1.We are all publishers now The Benefits & Challengesof Online High School Journalism Melissa WantzAdviser, The Foothill Dragon Press Foothill Technology High SchoolVentura, CA

2. We Dont Use Paper for This Launching The Foothill Dragon Press (October 2009) 3. Top 10BENEFITS OF PUBLISHING ONLINE 4. 1. Student voices travel farther.In the past 12 months: Dragon Press visited 29,744 times 10,928 absolute unique visitors 76 countries 147,061 page views Readership (new visits) increased by 35.4% 5. Student voices travel farther. 6. Student voices travel farther. 7. Student voices travel farther. 8. 2. Student work travels faster. 9. 2. Student work travels faster. 10. 2. Student work travels faster. 11. 3. Student opportunities are greater. 12. 3. Student opportunities are greater. 13. 4. Feedback is more authentic. 14. 4. Feedback is more authentic. 15. 5. Costs are less. After accounting for one-time expenses equipment software Online is cheaper than print. Hosting fee: $89 per year Domain fee: $12 per yearversus ?? annually for printing 16. 6. Online is interactive. 17. Online is interactive. 18. Online is interactive. 19. Online is interactive. 20. Online is interactive. 21. Online is interactive. 22. 7. Online has more room. Space is unlimited More students can publish more (frequently &in depth) Last year: 50 videos 500 + articles 600 tweets 2000 photos & illustrations 23. 8. Makes history more accessible. 24. Makes history more accessible. 25. 9. Creates a searchable database. 26. 10. Builds positive digital identities 27. Builds positive digital identities 28. Builds positive digital identities 29. Builds positive digital identitiesThis was the first-semester final project for staff. 30. Review of Benefits1. Reaches farther2. Travels faster3. Provides unexpected opportunities4. Allows authentic, immediate feedback5. Costs less6. Is interactive7. Has unlimited space8. Is searchable9. Offers accessible archives10. Builds positive digital identities 31. Printvs.online 32. Comparing Coverage Every 15 Minutes A year of planning 36 straight hours of events Biggest event on campus for most schools Click photo to go to Dragon Press coverage 33. Comparing Coverage Which format is more Promattractive to your Dance Concert students, alumni, paren College map for seniors ts and localcommunity? Which format is theprofessional mediamoving towards? 34. What are theCHALLENGES TOPUBLISHING ONLINE? 35. 1. Jack of all trades Master of none? Security Writing Photos VideoWill sound reporting Audioprinciples take a back Content management seat?system How can you teach all this Design in one period? Social networking > Interactive elements Technology! 36. 2. The ground constantly shifts Online resources are developing daily Keeping up is difficult Is it possible to feel like you knowwhat you are doing? > 37. 3. Audience expectations are high As mainstream media and social networkingsites add more digital goodies at ever cheapercost and higher speedthe pressure is on to do the same. > 38. 4. Online = Always on There is no reason not to publish news as orshortly after it happens. This is difficult when you have a staff less than5 hours a week. When your students Have responsibilities interestselectivesfinalsLIVES > 39. 5. Online requires more monitoring Inappropriate comments Inappropriate articles The publication is like a baby, rarely sleepingalways crying out for attention. > 40. 6. Online is more fragile The freedom, fluidity and flexibility of online also creates avulnerability that must be protectedfrom student error andfrom outsiders Your entire site can disappear in an instant. I know this for a fact Its happened several times > 41. 7. Online scares some people Some administrators worry about things getting out of control and teenagers running amok > 42. 8. Online is forever Digital footprints do not easily go away. Responsibility is really on staff to use good judgment in deciding what to publish.> 43. 9. The competition is vast At school, teachers wont give up time for kids toread our online publication the way they mightfor a print newspaper. At home, there area million otheronline places for readers to go. Everyone is a journalist now which means our competition is everyone.> 44. 10. The technology can beinconsistent... Just like a student, sometimes it works,sometimes it doesnt. This is frustrating. 45. Parting thoughts I dont think these are dark days. I think thisis just what disruptive change feels like. Thebarrier has never been lower. You are alljournalism entrepreneurs, innovators.Bill Gannon, Director of Online Operations, Lucasfilm LTD 46. Last word? How can you squander even one more day nottaking advantage of the greatest shifts of ourgeneration? How dare you settle for less whenthe world has made it so easy for you to beremarkable? Seth Godin, sethgodin.typepad.com 47. THE END