Taglines

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Taglines FVP12

description

Taglines. FVP12. What is a Tagline?. A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. - PowerPoint PPT Presentation

Transcript of Taglines

Page 1: Taglines

Taglines

FVP12

Page 2: Taglines

What is a Tagline?

A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product.

Most movies use taglines, particularly as part of the movie's marketing poster. You will examine the taglines of several of your favourite films and analyze their effectiveness (or lack thereof).

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Dazed and Confused (Flashback edition 1993)

It was the last day of school in 1976, a time they'd never forget... if only they could remember.

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Platoon (1986)

The first casualty of war is innocence.

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Our Idiot Brother (2011)

Everybody has one

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The Godfather (1972)

I’m gonna make him an offer he can’t refuse

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Psycho (1960)

A new- and altogether different- screen excitement!!!