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H I T S C O R P O R A T E P R O F I L ETaking Equestr ian Events to the Next Level

©Alexis Meadows

WHO WE ARE“HITS is the preeminent horse show management company in the United

States. Riders from 60 countries show at our six venues on 1,400 total

acres dedicated to equestrian sports. From the excitement of world class

competitions, to developmental series, HITS offers something for everyone.

The six HITS circuits produce 56 weeks of hunter jumper horse shows

annually with an unmatched national presence. Coast-to-coast sponsors

are rewarded with record media coverage, attendance, and customer

impressions – a value proposition no other horse show company in America

can offer.”

Thomas sTruzzieri HITS President & CEO

Who We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Where We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

What We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Our Triple Crown . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Our Major Events . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Our Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

We Get Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

What We Mean to the Community . . . . . . . . . . . . . 8

Industry Demographics . . . . . . . . . . . . . . . . . . . . . . 9

Who Loves Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Why Sponsor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Sponsorship Levels . . . . . . . . . . . . . . . . . . . . . . 12

Official Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . 13

Who Covers HITS . . . . . . . . . . . . . . . . . . . . . . . . . 14

Our Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . 15-19

Our Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Our Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Our Spectators . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

HITS Endurance Corporate Profile . . . . . . . . . . . . 23

Who We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Where We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Photo Collage . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Who We Are | 1

WHERE WE ARE56 Weeks of Horse Shows Coast-to-Coast

The HITS season runs for 56 weeks during the year, and collectively offers up

to $13 million in prize money. With locations strategically located throughout

the United States (Thermal, CA; Ocala, FL; Tucson, AZ; Culpeper, VA;

Saugerties, NY; and Chicago, IL) HITS hosts riders from around the world.

The national footprint of HITS Horse Shows allows for marketing campaigns

that reach a broad and diverse clientele.

Where We Are | 2

WHAT WE ARE

est. 1992

January-March Thermal, CA

+ 8 weeks

+ $3 Million in Prize Money

+ 2,500 horses per week

+ Longines FEI World CupTM

+ USHJA Hunter Derby

est. 1982December-March Ocala, FL

+ 12 weeks+ $3 Million in Prize Money+ 2,000 horses per week+ Two new shows in Dec.+ Furusiyya FEI Nations CupTM

+ USHJA Hunter Derby

est. 1992

February-March Tucson, AZ

+ 6 weeks

+ $400,000 in Prize Money

+ 400 horses per week

est. 1998

April-October Culpeper, VA + 6 weeks

+ $1 Million in Prize Money

+ 800 horses per week

est. 1996

May-September Saugerties, NY

+ 9 weeks+ $3 Million in Prize Money

+ 2,500 horses per week+ HITS Championship

+ FEI 5* rated classes+ USHJA Hunter Derby

est. 2014 November

Thermal, CA+ 2 weeks

+ $500,000 in Prize Money + 1,500 horses per week

+ FEI 5* rated classes+ USHJA Hunter Derby

est. 2017

May-September Chicago, IL + 13 weeks+ Project $3 Million in Prize Money+ Project 2,000 horses per week+ USEF & FEI Special Competitions being Planned

What We Are | 3

OUR TRIPLE CROWN

HITS produces three of the richest show jumping events in the

world: the aiG $1 million Grand Prix in Thermal, California;

the Great american $1 million Grand Prix in Ocala, Florida;

and the series-ending saugerties $1 million Grand Prix

Csi-5*, in Saugerties, New York – forming the HITS Triple

Crown of Show Jumping. Elite riders from around the world

will compete for $3 million in prize money.

Our Triple Crown | 4

Longines FEI World Cup™ Jumping Thermal

February 2016, 2017 & 2018

Thermal, CaThe HITS Coachella Desert Circuit

hosts one of only 14 qualifying legs of

the Longines FEI World CupTM Jumping

North American League in the United

States, Canada, and Mexico and will

do so again in 2017 and 2018. The FEI

World Cup™ qualifying week at HITS

Desert Horse Park includes three days

of international jumping competition

culminating in the $100,000 FEI World

Cup™ qualifier class. The world’s top

horse and rider partnerships will be

vying to qualify for the famed FEI World

CupTM Finals to be held in Omaha,

Nebraska in 2017.

HITS Championship

september | annual

saugerties, NYThe HITS Championship hosts the

final leg of the HITS Triple Crown,

the Saugerties $1 Million Grand Prix

CSI-5*. Other keynote events include the

Black Barn $250,000 Junior/Amateur-

Owner Jumper Prix, as well as the

crown jewels of the hunter discipline, the

Diamond Mills $500,000 Hunter Prix Final

and the Platinum Performance $100,000

Hunter Prix Final. New in 2015 was the Stal

Hendrix Pre-Green Futurity which offered

young hunters the spotlight and boasted

a guaranteed $25,000 purse, plus add-

backs from all nominated horses.

FEI Nations Cup™

February 2015, 2016 & 2017

ocala, FLHITS Ocala has been selected to host the

prestigious FEI Nations Cup™ CSIO4*,

for the third year in a row. This is the

only FEI Nations Cup™ Final qualifier in

the United States. Spanning five days of

competition, Nations Cup Week at HITS

Post Time Farm hosts several notable

classes in the FEI Jumper Division.

Including the $100,000 City of Ocala

Grand Prix and the $100,000 FEI Nations

Cup™. Eight nations compete, seeking

a place at the FEI Nations Cup™ Final in

Barcelona, Spain to become the world

team champion.

OUR MAJOR EVENTS

Our Major Events | 5

Sponsorship & Advertising Inquiries

Chris maYoNeCorporate SponsorshipChris@HitsShows.com845.246.8833

sCoTT reYNoLDsCorporate SponsorshipScott@HitsShows.com845.246.8833

meaGaN aTKiNsVendor CoordinatorMeagan@HitsShows.com845.246.8833

JoNaThaN VioLaFacility Rental CoordinatorJonathan@HitsShows.com601.540.6774

Our Team | 6

OUR TEAM

Social MediaFacebook 32,080 Followers1.4 million impressions annually

Twitter 11,800 Followers85,000 impressions annually

Instagram29,300 Followers

WE GET RESULTS

Online HITS Website 1.3 Million impressions annually

HITS Champion’s KitAd placements, plus discounts and special

offers from HITS Sponsors, Vendors and Advertisers distributed through a new digital marketing tool. This platform strategically targets more than 20,000 HITS customers and equine enthusiastsvia emails to HITS’ customer list and more broadly via HITS website and social media outlets.

Webcasts Live Stream & VOD 250,000 views annually

Promotional MaterialOfficial Prize List70,000 distributed annually

Direct Mail 52,000 promotional postcards sent to exhibitors annually

We Get Results | 7

On-Site BrandingVendor Space, Signage, Custom

Jumps, Scoreboard Displays,

PA Announcements, 100,000

show attendees annually

Special EventsTitle Sponsorship, Class Sponsor,

Presenting Sponsor, Receptions,

Brand Recognition

WHAT WE MEAN TO THE COMMUNITYThe Sport Management Research Institute (SMRI) conducted a

study in 2014, concluding the HITS Ocala Winter Circuit gave the

local Florida economy a $94 million boost.

What We Mean to the Community | 8

The HITS Effect

+ The event(s) directly created 850 jobs and another 82 indirectly

+ More than 85% of HITS visitors plan on returning to Ocala

+ 20% of HITS visitors indicated they purchased real estate in Marion County

+ Average annual household income for HITS attendees in Ocala was $224,000

+ 84,000 hotel rooms, rentals, time-shares and RV campgrounds were used in the ten weeks of the HITS Ocala Winter Circuit

+ Average size of a HITS visitor group was 8 people

+ Average weekly tourism related expenditure was $2,391 per party

“It was an honor to be recognized by the Florida Sports Foundation for the 2015 HITS Ocala Show Circuit which presented over $3 Million in Prize Money, the FEI Nations CupTM and the second-annual Great American $1 Million Grand Prix. We look forward to continuing these legacies for years to come.” Thomas Struzzieri HITS President & CEO

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Impactful

+ Decision makers

+ 66% college graduates

+ 33% post-graduate degrees

+ 38% have net worth >$500,000

+ Average income >$185,000

+ Average 30 hotel stays annually

+ Average 16 flights per year

+ Horses valued in Billions

+ Unisex competitions

Successful

+ $102 billion economic impact

+ Average age 34-54

+ College educated

+ High net worth

+ Corporate leaders

+ Travelers

+ 9.2 Million horse owners

+ 14.6 Million ride annually

+ 85% female participants

+ Charity oriented

INDUSTRY DEMOGRAPHICS

Influential

+ Trend setters

+ Purchasing power

+ World travelers

+ Multicultural

+ Animal lovers

Demographic Source: United States Equestrian Federation

Industry Demographics | 9

“Great American has been a supporter

of HITS for over 20 years. During that

time we have seen exceptional growth.

The addition of new venues has given

Great American nationwide exposure. With continued new and

innovative opportunities, HITS presents Great American an

excellent opportunity to promote its brands and services.”

KeN sTaNDLee President Equine Division, Great American

“AIG has had the pleasure of

working as a title sponsor with

HITS for a long time. We (AIG)

understand that horse ownership is

a life passion for owners, riders, trainers and family members.

It is gratifying to bring new insurance solutions that allow them

to preserve this exciting lifestyle with complete peace of mind.”

DaViD hubbarD Vice President, AIG

“HITS’ national footprint allows Purina to contribute and support equestrians from coast to coast. Purina’s long

time partnership with HITS allows us to provide high quality feed that is unique and specifically designed to

bring out the best performance in our equine partners.”

Jaime broCKeTT Sales Specialist, Purina Animal Nutrition

WHO LOVES US

Who Loves Us | 10

Ad placement in official competition publication distributed to over

customers & exhibitors across the USA

WHY SPONSOR?

Why Sponsor? | 11

Link on the HITS website, which has received more than

7 million visitors since launching in 1998

Advertising Unique branding opportunities with a pre-qualified audience

Press release advertorial release to all major media outlets (local, national & international)

Live Stream On-DemanD viDeOLive streaming of select Grand Prix with logo wrapping around video display (Advertising video embed available)

AwArds Ceremony

Participation in trophy / ribbon ceremonies in arena for class winners

H I T S CHAMPION’SK I TAd placement in event-specific, digital goodie bag distributed online to spectators, exhibitors & sponsors

Product Placement Sponsor product & promotional material made available in VIP areas

Luxury dining choices with exceptional viewing of Grand Prix arenas reserved tables for VIP client

Rigid & Banner

Signage situated in premium locations throughout show grounds

Scoreboard Logo display in Grand Prix arenas

Direct Mail & eMail Access to HITS’ mail house enabling sponsors to communicate directly to customer via direct mail or electronic communications

70,000 PRIZE LIST

BRANDED jumpOriginal Custom Jump

Sponsor

announcements

on

public

address

system

daily

WEB

SITE

Hospitalitypa an

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SPONSORSHIP LEVELSSponsorship amenities are specifically tailored to meet each company’s

needs. With 56 weeks of horse shows nationwide, HITS offers a sponsor

the ability to create a unique branding opportunity for either a regional or

national footprint.

DiamoND

$100,000 & Up

$45,000 to $99,999

$25,000 to $44,999

$10,000 to $24,999

Sponsorship Levels | 12

siLVer

GoLD

PLaTiNum

OFFICIAL SPONSORS

Diamond Level

Platinum Level

Official Sponsors | 13

Who Covers HITS? | 14

“A new Hunter Stadium at HITS Post Time Farm gives

high-performance hunter riders a premier location in

which to compete during the 2016 HITS Ocala Winter

Circuit and beyond.”

“With a little luck (brilliant blue skies), a lot of spectators, and many talented riders, Furusiyya FEI Nations Cup™

day in Ocala did indeed unfold as success.”

WHO COVERS HITS?Media PartnerA collaboration that allows Media Partners access to HITS customer

base and for HITS to broadcast its message to a wider audience.

“The Florida Sports Foundation has named HITS Ocala Winter Show Circuit, held at HITS Post Time Farm in

Ocala, the Best Event of the year in the Small Market Category.”

“The Fédération Equestre International awarded a CSI 5* ranking to the Saugerties $1 Million Grand Prix.”

“Olympian Peter Leone and Wayfarer dominated a

challenging field to win Sunday’s $100,000 Purina

Animal Nutrition Grand Prix.”

Our Facilities | 15

HITS Desert Horse Park HITS Desert Horse Park is tucked in the Coachella Valley just 30 minutes from the Resort Capital of the World, Palm Springs. The property features 239 spectacular acres, 15 permanent barns with 1,196 stalls, 19 rings (twelve show rings, seven schooling rings, and a large lunging ring/area) RV facilities, VIP facilities for groups up to 1,000 patrons and a dining courtyard. With constant facility updates, the property is always ready for use and provides state-of-the-art amenities.

THERMAL, CA

OUR FACILITIESThe HITS facilities in Thermal, CA; Ocala, FL; Culpeper, VA; Saugerties, NY and Chicago, IL are available to host your next event. Facilities

include: Permanent stalls, paddocks, permanent food service, RV sites, ample parking, and state-of the-art ring footing.

If you are interested in renting our facilities, please contact Jonathan Viola at Jonathan@HitsShows.com.

Flying Horse Photography

Our Facilities | 16

HITS Post Time Farm HITS Post Time Farm in the heart of Florida’s horse country boasts

450 rolling acres. The property includes 22 permanent barns, 600

permanent stalls, over 100 turn-out paddocks, 18 rings (twelve show

rings, six schooling rings, and a lunging area/ring), and a restaurant. In

2013, the Ocala Horse Properties Stadium was built, giving HITS Ocala

a state-of-the-art jumper competition ring. A new Hunter Stadium was

built for the 2016 season.

OCALA, FL

Our Facilities | 17

HITS Commonwealth ParkHITS Commonwealth Park is located just one hour south-west of

Washington, D.C. This facility includes 92 beautiful acres, five

new permanent barns with 520 stalls, 10 rings (seven show rings,

three schooling rings, and a lunging ring) and a climate controlled

food service building. Extensive renovations in 2013 gave HITS

Commonwealth Park a new look and features permanent upgrades to

the entire facility.

CULPEPER, VA

Our Facilities | 18

HITS-on-the-Hudson HITS-on-the-Hudson is located in the heart of the Hudson Valley, just

two hours north of New York City. Features include 14 permanent

barns with over 1,100 stalls, 19 rings (twelve show rings, seven

schooling rings, and four lunging areas/rings), stone-walled Grand

Prix and Hunter Stadium with berm seating, a permanent VIP Pavilion

accommodating 500 patrons, a permanent food service facility with a

dining courtyard, and RV sites with full hook-ups and ample parking.

SAUGERTIES, NY

Our Facilities | 19

HITS Balmoral Park HITS Balmoral Park is located just one hour from downtown Chicago and

Chicago O’Hare International Airport. The property features 200 acres

with 1,100 permanent stalls in 23 barns, a state-of-the-art VIP Club, and

10 show rings carved from the infield of the one-mile oval track. The

property also features an all-enclosed Grandstand containing 55,622

square feet with seating for up to 4,467 and full kitchen facilities that can

serve as a multi-dimensional event space for conventions, expos, music

and the arts.

CHICAGO, IL

OUR VENDORSFrom riding apparel and horse show necessities to fine art, jewelry and luxury clothing, the Vendor Courtyards at HITS offer quality

shopping on-site. Vendors will enjoy the opportunity to showcase their products and services while exhibitors and equestrian

enthusiasts will discover new favorite shops for browsing and buying without ever having to leave the show grounds.

If you are interested in becoming a vendor, please contact Meagan Atkins at Meagan@HitsShows.com.

Our Vendors | 20

OUR ExHIbITORSThe key ingredient to HITS’ success is the excellence and

loyalty of the competitors at our shows. World-class rated FEI

events and unmatched prize money permit HITS to count the

world’s elite riders among its core clientele. The internationally

recognized classes allow riders to earn much sought-after FEI

ranking points in the United States, without the expense or

hassle of traveling to Europe and beyond. In addition to world

class riders, HITS focuses on grassroots levels of competition

in hunter, jumper and equitation with the Marshall & Sterling

Insurance League. The top 600 competitors qualifying at over

1,300 league-sanctioned shows across the United States come

together for a five-day National Final in Saugerties, New York,

and a Mid-West Final in Chicago, Illinois each September. By

offering something for everyone, HITS has the widest array

of competitors from across all spectrums of the riding world.

HITS is fortunate to see many of its clientele return year-after-

year, as well as many new faces annually.

Our Exhibitors | 21

All photography in this document courtesy of ESI Photography, the Official Photographer for HITS, and FEI Photographer Scott Miller.

OUR SPECTATORSIn 2016 over 100,000 people watched our shows in-person nationwide and more than 250,000 viewed HITS Grand Prix via web

broadcast or video-on-demand. Admission is free for spectators during weekdays and $5 on weekends ($10 for special events)

with much of the gate proceeds donated to a local charity. beautifully groomed show grounds offer numerous viewing vantage

points throughout our facilities. From family picnics to class trips, HITS offers a unique outdoor venue.

Our Spectators | 22

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H I T S E N D U R A N C E C O R P O R AT E P R O F I L ETaking Endurance Events to the Next Level

©Captivating Sports Photo©Pat Hendrick Photography ©ESI Photography

WHO WE AREHITS Endurance is a division of HITS, Inc., which was formed in 2011 to produce triathlon and running events in locations across the country.

The HITS Endurance Vision is to provide “A distance for everyone™”, by producing five race distances in one weekend geared to each participant’s unique level of training, endurance capacity and personal goals. Events are family-oriented complete with a Health & Wellness Expo.

Who We Are | 24

©Capstone Photography

WHERE WE ARE 8 Premier Endurance Events Coast to Coast

Where We Are | 25

+ HITS Triathlon Series - Naples, FL 1st weekend of January

+ HITS Triathlon Series - Ocala, FL 1st weekend of April

+ HITS Triathlon Series - Napa Valley, CA 2nd weekend of April

+ HITS Triathlon Series - Saratoga Springs, NY 4th weekend of June (coming in 2018)

+ HITS Triathlon Series - Hudson Valley, NY 2nd weekend of July

+ HITS Triathlon Series - Balmoral Park, Chicago Southland, IL 4th weekend of July (coming in 2018)

+ Omaha Marathon 3rd weekend of September

+ HITS Triathlon Series - Palm Springs, CA 1st weekend of December

PHOTO GALLERY

Photo Gallery | 26

©Capstone Photography

©Captivating Sports Photo

©Captivating Sports Photo ©Captivating Sports Photo

©CLIX Portrait Studios ©Tammy St. Denis Photography ©HITS Endurance Staff