TAJ GROUP OF HOTELS

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The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces.

It was founded by Jamshetji N. Tata on December16, 1903.

Currently the Taj Hotels Resorts and Palaces comprises 76 hotels, 7 palaces at 52 locations in 12 countries and employ over 13000 people.

INTRODUCTION OF TAJ HOTELS

Jamshedji TataJamsetji Tata Born3 March 1839

Navsari, Baroda, Bombay Presidency, 

British IndiaDied19 May 1904 (aged 65)Bad Nauheim, German EmpireEthnicityParsiAlma materElphinstone

CollegeOccupationFounder of Tata Group

Founder of Tata SteelNet worth£1 million (1904) [approx. £96,230,000 (2016)][1]ReligionZoroastrianSpouse(s)Hirabai DabooChildrenDorabji TataRatanji TataParent(s)Nusserwanji and Jeevanbai TataRelativesSee Tata family

FOUNDER OF TAJ GROUPS

The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces.

It was founded by Jamshetji N. Tata on December16, 1903. Currently the Taj Hotels Resorts and Palaces comprises 76

hotels, 7 palaces at 52 locations in 12 countries and employ over 13000 people.

93 HOTELS ALLOVER THE WORLD

Additional 18 hotels are also being operated around the globe.

During fiscal year 2010, the total number of hotels owned or managed by the Company was 76.

The Taj hotels are categorized as luxury, leisure and business hotels.

Cont.

The Taj Luxury Hotels offer a wide range of luxurious suites with modern fitness centers, rejuvenating spas, and well-equipped banquet and meeting facilities.

The Taj Leisure Hotels offer a complete holiday package that can be enjoyed with the whole family.

Cont.

It provides exciting activities ranging from sports, culture, environment, adventure, music, and entertainment.

The Taj Business Hotels provide the finest standards of hospitality, which helps the business trips to be productive.

They offer well-appointed rooms, telecommunication facilities, efficient service, specialty restaurants and lively bars, well-equipped business centres, and other conference facilities

Cont………

THE TAJ GROUP OF HOTELS SEGMENTATION

TAJ LUXURY HOTELS – TAJ PALACE, TAJ MAHAL, TAJ BENGAL, TAJ WEST END

OFFER FINEST STANDARD OF

HOSPITALITY & SERVICE

TAJ BUSINESS HOTELS:

TAJ PRESIDENT, TAJ RESIDENCY,

TAJ CONNEMARA, TAJ BLUE DIAMOND

OFFER MULTI – CUISINE

RESTAURANTS & BEST BUSINESS

FASCILITIES

TAJ LEISURE HOTELS:

TAJ BEACH RESORT, TAJ CULTURAL

CENTRE, TAJ GARDEN RETREATS

LOCATED AT BEACH RESORTS,

PALACES, PILGRIM CENTRES

ETC.

WELCOME TO TAJ DECCAN

Located in Hyderabad’s elite Banjara Hills, this elegant hotel offers a welcome respite for both leisure and

business travellers alike. Spread over 6 acres of landscaped gardens, it is conveniently located 35-40

minutes away from the Rajiv Gandhi International Airport and 5 kilometres away from the railway station.

LOCATION

Outdoors Outdoor Pool (all year)  Pets Pets are not allowed.  Activities Spa Fitness Center Tennis Court  Food & Drink Buffet-Style Restaurant Restaurant with Dining Menu Breakfast in the Room Bar  Internet Free! WiFi is available in all areas and

is free of charge. 

 Parking Free! Free private parking is available

on site (reservation is not needed).

FACILITIES OF TAJ HOTEL Front Desk Services Concierge Service Baggage Storage Ticket Service Tour Desk Currency Exchange Express Check-in/Check-out 24-Hour Front Desk  Entertainment and Family Services Babysitting/Child Services  Cleaning Services Shoeshine Ironing Service Laundry  Business Facilities Fax/Photocopying Business Center Meeting/Banquet Facilities

The Taj Group of Hotels commits itself to the overall improvement of the ecological environment, which we are all a part of.

We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind.

It is our endeavor not only to conserve and protect but also to renew and regenerate the environment in which we live and operate

Vision

The capital of Andhra Pradesh, Hyderabad is an integral part of the famous twin-city pair of Hyderabad and Secunderabad,

which are situated on opposite banks of the Hussain Sagar Lake. Hyderabad has a romantic story behind its birth.

Mohammed Quli Qutub Shah, the fifth king of Golconda, founded this city of Bhagyanagar in 1591 for the sake of his lover

Bhagmathi. Later he renamed the city as Hyderabad. The city retains much of the charm associated with its glorious past,

while catapulting itself into the 21st century as India's most sought after software centre. Hyderabad is famous for its gemstudded

jewellery, pearls, designed bangles, and home furnishings. In Hyderabad, one can experience a unique blend of the

old dominion and rustic charm within the trappings of new age modernity. Taj Deccan, Hyderabad is set amidst verdant green lawns. 30 kms from

the Rajiv Gandhi International airport at Shamshabad, Taj Deccan is minutes away from the city centre, making it an ideal and

convenient location for the travellers.

Fact Sheet

Designed to mesmerise, the lobby and reception at Taj Deccan boasts an international and contemporary look. Wood

columns casings, cove lighted ceilings and hand cut crystal chandeliers from Schonbek Canada enhance the elegance and

spaciousness of the lobby. A swanky Lobby Lounge gives the entire reception area the perfect lounge feel.

LOBBY

Taj Deccan, Hyderabad, has 151 rooms including 10 suites.

Superior Rooms: 95 rooms. 325 sq.ft in size. These rooms have a large sized bed, a colour television with satellite

programmes, a mini-bar, a hair dryer, a personal safe, an international direct dial facility, 24 hour room service, and Wi-Fi

connectivity.

Residency Rooms: All 46 rooms are located on higher floors. It has an exclusive Residency Lounge that allows guests to

make complimentary use of the lounge boardroom for 2 hours, on availability. Guests can also avail of the special cocktail

hours in the evening.

Accomodation

Junior Suites: The 5 Junior Suites have a living room, a bedroom and an attached dressing area with a view of the pool and

lawns. Guests staying at the Junior suites have access to the Residency Lounge.

Deluxe Suites: 4 Deluxe Suites each of 680 sq. ft size have a living room, a bedroom and an attached dressing area. The

enhanced amenities include a choice of 3 local newspapers, 2 business papers, cookies and a large fruit basket.

Presidential Suite: This is a 1008 sq. ft suite. It is a five bay suite and has a grand drawing room, a dining room, a master

bedroom and a 5 fixture bathroom with a shower cubicle and a Jacuzzi. It is also equipped with a kitchenette, a powder

room and a bar counter. The Residency Rooms and Suite rates are inclusive of breakfast and a

complimentary cocktail hour at the lounge.

Suites

Taj Deccan, Hyderabad offers the finest banquet and conference facilities in the city. It is ideal for conferences, private parties

and weddings. It also has outdoor lawns that can accommodate up to 2000-2500 people. The newly launched Corporate

Floor consists of 5 additional rooms that are ideal for smaller conferences and meetings.

Conference halls

Kohinoor: It is the largest venue at the hotel. The Kohinoor has an in-built screen which opens out to a large pre-function area. This venue can accommodate up to 300 guests for conferences as well as for lunch and dinner.

Pavilion: An ideal conference venue for boardroom meetings, the Pavilion overlooks lush green lawns with a view of the poolside accommodating up to 40 guests.

Lawns: It is an area of 10,000 sq. ft. which is surrounded by lush green gardens and trees on either side, overlooking the pool. The lawns can comfortably accommodate 1200-1500 guests.

Kohinoor Lawns: Located next to the Kohinoor and with a separate entrance through the porch, the lawns make an ideal setting for a private gathering.

Synergy: Our new venue at the Corporate E floor overlooks lush green lawns and can accommodate up to 90 guests.

Golden Mile: An ideal venue for cocktail evenings, The Golden Mile has an outside area ideal for barbeques and overlooks

the lawns and the pool. It can accommodate up to 50 guests.

The Conference rooms are as follows:

It is the largest venue at the hotel. The Kohinoor has an in built screen which opens out to a large pre-function area. This venue can accommodate up to 300 guests for conferences as well as for lunch and dinner.

Kohinoor

An ideal conference venue for boardroom meetings, the Pavilion overlooks lush green lawns with a view of the poolside accommodating up to 40 guests.

Pavilion

It is an area of 10,000 sq. ft. which is surrounded by lush green gardens and trees on either side, overlooking the pool. The lawns can comfortably accommodate 1200-1500 guests.

Lawns

Located next to the Kohinoor and with a separate entrance through the porch, the lawns make an ideal setting for a

private gathering.

Kohinoor Lawns

Our new venue at the Corporate E floor overlooks lush green lawns and can accommodate up to 90 guests.

Synergy

An ideal venue for cocktail evenings, The Golden Mile has an outside area ideal for barbeques and overlooks

the lawns and the pool. It can accommodate up to 50 guests.

Golden Mile

ARENA

ATRIUM BAR

SYN ASIAN GRILL AND BAR

SPICE JUNXION

Restaurants of Taj Deccan

Step in to find delicious international cuisine at this all-day diner. Arena serves up the perfect spread for breakfast, lunch or dinner.

ARENA

Unwind in comfort and style with an international range of wines and spirits. Be captivated by Atrium Bar at Taj Deccan.

ATRIUM BAR

Treat yourself to the best Asian food in Hyderabad. Syn serves up Thai, Vietnamese and Japanese delicacies.

SYN ASIAN GRILL AND BAR

Treat your taste buds to something absolutely new at this speciality restaurant. The food here covers Moplah and Syrian cuisine.

SPICE JUNXION

BUSINESS CENTRE

FITNESS CENTRE

LEISURE

Work & Play

The business meeting rooms at Taj Deccan, Hyderabad are made keeping your business needs in mind. Synergy allows you to go

seamlessly from meeting to celebration and can accommodate up to 150 guests. Think of Taj Deccan's great business services when you

have to take control of the boardroom in Hyderabad.

BUSINESS CENTRE

Taj Deccan has a fully-equipped fitness centre with world class fitness and health equipment housed in a 1,200-square-foot area. Our experts guide and assist

your workout to fit your personal requirements. Our state-of-the-art equipment includes exercises cycles, cross trainers, treadmills, free weights and so much

more. After your workout, you can pick from various types of massages, and use our steam bath and indoor jacuzzi facilities to help you relax.

FITNESS CENTRE

The clay tennis court is the ideal place to unwind and play a leisurely game of tennis. The area has a unique feel and is ideal if you are

looking for a stress-free zone. Come and enjoy a game of clay tennis at Taj Deccan.

LEISURE SERVICES

Courier Child care, Laundry, Pet Taj Sats Air Catering Ltd. Wi-Fi Access Express check -in and out Taj Air and Taj Yachts Babysitting Wake-up call

Special services (Facilitating services)

Barber shop, Boutiques, Florist Currency exchange In room telephone service Front desk 24 – hour Gift shop

Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury

class.

RateRoom Tariff of all TAJ Palaces, Resorts, And Hotels.pdf

PRICE

Location of the hotel is the most important business decision for the hotel.

Present in metro cities in India Global presence (Maldives, London, Dubai, Cape Town and

many other countries)

PLACE

PROMOTION STRATEGY Promotional schemes are carried on regularly the hotel has many

loyalty programe,clubes,membership,previlage etc some of them are

1. Taj Inner Circle2. Taj advantage plus3. TAPP MeTaj also offer Taj surprises including weekend savers, value vouchers, book early get more.

Major service encounter that extremely delighted or disappointed are:

1.Check – in.2.Bell person carrying luggage to the room.3.Food.4.Wake up call5.Check out.

Process

Skilled person Professional person Personal Agents Technological person Travel agents

People

The hotel has many competitors1. The Oberai towers.2. The Leela.3. ITC Hotels.4. Le Meridian.

Acquisition - hotel blue diamond, pune.

COMPETITER

SERVICE TRIANGLE

Internal Marketing Vertical Communications

Horizontal Communications

Interactive Marketing Personal Selling

Customer Service Center Service Encounters

Servicescapes

External Marketing Communication Advertising Sales Promotion Public Relations Direct Marketing

Company

CustomersEmployees

The Taj Singles vacation package is about bringing like-minded people together to enjoy a specially designed holiday at the exotic Fort Aguada Beach Resort in Goa.

The Kumbh Mela package, which has packages from the Taj Residency, Nashik and Aurangabad, introduces specially designed packages at affordable prices, giving pilgrims and devotees of the Kumbh Mela the opportunity to set aside their worries of in-city traveling, boarding and lodging.

Taj Singles and Kumbh Mela

Developed by Booms and Bitner.According to them: “The environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service". Physical Evidence Tangibles

Service scape

Servicescape helps in creating a corporate identity (i.e. positioning and differentiation).

It’s a part of service experience: customers frequently use the service environment as an important quality proxy.

Its a part of value proposition: physical surroundings help to shape appropriate feeling and reactions in customers and employees.

Servicescape facilitates the service encounters by reducing service failures and supporting a fast & smooth service delivery process.

Importance of Servicescape

Physical Evidence

Tangibles

Thank You !

ENJOY THE STAY