Take My Job!

DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM

TAKE MY JOB!

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@dlichaw

http://inuseful.se/fredagskul-ux-superhero/

Take My Job! @dlichaw | greatnorthelectric.com

FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES


FOSTER CREATIVITY SKETCHINGWIREFRAMES + MOCKUPSPROTOTYPES MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES


BENOÎT CHIEF FINANCIAL OFFICER


BENOÎT CHIEF FINANCIAL OFFICER


“THANK YOU”


https://www.flickr.com/photos/68751915@N05/6355836713

BENOÎT CONTROLS THE BUDGET

BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF


BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF


TEACH BEN


MAKE BEN LOOK GOOD*

* BEN ALSO CONTROLS THE BUDGET

ED & ALI LEAD ENGINEER

ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS

PROBLEM SOLVERS




PROBLEM SOLVERS


LOCK THEM AWAY FOR A MORNING



PROBLEM SOLVERS


UNLOCK POTENTIAL

FOSTER CREATIVITY MAKE OTHERS USEFUL INTERVIEW NOTESDATA MODELS & PERSONAS USER INTERVIEWS & TESTS PROMOTE ACCOUNTABILITY

COPING STRATEGIES

SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN

SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !

ASK SUE TO TAKE NOTES

SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !

CREATES BUY-IN

LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING




GIVE LISA A PROJECT TO DO



HELP LISA DO HER JOB

DAVID FOUNDER DAVID NEEDS “UX”

NOT USER RESEARCH



NOT USER RESEARCH


GET DAVID OUT OF THE BUILDING*

* WORKING FOR YOU


NOT USER RESEARCH


HELP DAVID DO HIS JOB

FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES



DONNA FIXER WANT TO MAKE THINGS BETTER


! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!

!

!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!

Task!5:!Actually,!make!that!two!cokes.!

• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!

• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!

navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!

separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!

Severity:!Negligible!

Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!

what!we!have.!

• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!

• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!

didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!

reach!the!bag!in!one!click!rather!than!the!two!required.!




!









what!we!have.!






CRICKETS



!









what!we!have.!






FA = −FB


COLLABORATIVE PRIORITIZIATION

IMG: HOLDING HANDS


COLLABORATE

EVERYONE WANTS TO BE A HERO



DAVID Created a product that

people use, love, and pay forLISA

Got fewer complaints

BENOIT Felt useful

BEN Launched on time

SUE Increased engagement

ED & ALI Increased engagement


WHO IS YOUR USER? WHAT IS THEIR GOAL?

WHAT PROBLEM DO THEY HAVE? HOW CAN YOU: FOSTER CREATIVITY?

MAKE THEM USEFUL?

PROMOTE ACCOUNTABILITY?} MAKE THEM

A HERO


FA = −FB

HEROA = −HEROB


DAVID Asked me back and refers me

EMMA Lost touch

BENOIT Moved back to France

BEN Hired me for another project

SUE Hired me for another project

ED & ALI Asked me back and refers me

THEY’RE A HERO YOU’RE A HERO


THANK YOU.Donna Lichaw

@dlichaw greatnorthelectric.com

Take My Job!

Technology

Transcript of Take My Job!