TAG TOUCH Media Guide 2013 · 2016-05-31 · TAG TOUCH Media Guide 2013 The most dynamic and cost...
Transcript of TAG TOUCH Media Guide 2013 · 2016-05-31 · TAG TOUCH Media Guide 2013 The most dynamic and cost...
TAG TOUCHMedia Guide 2013The most dynamic and cost effective way to extend your brand to the golf demographic
The TAG Digital Golf Network
is a digital out of home advertising delivery system
that puts your brand and message in front of
one of the most desirable consumer groups; the golfer, while they are in their
environment.
The average round of golf takes 4 ½ hours
to complete. During that time the golf
consumer relies on information that is
delivered to them via a high definition screen
that is mounted in the golf cart.
No other digital medium can provide this kind of
focused messaging delivery for this
period of time to the golf demographic.
SPEND 4 ½
HOURS WITH YOUR
CUSTOMER
Average household income over $183,300
R E A C H A C A P T I V E H I G H I N C O M E D E M O G R A P H I CMEDIA KIT2013
26% Own Their Own Business
83% HaveProfessional/Managerial Titles
30% Are in Top Management
50% Majority Married
90% Are Homeowners
50% Have a College Degree
Average Total Net Worth: $768,400
Average household income over $183,300
over
over
LEARN MORE ABOUT THE AVERAGE GOLFER..
TAG Digital Golf Network courses are high end operations who have invested significantly in providing their customers a superior golf experience. The
consumer profile at these venues is ideal for advertisers.
Professionals, Senior Managers or Business Owners
MULTIPLE AD TRIGGER LOCATIONS
Full Page Ads have multiple trig-ger locations strategically placed
where golfers are in their carts relying on the screen for valuable
information. Cart must be in motion to trigger the ad.
TANGIBLE REPORTING STATISTICS
UNIQUE SPONSORSHIP LOCATIONS
Have valuable statistics in your fingertips including impressions,
unique views, email collection, total ad viewing time, and links
viewed within the ad.
Food and Beverage Ordering, Scorecard Ads and Map View
Banners - all provide the advertiser with maximum exposure with the amount. Reach your audience as
they are primed for purchase.
INTERACTIVE ADS (LEARN MORE ADS)
Want to start gathering a great list of emails with little efftort? Try out the TAG touch learn more ads. Create a compelling message, sup-
ply us with an email address and watch the emails accumulate.
Carefully Selected Venues Built from the ground up with you in mind...
A POSITIVE ENVIRONMENT YIELDS POSITIVE RESULTS
When your brand is well po-sitioned in a positive environ-ment you get the consumer’s attention. Golfers out on the course are in the environment they choose to be in and in a good frame of mind.This creates a unique situation to de-liver messaging that is relevant and to motivate action.
A DYNAMIC PLATFORM DOESN’T HAVE TO BE EXPENSIVE
Your messages are delivered on the TAG Touch high definition information center. The TAG Touch is the most sophisticated information system in the golf industry and provides advertis
ers with multiple presentation formats. Panel, Banner, Full Page, Animations, and coupon presentation are displayed in dynamic fashion and can be changed in real time to support
the advertiser’s campaign.Advertising on the TAG Dig-ital Golf Network is very cost effective and can be tailored to fit any budget.
T E C H N O L G Y - T H E W A Y O F T H E F U T U R E
In 2012 DOOH spending hit 8.3 billion (Source: PQ Media) Industry year over year growth of 19.2%
INCREASED PACE OF PLAY
MEDIA KIT2013
PARTNERING WITH THE GOLF INDUSTRY LEADER IN FLEET MANAGEMENT
Other advertising mediums bring no business bene-fits to the host venue. Be part of the solution helping courses operate more efficiently.
DSG MOBILE APPLICATION MAKES IT EASY TO MANAGE ON-THE-GO
ADDED COMMUNICATION WITH THE GOLFER
INCREASED COURSE PROTECTION
FLEET TRACKING AND CART CONTROL
2 0 1 3 A D V E R T I S I N G R A T E S
MATERIAL SUBMISSIONAd materials should be submitted via email to the following email address and subject line:
[email protected] SUBJECT: Advertiser123-CourseName
Creative can be revised 3 times per year. Additional Changes will be charged a $300 Upload Fee.
Full Screen Ads768x1024
Static Ad(.jpg or .png)Animated Ad
(.gif )Video Ad
(H.264 AVC., .MP4, 768x1024, Birate: 4000 kbps )
Banner Ad 768x95 .jpeg, .png or .gif
Pro Tip Ad300 x250
.jpeg or .png
MEDIA KIT2013
ADVERTISING RATES 2013
HOLE PACKAGE RATE
Includes Up to 4 Full Screen Ads per hole, 6 Banners, 4 Pro Tip, 4 Designated Green View Ads
Par 3 $5500Par 4 $6500Par 5
* Par 5 Packages
Include $1000 gift card
$8500
** Includes Rotating Holes
SPECIAL AD PACKAGES
Food & Beverage Banner $6000Scorecard Banner $6000 Map Banner $3500
AD FORMATS
Green View Ad160 x600
.jpeg or .png
BANNER
FULL SCREEN
GREEN VIEW
MAP VIEW
PRO TIP
CREATIVE SERVICESClient Creative services can be arranged for additional costs. For more info please email [email protected] TAG Touch supports static, animated and video advertising.
FOOD & BEVERAGESCORECARD