TactiX Newsletter Volume (01)tactixconsulting.com/Newsletter-TactiX-2nd-Edition-June-2015.pdf ·...

TACTIX NEWSLETTER

Vol. 02 | June | 2015

B R A N D M A N AG E M E N TMEDIA RELATIONS & CONSULTATIONCRISIS MANAGEMENT COMMUNICATIONSCORPORATE SOCIAL RESPONSIBILITY

COMMUNICATIONSMARKETING TOOLS AND SERVICESCAPACITY BUILDING TRAININGCORPORATE IDENTITY CUSTODIANSB R A N D M A N AG E M E N TMEDIA RELATIONS & CONSULTATIONCRISIS MANAGEMENT COMMUNICATIONSCORPORATE SOCIAL RESPONSIBILITY

COMMUNICATIONSMARKETING TOOLS AND SERVICESCAPACITY BUILDING TRAININGCORPORATE IDENTITY CUSTODIANS

PR & COMMUNICATIONS STRATEGY MEDIA RELATIONS & CONSULTATIONCORPORATE SOCIAL RESPONSIBILITY CRISIS MANAGEMENT COMMUNICATIONSBRAND MANAGEMENT MARKETING TOOLS AND SERVICESCAPACITY BUILDING / TRAINING CORPORATE IDENTITY CUSTODIANS

PR & COMMUNICATIONS STRATEGY MEDIA RELATIONS & CONSULTATIONCORPORATE SOCIAL RESPONSIBILITY CRISIS MANAGEMENT COMMUNICATIONSCAPACITY BUILDING / TRAINING CORPORATE IDENTITY CUSTODIANSBRAND MANAGEMENT MARKETING TOOLS AND SERVICES

Marking 10 years of excellence, TactiX decided to throw a surprise gathering for the leading force behind our company’s operations—Nasif Khoury. The TactiX team invited friends and family to one of Amman’s trendy restaurants where they all eagerly awaited Mr. Khoury’s arrival. Thoroughly surprised, Nasif thanked the team for their outstanding efforts and warmly welcomed all guests; however, his bright smile was all we needed in return!

TACTIX CELEBRATION OF 10 YEARS

HAPPY OCCASIONS

TO ALL TACTIXERS WHO TIED THE KNOT

AND WHO IS ABOUT TO!

Zeina Zuaiter got married to

Kayed Qunaibi on the 14th of

August.

Mohammed Saqer got Married to

Arwa Omar on the 6th of Septem-

ber.

Lana Al Helou got engaged to

Omar Mukattash on the 28th of

July.



Understanding the importance of implementing highly

effective Corporate Social Responsibility (CSR) programs,

Umniah has directed efforts towards enhancing Jordan’s cul-

ture and arts sector, organizing youth activities as well as

improving the kingdom’s educational standards. The

TactiX team managed a series of Umniah events that mark

special holidays and worked closely with executives to

launch CSR initiatives that guarantee highly favorable

results. Over the course of the year, TactiX implemented key

marketing strategies and identified areas of social concern

to ensure heavy impacts.

Umniah’s Events

PROJECTS ON THE RUNWAY




MENA ICT 2014

The MENA ICT Forum is the region’s premier biennial ICT industry

event held in Jordan under the patronage of His Majesty King Abdul-

lah II. The forum encourages new partnerships between business

leaders operating in the public and private sector on both a local

and regional level. The biennially held forum has a number of key ob-

jectives including helping ICT-based companies realize their true po-

tential, addressing global and regional business concerns, attracting

new industrial investments and identifying global opportunities.

As it is our third consecutive year to manage the MENA ICT Forum,

our team was stunningly successful in creating a positive buzz

before, during and after the regional event concluded. TactiX fur-

ther facilitated mutually beneficial barter deals in addition to creat-

ing and distributing engaging content through its online and offline

media channels. Other key contributions made by TactiX include

spearheading the forum’s advertising campaigns as well as organiz-

ing press conferences and interviews between local journalists and

key speakers.



Under the patronage of HRH Princess Haya Bint Al Hussein, the Haya

Cultural Center (HCC) reopened its doors to parents and children on

November 23rd, 2014 after finalizing renovations. Equipped with

modern learning facilities, the center aims to improve child develop-

ment and introduce more interactive methods of learning. HCC’s

grand opening was attended by HRH Prince Ali Bin Al Hussein who

was accompanied by his wife HRH Princess Rym Al Ali and two young

children HRH Princess Jalila Al Ali and HRH Prince Abdullah Bin Ali.

TactiX Strategic Consulting offered professional assistance in organiz-

ing main events and developing key marketing concepts. Our teams

further offered dedicated field support to ensure all needs were suc-

cessfully met and strong coordination was maintained between all

concerned parties.

Haya Cultural Center




Lawlaki is a women’s empowerment campaign launched by the National Center for Culture and Arts with the aim of encouraging women to join the workforce and address-

ing the critical constraints that face young female entrants in the labor market and to increase the awareness of their male peers and change attitudes and perceptions

towards this matter. Last year’s campaign entitled “Enti Gadha” included capacity-building workshops for women and sought ways to integrate women into today’s work-

force. As the Lawlaki campaign is organized on a yearly basis, future initiatives will have similar such goals.

In cooperation with the Greater Amman Municipality, Lawlaki was endorsed by the Royal Norwegian Embassy with TactiX Strategic Consulting overseeing its advertise-

ment campaign. TactiX’s media department covered stories on distinguished women including Jordan’s first female plumber, carpenter as well as the first female footballer

to compete internationally. The advertisement campaign was managed closely by our graphic designers who were congratulated by many for achieving the campaign’s

key objectives. TactiX Strategic Consulting also arranged photo shoots with female icons for outdoor advertising. Additionally, the TactiX team collaborated with a number

of local celebrities and Jordan’s National Center for Culture and Arts to spread awareness about women empowerment.

NCCA - Lawlaki Campaign




The Elia Nuqul Foundation held a graduation ceremony for its scholars (class of 2013/2014), which was attended by

the foundation’s key sponsors as well as several guests. The graduation ceremony took place on September 7th, 2014

at the Al Hussein Cultural Center in Amman and has received the gracious sponsorship from FINE Hygienic Paper

Company.

As their appointed PR agency, TactiX Strategic Consulting cordially invited students, parents and key stakeholders

to the ceremony and generated compelling content, which had a strong emotional impact. Moreover, TactiX’s social

media experts offered dedicated online media coverage and our senior communications officers confidently ex-

ecuted key brand and marketing strategies.

Elia Nuqul Foundation’s Graduation Ceremony




Since February 2014, Nuqul

Group’s Corporate Social Respon-

sibility program in Al Koura enti-

tled “Khair Al Koura” has ex-

panded to include more diverse

activities and objectives. The

Khair Al Koura project seeks to

empower residents living in the

remote village of Al Koura by ca-

tering to their basic needs in

regards to socio-economic devel-

opment, education, culture, agri-

culture and legal issues.

TactiX Strategic Consulting super-

vised Khair Al Koura’s opening cer-

emony and further helped spread

awareness among friends and

partners on the importance of

organizing sustainable develop-

ment projects.

Offering a wide array of communi-

cation services, the TactiX team

generated viral content for online

and offline distribution and

pitched new ideas on sustainabil-

ity, later overseeing their success-

ful implementation in the

kingdom’s northern district.

Nuqul Group / Khair Al-Koura Project




Audi Jordan, exclusively represented by Nuqul Automotive, has warmly welcomed media rep-

resentatives to a dinner party at Fakhr El-Din Restaurant; one of Jabal Amman’s 5 star bistros.

The evening gathering was attended by Nasr Jairoudi, Dealer Principle at Audi Jordan; Janice

Henson, Public Relations Manager at Audi Dubai as well as Khalid Al Sabeli, Audi Dubai’s

Public Relations Coordinator. The dinner party is Audi Jordan’s way of extending its strong ap-

preciation to all members of the press for the transparent and reliable media coverage they

continue to ensure. From organizational standpoint, TactiX Strategic Consulting played a

major role in assuring all needs were successfully met and that strong coordination was seen

between all concerned parties during key events.

Audi Dinner




The Friends of Jordan Festivals (FJF) has successfully

hosted three international events this spring. In its

first event, FJF launched a night of “Flamenco” at the

King Hussein Cultural Palace. The evening event intro-

duced three legendary flamenco dancers performing

alongside several famed musicians. Next on the list

was Music Hall, a Lebanese band of twenty two tal-

ented musicians who delighted audiences with perfor-

mances at the King Hussein Bin Talal Convention

Centre managed by Hilton Dead Sea Resort & Spa.

For their grand finale, FJF hosted MAMMA MIA! THE

SMASH HIT MUSICAL based on the songs of ABBA for

three consecutive days. TactiX has successfully man-

aged main events, marketing concepts, press confer-

ences, campaigns, and further offered dedicated tech-

nical support to ensure the fulfilment of all needs.

Friends of Jordan Festival Press Conference




In celebration of Jordan Independence Day (May 25th), we at

TactiX Strategic Consulting have launched several competitions

on our social media pages namely Facebook, Twitter and Insta-

gram. It is our great pleasure to share with our friends and follow-

ers the joyous festivities organized by TactiX during this year’s na-

tional occasion.

We have taken the opportunity to engage viewers by posing

trivia questions about our beloved kingdom as it marks its 69th

year of national independence. Prizes were won by several con-

testants, and new and interesting knowledge was shared about

Jordan’s remarkable history. A total of five winners were an-

nounced by TactiX’s social media ambassador, Maen Aloquili:

two on Facebook, two on Twitter and one on Instagram.

In conclusion of this year’s finale, a final draw was made between

all candidates with one lucky grand prize winner.

TactiX Independence Day Campaign on Social Media




JOINING HANDS, HEARTS AND MINDS

FOR A BETTER WORLD

Pink October CampaignTactiX Strategic Consulting recognizes the impor-

tance of awareness campaigns and has thus,

organized several activities in association with

this year’s Pink October campaign to help edu-

cate Jordanian women on leading breast cancer

issues. While wearing pink ribbons to show soli-

darity with breast cancer patients, the TactiX

team informed women on the main causes and

treatments of breast cancer, and distributed pro-

motional gift packages to female clients and part-

ners.

Paper RecyclingSeeking to reduce our carbon footprint and

become an example of excellence for others to

follow, TactiX Strategic Consulting has taken the

initiative to place recycling bins throughout

offices. After each pickup made by the Jordan

Holland Recycling Company, TactiX’s manage-

ment inquires about the amount of paper recy-

cled and has proudly recycled over 80 kilograms

of paper during the first six months of 2014.

Nour Al Barakah Operating as a non-governmental organization,

Nour Al Barakah has deeply inspired TactiX

through its mission to help mentally challenged

children interact with their fellow citizens in a

safe and welcoming environment. Throughout

Nour Al Barakah’s many events, TactiX Strategic

Consulting has invited guests to enjoy fun-filled

evenings with disabled children. TactiX further

offered free promotional services via social

media platforms and was present during Nour Al

Barakah’s weekly activities to ensure all went ac-

cording to plan and the maximum number of

guests attended. Moreover, our dedicated efforts

resulted in additional funds raised for the NGO

and gave significant exposure to its activities.

Labor Day Food Distributions On Labor Day (May 1st, 2014), TactiX showed its

appreciation to public custodians by inviting

them to a nearby park for soft drinks and falafel

sandwiches. The TactiX team later took photos

with the custodians and expressed their deep ap-

preciation for their efforts to keep Amman clean.

Cooperation with Tkiyet Um Ali

Tkiyet Um Ali is a non-governmental organization

that reaches out to some 18,000 needy families na-

tionwide. During its annual Ramadan initiative, we

worked closely with other volunteers to distribute

food parcels to underprivileged citizens observing

fast during the holy month of Ramadan. The initia-

tive was a complete success and one that TactiX ea-

gerly participates in on a yearly basis.



Over the course of the year, we have continued to guarantee extraordinary results for our long-standing clients and have succeeded

in forging strong relations with new ones. As we continue to make notable progress, it is with great pleasure

that we draw attention to our latest achievements.

B R A N D M A N AG E M E N TMEDIA RELATIONS & CONSULTATIONCRISIS MANAGEMENT COMMUNICATIONSCORPORATE SOCIAL RESPONSIBILITY

COMMUNICATIONSMARKETING TOOLS AND SERVICESCAPACITY BUILDING TRAININGCORPORATE IDENTITY CUSTODIANSB R A N D M A N AG E M E N TMEDIA RELATIONS & CONSULTATIONCRISIS MANAGEMENT COMMUNICATIONSCORPORATE SOCIAL RESPONSIBILITY

COMMUNICATIONSMARKETING TOOLS AND SERVICESCAPACITY BUILDING TRAININGCORPORATE IDENTITY CUSTODIANS

And the journey continues!

TactiX Newsletter Volume (01)tactixconsulting.com/Newsletter-TactiX-2nd-Edition-June-2015.pdf ·...

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