Tableau Software - Who Is It For?

Who is Tableau for

All rights reserved. © 2009 Tableau Software Inc.All rights reserved. © 2008 Tableau Software Inc.

Who is Tableau forand how can it help you and your organization?

What is Tableau Software d h i h l ?and how can it help you?

•You work for a large organization with hundreds or thousands ofYou work for a large organization with hundreds or thousands of employees.

•Your organization has many silos, divisions, departments, t d d i iti ti dbl k liti d lstandards, initiatives, roadblocks, politics, and players.

•You are being asked to standardize on a big, slow-moving heavy duty BI package.duty BI package.

•You’ve also heard of Tableau Software, but are not quite sure what it does or how it can help you.

•The following narrative will help answer this question.


Tableau is forTableau is for…

• IT•Human Resources•Business Development•CIOCIO•Product Development•Sales Management•Product Management•Product Management •Database Architects•Finance•Marketing•Manufacturing Plants


•Anyone who needs to see and understand data

Tableau is for ITTableau is for IT Tableau is for John. John is the Director of IT, and reports to the CIO. John has years of experience with enterprise software and the appropriate level of cynicism. He knows how projects spin out of control or never get finished John was looking for a solution that would allow his department tocontrol or never get finished. John was looking for a solution that would allow his department to succeed. After extensive evaluations of BI vendors, John sees that Tableau provides the same level of success at a fraction of the total cost of ownership without any compromises to value or functionality.

AAA Allied GroupAAA Allied Group

“Before, they only got information at a very micro level, and as we’ve been rolling out broader-range reports that allow them to drill down to the information, they see the information in a more macro viewpoint, and it gives them more appreciation for the rest of theappreciation for the rest of the business.”

Robert Pickering VP Information Services AAA Allied Group


p

Tableau is for Human ResourcesTableau is for Human ResourcesTableau is for Roberta. Roberta is the VP of Human Resources. She needs both automated report delivery as well as ad-hoc power analytics. In addition to providing accurate, real-time standardized web templates to the entire company via the sharepoint portal Roberta can also use Tableau Desktopweb templates to the entire company via the sharepoint portal, Roberta can also use Tableau Desktop to perform extensive analytics for what-if scenarios and other visualizations specific to her department.

DepartmentAdminCall CenterMarketingDepartme..

Title

Asssistant Coordinator Manager

Potential Review Area: Termination

Supervisor15

Potential Review Area: Performance Rating Profile Barnes-Jewish Hospitalg

MgmtSalesTech SupportWarehouse

Admin

Call Center

Marketing

Mgmt

Sales

Tech Support

2.78 13.70

Avg. Tenure in Years

0

5

10

p

Barnes-Jewish Hospital (BJH) was able to produce a stable and robust

0 2 4

# of Employees

0 2 4

# of Employees

0 2 4

# of Employees

Support

Warehou..0 Performance Rating

A

B

C

Full/Part Time150

Potential Review Area: Part-time Employees' Performance Ratings

Action Date

2007

Monthly Hiring Trends Action (group)Hire, Rehire

Promote

Terminate

stable and robust technology platform, coupled with data visualization products, to improve

0

50

100

150

100%

0

10

20

30

40 Transfer BJH’s Labor Productivity system in just 70 days.


Full-Time Part-Time0%

50%

26.09%14.29%

0

Tableau is for Business DevelopmentTableau is for Business DevelopmentTableau embraces Mary. Mary is the Director of Business Development in the emerging markets group, and needs fast access to up-to-date information. She uses Tableau Desktop to connect to live data in real time Her results are published as static reports or live via Tableau Server Mary usesdata in real-time. Her results are published as static reports or live via Tableau Server. Mary uses Tableau’s extensive formatting and output options to make beautiful and flawless visualizations. Due to her fast-moving nature, Mary has no patience waiting for IT to create pixel perfect report templates.

INDUSTRY NAMEAutomotiveFi i l S i

Eastern

Current Pipeline

Gail EricksonAlan Jackson

Actual vs. Forecast Analysis by Sales Rep

FiberTowerFinancial ServicesHealthcareManufacturingRetail

Automotive

Charles ThompsonJulie JonesLorraine PetersonMark BordersRoy ColombanaTimothy Jones

Financial Services

Alan JacksonCharles ThompsonJulie JonesLorraine PetersonTimothy JonesTom VanbuskirkWilliam Conner

Average

Yolanda WenzSharon Bartolomei

Roy ColombanaTom Vanbuskirk

Lorraine PetersonDavid WallSue Anthony

Timothy JonesJulie JonesNelson Zenarosa

Mark BordersChristophe Attiga

Charles ThompsonVincent Vaghee

Jose CurryGail Erickson

-2M 252,018

Sum of Actual - Esti..

“Five minutes into using Tableau we knew we had found a mission criticalWilliam Conner

Yolanda Wenz

Healthcare

Lorraine PetersonMark BordersRoy ColombanaTimothy JonesTom VanbuskirkYolanda Wenz

Manufacturing

Alan JacksonCharles ThompsonJulie JonesMark BordersRoy ColombanaTimothy Jones

Average

Average

Average

-1500K -1000K -500K 0K 500KActual Minus Estimated

Ken HedrickBlake AmickAbigail GonzalezWilliam ConnerMary SmithMary VacaSilvia Walker

Crystal McCaffertyGretchen Yeo

Shannon Green

Threshold: -$450,000

Distrib tion of Deal Si e

mission critical product. The return on our investment in Tableau occurred during our first project

TERRITORY NAME

0M 2M 4M 6M 8M 10MEstimated Value

Timothy Jones

Retail

Alan JacksonJulie JonesLorraine PetersonMark BordersRoy ColombanaTimothy JonesTom Vanbuskirk

Average

Average

OPPORTUNITY STEP NAME

Automotive Financial S.. Healthcare Manufactur.. Retail

0K to 100K100K to 200K200K to 300K300K to 400K400K to 500K500K to 600K600K to 700K700K to 800K 0 16%

0.12%0.08%0.36%0.88%2.33%

6.87%17.15%

0.12%0.16%0.80%1.53%

5.38%13.09%

0.04%0.04%0.16%0.64%0.96%4.18%

14.98%

0 04%

0.04%0.08%0.40%2.41%3.90%

12.89%

0 04%0.04%0.20%0.16%0.36%0.56%2.33%

6.10%

Distribution of Deal Size

investment."

David Leeds VP, Sales Operations FiberTower


CentralEasternWestern

1 - Qualify

2 - Need Analysis

3 - Proposal

4 - Terms & Conditions 0% 30%Percent of I..

0% 30%Percent of I..




700K to 800K800K t0 900K900K to 1,00..> 1100K

0.12%0.04%0.16%

0.04%

0.04%

0.04%0.04%

0.04%

0.08%

0.04%

Tableau is for the CIOTableau is for the CIOTableau is for Jorge. Jorge is the CIO and needs a live, dynamic dashboard which gives him a daily overview of the entire company. Jorge knows that Tableau can connect to multiple data-sources in real time and present that information in a visually compelling and concise manner He also seesin real-time and present that information in a visually compelling and concise manner. He also sees how the licensing and implementation costs for Tableau practically paid for themselves in no time.

Blastrac Manufacturing

“Tableau made an instant and dramatic improvement in how we distribute reports anddistribute reports and analytics. As a result, we’re all understanding emerging issues sooner and solving them faster.”

Dan Murray VP & CIO


Tableau is for Product DevelopmentTableau is for Product DevelopmentTableau helps Xiu. Xiu is a scientist in the product development group. He uses Tableau to perform advanced analysis on various test results. Tableau gives him multiple chart types, regression modeling built in and custom calculations various cohort models and complete control over the datamodeling, built-in and custom calculations, various cohort models, and complete control over the data he works with.

University of Washington

"On a tight schedule, we needed to understand the detailed runtime behavior of a large parallel system with

l t 100 Walmost 100 processes. We used Tableau to visualize our logs and almost immediately gained the insights that we needed. This tool greatly g yimproved our productivity."

Magdalena BalazinskaAssistant Professor, Department of Computer Science and


pEngineering

Tableau is for Sales ManagementTableau is for Sales ManagementTableau works for Rick. Rick is a regional sales director who doesn’t have time to connect to proprietary systems. He is on the road and needs instant access to sales figures and customer history. Tableau allows him to connect to web views in real time However he can also securely pull downTableau allows him to connect to web views in real-time. However, he can also securely pull down portable workbooks with the same information which allows him to be offline yet connected.

Icepharma

"I can't work with data without Tableau now, this is after having the software only for a few days! Best software I have ever used, looking forward to see what youlooking forward to see what you come up with in future releases."

Hermann ArsaelssonDirector, Sales


Tableau is for Product ManagementTableau is for Product ManagementTableau is for Kevin. Kevin is a product manager who is constantly examining product trends in terms of costs, sales, customer purchase patterns, survey preferences and customer demographics. He needs an analytical tool that is as fast as he is it needs to respond instantly to his “what if”He needs an analytical tool that is as fast as he is – it needs to respond instantly to his what if questions and to his investigations of outliers and exceptions. It must connect to many data sources including customer data, survey data - often all at the same time.

Product AnalysisProduct

Garagemate

SharpieNuts

HTM Corporation

ProductEuthapetGaragemateSallySkinkSharpieNutsSubskater

Avg. Interest Level

Moving

0

20

40

60

200K

Marketing Costs vs. ProductsSharpieNuts

Subskater

UltraComberSurvey Date / Survey State

January February March April May June

200

300

Overall General Interests

“People using Excel PivotTables for analysis take note. If you use Tableau once, you’ll never use an Subskater

UltraComber

Jun 1 08 Sep 1 08 Dec 1 08

Survey Date

Average of Avg. Marketing Expense

0K

100K

Tracking Product Fads and Their Durations!

0

100

Age Month of Garage Sharpie Subska UltraCo Grand

Cross-Tab

yExcel PivotTable again. Tableau is great for analysis and even makes the work fun.”

50

100Group Survey Date Garage.. Sharpie.. Subska.. UltraCo.. TotalLess than 25

JanuaryFebruaryMarchAprilMayJuneTotal

25 - 49 JanuaryFebruaryMarchAprilMay

42.6843.5351.1346.1941.9228.7326.69

37.8439.2547.2540.2536.5023.8322.17

38.6642.5045.2541.0035.9531.7529.50

50.1346.6357.3156.3051.2131.5029.33

44.1045.7554.6947.2043.0426.8324.83

66.7256.5150.4046.9544.13

55.0646.8541.0038.9036.60

58.3148.1544.2038.0035.63

83.5671.3062.7559.3055.80

69.9459.7552.6349.8046.80

Bill AttridgePresident


Feb 1 08 Aug 1 08 Feb 1 09 Survey Date

0

JuneTotal

50 + JanuaryFebruaryMarchAprilMayJuneTotal

Grand Total

54.8261.53

45.0150.50

47.5654.50

68.5776.75

57.4864.38

26.1125.9133.0226.0624.8422.2820.09

27.9527.8838.0626.9025.7124.0021.13

15.6015.2520.4415.9014.6012.5011.13

32.7432.7539.8833.3031.0828.6326.13

27.6427.7533.6928.1526.2524.0022.00

41.3537.0533.9450.7743.29

Tableau is for Database ArchitectsTableau is for Database ArchitectsTableau is for Johann. Johann is a DBA in the IT department, and manages all of the data warehousing needs. He uses many different database tools, but Tableau is one of his favorites because it provides a clean elegant view into his data models Tableau helps him identify databecause it provides a clean, elegant view into his data models. Tableau helps him identify data modeling problems, data entry corruptions, and other common issues. He also uses Tableau to create data connection files for use by all other departments, which allows the knowledge of how to analyze information to correctly spread outward from experts such as Johann to the end-users.

Bourne Leisure

“Data validation and user testing are often difficult and time-consuming phases of large IT d l t j t B t iIT deployment projects. But in our case, we used Tableau and it was a lifesaver.

Yes, Tableau is great for users to analyze in-production databases but IT teams can pbenefit by using it to analyze and diagnose databases before they go in-production.”

John HegartyHead of Business Support


pp

Tableau is for FinanceTableau is for FinanceTableau is for Jim. Jim is the Director of Finance. He’s constantly examining finance data, expense data, revenue data, etc. He needs to see different kinds of roll-ups across different time periods. Tableau makes creating and maintaining roll ups easy Jim is also saved from writing complexTableau makes creating and maintaining roll-ups easy. Jim is also saved from writing complex formulas for period over period analysis or for rates of change because those are built-in too.

Stahl Holdings BV

"T bl i f l t"Tableau is a powerful, yet easy to use tool that reveals insights on data which were not possible before. Our business analysts spend y pmore time on analysis in completely different ways without the need to spend time collecting and managing data in differentmanaging data in different views.”

Christ Damon Group Finance Director


Tableau is for MarketingTableau is for MarketingTableau is for Christine. Christine is Marketing Manager. Now more than ever, Christine has to manage her marketing budget and prove that her investments are returning hard results to the company So she watches every metric imaginable: click through rates on her AdWords campaignscompany. So she watches every metric imaginable: click through rates on her AdWords campaigns, website behavior and web analytics, leads generated from her direct marketing efforts, etc. Christine can rapidly create the reports and dashboards she needs without having to wait for IT.

Goodwill Industries

“I installed your demo last night. What an experience. Within 10 minutes, without ever using the product Iever using the product, I was able to generate the analysis we have wanted for more than 2 years. Nobody had the time to figure it out i E l T bl k !in Excel. Tableau rocks!

Noah Austin Director of Marketing


Tableau is for ManufacturingTableau is for ManufacturingTableau is for Joseph, General Manager. Joe doesn’t have time for hard-to-use BI systems that produce endless streams of reports. He needs one view across multiple data sources highlighting obvious exceptions and issues with manufacturing lines orders shipments etc Tableau providesobvious exceptions and issues with manufacturing lines, orders, shipments, etc. Tableau provides him dashboards that are not only easy to build and use but that also provide live data from his operational systems.

Amco International

“When we went looking for an internal reporting and business dashboard solution, we chose Tableau Tableau’swe chose Tableau. Tableau s solution is just unbeatable: it’s fast and easy for IT to deploy and maintain, it provides high return on our investment,

t fi llmanagement can finally see what’s happening across the company, and our people love how easy it is to produce results.”


esu s

Ricardo AmperCEO

Customers: 3,000+ Companies StrongAdvertising and Marketing

Avenue A | RazorfishDoubleClickDraft FCBOlgilvy

Energy & UtilitiesAtomic Energy of CanadaDuke Energy CorporationLouisville Water CompanyOmaha Public Power District

InsuranceAAA Allied GroupAmicaEsuranceMarsh & McLennan

PharamceuticalAlza PharmaceuticalCephalonEli LillyJohnson & Johnson

Service and OutsourcingADPComputer Information ConceptsEDSHmetrix

Customers: 3,000+ Companies Strong

Predicta BrazilThe Martin Agency

Banking and FinanceBank of AmericaBarclays GlobalCitigroupDraft FCB GroupEverBank DirectFifth Third Bank

Saudi AramcoTXUWilliams MidstreamWindLogics

Engineering and ConstructionBechtel CorporationBeezer HomesKiewit CorporationMcGraw-Hill Construction

Mutual of OmahaNationwide InsuranceProgressiveThe Regence Group

Investment and BrokerageBridgewater AssociatesCharles SchwabDundee SecuritiesMerrill Lynch

McKessonMerckNovo NordiskPfizerSanofi Aventis

Government and Public SectorAustralia Attorney GeneralDC GovernmentFederal Aviation Administration (FAA)

Madrona Solutions GroupOcoStrategicOneWolters Kluwer

TechnologyAdobeAOLBEA SystemsCNET NetworksFifth Third Bank

Greater Iowa Credit UnionWells Fargo

Charities British Red CrossChristian Relief Services CharitiesDC Children & Youth Inv. Trust Corp.Goodwill IndustriesUnited Way of Rock River ValleyWorld Vision

St. Onge CompanyFinancial Information

Dunn & BradstreetEquifaxFannie MaeHTM CorporationMoodys Investors ServiceScottish ReStandard and Poor's

National Financial PartnersNew Enterprise AssociatesRBC Dain RauscherRosenblatt SecuritiesStone Castle Partners

ManufacturingAir ProductsAlcoaBoeingD Ch i l

Government of CanadaNational Science FoundationNSA - National Security AgencyNYC Department of EducationPacific Northwest National Lab (PNNL)SOCOM - US Special Ops CommandUS Air ForceUS ArmyUS Bureau of Land ManagementUS Department of Agriculture (USDA)

eBayElectronic ArtsESRIGoogleHPIBMMicrosoftMySQLNovellPay PalWorld Vision

CommunicationsBell CanadaBell SouthFiberTowerLucentMitel Networks CorporationMotorolaSprintT-Mobile

Food and BeverageChicken of the SeaNestléPrairie Berry WinerySierra Nevada Brewing CompanyStarbucks CoffeeThe Coca-Cola CompanyTurkey Hill Dairy

Healthcare

Dow ChemicalHitachiHondaJabil CircuitKLA TencorLockheed MartinPratt & WhitneyRicohSonySteelcase

US Department of Agriculture (USDA)US Department of JusticeUS Department of the NavyVeteran's Benefit Association (VBA)

Research & DevelopmentBayer CropScienceBoeing PhantomworksGeneral Electric Global ResearchLawrence Livermore LabsMITRE

Pay PalVMWareTechNexxus

Travel & LeisureAlaska AirlinesBourne LeisureCelebrity Cruise LinesExpediaRoyal Caribbean Cruise LinesSandiego comT Mobile

TelstraVerizon Communications

Consulting and LegalBaker & McKenzieBooz Allen HamiltonClorox CompanyCornerstone ResearchDeloitte & Touche LLPElectronic Data Systems Corporation

Barnes Jewish HospitalBlue Cross Blue Shield of AlabamaCaremarkGood Shepherd Medical CenterHarvard Medical SchoolJohnson & JohnsonKaleida HealthLSU Health SciencesRoche DiagnosticsSt Jude Children's Research

SteelcaseToyota

Media and EntertainmentCNET NetworksDiscovery CommunicationsDow Jones and CompanyEpic GamesMicrosoft XboxNew York TimesO'Reilly Media

MITRENational Institute of HealthNational Reconnaissance OfficeNational Visualization Analytics CenterPacific Northwest National LabsQuest Diagnostics

RetailAmazon.comBarnes & NobleBorders

Sandiego.comUniversities and Colleges

Appalachian State UniversityChemetka Community CollegeCornell UniversityDePaul UniversityDuke UniversityGeorgetown UniversityJohns Hopkins UniversityLondon School of Economics


Electronic Data Systems CorporationErnst & YoungMcKinsey & CompanyMercerNorbridge

St. Jude Children s ResearchUniversity of Miami Medical CenterWake Forest Health Sciences

ySonyTiVoUnivision

Caremark CVSLowe'sMAPCOPilot Travel LLCSafewayWalmartWet Seal

Ohio State UniversityPitzer CollegeProvidence CollegeSan Diego State UniversityUniversity College- DublinUniversity of North Carolina – Chapel Hill

Tableau Software, Inc.Tableau Software, Inc.

Mission: Help people see & understand data

Based on a breakthrough from Stanford University, Tableau makes visual analytics and rapid-fire business intelligence

Customers+ Google+ Allstate

makes visual analytics and rapid-fire business intelligence software that delivers:• 10-100X productivity improvements• amazing multi-dimensional discoveries• web analytics at 1/10th the cost of a “BI Platform”

+ Cornell + Harvard+ Apple+ NSA• web analytics at 1/10 the cost of a BI Platform

In a new era of BI, Tableau:• is infrastructure light

is IT and analyst appropriate

+ Microsoft+ 1,000’s more

Key Partners• is IT and analyst appropriate• works when you have fast databases and when you don’t

Key Partners+ Oracle OEM+ Microsoft Gold Certified+ Teradata Partner

All rights reserved. © 2009 Tableau Software Inc.

Check out Tableau for YourselfCheck out Tableau for Yourself

D l d f 14 d t i l tDownload a free, 14-day trial at http://www.tableausoftware.com/trial

Or check out more real-life examples at http://www.tableausoftware.com/learning/examples

All rights reserved. © 2009 Tableau Software Inc.

Tableau Software - Who Is It For?

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