Tagga Udi Breakfast Presentation
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Transcript of Tagga Udi Breakfast Presentation
YOUR BUYERS ARE
MOBILEBy Amielle Lake, CEO
Tagga Media Inc.www.tagga.com
Tagga Makes Mobile Marketing Easy
For non-technical persons
Cost effective
Instant setup
Measurable Results
Engage Consumers Effectively
What is the difference between these two groups?
Catch your buyer offline…
ACCESSING MEDIA 24 HOURS A DAY
People who lose their wallet report it within 26 hours. Those who lose their mobile report it within 68 minutes.
1 Unisys (2003)
There is scale…
3x300 million
25%
22 million users3-5 million users
8 million users
In Canada....
There are many forms of mobile marketing…
mobile web sms advertisingplacement
apps
Mobile demographics…
The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US) report is based on a survey of 1 000+ representative adults in the US.
23%
26%
35%
13%3%
18-24 25-34 35-49 50-64 65+
23%
24%
30%
17%6%
Distribution of SMS users by age Distribution of WAP users by age
2.0 2.7
6.9
3.42.3
8.6 9.1
13.6 14.111.4
Unaided Awareness Aided Awareness Ad Awareness Message Association Purchase Intent
Online NormsMobile Norms
The mobile opportunity is massive…
BRAND METRICS: MOBILE VS. ONLINE CAMPAIGNS
InsightExpress (2009)
CREATE AWARENESS
GENERATE DEMAND
MEASURE
DEMAND VALUE
QUALIFY (THROUGH TIERED
ENGAGEMENT TACTICS)
Marketing & the sales funnel
ONLINE + PRINT
ONLINE + PRINT
ONLINE + PRINT
ONLINE, EVENTS, PRINT
1-1 CONTACT
You want to get here as quickly as
possible!!
Is this really a good way to qualify a lead?
Sound like an attractive audience to reach…?
18-44 yrs old
$100,000 average income
Text 2x more then they call
Browse the mobile web weekly
Can you do more with mobile?
Can you do more with mobile?
This is what you can expect from mobile marketing
Awareness
Opt-in marketing
Highly Qualified leads
Relationship building
So what should you do?
1.) Allocate your budget [10% of media budget]
2.) Define your audience
3.) Determine your strategy and then commit to it
4.) Learn and modify