TAKE CONTROL OF YOUR SOCIAL MEDIA EFFORTS
Transcript of TAKE CONTROL OF YOUR SOCIAL MEDIA EFFORTS
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TAKE CONTROL OF YOURSOCIAL MEDIA EFFORTS
Cheryl Mall, Director of Marketing Jonathan Lee, President
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SOCIAL MEDIA IS EASY!RIGHT??
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WHAT WE’LL COVER TODAY• Your website matters• Create a simple plan• What to share/who should share• Sponsored content• Measure results
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WHY YOUR WEB SITE MATTERS
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EDUCATION SEEKERS SPEND41% OF THEIR TIME ONLINE
ONLINEOTHER STUFF
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• Better experience for prospects
• Better organic search results
• Increased leads
57% of B2B and 41% of B2C businesses,“SEO makes the biggest impact on leads.”
Source: iStockPhoto
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• In/outbound links aid SEO • Social sites get indexed
Social Helps Protect Rank
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CREATE YOUR PLAN
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CREATE YOUR PLAN• Get buy-in from management• ID goals• Audit competitors• ID your unique story
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WHERE DO YOU INVEST YOUR ENERGY?
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94%
77%
42%
All but 7% of social-media campaigns used Facebook
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WHAT TO POST
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Story – chevy mistake
Source: Twitter
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WHO SHOULD POST?
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TIPS FOR INVOLVING STAFF/FACULTY• Encourage re-posting
• Encourage follow-up
• Discourage self-adulation
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HOW TO SHARE
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+ =70%
SOURCE: Inside Facebook
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Sample ScheduleOnce a week – update plan 2-3 weeks out.
• Write drafts of posts• Create shortened links for each topic• Identify events you’d like to promote through paid tactics• Review analytics for each post as well as identify follower trends
Twice a Day • Post a comment, story or promotion• Check sites for comments made about or to you• Look for interesting posts by people or groups we follow to re-post• Post new or timely info if needed
Semi-weekly• Look for new features you can utilize• Clean up old posts that may be dated or irrelevant• Write and post to your blog site and share with followers• Post new galleries, videos, etc.
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PAID CAMPAIGNS
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Source: iStockPhoto
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“We take AdWords with Google and with Yahoo and they have been effective too.” -Tom Dickson, CEO, Blendtec
Source: Blendtec
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Ease of use
Ability to include both text and images
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Targeting focuses $
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You set the budget.
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Clear, conciseand immediatereporting
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b
Source: Facebook
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HOW TO MEASURE OVERALL EFFORTS
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RULES OF SOCIAL ENGAGEMENT• Determine your goals (SEO, leads, awareness)• Have a plan – don’t just do social media to do it• Fully commit to your plan• Remember your brand and keep your voice consistent• Convey sense of place and people• Always drive back to your web site (don’t let the social site own all of
your content )• Recognize the time commitment – it’s not free• Incorporate analytics• Be willing to adapt• Always proof your work
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GET INSPIRED: TOP SCHOOLS TO WATCH• #1: Johns Hopkins University• #2: Harvard University• #3: University of Notre Dame• #4: Ohio State University• #5: Columbia University, New York• #6: University of Kentucky• #7: Stanford University• #8: Louisiana State University and Agricultural & Mechanical College• #9: United States Military Academy• #10: The University of Texas at Austin
SOURCE: studentadvisor.com