Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Your Visitors
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Using Foursquare, Twitter & Instagram To Engage Your Visitors Taking It to the Street s:
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19-Oct-2014 -
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A presentation given by Vicky Soderberg with Cygnet Strategies and Sarah Page at the Social Media Tourism Symposium in El Paso, Tx on November 8, 2012.
Transcript of Taking It To the Streets: Using Foursquare, Instagram and Twitter To Engage Your Visitors
Using Foursquare, Twitter & Instagram To Engage Your Visitors
Taking It to the
Streets:
Step 1:Open Instagram /
Take a photo
Step 2:Add
#VivaSoMeT tag
Step 3: Upload to Instagram
Step 4: Stay tuned
Photo: Tim Cummins on Flickr
Photo: overseastom on Flickr
Case Study #1-Spy Denton
Denton, TX
Photo by: Farzin Photo
Successes:• Caught our vibe!• ½ spent $20 or
more• ½ stayed in town &
explored more the next day (during free time) instead of going to Dallas or Fort Worth
Future changes:• Scavenger hunt• Build upon
competitiveness• Prizes• Way for people to
see other photos• App training• Enough time
Case Study #2Social Media Scavenger Hunt
Texas A&M University
Texas A&M Social Media Scavenger Hunt Video URLhttp://youtu.be/XOR_B1CJFF8
So #TAMUhunt ended with a visit with none other than
President Loftin! I got a bowtie! We chatted about NASA and Aggie women’s basketball.
-- Nicole, PhD student
Lessons Learned:1. Not all students had Aggie apparel.2. Students had fun & made new friends. They also
wanted harder clues! 3. Students found social media shortcuts. There was a
need for modification. Hashtags help.
Could this work in your College Town?
College Towns Rock!
Case Study #3Downtown Dash
Chicago, IL
http://youtu.be/KX6yzoefoaADowntown Dash Video URL
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
Photo: leyla.a on Flickr
How could this work for your community?
Photo: pagetx on Flickr
Photo: GaryPaulson on Flickr
You know you want to try this!
Photo: City of Hoboken, NJ
Photo: Olivander on Flickr
Photo: stockmonkeys.com on Flickr
Photo: marfis 75 on Flickr
You can do this!
Ready for the magic?http://eventstagr.am/play/taking-it-to-the-streets
Follow Sarah
@ColoradoRiverTr
Facebook.com/ColoradoRiverTrail
@pagetx
Sarah Pagehttp://tourism-tech.com
Flickr.com/groups/ColoradoRiverTrail
Instagram.com/pagetx
Instagram.com/coloradorivertrail
Follow Vicky
@CygnetUpdates
Vicky Soderberghttp://cygnetstrategies.com
Instagram.com/CygnetUpdates
Linkedin.com/in/VickySoderberg
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