INSTAGRAM PRODUCTTAGGING IN 2020

HOW TO NAIL IT WITH

IntroductionInstagram Shopping Tags – Benefits

How to create product Tags – Instagram for Shopify

How to be approved for shopping on Instagram?How to enable Business Settings for Shopping onInstagramHow to add Product Tags on Instagram for ShopifyHow to add Shoppable Product Tags – InstagramStories

Instagram Product Tagging – The What ifsInstagram product tags not workingInstagram product tags not approved

Conclusion

a.b.

TABLE OF CONTENTS

How to Nail it with Instagram Product Tagging in 2020

Product tags on InstagramProduct tags on Instagram StoriesHow to create product tags on InstagramHow to tag products on Instagram for Shopify, andSome common issues faced in Instagram product tagging

Instagram has evolved into this new home for online brandswith one billion users globally with at least 60% ofusers discovering new products on this platform. Instagramhas always focused on one thing – clean, high quality images;and it is precisely this feature that makes it easier toshowcase your products on this social media platform. The platform brought in a major development in February 2018by allowing users to shop from the Instagram posts instead ofredirecting them to the website. Brands are now able to tagproducts directly in posts and Instagram Stories, and takecustomers directly to the product they want to buy. And withthe launch of the new “checkout” feature in early 2020,customers no longer have to leave Instagram to purchasemany of the items they discover there.Hence, it goes withoutsaying that if you are an eCommerce store looking to sell onthis social media platform, you need to nail it with Instagramproduct tagging.In this article, you will learn about

How to Nail it with Instagram Product Tagging in 2020

Introduction

Now in 2020 with InstagramShoppable Posts and product tags,Instagram has been able to providecustomers with even a greateropportunity to connect with brandsthey love by allowing them to findall the relevant information likeprices, and product descriptionswith just a simple click, withouthaving to leave the platform. Furthermore, once the customershave found a product they like,Instagram Shoppable Postsautomatically provide links to thecorresponding product pages onyour website so that customerscan quickly add these to cart andcheck out, or alternatively browsethe remainder of your catalog. Hence, when it comes toeCommerce stores, the latterhighly recommend Instagramproduct tagging.

How to Nail it with Instagram Product Tagging in 2020

So, why Instagram Shopping? Since its inception, Instagram has been popular as astorytelling platform.

Instagram shopping tags andInstagram Shoppable Postsdifferentiate your brand fromcompetitors and make itappealing to your targetaudience.Making your brand stand outamongst others show yourcustomers the purpose for yourbrand’s existence.Adding Instagram producttagging to your post provides amore simplistic and aestheticapproach to customer journey.

1.

2.

3.

How to Nail it with Instagram Product Tagging in 2020

Instagram Shopping Tags – Benefits

4. Instagram product tagging boosts sales by providing acontext around the products they want to sell. Look at howMacy’s uses its product tags. To promote the Go Red ForWomen campaign, the store created a dazzling red image,enabled with Instagram shopping tags in the form of whitedots. When a user clicks these white dots, they expand intothe tags.

5. Instagram Shoppable Posts increase your brand’s storytellingquotient, by attempting to reach your target audience through anarrative within your Instagram post. 6. You can use shoppable Instagram posts to drive aninspiration for like-minded online communities. 7. Instagram Product Tagging reduce barriers to the purchaseprocess as compared to standalone eCommerce sites bypreventing distractions such as shipping prices, productinformation overload on eCommerce stores. The customerdoesn’t get overwhelmed with choices or selection onInstagram. This helps them to decide faster. 8. With Instagram product tagging, you get an opportunity toknow your customers better, learn what they love, and whatmakes them come back. 9. Your Instagram product tags act as built-in shoppingreminders for your customers by displaying a shopping bag iconin the lower left corner of your posts.

How to Nail it with Instagram Product Tagging in 2020

Instagram Shopping Tags – Benefits

How to Nail it with Instagram Product Tagging in 2020

Instagram Shopping Tags – Benefits

10. By tapping into mobile phone shoppers, Instagramproduct tagging gives eCommerce brands the opportunity tocapture shoppers who are always on the go.

You must have the latest version of Instagram.You need to be an Admin on a page or have a BusinessManager Account.You need to abide by Shopify’s merchant agreement andcommerce policies.You must have an Instagram business account. YourInstagram account must be converted into a businessaccount.Your Instagram business profile must be connected to aFacebook Page.

Your Instagram account must be a business thatprimarily sells physical goods.Furthermore, your business account must be connectedto a Facebook catalog; or you must have a productcatalog associated with a shop on Facebook.

In order to use Instagram product tagging for your Shopifystore, your Instagram account and business must fulfil thefollowing requirements:

(Note: Facebook Pages with the Message to Buy paymentoption will need to be deleted and a new Shop with adifferent payment option needs to be created before it canallow shopping on Instagram).

(Note: This can be created and managed on Catalog Manageror Business Manager on Facebook, or through Shopify).

How to Nail it with Instagram Product Tagging in 2020

How to create product tags – Instagram forShopify

Once the above requirements are fulfilled, you can submit youraccount for review. For this go to your profile’s settings, tapBusiness and tap Shopping on Instagram. Follow the steps tomake sure everything is good; and then submit your accountfor review. Usually the process takes a few days, if not longer.Once you’ve been approved, you will receive notifications fromInstagram. You can then complete the set-up in Shopping (inSettings) to start tagging products in your posts and stories.

Go to your profile and tapTap SettingsTap Shopping. (The option to tap Shopping is only available toaccounts that have been approved for shopping onInstagram.)Tap ContinueSelect a product catalog to connect to your business profile.Tap Done.If you don’t see “Shopping”, your account is probably still underreview or it hasn’t been approved for shopping on Instagram.

How to be approved for shopping on Instagram?

**You can visit Shopping in Settings at any time to check yourreview status.

How to enable Business Settings for Shopping onInstagram To enable featuring products from the Instagram App:

How to Nail it with Instagram Product Tagging in 2020

Select a photo or video. You could also add a caption,filters and effects.Tap the products in the photo that you want to tag.

Enter the names of the products you want to tag, thenselect them as they appear in the search box.Tap Done.Tap Share.

How to add Product Tags on Instagram for Shopify To tag products in your posts:

Note: For videos, a tray appears where you can select up tofive products you want to tag.

To preview posts or save a draft of a post, click PreviewTagged Products or Save Draft. You can tag up to 5 productsper single-image post (or 20 products per multi-image post)in both new and existing posts from your Instagram businessprofile.

How to Nail it with Instagram Product Tagging in 2020

Instagram product tags not working

Make sure you have the latest version of Android/iOSapp.If you don’t see the Tag Products option in the postcreation flow, double check to ensure that you’veenabled shopping on your account.If you are using a Facebook shop through Shopify,ensure the Facebook account connected to Shopify isthe same as the one connected to your Instagrambusiness account.

Instagram Product Tagging – The What ifs You have set your Business profile on Instagram, linked yourFacebook catalog to your Instagram page, and you still mayface a few issues. Let’s see how we can manage them andget you to start selling.

1. Let’s say you have been approved for shopping onInstagram and have set up product tagging on yourInstagram business profile. But after you have clicked onTag Products in the post creation, you still see the message“No products found”. If this happens,

How to Nail it with Instagram Product Tagging in 2020

How to add Shoppable Product Tags – InstagramStories As of a year back, more than 300 million users viewedInstagram Stories, making this a new sub-channel formarketing products on this platform. Brands can nowimplement Instagram product tagging within their Storiesusing shoppable stickers. There are 3 types of shopping stickers available to brandsand businesses – a shopping bag icon, a translucent textoption, and a sticker with the product name in rainbow orgrey.

How to Nail it with Instagram Product Tagging in 2020

Ensure that the Facebook Page is properly connected toyour Instagram business account. Keep in mind that shopscreated on Facebook Pages that have country or agerestrictions are not supported. The Message to Buy option isalso not supported.If you are using a catalog on Business Manager, ensure theBusiness Manager owns (not simply have access to) theFacebook Page linked to your Instagram business account.The Business Manager must also own or have access to thecatalogue. It is important to remember here that you can’ttransfer ownership of a Page to another Business Manager.

If Instagram suspects a violation of their commerce policies,they may delay or take down your products withoutapproving them.If products in your posts or shop are being reviewed, you’llbe able to see your tag and its status, but people who viewyour post won’t see the product tag until it’s approved.Instagram product tags in review may take some time, sinceeach product goes through the product approval systemindependently, some products may finish the review processsooner than others.

So, when you are overwhelmed by the question Why can’t I tagproducts on Instagram, you need to re-look at all the stepsmentioned above.

2. Instagram product tags not approved Instagram product tagging may not be approved/pending forapproval for different reasons:

How to Nail it with Instagram Product Tagging in 2020

Are you a small online business owner? Or a professional eCommerce manager?

It doesn't matter!

Get Perzonalizationand start uplifting your profits!

START YOUR FREE TRIAL NOW!

Conclusion In the age of social media, no online retailer can afford toturn away from directly engaging with consumers andfollowers. And Instagram product tagging gives you theopportunity to go creative with your product tags. InstagramShoppable posts on the other side helps you to not onlyreach out to your consumer base, but also to expand it anddrive up sales of your products. Product tags on Instagram islike your chef d’oeuvre of social media marketing. Whetheryour eCommerce store sells fishing equipment or children’swear, Instagram product tagging allows you to tell yourbrand’s story in a way that people buy.

How to Nail it with Instagram Product Tagging in 2020

THANK YOU

Want more content on

eCommerce?

DISCOVER