Take the WORK Out of Networking!
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Transcript of Take the WORK Out of Networking!
Take the “Work” Out of Networking
Does networking make you feel like this?
What’s in it for You!
Re-framing Networking How to work the room How to create an Intro-mercial Networking practice Speed Networking
What bothers you about networking?
It feels too fake and
unnatural
I hate talking about myself
I don’t like my pitch
I don’t know how to engage
Networking Mistakes Most People Make…
Making it about closing…
Think it’s about Bragging…
Robyn Hatcher SPEAKETC.com [email protected]
Photo by thebarrowboy - Creative Commons Attribution License https://www.flickr.com/photos/48778414@N04 Created with Haiku Deck
Forget Net“Working” start…
Net “Exploring”
Explore and Discover…
How you can help someone A new business, product or service Fashion trends A funny or interesting story Mutual connections/experiences
In other words…
Make it about them & not you!
Networking Prep
Visualize the outcome you’d like to have
Read or repeat positive affirmations
Develop an “alter ego”
Dress to Express
Decide on an objective/goal
Make it a game…
Chat with X amount of people/type of person
Compliment X amount of people
Ask X amount of people what they need
NOT give or get X amount of business cards!
NOT give X amount of elevator pitches
Working the Room
Look for and maintain open body positions
Eyebrow flash! Subtly mirror people
you want to meet Watch people’s feet! Start with POSITIVE
small talk
Which people would you approach?
Dis-Engaging
Physically break rapportSAY:
“I’m going to refresh my drink” “It’s been great chatting with
you…” … I’m going to go mingle some
more … let’s stay in touch … there’s someone I have to go
say hi to
“… And what do YOU do?”
But how do I answer…
Ditch the Pitch
Elevator PitchA short, concise boring description of yourself, your business, your product or your service full of jargon and empty language which will bore a listener and cause them to glaze over.
@SpeakETC
Intro - mercialA short, concise description of yourself, your business, your product or your service which will engage a listener and encourage them to take some further action.
Start with WHY?
WHAT you do is less important…
Then WHY you do it!
@SpeakETC
WIIFT (What’s In It For Them?)
People engage and take action for emotional and logical reasons.
Emotional reasons have more impact!
Discover what your listener needs, wants &
values
Engage Left AND Right Brain
LEFT BRAIN Language Logic Categories Linear thinking Numbers Details Analysis
RIGHT BRAIN Emotion Images Patterns Creative thinking Music Rhythm Synthesis
@SpeakETC
Your Intro-mercial
1. Engage Them
2. Inform Them
3. Assure Them
4. Seduce Them
5. Invite Them
@SpeakETC
Engaging Them
Make sure you have their attention and interest. Questions
Startling fact, statement, statistic
An anecdote/story
Quotation@SpeakETC
Informing / Assuring Them
Tell them what problem you solve; what need you fill
AND/OR What your mission, goal or objective is
NOT YOUR JOB TITLE Tell them your experience/some
results you have produced @SpeakETC
Use Metaphors & Analogies
“If I can’t see it, I don’t understand it.” - Einstein
My company/job/position is like_____________
THINK ABOUT:
Colors animals sportscookingcars trains
food family toolsbooks movies professions
your favorite activityTVShoppingpolitics processes
Seducing & Inviting Them
Tell them What’s in it for Them
AND/ OR How can you make their lives better
Tell them what you’re looking for and/or how to follow up. (optional)
@SpeakETC
Robyn Hatcher SPEAKETC.com [email protected]
Photo by Luke,Ma - Creative Commons Attribution License https://www.flickr.com/photos/23249662@N03 Created with Haiku Deck
“They may forget what you said, but they will never forget how you made them feel.”-- Carl W. Buechner
Intromercial VIP Day!
Full-day (4-hours + 1) Discover your WHY & your unique story Work on body language & vocal tone Practice & video your delivery 1-hour in-person Follow-up Session 30 – minute virtual Follow-up session Copy of my book Standing Ovation
Presentations Lunch included
Half – day (2-hours +) Discover your WHY & your
unique story Work on body language & vocal
tone Practice & video your delivery 1-hour in-person Follow-up
Session
Sign Up for Complimentary 20 minute virtual consultation to find out more!!
Thank You!
For One-one-One Coaching, training workshops or
Presentations
Robyn [email protected]: 646.470.2360Twitter: @SpeakETC.facebook.com/SpeakEtc.