Tailoring Civic Engagement Methods to Serve a Changing World: A Hands-On Workshop
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Transcript of Tailoring Civic Engagement Methods to Serve a Changing World: A Hands-On Workshop
Tailoring Civic Engagement Methods
to Serve a Changing World:
A Hands-On Workshop
Thursday, September 20, 2012
SNEAPA session C4, 1:45-3:15pm
Who We Are
Ruth Fitzgerald, AICP
Fitzgerald & Halliday, Inc.
Hartford, CT
Daphne Politis, AICP
Community Circle
Lexington, MA
Jill Barrett, MSW
Fitzgerald & Halliday, Inc.
Hartford, CT
Bill Schwartz, AICP
the Collaborative, Inc.
Boston, MA
Emily Torres-Cullinane,
Metropolitan Area Planning
Council, Boston, MA
Jim Purdy, AICP
the Collaborative, Inc.
Boston, MA
Manisha Bewtra, AICP
Metropolitan Area Planning
Council, Boston, MA
Francisco Gomes, AICP, ASLA
Fitzgerald & Halliday, Inc.
Hartford, CT
Agenda
• Why Bother?
• Tailoring Tips
• Small Group Activity
• Wrap Up
• Evaluate Us!
Why bother?
Tailoring tips
Purpose: What are you trying to achieve?
Level of engagement: How much do you need?
Constraints: What are your resources?
Stakeholders: Who will be affected?
Messaging: How will you communicate?
Setting the stage: How will you involve them?
Tools and methods: Inform, engage, & activate!
Break it down…
Purpose: What are you trying to achieve?
Level of engagement: How much do you need?
Constraints: What are your resources?
Stakeholders: Who will be affected?
Project partners
Usual suspects
Champions
Ambassadors
Go Beyond
Messaging: How will you communicate?
Setting the Stage: How will you involve them?
Be inclusive
Make it fun
Reach out in many ways
Tools and Methods: Inform, engage, activate!
Website and email list
Phone tree
Press coverage
Social media
Online survey
Storytelling
Role playing
Hands-on activities
Instant polling
Tailor, Tailor, Tailor
• Tailor your tools
• Embrace technology
• Be creative, have fun, try something new!
• Inform, Engage, Activate!
In summary…
Now it’s your turn!
• Go to the table with your assigned letter
• Discuss four scenarios (different conditions for
each)
• Getting ready for the big vote
• The new demographics
• A transformative development project
• Overcoming apathy
• Facilitators will provide details and report back
Small Group Activity (30 minutes)
Wrap-up and Evaluate!
1. Milkshake
2. Cabinet
3. Frappe
4. Batido
What do you call this?
1. Yes, I learned a lot!
2. I learned a couple new things.
3. I only learned what different people called
blended beverages.
4. No, but I drew some great doodles on my
handouts.
Did you learn something new?
1. Immediately!
2. Eventually.
3. Not likely.
Will you use this information?
1. Yes, I met more than 1 new person.
2. Yes, I met 1 new person.
3. No.
Did you meet someone new who you
will keep in touch with?
1. Strongly Agree
2. Agree
3. Neutral
4. Disagree
5. Strongly Disagree
This event exceeded my expectations.
Thank you to all! … and now, one lucky winner will
receive a prize to help you tailor!