Take a look around!!

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take a look around!! By: Ana Milena Guerrero Córdoba

Transcript of Take a look around!!

Page 1: Take a look around!!

take a look around!!

By: Ana Milena Guerrero Córdoba

Page 2: Take a look around!!

Celling & FloorBig format stores have very

shinning floor and high cellings to create the

ilusion of having more space

Page 3: Take a look around!!

Sex Sells

Page 4: Take a look around!!

FragrancesLots of stores have a particular

smell.They should sell their fragrances

so people can remember the store or “the experience” at

home

Page 5: Take a look around!!

DecorationIf the store shows the

“whole look”, customers would like

to buy everything

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MusicPeople stays for more time in a restaurant with

nice and soft music

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Not too warm…not too cold

The perfect environment is “fresh”

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Lots of merchandise???

It depends on the kind of store, the cheaper the product, the more quantity in the store

Popular Store at the DownTownBoutique at the mall

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PersonnelShould reflect the image of the store

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People SalesThe idea of saving is great for customers. The word “On Sale” is

magic

Big and colorfull signboards draw in people

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People TouchingThey want to hold and

feel the product

People Free Samples They want to taste and smell

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CustomersWomen like to buy clothes with friends, Men go aloneFemale salespersonnel can

influence the decision