Through the looking glass; visions of the future

learn from the past

learn from the past

Not really a “tablet” because not really mobile — but perhaps something closer to the “Network Computer” that Oracle evangelized in the late 90s. But with a touch screen… from Insignia Infocast

what is this

history

so what is a tablet today...

it is the ...

NOWn

and what is the NOWn

Entertainment

Information

and what is the NOWn

Entertainment

Information

and where...

and where...

4 family members:Laptop 800 X2 €1.600smartphone 400 X2 €800

tablet 500 X4 €2.000game 1000 X2 €2.000television 1000 X3 €3000total 10 €9.400

@marketeers from @marketeers

Reach

ReachReachReachReach

an example for a tablet

what about audience

NOT

is there a future for tablets/PAD's

#sxsw aka South by South West

STATISTICS FOR SXSW INTERACTIVE 2010:

Interactive Conference Participants: 14,251 (from 54 countries)

Interactive Conference Daytime Programming Sessions: 450, including 54 workshop

2011 -> 20.000 participants (overall 50.000)More more more

31 select Austin locations and tracking over 48,279 check-ins during the entire five day period

Foursquare: 32,392 check-insGowalla: 8,030 check-ins Facebook Places: 7,545 check-ins

No hype

MOBILE <> TABLET

LBS

QR code

NFC

Reality check

Social media = $/€ media

Applications

or

NOT

My 2 cents

Same shit, different tools:

Future is today

Same experience

Internet of Things

-> Niche like medical

BtoB

Profile

Tablets

are just BIGGER

NOW

try and work hard(er)

Q&A

Thanks for your time.

Have a remarkable day !