail
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Twitter Chats with TweetChat
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Twitter Chats with TweetChat
Photo courtesy of aafromaa on Flickr.
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URL Shorteners – Bit.ly
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URL Shorteners – Bit.ly
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Clever Contests&
Promotions
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Facebook Contests
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Facebook Contests
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Facebook Contests
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Facebook Contests
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Gowalla Contests
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Gowalla Contests
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Foursquare Scavenger Hunt
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Foursquare Scavenger Hunt
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Social Scavenger Hunts with SCVNGR
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QR Code Tours
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New Things To Try
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Social Couponing
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Social Couponing
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Social Couponing
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Social Couponing
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Location-based Apps
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Location-based Apps
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Location-based Apps
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Location-based Apps
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Location-based Apps
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Location-based Apps
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Location-based Apps
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Location-based Apps
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QR Codes
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QR Codes
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QR Codes
Grace photo courtesy of Steve Butman Photography
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QR Codes
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QR Codes
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QR Codes
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QR Codes
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QR Codes
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QR Codes
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Q&A&
Live Demos
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Where To Find Me
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail • Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)