TagMeet 2, update from TagMan
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Transcript of TagMeet 2, update from TagMan
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Private & Confidential Copyright TagMan 2011
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CONFIDENTIALITY NOTICE: The information contained in this presentation is intended solely for the use of the attendee companies and contains information that is privileged, confidential and in the process of being patented.
TagMeet 2 Attribution – Walk the Walk
November 9, 2011 Jon Baron, CRO and co-founder
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Thank you and update
‘Attribution’
Glasses Direct
Logan Tod
Drinks Reception and Networking
Private & Confidential Copyright TagMan 2011
Agenda
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Private & Confidential Copyright TagMan 2011
TagMeet
Investment Development
• Meet with peers in the digital industry
• Share experience and best practice
• Get to know the TagMan team
Growth
• $5m Series B Round
• TagMan International Growth
• Partner programme
Development
• TagMan v3
• Product development
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Private & Confidential Copyright TagMan 2011
The act of assigning credit
Attribution
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Advertising troubles in the 1800s
“Half the money I spend on advertising is wasted; the trouble
is I don't know which half” - John Wannamaker, 1872
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Hundreds of television channels
Thousands of press titles
Hundreds of thousands of websites
Millions of key words
Billions of conversations in the social networks
Today’s challenges
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TagMan Attribution Spectrum
TagMan Online Marketing Dataset
Online + offline
Joining online media reporting with offline, demographic and macro data
Online only
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Real time de duplication = 25%+ budget re-investment – VAA – Thomas Cook – Many others
Search and Social – PPC refined and increased in generic words – SEO 5X investment from TUI – Social undervalued by 12.5X
Display – Driving both end of the funnel – Consideration through search like targeting in ad exchanges – End of funnel through re-targeting
Benefits of Attribution
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Next up
“Gaining a single customer view across media
channels”
Rob Silsbury, Marketing Director, Glasses Direct
“Actionable marketing insights from online
marketing data”
-Adrian Nash, Head of Analytics and Insight,
Logan Tod