Takin’ It To The StreetsSUCCEEDING IN A DYNAMIC MARKET

KEYNOTE SPEAKER:CONNIE PODESTA

CONFERENCESCHEDULE

THANK YOUCONFERENCE

SPONSORS!

23-25 FEB. 2020AT&T HOTEL & CONFERENCE CENTER

AUSTIN, TX

2020 ERA CONFERENCE

2020 ERA CONFERENCEThe 2020 ERA Conference is the only opportunity for electronics industry reps, manufacturers and distributors to learn together from many experts in an environment dedicated to sharing practical, proven best practices in field sales and marketing.

The 2020 Conference Committee is committed to delivering yet another dynamic educational program.

“It is an honor to chair the upcoming 2020 ERA Conference,” said Conference Committee Chair Mike Swenson, CPMR, of Mel Foster Company. “This do-not-miss event brings togeth-er manufacturers’ representatives, distributors and manufacturers, and offers everyone a truly unique opportunity to learn, collaborate and network. I am confident that with the help of my fellow planning committee members we will deliver another outstanding conference program in 2020.”

KEYNOTE SPEAKERStand Out from the Crowd … Out-Think, Out-Lead and Out-Sell the CompetitionSpeaker: Connie Podesta, award-winning author expert on the psychology of sales, leadership, change, accountability and engagementConnie’s do-not-miss presentation will bring out your edgy, creative, competitive side as she takes you inside the minds of today’s savvy, but super-demanding global market and delivers some powerhouse strategies that will help you increase sales, profits, good will and your customer base. Competition – watch out! Business as usual? No way! Status quo? Move over? Change? Keep it coming!

How Tariffs, China & The 2020 Election Will Impact the EconomySpeaker: Dr. Robert Genetski, one of the nation’s leading classical economistsGenetski will assess the major threats to the economy leading up to the election and how these threats are likely to shape the business environ-ment and financial markets. Takeaways from the session will include business strategies for dealing with China and tariffs as well as the consequences of the 2020 election.

The Disruption of IoT: How the Forces of AI and Blockchain are Changing IoT and the New Opportunities that are Being CreatedSpeaker: Ali Sebt, industry leader and IoT consultantThis session will provide insight into how the struggle of semiconductor companies to achieve organic growth on a holistic basis has resulted in M&As, and why the emergence of IoT was greeted with great fanfare as the “Killer App” everyone was waiting for. However, before IoT was able to reach mass scale and bail out the industry, two disruptive forces — AI and Blockchain — have emerged as disruptors to IoT itself.

The Secrets to Sales GrowthSpeaker: Sam Richter, an internationally recognized expert and speaker on sales, marketing and technologyIn this dynamic presentation, attendees will discover: How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients; how to use social media as a powerful sales and competitive “intelligence agent,” and how to access the “Invisible Web” to find information that most think is not available online; and much more.

The Electrifying Future of TransportationSpeaker: Michael Knight, president of the TTI Semiconductor Group and SVP of Business Development at TTI Inc.Attendees can expect to get a glimpse into the not-so-distant future where the news, and increasingly streets, are full of electric cars which are poised to become one of the biggest drivers of the electronics component industry as their production levels eclipse that of internal combustion engines. Beyond cars, all manner of transportation is moving to electric motors. If it rolls, floats or flies, it is in the process of being electrified and this presentation will examine the state of the current industry, associated timelines and projections, the ramifications for the electronic component supply chain, and the needs and technology enablers that are driving the evolution from fossil fuel to electric powered vehicles.

BREAKOUTS SESSION TOPICS

• Mergers & Acquisitions• Swap Shop• Best Practices for Onboarding a New Manufacturer, Distributor & Rep• Succession Planning, Diversity & Retention Recruitment • Website Development: How to Make the Manufacturers' Rep Website Relevant• The Profile of the Successful Rep-Manufacturer Relationship• Sales Intel Secrets to Find More Leads, Provide More Value & Make More Money• Rep-Only, Distributors-Only & Manufacturer-Only Roundtable Discussions• Salespeople Should Sell with Authenticity• Management Styles & Setting Personal & Professional Goals• Blockchain in Commerce and Supply Chains• Data Analytics

CONFERENCE SCHEDULESunday, Feb. 23, 20208:00 a.m. Pre-Conference Golf (Separate registration required)12:00 - 6:00 p.m. Conference Registration Opens5:00 - 6:30 p.m. Welcome Reception

Monday, Feb. 24, 20207:00 - 8:00 a.m. Breakfast & Supplier Workshops, First-Timers Orientation8:00 - 8:10 a.m. Opening Video & Welcoming Remarks8:10 - 9:30 a.m. Keynote Presentation – Connie Podesta: “Stand out from the Crowd ... Out-Think, Out-Lead and Out-Sell the Competition” (Sponsored by Luscombe Engineering)9:30 - 9:45 a.m. Break9:45 - 11:00 a.m. Breakout Sessions11:00 - 11:15 a.m. Break11:15 a.m. - 12:15 p.m. General Session - Dr. Robert Genetski: “How Tariffs, China & the 2020 Election Will Impact the Economy” (Sponsored by Kruvand Associates Inc.)12:15 – 1:15 p.m. Lunch1:15 – 2:30 p.m. Breakout Sessions2:30 – 2:45 p.m. Break2:45 – 4:00 p.m. Breakout Sessions4:00 – 4:15 p.m. Break4:15 – 5:30 p.m. General Session – Ali Sebt: “The Disruption of IoT: How the Forces of AI and Blockchain are Changing IoT and the New Opportunities that are Being Created” (Sponsored by Ohmite Manufacturing)7:00 – 10:00 p.m. Conference Celebration Party (Separate registration required)

Tuesday, February 25, 20207:00 – 8:00 a.m. Breakfast & Supplier Workshops8:00 – 8:10 a.m. Opening Remarks8:10 – 9:30 a.m. General Session – Sam Richter: “The Secrets to Sales Growth” (Sponsored by Schaffner EMC)9:30 – 9:45 a.m. Break9:45 – 11:00 a.m. Breakout Sessions11:00 – 11:15 a.m. Break11:15 a.m. – 12:00 p.m. Awards Announcements12:00 – 1:00 p.m. Lunch1:00 – 2:15 p.m. Breakout Sessions2:15 – 2:30 p.m. Break2:30 – 3:45 p.m. Breakout Sessions3:45 – 4:00 p.m. Break4:00 – 5:30 p.m. Closing General Session – Michael Knight: “The Electrifying Future of Transportation” (Sponsored by Sensata Technologies Inc.)5:30 p.m. Conference Adjourns

GENERAL SESSIONS

Register today for the 2020 ERA Conference!

View 2020 ConferenceCommittee members and

full list of volunteers.

The 2020 Conference Committee is developing breakout sessions that will include the following topics:

2020 ERA CONFERENCE

BENEFACTOR SPONSOR

DIAMOND SPONSORS

PATRON SPONSOR KEYNOTE SPONSOR

Empowering Systems Inc.Fralia Co. & AssociatesLaird Performance MaterialsMacInnis GroupMel Foster Company

PLATINUM SPONSORSE-T-A Circuit BreakersETS SouthwestFusion Sourcing Group Inc.Kensington Electronics Inc.Logix Sales & MarketingLuscombe Engineering Co. of San FranciscoR. C. Merchant & Co. Inc.Mornsun America LLCNet Sales Co.Newark, an Avnet CompanyNew England ERA

GOLD SPONSORS

JJM SearchJohnson Company Mfg. Reps

SILVER SPONSORSHuntsinger Group LLCLectrixMaster ElectronicsMetz Connect USAOTTO Engineering Inc.RepfabricRocky Mountain ERA

BRONZE SPONSORSMichigan ERASchoenberg Finkel Newman & Rosenberg LLC SennTec Sales Corp.

PROGRAM SPONSORS

Kruvand Associates Inc. Ohmite Manufacturing Company

Abracon LLCBudde Marketing Systems Inc. Catalyst SalesDoran Associates Inc.EK Micro

Allied Electronics & Automation ArKco Sales Inc.Astron Electronics Inc. Brainard-Nielsen Marketing Inc. C C Electro Sales Inc. Coakley, Boyd and Abbett Inc. Control Sales Inc.Cornell Dubilier Electronics Coto Technology Inc.D-M Associates LLCErickson Sales Inc.

Big ZetaCain-Forlaw Company

II-VIAurora GroupChicagoland-Wisconsin ERACrouzet North AmericaElectra RepsFlorida-Sunshine ERAGSA Parallax

Carolinas ERAConquest Technical Sales Empire Technical Associates

Schaffner EMCSensata Technologies Inc.

Pinnacle Marketing Inc.South Atlantic Component Sales Inc. WESCO Sales Group

Norris & Associates Inc. Northern California ERA O'Donnell Associates North Inc. O'Donnell South Inc.Performance Technical SalesG.L. Smith Associates Inc. Spectrum Sales Inc.Straube Associates Inc.Sumer Inc.TDK-Lambda AmericasWallace Electronic Sales

Peerless Electronics Inc.

Signal Enterprises Inc.Southern California ERA Southwest ERA Spirit of St. Louis ERASuperior Technical Solutions Corp. Tech MarketingXiamen SET Electronics Co. Ltd.

Synergy Associates Inc.Tech-Trek Ltd.

THANK YOU,CONFERENCE SPONSORS!