Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members...
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Transcript of Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members...
![Page 1: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/1.jpg)
Tabrik.Uz © 2007
by Alisher Niyazov for
Send a New Year Postcard to your friends Send a New Year Postcard to your friends and family members in Uzbekistanand family members in Uzbekistan
Exclusively
Presentation of the New Year Campaign
![Page 2: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/2.jpg)
Tabrik.Uz © 2007
General Scheme and Outline
Allows New Year congratulations of any person in any part of the Globe to be delivered on a printed and customized postcard to any address in Uzbekistan
Is free for senders and recipients, costs associated with the operations are covered by Sponsor Company
Web-Service – website to be launched on November 20th 2007.
www.tabrik.uz
Sponsor Company places its Logo on the dedicated spaces on the website, on printed postcards and on promo materials
![Page 3: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/3.jpg)
How does it work for the Users?
Once landed on www.tabrik.uz a visitor is offered to:
1. choose either Uzbek or Russian as interface language;
2. pick a postcard from a range that also includes branded postcard designs offered by a Sponsor Company;
3. choose language of a postcard text: either Uzbek, Russian, Tajik or English;
4. input congratulation text, signature, name and full postal address of the recipient;
5. confirm acceptance and abiding by Terms and Conditions (User Agreement);
6. review and submit the form.
Tabrik.Uz © 2007
![Page 4: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/4.jpg)
What happens next?
Once a complete form is accepted and stored in DB:
1. unique ID is assigned to the submitted postcard;
2. acceptance confirmation e-mail is sent to the Sender;
3. form is passed to an operator who manually verifies its compliancy with Terms and Conditions (including bad language censor and address verification, postcards limit violation, etc)
4. verification/rejection e-mail is sent to the Sender (with the rejection code if Terms and Conditions are violated);
5. verified forms are passed to printing, sorting and delivery;
6. upon delivery, confirmation e-mail is sent to the Sender
Tabrik.Uz © 2007
![Page 5: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/5.jpg)
What do postcards look like?
Width : 8.26” (210 mm)
Height : 4.33” (110 mm)
Size of app. DL Size of app. DL type envelopetype envelope
250 gr/m2 high density paper
this illustration is used for schematic presentation only, it should not be considered as a sample
FRONT SIDE WITHILLUSTRATION
FRONT SIDE WITHILLUSTRATION
logotype of the Sponsor
Tabrik.Uz © 2007
BACK SIDEwith congratulation text and Recipients address
details
BACK SIDEwith congratulation text and Recipients address
details
Wishes you a Merry Christmas and a Happy New Year!
Sponsor of the Service:
short message and logotype of the
Sponsor
![Page 6: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/6.jpg)
Target audience of Senders
In Uzbekistan:
young adults aged 18-35: university students, employees of foreign and joint enterprises, IT and Telecom related enterprises who have access to the Internet at least once a week
Outside Uzbekistan:
adults aged 18-45: emigrants, Uzbek students at foreign universities and colleges, Uzbek people who work outside of Uzbekistan and who have access to the Internet at least once in two weeks
Tabrik.Uz © 2007
![Page 7: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/7.jpg)
Target audience of Recipients
Adults aged 18-60:
• relatives and friends of emigrants;
• friends and family members of Uzbek students at foreign universities and colleges;
• family members of Uzbek people who work outside of Uzbekistan;
• friends and family members of university students, employees of foreign and joint enterprises.
Tabrik.Uz © 2007
![Page 8: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/8.jpg)
Filtration and Targeting
Target audience of recipients can be narrowed by using technical means of filtration, based on:
• Geographic location of a Sender (based on IP address)
• Geographic location of a Recipient (based on postal address)
• Gender of a Recipient (based on “Mr/Ms/Mrs” field in the form)
• Lingual preferences of a Sender (based on the “preferred interface language” field of the form)
• Expected lingual abilities of a Recipient (based on the “language of the postcard text” field of the form)
Other more sophisticated and/or multi-level filtration solutions can be integrated on demand upon prior negotiation
Tabrik.Uz © 2007
![Page 9: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/9.jpg)
Expected volumes of contacts
• Impression of Sponsor’s logo on the main page of the Web Site 100.000 impressions and 40.000 unique visitors within 40 days
• Imprinting of Sponsor’s logo on every Sponsored postcard
• Imprinting of Sponsor’s logo on promotional leaflets delivered around Tashkent city as direct mail 15.000 leaflets delivered within 15 days
• Imprinting of Sponsor’s logo on 150 posters posted on the bulletin boards of the largest Universities of Uzbekistan
• Voicing the Sponsor’s Brand name in all 20 second promotional audio commercials on the radio • Impression of Sponsor’s Brand name in all delivery confirmations e-mailed to the Senders upon postage of the postcards
Tabrik.Uz © 2007
![Page 10: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/10.jpg)
Timelines
November 15, 2007 - launch and testing of the Web Service;November 20, 2007
Tabrik.Uz © 2007
November 20, 2007 - promotion of the Web-Service;December 25, 2007
December 15, 2007 - printing and customization of postcardsDecember 25, 2007
December 20, 2007 - delivery/postage of postcardsJanuary 5, 2008
January 5, 2008 - reporting January 15, 2008
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What are the costs engaged?
Graphical design of the postcard illustration
Placement of the Sponsor’s Logotype on the website (including information about Sponsor Company)
Processing of the electronic forms (bad-language censor, address verification, anti-spamming measures)
Printing of the blank postcards
Customization of blank postcards (imprinting the text of the Sender)
Delivery/postage of postcards around Uzbekistan
Reporting the results of the whole campaign (geography, timelines, volumes)
Tabrik.Uz © 2007
![Page 12: Tabrik.Uz © 2007 by Alisher Niyazov for Send a New Year Postcard to your friends and family members in Uzbekistan Exclusively Presentation of the New Year.](https://reader030.fdocuments.us/reader030/viewer/2022033022/56649e005503460f94ae9c51/html5/thumbnails/12.jpg)
Thank You for Your time!
Should You have any queries, suggestions or concerns, please, do not hesitate to contact us.
Contact Information:
Alisher Niyazov tel.: (998) 71 160 66 44 manager 150 99 56www.tabrik.uz 144 99 56www.flowershop.uz mob.: (998) 97 101 48 69 Siti Express Ltd JV е-mail: [email protected]
Tabrik.Uz © 2007