Tablets & Environments
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Transcript of Tablets & Environments
42% OF CHINA WILL PURCHASE A TABLET IN 12 MONTHS
21% ACROSS THE WORLD
HUGE GLOBAL DEMAND FOR TABLETS
TABLET USERS CHARACTERISTICSARE SIMILAR TO
EARLY TECH ADOPTERS
(YOUNG MALES, UPPER INCOME)
2/3 OF U.S. TABLET OWNERS ARE GAMING
DESKTOP DEVICES MOBILE PHONES
LET’S TAKE A STEP BACK FOR A SECOND
HARDWARE DRIVEN
MULTI-USESINGLE-USE
CONNECTION DRIVEN
PICK-UP AND GOAPPOINTMENT BASED
LIMITED DATA CONTEXTUAL DATA
INSTRUCTIONAL QUICK-WITTED
HOME BASE TRAVEL ACCOMMODATIONS
DESKTOP DEVICES MOBILE PHONES
HARDWARE DRIVEN
MULTI-USESINGLE-USE
CONNECTION DRIVEN
PICK-UP AND GOAPPOINTMENT BASED
TABLETS HAVE EVOLVED OUR DIGITAL BEHAVIORS
LIMITED DATA CONTEXTUAL DATA
INSTRUCTIONAL QUICK-WITTED
HOME BASE TRAVEL ACCOMMODATIONS
TABLETS
MULTI-PURPOSE
DUAL-DRIVEN
ON-DEMAND
ENVIRONMENTAL DATA
INTUITIVE
TECH EMBASSY
2 TYPES OF ENVIRONMENTS
CONSUMER BUSINESS
RETAIL
B2B
DATA
CONVENIENCE
SHOPPER
11001100111000001100100111100111100110101100111010101011100101111001101010100010011110011011100110011100
THE ENVIRONMENT
00011001001111001111001101011001110101010111001011110011010101000100111100110111001100111000001100100111100111100110101100111010101100110011100000110010011110011110011010110011101010101110010111100110101010001001111001101110011001110000011001001111001111001101110011001110000011001001111001111001101011001110101010111001011110011010101000