Tackling Social Media At The Economist
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Transcript of Tackling Social Media At The Economist
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Social media on Economist.com
Ben EdwardsPublisher, Economist.com
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Mass media is adopting social media
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Community Content
Commentson articles
Reader forums Reader blogs File sharing
Nytimes.com no no no no
Washingtonpost.com yes yes no no
Telegraph.co.uk yes yes no no
Guardian.co.uk yes* yes no no
Forbes.com no no no no
Time.com no no no no
WSJ.com yes** yes no no
Economist.com no no no no
USAToday.com yes yes yes yes
Techcrunch.com yes yes no no
Technorati.com yes yes yes no
Digg.com yes no no no
*but only on “Comment is Free”** but only on “Opinion Journal”
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How is The Economist adopting social media?
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Develop via the familiar channel for interaction: Letters to the Editor
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Letters provide a development path that is consistent with our readers’ expectations about the brand
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Debate?
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Debate
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Blog CMS limits social-media integration
Deploy
• Widget-based• Platform-agnostic• Modular (reactions, discovery, recommendations,
profiling, reputation management)
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USAToday.com: community news
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Plan for sequenced development: one-year roadmap
Reader interaction with content
Reader interaction with reader
Launch a publisher’s blog
Co-develop with readers/customers
Economist.com: next steps
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Strategy