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FAN DEMOGRAPHICSCORPORATE SPONSORSHIP BENEFITSSPONSOR PROFILE - HEINEKENIN-ARENA BRANDINGDUCKS PROMOTIONSCOMMUNITY OUTREACHANAHEIM DUCKS FOUNDATIONRETAIL PROMOTIONSDUCKS BROADCASTERS AND PRINT/PUBLICATIONSSPONSOR PROFILE - YPHOSPITALITY VIP EXPERIENCESHONDA CENTER ADVERTIS INGCONTACT US

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FAN DEMOGRAPHICS

NHL Fan Demographics

MALE

ADULTS 18 - 49

AVERAGE AGE

SOME COLLEGE OR MORE

MARRIED

NO. OF CHILDREN IN HOUSEHOLD: 1+

WORK FULL TIME

AVERAGE HHIA

64.7%

$109,919

65.3%

49

67.7%

60.0%

36.7%

66.6%

60.2%

$102,106

54.3%

48

63.4%

61.3%

33.9%

59.6%

64.0%

$101,886

59.7%

46

65.6%

58.0%

39.2%

61.1%

61.1%

$100,377

56.3%

47

62.0%

60.7%

35.4%

60.5%

67.4%

$89,406

59.8%

46

50.5%

61.8%

35.7%

64.5%

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MEAN HHI

$75,959

MALE 48.9%

18 - 34 33.0%

$100K + 7.3%

COLLEGE GRAD +

25.3%

Local Fan Demographics

DEMO DMA

FAN DEMOGRAPHICS

$110,663 $104,173 $94,200 $85,009$94,585 $101,582

38.3% 35.4% 32.2% 33.3%40.1% 33.8%

48.1% 39.7% 35.0% 25.7%39.2% 38.5%

38.7% 31.1% 39.7% 44.8%38.4% 44.9%

61.3% 59.3% 63.6% 68.1%64.4% 57.5%

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CORPORATE SPONSORSHIP BENEFITS

The Anaheim Ducks were selected as The Hockey News’ No. 1 team in Future Watch 2014

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CORPORATE SPONSORSHIP BENEFITS

• Affinity based marketing in the strongest demographic in the country

• Over 150 annual events that reach into every corner of the Southern California Market

• NHL fans are younger, more affluent, and more educated than those of the other major sports leagues

• Turnkey, impactful programs customized to meet your goals and objectives

• Engage your brand in an environment where the consumer is most passionate about – Anaheim Ducks Hockey

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SPONSOR PROFILE

In 2014, Heineken committed to a partnership

with Honda Center and the results have far exceeded our

expectations. The Honda Center team worked with us to

create a program specifically for Heineken. This includes

hundreds of premium touch points such as branded bars,

high-end digital screens, exposure on the ice during hockey

games and hundreds of other perks and points of support.

We now have the ability to engage our key consumers where

their passions intercede; sports, music and beer - giving

them a legendary experience at every turn. The team at

Honda Center have been exceptional, professional and truly

passionate ambassadors of our brands. We look forward to

continuing our partnership in the years to come.

Kristin Daniels Western Region Marketing Director, Heineken USA

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SPONSOR PROFILE

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IN-ARENA BRANDING

DUAL LED BOARD ADVERTISING The 360 Degree LED Rings provide Corporate Partners with defining moments of exclusivity. This highly sought after exposure captivates fans and provides unlimited creative opportunities for branding, messaging and promotional offers.

IN-ICE LOGOS In-Ice logos are the premier signage positions in hockey partnerships and receive the most exposure in-arena. Television coverage provides exposure throughout the United States and Canada.

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IN-ARENA BRANDING

IN-GAME FEATURES In-game features take place during a break in the action with 17,000 fans in their seats. This is an effective and unique way to connect with fans when they are the most engaged and offers moments of exclusivity throughout the arena bowl.

DASHERBOARDS This high profile ice-level signage exposes your brand to captive fans attending home games as well as local and national television audiences. Dasherboards measure 3’x11’ and rotate throughout the season with one dasherboard on camera-side and the other dasherboard on non-camera side.

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GAME DAY GIVEAWAYS Promotional items are second to none when it comes to contact between a brand and Anaheim Ducks fans. Game day giveaways give corporate partners the opportunity to directly promote their brand in a way that is fun, engaging, with long-term value.

Game day giveaways provide fans with one of a kind Ducks item and are a great way to expose your brand to a new fan base. Sponsors receive heavy promotion across all Ducks marketing assets in the weeks leading up to their night.

GAME DAY GIVEAWAYS PROMOTIONAL SUPPORT

• TELEVISION DROP-INS

• RADIO DROP-INS

• INTERNET/PUBLICATIONS

• IN-ARENA

• EXTERIOR MARQUEE BRANDING

DUCKS PROMOTIONS

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DUCKS PROMOTIONS

Olympic poster giveaway presented by Citizens Business Bank

Playoff Spot at Honda Center Honda - 2nd intermission on-ice promotion

2013-14 PROMOTIONS & GIVEAWAYS

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COMMUNITY OUTREACH

Tap into the loyalty and

passion of the Ducks fan

base and associate your

business with a Ducks

on-ice or off-ice initiative.

YOUTH PROGRAMS The Anaheim Ducks organization’s goal is to continue to develop a passionate and knowledgeable fan base in Southern California, and to embrace and engage the local community through grass roots programing.

We are accomplishing these goals through three phases of fan engagement. The end result is a growing fan base that is passionate about the team and brand, has varying degrees of experience playing the sport and maintaining a deep life-long connection to the Anaheim Ducks.

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COMMUNITY OUTREACH

THE RINKS The Rinks is a major community strategic program designed to help grow hockey throughout Orange County funded entirely by the Anaheim Ducks. This program consists of seven (7) ice and inline facilities throughout Orange County, with more facilities being added each year. More than 1.5 million people visit the Rinks annually, and they host roughly 20 tournaments per year.

Locations: Anaheim ICE, Corona Inline, Huntington Beach Inline, Westminster ICE, Irvine Inline, Yorba Linda ICE and Lakewood ICE.

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ANAHEIM DUCKS FOUNDATION

ANAHEIM DUCKS GOLF CLASSIC The Anaheim Ducks Golf Classic is the Team’s charitable kickoff event each season. Anaheim Ducks players, coaches, broadcasters and alumni take to the tees as celebrity additions to fan foursomes and corporate partners, going 18 holes to raise money for the Anaheim Ducks Foundation.

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ANAHEIM DUCKS FOUNDATION

CASINO NIGHT The Anaheim Ducks Casino Night benefits Orangewood Children’s Foundation. Join the Anaheim Ducks players, coaches and broadcasters for a fun-filled evening complete with cocktails, casino-style gaming & entertainment.

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ANAHEIM DUCKS FOUNDATION

DUCKS IN TUX At Ducks in Tux Anaheim Ducks Corporate Partners, Premium Seat Holders, Season Ticket Holders and fans gather to raise funds for the Anaheim Ducks Foundation.

Ducks in Tux is a formal dinner gala featuring various restaurants preparing gourmet meals table-side for tables of 10 guests. Restaurants/chefs are paired with an Anaheim Ducks player as sous chefs. Event opens with a reception and silent auction, and offers a live auction during the dinner.

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ANAHEIM DUCKS FOUNDATION

FASHION SHOW Hosted by the wives and significant others of the Anaheim Ducks players, coaches, broadcasters and executive staff, the annual Fashion Show Luncheon (held at The Montage in Laguna Beach, 2014) features a morning reception, silent auction, lunch program and live auction concluded by a show-stopping runway show featuring the season’s latest trends modeled by the Lady Ducks, Anaheim Ducks players and CHOC Children’s ambassadors all in support of Children’s Hospital Orange County (CHOC).

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RETAIL PROMOTIONS

The Anaheim Ducks offer a wide variety of customized retail promotions that focus on increasing store traffic and incremental sales. Ability to leverage player appearances, Ducks merchandise and VIP road trips and experiences as incentives for consumers.

2013-14 RETAIL PROMOTIONS

HOOTERS 5 GOALS = 5 FREE WINGS Used to drive traffic and build affinity with a Anaheim Ducks branded program.

ROAD TO THE ANAHEIM DUCKS WATCH PARTY Featuring Bruxie, Titled Kilt and Hooters

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RETAIL PROMOTIONS

HONDA / PEPSI / RALPHS / ORANGE COUNTY REGISTER End cap displays help drive incremental sales and improve retailor relationships.

SAN MANUEL INDIAN BINGO & CASINO WATCH PARTYActivation at partner locations increases awareness, drives foot traffic and generates incremental revenue tied to the promotion.

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Fan favorites withBREAKAWAY

FLAVOR.

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Make these crowd pleasers and more withQUICK AND EASY RECIPES.

Visit Hormel.com/recipes

All Anaheim Ducks home and away games (82 in total + playoffs) are broadcasted on the Anaheim Ducks flagship radio station, KLAA AM830. Ducks play-by-play announcers, Steve Carroll and Dan Wood create a positive, foreground environment to ensure top-of-mind awareness for your products and services in a captive environment.

PRINT DUCKS DIGEST

POCKET SCHEDULE

DUCKS BROADCASTERS AND PR INT/PUBL ICATION

Steve Carroll - Radio Play-by-Play Dan Wood - Radio Color Analyst

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WEB

WEB AnaheimDucks.com provides Corporate Partners with unique opportunities for exposure through elements such as interactive promotions, games, special event calendar listings and continually updated team information.

AnaheimDucks.com is visited more than 12 million times per year, and continues to deliver relevant, up to date Anaheim Ducks content.

SOCIAL MEDIAConverse directly with over 400,000 Ducks fans through the official Anaheim Ducks Facebook and Twitter pages. Marketing solutions can be customized to fit your target demographics and Ducks themed online promotions can be customized to fully integrate your brand.

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SPONSOR PROFILE

YP is thrilled with its connection to the community and

passionate fans through its partnership with the Anaheim

Ducks. YP’s partnership with the Ducks was built on

an integrated platform developed in consultation with

the Ducks partnership team and anchored by premium

in-arena and broadcast assets that have exceeded our

deliverable brand targets, expectations in terms of reach

and impressions, and activation goals many times over.

Of the hundreds of collegiate and professional teams in

the YP portfolio, the Anaheim Ducks as an organization

and based on performance rank at the very top of our list.

Kevin KnittelDirector of Market Management

SM

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SPONSOR PROFILE

877-WILD-WINGAnaheimDucks.com/Tickets

May 2014-2015

Area Code 949Including White Pages

and Surrounding AreaOrange County South

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HOSPITAL ITY

Anaheim Ducks hospitality delivers

an Exclusive VIP Experience. With

a premier venue in the Honda

Center and access to Ducks

players; the opportunities are

endless for hosting your clients

or incentivizing employees.

GRAND TERRACE Honda Center now features a 15,000 sq. ft.

entertainment space equipped with a sit-down restaurant, sushi bar,

pizza ovens, and several bar areas. The Grand Terrace is an ideal space

to entertain and enjoy dinner and drinks before the game.

JACK DANIEL’S OLD NO. 7 CLUB The Jack Daniel’s Old No. 7 Club is a private restaurant and bar for Premium Seat Holders. Enjoy the lively atmosphere and a great view of the event from the bar, or settle into a seat at the restaurant for a truly exceptional dining experience.

GAME DAY RENTAL SUITES Suites offer great sightlines for your 10, 12, and 14 person group. The all-inclusive suite is ideal for business relationships in a private setting while enjoying unique and exciting Ducks hockey or entertainment.

SEASON & GROUP TICKETS Season tickets provide exceptional entertainment. Preferred seating locations are made available to corporate partners. Group tickets allow you to bring your company or key clients out to a Ducks game.

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VIP EXPERIENCES

VIP EXPERIENCES PENALTY BOX VISIT What does it feel like to be up close and personal with the players? Just take a trip down to the ice level and watch warm-ups from the comfort of the visiting penalty box. This once in a lifetime opportunity puts you right in the action, and gives you and your guests a perspective you will never forget!

ZAMBONI RIDER The Zamboni® ice resurfacer is one of the most recognizable elements at a hockey game. Fans look forward to seeing them pre-game and during intermissions, and it allows for Fans to ride the Zamboni® ice resurfacer and interact with the crowd and all in attendance!

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Honda Center stands as one of the premier entertainment and

sports venues in the country welcoming an average of 1,500,000

million guests annually (Anaheim Ducks Hockey and events).

1. 400 LEVEL SCROLLING AD PANELS Target fans with traditional in-venue signage options

Actual or true size of artwork in file: 12’(w) x 4’(h) and are visible for all Anaheim Ducks and Honda Center events.

2. SCOREBOARD LED RINGHonda Center features a 360 Degree LED ring below the center hung scoreboard for advertising during each period. The ring is visible to all fans in attendance and provides excellent in-arena exposure.

3. MAIN SCOREBOARD STATIC SIGNFour (4) panels of branded exposure right below the main LED scoreboard panel during all Anaheim Ducks pre and regular season home games.

These panels measure 28” tall x 172” wide rotated every three (3:00) real-time minutes during Ducks games.

4. STADIUMVISIONHonda Center features Cisco StadiumVision Digital Network. StadiumVision consists of over 550 HD screens (single screens, video walls, concession menus) throughout all levels of Honda Center. This digital network allows for dynamic, animated signage, and messaging is customizable depending on company initiatives.

HONDA CENTER ADVERTISING

StadiumVision Networks

Concourse Network

Premium Network

All-Venue Network

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5. STAIR WRAPS – TV VISIBLE BRANDING Branding on the home and away team stairs behind the team benches for all Anaheim Ducks games and Honda Center events.

6. ENTITLEMENT AREAS

“Own” a piece of the Honda Center by branding a specific area and differentiating your brand from the competition with a clean and uncluttered message.

7. OUTDOOR MARQUEES

The two (2) Honda Center marquees located off the 57 Freeway and Katella Avenue offer rotating digital signage along with static backlit signs that are viewed by over 180 million cars annually.

57 FREEWAY MARQUEE Static Panel (148’ x 372’) LED Screen (24’ x 35’)

KATELLA MARQUEE Static Panel (148’ x 372’) LED Screen (96’ x 272’)

8. 400 LEVEL VIEWING BAR

Next season, the hottest destination at Honda Center is taking place on the 400 level. Branded as “400 Level Viewing Bar” this newly renovated floor is no doubt where the party is going to be taking place.

One new open-air bar that won’t hide the views the rink, trendy new concourse food stations with increased seating, numerous HD flat screen televisions, a new lighting system featuring photography and animation on the concourse walls.

HONDA CENTER ADVERTISING

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CONTACTUS

ANAHEIM DUCKS CONTACT INFORMATION Thank you for your interest.

Should you have any questions, please call (714)940-2988

MAILING ADDRESSAnaheim Ducks Hockey Club, LLC

2695 E. Katella AvenueAnaheim, CA 92806

WEBSITE ADDRESS www.anaheimducks.com

MAIN OFFICE PHONE NUMBER

(714) 704-2400