Table of contents - N-Onlinen-online.jp/euromonitor/rti_sample.pdf · Introduction — Grocery...

Table of contents

Acknowledgements/copyright . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Part 1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

Part 2 Western, Northern and Southern Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Chapter 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62— Austria........................................................................................................................................ 62

Retailing Overview ............................................................................................................................62Executive Summary.......................................................................................................................................................... 62Operating Environment................................................................................................................................................... 62Market Data ..................................................................................................................................................................... 63

Table 1.1 Austria: Sales in Retailing by Category: Value 2006-2011 ......................................................................................................... 63Table 1.2 Austria: Sales in Store-Based Retailing by Category: Value 2006-2011 ...................................................................................... 63Table 1.3 Austria: Sales in Non-store Retailing by Category: Value 2006-2011 ......................................................................................... 63Table 1.4 Austria: Retailing Company Shares: % Value 2010-2011........................................................................................................... 64Table 1.5 Austria: Forecast Sales in Retailing by Category: Value 2011-2016 ........................................................................................... 64

Grocery Retailers...............................................................................................................................64Key Trends........................................................................................................................................................................ 64Traditional Vs Modern..................................................................................................................................................... 64Competitive Landscape.................................................................................................................................................... 65Prospects .......................................................................................................................................................................... 65Channel Data.................................................................................................................................................................... 65

Table 1.6 Austria: Sales in Grocery Retailers by Category: Value 2006-2011............................................................................................. 65Table 1.7 Austria: Forecast Sales in Grocery Retailers by Category: Value 2011-2016............................................................................... 66

Apparel Specialist Retailers ...............................................................................................................66Key Trends........................................................................................................................................................................ 66Channel Data.................................................................................................................................................................... 66

Table 1.8 Austria: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 ........................................................... 66Table 1.9 Austria: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016............................................ 66

Electronics and Appliance Specialist Retailers....................................................................................67Key Trends........................................................................................................................................................................ 67Channel Data.................................................................................................................................................................... 67

Table 1.10 Austria: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011.............................. 67Table 1.11 Austria: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ..............67

Health and Beauty Specialist Retailers...............................................................................................67Key Trends........................................................................................................................................................................ 67Channel Data.................................................................................................................................................................... 68

Table 1.12 Austria: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011........................................................ 68Table 1.13 Austria: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ........................................ 68

DIY, Home Improvement and Garden Centres....................................................................................68Key Trends........................................................................................................................................................................ 68Channel Data.................................................................................................................................................................... 69

Table 1.14 Austria: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011............................. 69Table 1.15 Austria: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .............69

Furniture and Furnishings Stores ......................................................................................................69Key Trends........................................................................................................................................................................ 69Channel Data.................................................................................................................................................................... 69

Table 1.16 Austria: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011 ................................................ 69Table 1.17 Austria: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016................................. 69

Leisure and Personal Goods Specialist Retailers .................................................................................69Key Trends........................................................................................................................................................................ 69Channel Data.................................................................................................................................................................... 70

Table 1.18 Austria: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011........................... 70Table 1.19 Austria: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ...........70

Mixed Retailers .................................................................................................................................70Key Trends........................................................................................................................................................................ 70Channel Data.................................................................................................................................................................... 71

Table 1.20 Austria: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011 ........................................................................... 71Table 1.21 Austria: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016............................................................ 71

Direct Selling.....................................................................................................................................71Key Trends........................................................................................................................................................................ 71Channel Data.................................................................................................................................................................... 72

Table 1.22 Austria: Direct Selling by Category: Value 2006-2011 ............................................................................................................. 72Table 1.23 Austria: Direct Selling Forecasts by Category: Value 2011-2016.............................................................................................. 72

Homeshopping ..................................................................................................................................72Key Trends........................................................................................................................................................................ 72Channel Data.................................................................................................................................................................... 73

Table 1.24 Austria: Homeshopping by Category: Value 2006-2011 ........................................................................................................... 73Table 1.25 Austria: Homeshopping Forecasts by Category: Value 2011-2016 ........................................................................................... 73

Retail Trade International (18th edition) - www.euromonitor.com 5

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Chapter 17 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .328— The United Kingdom.................................................................................................................. 328

Retailing Overview ..........................................................................................................................328Executive Summary........................................................................................................................................................ 328Operating Environment................................................................................................................................................. 328Market Data ................................................................................................................................................................... 329

Table 17.1 The United Kingdom: Sales in Retailing by Category: Value 2006-2011................................................................................. 329Table 17.2 The United Kingdom: Sales in Store-Based Retailing by Category: Value 2006-2011 ............................................................. 329Table 17.3 The United Kingdom: Sales in Non-store Retailing by Category: Value 2006-2011 ................................................................ 329Table 17.4 The United Kingdom: Retailing Company Shares: % Value 2010-2011 .................................................................................. 330Table 17.5 The United Kingdom: Forecast Sales in Retailing by Category: Value 2011-2016................................................................... 330

Grocery Retailers.............................................................................................................................330Key Trends...................................................................................................................................................................... 330Traditional Vs Modern................................................................................................................................................... 331Competitive Landscape.................................................................................................................................................. 331Prospects ........................................................................................................................................................................ 331Channel Data.................................................................................................................................................................. 332

Table 17.6 The United Kingdom: Sales in Grocery Retailers by Category: Value 2006-2011 .................................................................... 332Table 17.7 The United Kingdom: Forecast Sales in Grocery Retailers by Category: Value 2011-2016 ...................................................... 332

Apparel Specialist Retailers .............................................................................................................332Key Trends...................................................................................................................................................................... 332Channel Data.................................................................................................................................................................. 333

Table 17.8 The United Kingdom: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011................................... 333Table 17.9 The United Kingdom: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ...................333

Electronics and Appliance Specialist Retailers..................................................................................333Key Trends...................................................................................................................................................................... 333Channel Data.................................................................................................................................................................. 334

Table 17.10 The United Kingdom: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 .....334Table 17.11 The United Kingdom: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space

2011-2016........................................................................................................................................................................................ 334

Health and Beauty Specialist Retailers .............................................................................................334Key Trends...................................................................................................................................................................... 334Channel Data.................................................................................................................................................................. 335

Table 17.12 The United Kingdom: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011 ............................... 335Table 17.13 The United Kingdom: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016................335

DIY, Home Improvement and Garden Centres ..................................................................................335Key Trends...................................................................................................................................................................... 335Channel Data.................................................................................................................................................................. 335

Table 17.14 The United Kingdom: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011 ....335Table 17.15 The United Kingdom: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space

2011-2016........................................................................................................................................................................................ 335

Furniture and Furnishings Stores ....................................................................................................335Key Trends...................................................................................................................................................................... 335Channel Data.................................................................................................................................................................. 336

Table 17.16 The United Kingdom: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011 .......................336Table 17.17 The United Kingdom: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ........336

Leisure and Personal Goods Specialist Retailers ...............................................................................336Key Trends...................................................................................................................................................................... 336Channel Data.................................................................................................................................................................. 337

Table 17.18 The United Kingdom: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 ..337Table 17.19 The United Kingdom: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space

2011-2016........................................................................................................................................................................................ 337

Mixed Retailers................................................................................................................................337Key Trends...................................................................................................................................................................... 337Channel Data.................................................................................................................................................................. 338

Table 17.20 The United Kingdom: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011 .................................................. 338Table 17.21 The United Kingdom: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ................................... 338

Direct Selling...................................................................................................................................338Key Trends...................................................................................................................................................................... 338Channel Data.................................................................................................................................................................. 339

Table 17.22 The United Kingdom: Direct Selling by Category: Value 2006-2011 .................................................................................... 339Table 17.23 The United Kingdom: Direct Selling Forecasts by Category: Value 2011-2016 ..................................................................... 339

Homeshopping ................................................................................................................................339Key Trends...................................................................................................................................................................... 339Channel Data.................................................................................................................................................................. 340

Table 17.24 The United Kingdom: Homeshopping by Category: Value 2006-2011 .................................................................................. 340Table 17.25 The United Kingdom: Homeshopping Forecasts by Category: Value 2011-2016................................................................... 341

Internet Retailing............................................................................................................................341Key Trends...................................................................................................................................................................... 341Channel Data.................................................................................................................................................................. 342

Table 17.26 The United Kingdom: Internet Retailing by Category: Value 2006-2011.............................................................................. 342Table 17.27 The United Kingdom: Internet Retailing Forecasts by Category: Value 2011-2016 .............................................................. 342

Vending...........................................................................................................................................342Key Trends...................................................................................................................................................................... 342Channel Data.................................................................................................................................................................. 343

Table 17.28 The United Kingdom: Vending by Category: Value 2006-2011 ............................................................................................ 343Table 17.29 The United Kingdom: Vending Forecasts by Category: Value 2011-2016 ............................................................................. 343

Part 3 Eastern Europe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .345

Chapter 18 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .346— Bulgaria .................................................................................................................................... 346

Retailing Overview ..........................................................................................................................346Executive Summary........................................................................................................................................................ 346Operating Environment................................................................................................................................................. 346


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Chapter 25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .456— Ukraine ..................................................................................................................................... 456

Retailing Overview ..........................................................................................................................456Executive Summary........................................................................................................................................................ 456Operating Environment................................................................................................................................................. 456

Market Data ....................................................................................................................................457Table 25.1 Ukraine: Sales in Retailing by Category: Value 2006-2011 .................................................................................................... 457Table 25.2 Ukraine: Sales in Store-Based Retailing by Category: Value 2006-2011 ................................................................................. 458Table 25.3 Ukraine: Sales in Non-store Retailing by Category: Value 2006-2011 .................................................................................... 458Table 25.4 Ukraine: Retailing Company Shares: % Value 2010-2011...................................................................................................... 458Table 25.5 Ukraine: Forecast Sales in Retailing by Category: Value 2011-2016 ...................................................................................... 458


Table 25.6 Ukraine: Sales in Grocery Retailers by Category: Value 2006-2011........................................................................................ 460Table 25.7 Ukraine: Forecast Sales in Grocery Retailers by Category: Value 2011-2016.......................................................................... 460


Table 25.8 Ukraine: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 ...................................................... 461Table 25.9 Ukraine: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016....................................... 461


Table 25.10 Ukraine: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011.........................462Table 25.11 Ukraine: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .........462


Table 25.12 Ukraine: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011................................................... 463Table 25.13 Ukraine: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ................................... 463


Table 25.14 Ukraine: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011........................463Table 25.15 Ukraine: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ........464


Table 25.16 Ukraine: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011 ........................................... 464Table 25.17 Ukraine: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016............................ 464


Table 25.18 Ukraine: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011......................465Table 25.19 Ukraine: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ......465


Table 25.20 Ukraine: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011 ...................................................................... 466Table 25.21 Ukraine: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016....................................................... 466


Table 25.22 Ukraine: Direct Selling by Category: Value 2006-2011 ........................................................................................................ 467Table 25.23 Ukraine: Direct Selling Forecasts by Category: Value 2011-2016......................................................................................... 467


Table 25.24 Ukraine: Homeshopping by Category: Value 2006-2011...................................................................................................... 468Table 25.25 Ukraine: Homeshopping Forecasts by Category: Value 2011-2016 ...................................................................................... 468


Table 25.26 Ukraine: Internet Retailing by Category: Value 2006-2011 ................................................................................................. 470Table 25.27 Ukraine: Internet Retailing Forecasts by Category: Value 2011-2016.................................................................................. 470


Table 25.28 Ukraine: Vending by Category: Value 2006-2011 ................................................................................................................ 471Table 25.29 Ukraine: Vending Forecasts by Category: Value 2011-2016................................................................................................. 471

Part 4 The Americas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .473

Chapter 26 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .474— Argentina.................................................................................................................................. 474


Table 26.1 Argentina: Sales in Retailing by Category: Value 2006-2011 ................................................................................................. 475Table 26.2 Argentina: Sales in Store-Based Retailing by Category: Value 2006-2011.............................................................................. 476

26 Retail Trade International (18th edition) - © Euromonitor International Ltd 2012

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Table 33.1 Venezuela: Sales in Retailing by Category: Value 2006-2011 ................................................................................................. 586Table 33.2 Venezuela: Sales in Store-Based Retailing by Category: Value 2006-2011.............................................................................. 587Table 33.3 Venezuela: Sales in Non-store Retailing by Category: Value 2006-2011................................................................................. 587Table 33.4 Venezuela: Retailing Company Shares: % Value 2010-2011 .................................................................................................. 587Table 33.5 Venezuela: Forecast Sales in Retailing by Category: Value 2011-2016 ................................................................................... 587


Table 33.6 Venezuela: Sales in Grocery Retailers by Category: Value 2006-2011 .................................................................................... 589Table 33.7 Venezuela: Forecast Sales in Grocery Retailers by Category: Value 2011-2016 ...................................................................... 589


Table 33.8 Venezuela: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011................................................... 590Table 33.9 Venezuela: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ................................... 590


Table 33.10 Venezuela: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 .....................591Table 33.11 Venezuela: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ......591


Table 33.12 Venezuela: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011 ............................................... 591Table 33.13 Venezuela: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016................................ 592


Table 33.14 Venezuela: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011 ....................592Table 33.15 Venezuela: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .....592


Table 33.16 Venezuela: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011........................................ 593Table 33.17 Venezuela: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ........................593


Table 33.18 Venezuela: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 ..................594Table 33.19 Venezuela: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ...594


Table 33.20 Venezuela: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011................................................................... 595Table 33.21 Venezuela: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ................................................... 595


Table 33.22 Venezuela: Direct Selling by Category: Value 2006-2011..................................................................................................... 596Table 33.23 Venezuela: Direct Selling Forecasts by Category: Value 2011-2016 ..................................................................................... 596


Table 33.24 Venezuela: Homeshopping by Category: Value 2006-2011 .................................................................................................. 597Table 33.25 Venezuela: Homeshopping Forecasts by Category: Value 2011-2016 ................................................................................... 597

Internet Retailing............................................................................................................................597Key Trends...................................................................................................................................................................... 597

Prospects.........................................................................................................................................598Channel Data.................................................................................................................................................................. 598

Table 33.26 Venezuela: Internet Retailing by Category: Value 2006-2011.............................................................................................. 598Table 33.27 Venezuela: Internet Retailing Forecasts by Category: Value 2011-2016 .............................................................................. 598


Table 33.28 Venezuela: Vending by Category: Value 2006-2011............................................................................................................. 599Table 33.29 Venezuela: Vending Forecasts by Category: Value 2011-2016 ............................................................................................. 599

Part 5 Asia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .601

Chapter 34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .602— China ........................................................................................................................................ 602


Table 34.1 China: Sales in Retailing by Category: Value 2006-2011........................................................................................................ 603Table 34.2 China: Sales in Store-Based Retailing by Category: Value 2006-2011 .................................................................................... 603Table 34.3 China: Sales in Non-store Retailing by Category: Value 2006-2011 ....................................................................................... 603Table 34.4 China: Retailing Company Shares: % Value 2010-2011......................................................................................................... 603


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Table 45.23 Vietnam: Direct Selling Forecasts by Category: Value 2011-2016........................................................................................ 775

Homeshopping ................................................................................................................................775Key Trends...................................................................................................................................................................... 775

Internet Retailing............................................................................................................................776Key Trends...................................................................................................................................................................... 776


Table 45.24 Vietnam: Vending by Category: Value 2006-2009 ............................................................................................................... 776

Part 6 Australasia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .777

Chapter 46 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .778— Australia ................................................................................................................................... 778


Table 46.1 Australia: Sales in Retailing by Category: Value 2006-2011 .................................................................................................. 779Table 46.2 Australia: Sales in Store-Based Retailing by Category: Value 2006-2011 ............................................................................... 779Table 46.3 Australia: Sales in Non-store Retailing by Category: Value 2006-2011 .................................................................................. 780Table 46.4 Australia: Retailing Company Shares: % Value 2010-2011.................................................................................................... 780Table 46.5 Australia: Forecast Sales in Retailing by Category: Value 2011-2016 .................................................................................... 780


Table 46.6 Australia: Sales in Grocery Retailers by Category: Value 2006-2011...................................................................................... 782Table 46.7 Australia: Forecast Sales in Grocery Retailers by Category: Value 2011-2016........................................................................ 782


Table 46.8 Australia: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 .................................................... 782Table 46.9 Australia: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016..................................... 783


Table 46.10 Australia: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011.......................783Table 46.11 Australia: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .......783


Table 46.12 Australia: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011................................................. 784Table 46.13 Australia: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ................................. 784


Table 46.14 Australia: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011......................785Table 46.15 Australia: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ......785


Table 46.16 Australia: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011 ......................................... 785Table 46.17 Australia: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016.......................... 785


Table 46.18 Australia: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011....................786Table 46.19 Australia: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ....786


Table 46.20 Australia: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011 .................................................................... 787Table 46.21 Australia: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016..................................................... 787


Table 46.22 Australia: Direct Selling by Category: Value 2006-2011 ...................................................................................................... 788Table 46.23 Australia: Direct Selling Forecasts by Category: Value 2011-2016....................................................................................... 788


Table 46.24 Australia: Homeshopping by Category: Value 2006-2011 .................................................................................................... 789Table 46.25 Australia: Homeshopping Forecasts by Category: Value 2011-2016 .................................................................................... 789


Table 46.26 Australia: Internet Retailing by Category: Value 2006-2011 ............................................................................................... 791Table 46.27 Australia: Internet Retailing Forecasts by Category: Value 2011-2016................................................................................ 791


Table 46.28 Australia: Vending by Category: Value 2006-2011 .............................................................................................................. 792


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Table 46.29 Australia: Vending Forecasts by Category: Value 2011-2016............................................................................................... 792

Chapter 47 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .793— New Zealand.............................................................................................................................. 793


Table 47.1 New Zealand: Sales in Retailing by Category: Value 2006-2011 ............................................................................................ 794Table 47.2 New Zealand: Sales in Store-Based Retailing by Category: Value 2006-2011......................................................................... 794Table 47.3 New Zealand: Sales in Non-store Retailing by Category: Value 2006-2011............................................................................ 794Table 47.4 New Zealand: Retailing Company Shares: % Value 2010-2011.............................................................................................. 795Table 47.5 New Zealand: Forecast Sales in Retailing by Category: Value 2011-2016 .............................................................................. 795


Table 47.6 New Zealand: Sales in Grocery Retailers by Category: Value 2006-2011................................................................................ 797Table 47.7 New Zealand: Forecast Sales in Grocery Retailers by Category: Value 2011-2016.................................................................. 797


Table 47.8 New Zealand: Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011 .............................................. 798Table 47.9 New Zealand: Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016............................... 798


Table 47.10 New Zealand: Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011.................798Table 47.11 New Zealand: Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .799


Table 47.12 New Zealand: Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011 .......................................... 799Table 47.13 New Zealand: Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ........................... 799


Table 47.14 New Zealand: DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011................800Table 47.15 New Zealand: DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016 800


Table 47.16 New Zealand: Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011 ................................... 801Table 47.17 New Zealand: Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016 ...................801


Table 47.18 New Zealand: Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011..............802Table 47.19 New Zealand: Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016

......................................................................................................................................................................................................... 802


Table 47.20 New Zealand: Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011 .............................................................. 803Table 47.21 New Zealand: Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016 .............................................. 803


Table 47.22 New Zealand: Direct Selling by Category: Value 2006-2011 ................................................................................................ 804Table 47.23 New Zealand: Direct Selling Forecasts by Category: Value 2011-2016................................................................................. 804


Table 47.24 New Zealand: Homeshopping by Category: Value 2006-2011.............................................................................................. 805Table 47.25 New Zealand: Homeshopping Forecasts by Category: Value 2011-2016 .............................................................................. 805


Table 47.26 New Zealand: Internet Retailing by Category: Value 2006-2011 ......................................................................................... 807Table 47.27 New Zealand: Internet Retailing Forecasts by Category: Value 2011-2016.......................................................................... 807


Table 47.28 New Zealand: Vending by Category: Value 2006-2011 ........................................................................................................ 808Table 47.29 New Zealand: Vending Forecasts by Category: Value 2011-2016......................................................................................... 808

Part 7 Africa and Middle East . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .809

Chapter 48 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .810— Egypt ........................................................................................................................................ 810



Table of contents

IntroductionScope of the BookRetail Trade International is Euromonitor International’s in-depth review and analysis of retail trade acrossthe world. The book sets out to summarise the key trends and developments within each of the majoreconomies and other countries around the world, and to review the key facts and figures in the changingretail environments within each country.

The retail sector varies considerably in terms of maturity, structure and patterns of distribution fromcountry to country and continent to continent. The primary objective of this report has been to collect therelevant statistical data for each country. Changing consumer requirements and demands, shiftingcompetitive environments, financial restructuring and the emergence of new markets within the context ofsocioeconomic and political change all have a significant impact upon the evolution of retail distribution.

Book Aims and StructureThe retail environment is dynamic and constantly evolving. Trends observed within a country in one decademay re-emerge, either within that country some years later as the format or product lifecycle turns fully, orelsewhere in the world as that trend develops. The aim of this book is to present a comprehensive survey ofworld retail trends and developments and to provide not only the statistical data showing these trends butalso analysis and evaluation of those data at national level.

Within all the countries of the world, there are a significant number of socioeconomic, demographic andpolitical influences which affect not only the structure of the retail industry and performance of retailers,but also the consumer. Variations in economic and industrial maturity by country and, perhaps moreimportantly, by region, coupled with the changing economic fortunes of national economies andpopulations, combine to present a diverse picture of opportunity, change and evolution. The overalleconomic and business climate of a country or region provides the framework for any business sectorprospects; however, the retail sector is also subject to the nuances of consumer choice, net disposableincomes and discretionary spending.

Each country section within this book has been standardised as far as is possible, depending on the size andrelative importance of the country within the context of world retailing. Quality and availability of datavaries considerably country by country, but where possible Euromonitor International has sought toovercome any shortfalls by providing estimates based upon knowledge of the market and the retail sector aswell as upon government statistics and the trade press.

The contents and coverage of the country analyses is as follows:

— Retailing Overview— Grocery Retailers— Apparel Specialist Retailers— Electronics and Appliance Specialist Retailers— Health and Beauty Specialist Retailers— DIY, Home Improvement and Garden Centres— Furniture and Furnishings Stores— Leisure and Personal Goods Specialist Retailers— Mixed Retailers— Direct Selling— Homeshopping— Internet Retailing— Vending

The timescale for historical trends is 2006-2011, whilst forecast trends are projected to 2016.

Glossary of Terms and definitionsIn this book, Euromonitor International has sought to standardise the terms applied to different retailformats and outlets, in order to facilitate cross-country comparisons. Some of the terminology used innational government statistics is vague and imprecise, which may lead to some confusion in the comparisonof national variations; care should therefore be taken in applying them.

For the purposes of this book, Euromonitor International has, wherever possible, excluded sales of motorcars and fuel from its definition of retail sales and excludes sales made through hotels, restaurants andcatering outlets. Retail sales within each country sector are clearly defined as separate from wholesaling,except where wholesalers may be selling directly to the public, and therefore retail sales do include directsales and street trade unless otherwise specified. In some countries the distinctions between retailing,


Introduction ~ Scope of the Book

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Chapter 4040

Retailing Philippines retailing

PhilippinesRetailing Overview

Philippines Retailing Overview Philippines

Executive SummaryPhilippines Executive Summary Philippines

Retailing in the Philippines Sustains Steady Growth in 2011Philippines Retailing in the Philippines Sustains Steady Growth in 2011 Philippines

Retailing in the Philippines continued to show promising growth in 2011 due to improved consumer confidence which translated intohigher spending both for grocery and non-grocery products. The better than expected economic performance during the year served as asolid background and encouraged key players to expand. It should be noted that the Philippines economy continued to benefit from theinflux of overseas Filipino workers’ remittances and business process outsourcing revenue, most of which go to consumer spending insteadof investments.

Filipino Consumers Become More DiscriminatingPhilippines Filipino Consumers Become More Discriminating Philippines

2011 continued to see the evolution of a more discriminating Filipino consumer who pressures retailers into improving their businessoperations. Aside from hunting for the lowest bargains and biggest discounts, customers increasingly demand an overall great shoppingexperience. This pressurises retailers into competing by differentiating themselves through an assortment of higher quality merchandise,specific value services, better ambiance, and more convenient payment schemes.

Non-grocery Retailing Surpasses Growth of Grocery RetailingPhilippines Non-grocery Retailing Surpasses Growth of Grocery Retailing Philippines

The creation of a wider pool of middle-income customers in urban areas drove growth of non-grocery retailing enabling it to overtakegrocery retailing’s growth. Supported by the boom in residential developments, consumers’ purchase of electronics and appliances,furniture and furnishings, and home care significantly improved. Meanwhile, the holistic approach to health and beauty led to the strongperformance of retailers selling health and beauty products.

Chained Players Strengthen Foothold in RetailingPhilippines Chained Players Strengthen Foothold in Retailing Philippines

Although dominated by traditional, independent retailers, the Philippine retailing landscape continued to see the aggressive moves ofchained players trying to carve out greater share. The emergence of fast growing cities encouraged chained players to move outside MetroManila to tap key cities in provincial areas through smaller brand formats such as supermarkets and discounters in the case of SMInvestments Corp and Puregold Price Club Inc. Customers have welcomed the outlet expansion of chained players as these promiseshopping convenience, assortment of products, and specific services compared to those offer by independent stores.

Retailing Faces Bright OutlookPhilippines Retailing Faces Bright Outlook Philippines

Retailing in the Philippines is projected to report a better performance in the medium-term buoyed by the expectation of a strong economicperformance. Higher level of private investments, overseas Filipino workers’ remittances, residential development, and BPO revenues willcontinue to boost consumer spending. Retailers will strongly benefit from being attuned to the emerging need of buyers and being able toserve these needs.

Operating EnvironmentPhilippines Operating Environment Philippines

Foreign Direct Investment in RetailPhilippines Foreign Direct Investment in Retail Philippines

— Foreign direct investments in the Philippines are strongly encouraged by the government as it is seen to boost the economy directlythrough the creation of new jobs and generation of additional revenue. The invitation to foreign investors is not limited to retailingbut in any category of interest. Republic Act 7042, the law which deals with foreign investment, allows all foreign business entitiesand investors to participate and be eligible for up to 100% ownership of businesses, particularly those that do not belong to the list ofForeign Investment Negative where only 40% ownership is permitted. The Foreign Investment Negative list includesdefence-related activities, which require prior clearance from the Department of National Defence, as well as the manufacture anddistribution of dangerous drugs; all forms of gambling; nightclubs, bars, beer houses, dance halls; sauna and steam bathhouses,massage clinics and other such activities regulated by law because of the risks they pose to public health and morals. Furthermore,small and medium-sized domestic enterprises with paid-in equity capital of less than US$500,000 are limited to Filipino nationals.

— Republic Act no. 8762, which is also known as the Retail Trade Liberalisation Act, lays out the laws governing foreign directinvestments in local retailing. This act categorises retailing entities into four broad classifications according to the amount of equitythe business holds. Category A, which is comprised of business ventures with capitalisation of US$2.5 are limited to Filipinobusiness entrepreneurs. Category B which requires capitalisation of US$2.5 million to US$750 million allows 100% ownership forforeign investors. Category C involves retail entities with capitalisation of more thanUS$750 million while Category D coversretailers of high-end and luxury goods regardless of capital. In both categories C and D, the government can grant 100% ownershipto foreign investors.

— The Philippine government has warmly welcomed the entry of foreign players. Foreign direct investors which operate in thePhilippines are encouraged both by monetary and non-monetary incentives. In retailing, qualification of prospective foreign playersincludes a net worth of at least US$200 million for the parent company for Categories B and C and at least US$50 million in CategoryD, ownership of at least five retail stores with a capitalisation of US$50 million or more, a five year track record in retailing and aprovision that the foreign retailer’s home country offers reciprocal benefits to Filipinos.

— The widespread corruption and red tape in the bureaucratic system of the Philippine governments remains a huge obstacle forforeign investors. Nonetheless, the Aquino administration’s quest of eliminating corruption in the government promises reformthat could boost efficiency in the processing of business applications. One of the first efforts which are undertaken involvesdecreasing the amount of application forms to be completed by entrepreneurs and limiting the number of processing days for theseapplications. The government also clearly communicated its aim of encouraging private-public partnerships in order to stimulatethe economy.

Informal RetailingPhilippines Informal Retailing Philippines

— In the Philippines, informal retailing revenue is estimated to be approximately Ps50 billion comprised mostly from sales of smuggledtobacco and cigarettes, software, and pirated videos. This huge number is facilitated by the relatively inefficient law enforcement inthe country. It should be noted that informal retailing occurs in public places like shopping centres and with the case of piratedvideos along major thoroughfares.

— The Philippine government hopes to curb informal retailing through inspections and raids in order to track down sellers which donot have business permits and are selling pirated and smuggled goods. However, this effort remains in vain as more price-consciouscustomers favour buying these more competitively-priced products amid a warning from the government. With poverty stillrampant in the country, it is expected that informal retailing will remain to be huge and increasing.

— Non-grocery retailers are mostly affected by informal retailing, especially those which are involved in the sales of high-pricedproducts such as jewellery and musical instruments. It is estimated that sales of informal jewellery top Ps3 billion. Informal retailingalso continues to be a bane among media product retailers whose revenue continues to contract.


Part 5 - Asia Chapter 40 Philippines ~ Retailing Overview

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Chapter 77

Retailing Greece retailing

GreeceRetailing Overview

Greece Retailing Overview Greece

Executive SummaryGreece Executive Summary Greece

Greek Recession Hits RetailingGreece Greek Recession Hits Retailing Greece

Greece continued to fight against the recession during 2011, with prosperity indexes being at the lowest level since the start of theeconomic crisis. Fears over job security, tax increases and cuts in government spending left consumers very reluctant to spend. The retailenvironment continued to see numerous closures in 2011 and value sales decreased significantly. Only the more robust networks and themost value-focused retailers succeeded in growing amid the recession.

Price Hunting is the Prevailing Consumer TrendGreece Price Hunting is the Prevailing Consumer Trend Greece

The recession affected consumer budgets, altering consumer behaviour towards price-driven decision making. Manufacturers andretailers, affected by the economic chaos and a need to maintain volume sales as high as possible, increasingly turned to price cuts, discountcoupons, special deals and offers. Furthermore, private label lines substantially increased in availability in 2011 as the easiest means toprovide good pricing with relatively high profit margins. This movement was also encouraged by various surveys carried out by the press,which shows that consumers are starting to trust private label and are willing to replace branded products. Despite Greeks beingtraditionally brand conscious, the extent of the current economic instability forced many consumers to change their shopping behaviour.

Non-grocery Goods Currently Considered Non-essentialsGreece Non-grocery Goods Currently Considered Non-essentials Greece

Trends between grocery and non-grocery retailing continued to be dominated by demand only for staples, as the economic downturn in thecountry altered consumers’ sense of what qualifies as necessary and what does not. For this reason, non-grocery retailers experienced aconsiderably bigger blow in value terms, as demand flattened and the competition tightened, due to a consumer trend away fromunnecessary spending. At the same time, grocery products, particularly food and staples, continued to expand their share, while there was asignificant movement towards lower-priced products. Grocery retailers responded to the rising need for better prices with private labelproducts, and therefore managed to save part of their profit margins, if not value sales.

Recession Enhances Consolidation TrendsGreece Recession Enhances Consolidation Trends Greece

The Greek retailing environment continued to see consolidation towards the end of the review period, with a number of retailers shuttingstores as a result of the recession. As Atlantic supermarket retailer, for instance, closed its doors, Alpha-Beta Vassilopoulos, Masoutis andLidl Hellas acquired a part of its former outlets and continued to expand. At the same time discounters has become a monopoly of Lidl, withAldi moving away from the Greek market and Dia outlets being turned to supermarkets under Carrefour banners. What is more, a series ofchains and independents filed for bankruptcy in 2011, leaving more space for oligopolies to develop. Even successful companies fromvibrant retailing channels, such as internet retailer E-shop, have been struggling as the faltering economic conditions increased pressure onoperating profits.

Forecast Period Growth will be Driven by Internet RetailingGreece Forecast Period Growth will be Driven by Internet Retailing Greece

As household penetration of internet retailing grows during the forecast period, non-store retailing is set to contribute most to growth inretailing during the forecast period. Consumers will appreciate the price levels and convenience of internet retailing, as well as the low costthat comes from shopping from home. As a result, internet retailers will multiply in number while existing players will continue to expandtheir online applications and increase the share of budget spend on their e-shops. At the end of the forecast period, all major retailingplayers are also expected to have an online shop, with even grocery retailers willing to follow this trend.

Operating EnvironmentForeign Direct Investment in Retail

— Greece is looking forward to accelerated foreign investment especially since recession has slowed down domestic development, yetthe conditions are not the least favourable for retailing. The country’s massive public debt forced the new government into a seriesof provisions and law amendments in an attempt to increase public income and reduce public spending, which had serious effects onretailing. Taxation and other business affecting laws such as employee wages, profit tax and VAT continue to change without earliernotice making investment in Greece a rather uncertain strategy. Furthermore, the economic crisis in Greece has created asuffocating environment in retailing, as consumer spending power has been significantly reduced, and investment opportunities arescarce.

— Rigidities that generally undermine competitiveness are a major problem for investments. Many industries are oligopolistic incharacter - a characteristic which keeps profits high and slows the growth of productivity. Poorly functioning institutions andextensive regulations discourage foreign investment while state enterprises are notoriously inefficient.

— Foreign investment has been more difficult to attract into Greece due to the current recession, yet another factor has also been theentry of various “competitive” nations into the European Union, such as Bulgaria. Eastern European countries which are close toGreece, with much greater development rates and lower operating costs and taxes, are much more attractive to companies at themoment.

— In this fragile economic climate, the Greek government is attempting to recompense companies with a “healthier” and morecompetitive retail environment. Ministries are struggling to deal with informal retailing, eliminate tax evasion and illegal companypractices, abolish corruption and discrimination and reduce unnecessary bureaucracy.

— Regulations governing employee protection and mass dismissals have been relaxed since 2010. Before 2011 is over and through thefollowing years, a large number of state-owned industries and companies are scheduled to be reformed or privatised, together withmassive other changes in the public sector impacting wages and number of employees. Greece is also committed to the fullliberalisation of its service sector - a goal that was agreed as one of the conditions for the bail-out package provided by the EU and theIMF.

— Foreign enterprises looking to establish operations in Greece may do so in the form of a joint venture, or by opening a branch office.Although franchising has become a popular business format for foreign enterprises, there remains no specific legislation regardingthis format.

— If a company is incorporated in the country, or has its head office situated within Greek territory, it is then regarded as resident. Interms of taxation, Greek-sourced corporate revenues, as well as the net corporate profit which is attributable to the operations ofpermanently established Greek subsidiaries, are subject to Greek taxation.

Informal Retailing— The informal retail segment accounts for an important part of the Greek economy. Estimations on sales of informal retailing vary,

yet the most recent reports place it around EUR25 billion for 2010, increased from around EUR20 billion in 2009. Around EUR10billion is estimated to come from illegal street/vendor retailing, while the rest represents parts of black market sales (eg ofcigarettes) and the lost value from unmonitored transactions (eg tax-evasive transactions of agricultural products). Its emergence islargely attributed to the poor tax consciousness that characterises Greek consumers, with people generally considering tax-evasive


Part 2 - Western, Northern and Southern Europe Chapter 7 Greece ~ Retailing Overview

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transactions as “good deals”. Furthermore, growth of informal retailing is thriving on the demand of less affluent households, whosehousehold needs for unsophisticated and affordable products are aptly supplied by the informal segment.

— With the need to increase public income as the public deficit has become the country’s biggest problem during 2011, a number of taxalterations were made in an attempt to curb informal retailing. In particular, sectors reporting a high proportion of informalretailing, such as petrol stations, open markets, kiosks and street vendors, are gradually required to provide receipts on transactions(which had not been the case), whilst all retailing receipts are being admitted for tax discounts to encourage consumers to seekreceipts for products purchased.

— At the same time, sectors with high levels of illegal retailing, such as open street markets and flea markets, are being morethoroughly scrutinised and inspected in order to eliminate malpractice. These include open food markets operating on aneighbourhood basis throughout the country, normally offering fresh unpackaged vegetables, fruit and fish. Even though thesemarkets are run by licensed retailers, there are numerous reports of unlicensed selling points and products, and the fact that noreceipts are provided makes sales control and taxation very difficult. In recent years the product range in open markets expanded toinclude non-food items such as clothing and footwear, DIY and gardening products and kitchenware.

— This informal retailing of food mostly affects supermarkets. Open markets remain very popular amongst older consumers, whoregard the products as better quality and cheaper. Their popularity amongst young consumers is also growing, largely due to the viewthat these products are of higher quality, and also because the current recession is having the effect of increasing price awareness.

— The import and sale of counterfeit goods seems to be increasing in Greece, even though Greek trademark legislation is fullyharmonised with that of the EU. This trademark violation has become an area of concern recently for clothing and footwear retailersas well perfumeries and opticians, as ever increasing quantities of counterfeit products become available on the Greek market. Theaudio-visual channel, however, still bears the biggest brunt of International Piracy Regulation violations. Street vending of pirateDVDs and CDs is open and common practice in most urban areas of Greece, with little or no attempts being made by the authoritiesto clamp down. At the same time, personal computers are rapidly becoming commonplace in every home, and the illegaldownloading of DVDs, CDs and software is increasing rapidly.

— Consumers in Greece still tend to hold a rather positive view of informal retailing. With regard to food products in particular, theopinion that purchasing items in this way supports local agriculture and small-scale farmers is widely held. When it comes to themore black and white area of pirate DVDs and CDs, consumers tend to justify these purchases using the excuse of the high pricesfound in formal retailing.

Opening Hours— In general, all retail outlets comply with a standard six day week, opening Monday to Saturday. Apart from convenience stores,

food/drink/tobacco specialists and kiosks, most grocery outlets are closed on Sundays.— Generally, retail stores are free to set their opening hours at any time after 09.00hrs. Closing times on weekdays are set at a

maximum of 21.00hrs, and on Saturdays at 20.00hrs. Even so, closing times may be extended in accordance with the conditions andneeds of each area or each prefecture. So far, these relatively “liberal” 09.00-21.00hrs opening hours are implemented only by out-oftown stores, department stores, shopping malls and some large chained formats, such as Zara, but not by the majority of high streetfascias.

— Traditionally, opening hours for retailers are from 09.00hrs to 15.00hrs on Mondays, Wednesdays and Saturdays, whereas onTuesdays, Thursdays and Fridays, shops normally open from 09.00hrs to 14.00hrs (and from 17.00hrs to 20.00hrs or 21.00hrsduring the summer). These opening hours are still followed by many independent players, particularly in rural areas.

— High street department stores or out-of-town premises normally open 09.00-21.00hrs, whilst shopping centres usually close at22.00hrs.

— Chemists/pharmacies have specific opening hours, which also involves a 24-hour shift once a week, with rotation amongst them.— Opening hours for grocery retailers normally differ depending on the type of outlet, location and time of year. Supermarkets,

hypermarkets, discounters and cash and carry outlets normally operate on a 09.00-21.00hrs basis. Opening times for conveniencestores are extended to 07.00-23.00hrs, whilst 24-hour retailing is only licensed to tobacco shops and kiosks.

— Opening hours change during the Christmas and Easter holidays. For two weeks prior to the festive season, all shops are open fromMonday to Sunday and from 09.00hrs to 21.00hrs. Meanwhile, on specific national holidays, such as 28 October or 25 March, orreligious holidays, such as 15 August, all shops remain closed.

— Local rules apply in terms of opening hours. Tourist areas normally operate extended opening hours, whilst many retailers in theseareas tend to also operate on Sundays.

Retail Landscape— The trend favouring shopping malls over high street locations continued over the review period, with more outlets opening during

2011, despite the recession. As well as new malls in Athens, smaller cities such as Xanthi also saw openings between 2010 and 2011,demonstrating the shift in the retail landscape and the penetration of the shopping mall culture throughout Greece.

— International chains and branded outlets, in particular, benefited from the development of the shopping mall culture. This was dueto the ability of such retailers to afford the high rents and open outlets in such malls.

— The increasing popularity of out-of-town shopping has had a marked effect on traditional retail destinations and high streets, withfootfall continuing to decrease as more malls open. In particular, mid-sized and low-range independents located in traditionallocations have been the worst affected, seeing their footfall decrease, whilst being left with the high rents of high street locations. Itis these outlets targeting middle-income earners which have also seen the greatest negative effects from the recession, and it isanticipated that many operators will look to relocate over the next few years. This will lead to high streets being increasinglyrepositioned as premium shopping destinations.

— Despite this shift amongst consumers towards out-of-town locations, the most prestigious and luxurious retailers in Greece are stilllocated in prominent high street locations, such as Ermou Street and the borough of Kolonaki in Athens, and Tsimiski Street inThessaloniki.

— The development of Chinatown areas in both Athens and Thessaloniki has turned into a noteworthy phenomenon within retailingin recent years. The Chinese began to enter the Greek retail landscape around 10 years ago, with small-scale operations such as streetstalls and non-food vendors. Over the last few years, however, definite Chinatown areas have developed. Outlets in the developingChinatown areas specialise in clothing, cooking utensils and small electrical appliances, and over the last year or two, departmentstores of over 1,000 sq m have developed. Recently, Chinese department stores have also begun to move into rural areas, with storesopening in Serres, Kozani, Katerini, Halkidiki and Gianitsa. Recession has had a negative impact even in these cheap outlets during2011, as total consumer spending was significantly reduced.

Market DataGreece Market Data Greece

Greece Retailing Greece Store Retailing Greece Non-store Retailing Greece

Table 7.1 Greece: Sales in Retailing by Category: Value 2006-2011EUR million

2006 2007 2008 2009 2010 2011

Store-based Retailing 52,118.2 54,893.7 55,261.4 53,325.3 47,117.7 40,225.9Non-Store Retailing 443.6 492.5 538.7 561.0 552.4 561.6Retailing 52,561.7 55,386.2 55,800.0 53,886.3 47,670.2 40,787.6Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources


Part 2 ~ Western, Northern and Southern Europe — Greece

Greece Retailing Greece Store Retailing Greece Grocery retailers Greece Apparel Greece Electronics Greece Health and Beauty Greece Home and Garden Greece Leisure and Personal Goods Greece Non-grocery retalers Greece Mixed retailers Greece

Table 7.2 Greece: Sales in Store-Based Retailing by Category: Value 2006-2011EUR million

2006 2007 2008 2009 2010 2011

Grocery Retailers 24,970.3 26,220.4 26,763.4 26,596.5 23,883.7 21,210.1Non-Grocery Retailers 27,147.9 28,673.3 28,498.0 26,728.9 23,234.0 19,015.8- Apparel Specialist 5,501.0 5,833.0 5,639.3 5,824.2 4,852.1 3,927.3

Retailers- Electronics and 2,043.3 2,305.9 2,457.8 2,346.1 2,020.4 1,572.7

Appliance SpecialistRetailers

- Health and Beauty 3,980.1 4,340.7 4,527.4 4,583.8 4,704.7 4,292.3Specialist Retailers

- Home and Garden 8,631.6 9,078.6 8,915.3 7,754.4 6,377.9 4,839.0Specialist Retailers

- Leisure and Personal 4,570.8 4,654.6 4,522.6 4,013.8 3,244.6 2,542.6Goods SpecialistRetailers

- Mixed Retailers 1,180.4 1,221.2 1,226.6 1,144.1 1,012.4 874.8- Other Non-Grocery 1,240.6 1,239.3 1,209.0 1,062.5 1,021.9 967.0

RetailersStore-based Retailing 52,118.2 54,893.7 55,261.4 53,325.3 47,117.7 40,225.9Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Greece Retailing Greece Non-store retailing Greece Non-store retailers Greece Direct selling Greece Homeshopping Greece Internet retailers Greece Vending Greece

Table 7.3 Greece: Sales in Non-store Retailing by Category: Value 2006-2011EUR million

2006 2007 2008 2009 2010 2011

Direct Selling 164.1 167.6 176.4 169.2 153.3 144.7Homeshopping 77.3 84.2 86.2 83.9 74.2 64.6Internet Retailing 180.7 218.4 254.5 288.2 308.6 336.9Vending 21.4 22.3 21.6 19.7 16.4 15.5Non-Store Retailing 443.6 492.5 538.7 561.0 552.4 561.6Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Greece Retailing Greece Retailing companies Greece Company shares Greece

Table 7.4 Greece: Retailing Company Shares: % Value 2010-2011% retail value rsp excl sales tax

Company 2010 2011

Carrefour-Marinopoulos SA 4.3 4.6Alfa-Beta Vassilopoulos SA 3.0 3.5Sklavenitis, J & S, SA 2.5 2.9Lidl Hellas & Co EE 2.0 2.5Veropoulos Bros SA 1.6 1.7Diamantis Masoutis SA 1.2 1.4Hondos Bros 1.2 1.2DSGI South-East Europe SA 1.0 1.0Jumbo Hellas SA 0.9 0.9Metro SA 0.6 0.7Housemarket SA 0.6 0.6Praktiker Hellas Trading Co SA 0.5 0.6Media Saturn Hellas SA 0.6 0.6Plaisio Computers SA 0.6 0.6Zara Hellas SA 0.4 0.5Germanos SA 0.4 0.3Multirama SA 0.3 0.3Chalkiadakis SA 0.3 0.3Sprider Stores SA 0.3 0.3Elektroniki Athinon SA 0.3 0.3Others 77.3 75.2Total 100.0 100.0Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Greece Retailing Greece Store Retailing Greece Non-store Retailing Greece

Table 7.5 Greece: Forecast Sales in Retailing by Category: Value 2011-2016EUR million

2011 2012 2013 2014 2015 2016

Store-based Retailing 40,225.9 36,337.5 34,252.0 33,203.8 32,761.0 32,677.5Non-Store Retailing 561.6 573.3 591.6 628.8 674.8 732.9Retailing 40,787.6 36,910.8 34,843.6 33,832.6 33,435.8 33,410.4Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Grocery RetailersGreece Grocery Retailers Greece

Key TrendsGreece Key Trends Greece

— The Greek economic crisis led to a shift towards modern grocery retailers in 2011 following consumer demand for lower prices andbetter value offers. The cumulative effects of the economic correction suffered by Greece have been significant for retailers. Fallingincomes and decreased consumer spending have caused the collapse of major players such as Atlantic supermarkets, the retreat ofmultinational Aldi from discounters, while the Carrefour Group is being reorganised in Greece as its profits have hit rock bottom.

— Overall the grocery channel saw value sales dive 10% in 2011 due to declining disposable incomes. The recession clearly shiftedattention back to food items, following consecutive years of increasing non-food goods in the aisles of grocery retailers. Consumers,at the same time, continue to be reluctant to lower their standards on food items, in spite of the crisis. Overall, issues over food


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— With the lack of strict regulations, informal retailing is conducted openly and extremely rampant in public places. For instance,pirated software and movies are being sold in streets and even low-end shopping centres and retail centres. On the other hand, thetransaction between seller and buyer of smuggled jewellery and musical instruments are more discreet.

— Informal retailing attracts both price-conscious and upscale buyers depending on the product which is sold. The primary motivationis often the lower prices found via informal trading compared to formal channels. Sold without taxes to the government, informalproducts are priced extremely low. On the other hand, as shopping centres prefer to carry foreign branded jewellery; local firms areleft to sell their products through informal channels. Customers of these products are high-end consumers who see jewellery as astatus symbol and an investment.

— The Movie and Television Review and Classification Board remains solely at the forefront of stopping piracy in the country. Thisgroup continuously conducts raids on small firms which produce pirated CDs, VCDs and DVDs. In addition, it tries to locate themanufacturing facilities where mass production of this merchandise takes place. Furthermore, the Department of Trade andIndustry is strengthening its efforts to prevent sales of illegal merchandise by coordinating with local government units to arrestforeign nationals who own stores which lack registration in accordance with the law.

Opening HoursPhilippines Opening Hours Philippines

— In the Philippines, shopping centres and retailers located within their premises are typically open from 10.00hrs to 21.00hrs excepton sale dates where the closing time is extended to midnight and on holidays where the closing time is 22.00hrs to accommodatemore customers. Traditional retailers, especially those in the provinces, are typically open from 08.00hrs to 19.00hrs to cater to thelifestyle of the patrons.

— In order to cater to the busier lifestyle of customers, chained neighbourhood supermarkets and hypermarkets have pushed forearlier opening hours. Even though most outlets open around 10.00 hours, these special branches cater to customers as early as8.00hrs and close around 22.00 hrs.

— Convenience stores and some chemists/pharmacies and parapharmacies/drugstores operate 24 hours a day in all locations.Convenience stores continued to have an all-day operation since they are focused on serving the needs of business processoutsourcing hubs where employees typically work during the evening. Other non-grocery players like Rose Pharmacy and MercuryDrug adopted the convenience store format where they also retail grocery products in the stores. Most outlets are open until22.00hrs only.

— Being a Christian nation, the Philippines observe Holy Week which falls in the last week of March or the first week of April. Shoppingcentres and other chained retailers are typically closed during Maundy Thursday and Good Friday. Operations usually resume onBlack Saturday. Traditional retailers like sari-sari stores and independent small grocers are also often closed on 25 December asfamilies celebrate Christmas. In the Mindanao region where most customers are Muslim, retailers are closed during special days likeRamadan.

— Sundays are typically a family day for Filipinos. As strolling, shopping and dining in shopping centres are perceived as recreationalactivities, most Filipinos bring their families to these retail locations after attending church. The popularity of mixed-usedevelopment which fuses retail, entertainment and foodservice is seen to continue to support more customers in shopping centresduring weekends.

— In order to accommodate the busier lifestyles of consumers, grocery retailers like hypermarkets and supermarkets extended theirshopping hours to 22.00hrs. Catering to the working women in the metropolis, these modern retailing channels recognise theirpatrons’ more hectic lifestyles. However, non-grocery retailers are typically more stringent in closing hours observing08.00-17.00hrs store hours.

Retail LandscapePhilippines Retail Landscape Philippines

— Retailing in the Philippines shows modern retailers co-existing with the traditional distribution channels in harmony. Hugeshopping centres like SM and Robinsons houses major chained brands in grocery and non-grocery retailing. Metro Manila, which isthe centre of trade in the Philippines, remains to be the top shopping destination with the number of shopping and retail centrespresent. On the other hand, key cities like Cebu and Davao are also key shopping destinations serving the customers in the southernislands of the country.

— During recent years, shopping centres operators expands to fast developing cities in anticipation of disposable income growth.Provinces like Iloilo, Pangasinan, Pampanga, Nueva Ecija, and others have welcomed the entry of major shopping centres which alsosignalled the participation of chained retailer brands in these localities. Regional shopping centre brands like Gaisano and Magic arealso successful in catering to more discriminating patrons in the provinces.

— Luxury retailers are almost often found in high-end shopping centres like Gateway, Podium, Glorietta, and Shangri-La. These luxuryretailers bank on these shopping centres appeal to more affluent buyers. Locating in high-end shopping centres clearly establishesthe identity of brands as luxury retailers and enables them to have a more targeted approach in marketing their product. In rarecases, there are also luxury retailers in boutique hotels especially jewellers.

— Shopping centres harmoniously co-exist with traditional retailers such as sari-sari stores, food, drink and tobacco specialist retailers,and independent small grocers. While shopping centres serve the need of middle and higher income customers who buy in largerquantities, these traditional retailers often appeal to customers with more limited income and have to buy products almost on adaily basis. The proliferation of sari-sari store in neighbourhoods gives lower income customers easy access to smaller packagedproducts and in the case of provincial outlets, extension of credit during planting seasons.

Market DataPhilippines Market Data Philippines

Philippines Retailing Philippines Store Retailing Philippines Non-store Retailing Philippines

Table 40.1 Philippines: Sales in Retailing by Category: Value 2006-2011Ps billion

2006 2007 2008 2009 2010 2011

Store-based Retailing 2,119.8 2,207.5 2,288.5 2,325.5 2,401.5 2,495.3Non-Store Retailing 31.2 33.8 36.7 38.9 43.3 46.5Retailing 2,151.0 2,241.2 2,325.2 2,364.4 2,444.8 2,541.8Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources


Part 5 ~ Asia — Philippines

Philippines Retailing Philippines Store Retailing Philippines Grocery retailers Philippines Apparel Philippines Electronics Philippines Health and Beauty Philippines Home and Garden Philippines Leisure and Personal Goods Philippines Non-grocery retalers Philippines Mixed retailers Philippines

Table 40.2 Philippines: Sales in Store-Based Retailing by Category: Value 2006-2011Ps billion

2006 2007 2008 2009 2010 2011

Grocery Retailers 1,271.6 1,329.9 1,379.9 1,422.4 1,469.2 1,523.4Non-Grocery Retailers 848.2 877.5 908.6 903.1 932.3 972.0- Apparel Specialist 84.3 88.5 91.6 89.1 92.5 95.5

Retailers- Electronics and 123.7 126.1 128.4 125.6 131.3 137.7


- Health and Beauty 133.0 141.1 146.9 143.9 143.0 148.6Specialist Retailers

- Home and Garden 156.7 159.2 162.1 158.2 158.7 164.4Specialist Retailers

- Leisure and Personal 83.6 85.9 88.0 88.4 90.6 93.2Goods SpecialistRetailers

- Mixed Retailers 127.2 134.8 147.4 155.2 170.8 182.2- Other Non-Grocery 139.7 142.0 144.2 142.7 145.3 150.4


Philippines Retailing Philippines Non-store retailing Philippines Non-store retailers Philippines Direct selling Philippines Homeshopping Philippines Internet retailers Philippines Vending Philippines

Table 40.3 Philippines: Sales in Non-store Retailing by Category: Value 2006-2011Ps billion

2006 2007 2008 2009 2010 2011

Direct Selling 22.5 24.2 26.3 28.0 31.6 33.6Homeshopping 0.1 0.1 0.2 0.2 0.2 0.2Internet Retailing 8.4 9.2 10.0 10.6 11.4 12.5Vending 0.2 0.2 0.2 0.2 0.2 0.1Non-Store Retailing 31.2 33.8 36.7 38.9 43.3 46.5Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Philippines Retailing Philippines Retailing companies Philippines Company shares Philippines

Table 40.4 Philippines: Retailing Company Shares: % Value 2010-2011% retail value rsp excl sales tax

Company 2010 2011

SM Retails Inc 5.3 5.6Mercury Drug Corp 3.0 3.1Rustan Group of Cos 1.3 1.4Puregold Price Club Inc 1.1 1.2Robinsons Retail Group 1.1 1.1Avon Cosmetics Inc 0.6 0.6Watson’s Personal Care Store Philippines Inc 0.5 0.6Monterey Foods Corp 0.4 0.5Star Appliance Center Inc 0.4 0.4Homeworld Shopping Corp 0.4 0.4Philippine Seven Corp 0.3 0.3Abenson Inc 0.3 0.3Amazon.com Inc 0.2 0.2PSMT Phils Inc 0.2 0.2Ace Hardware Philippines Inc 0.2 0.2Automatic Appliances Inc 0.2 0.2Rose Pharmacy Inc 0.2 0.2National Book Store Inc 0.2 0.2Goldilocks Bake Shop Inc 0.2 0.2Fuller Life Direct Selling Philippines, Inc 0.1 0.1Others 83.7 83.0Total 100.0 100.0Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Philippines Retailing Philippines Store Retailing Philippines Non-store Retailing Philippines

Table 40.5 Philippines: Forecast Sales in Retailing by Category: Value 2011-2016Ps billion

2011 2012 2013 2014 2015 2016

Store-based Retailing 2,495.3 2,551.1 2,619.6 2,701.5 2,798.0 2,910.2Non-Store Retailing 46.5 48.0 49.4 50.7 52.1 53.4Retailing 2,541.8 2,599.1 2,669.0 2,752.2 2,850.1 2,963.6Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Grocery RetailersPhilippines Grocery Retailers Philippines

Key TrendsPhilippines Key Trends Philippines

— With customers’ quest to maximise value for their money, Filipino customers search for good deals offered by grocery retailers.Wiser shopping habits are evolving and consumers are trying hard to stretch their peso in a bid to cover the increase in prices ofutilities and higher prices of consumer goods. Customers seek out promotions that offer their favourite brands and compare pricesbefore making purchase decisions. In addition, middle-income and even more affluent customers are turning to private label whichis a cheaper alternative to branded consumer goods. In a response to this, chained retailers have expanded their lines of private labelto offer a full range of products typically utilised in a Filipino household such as packaged food, homecare and tissue products.


Part 5 - Asia Chapter 40 Philippines ~ Grocery Retailers

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Chapter 4848

Retailing Egypt retailing

EgyptRetailing Overview

Egypt Retailing Overview Egypt

Executive SummaryEgypt Executive Summary Egypt

Political Unrest Hindered Retail Growth in 2011Egypt Political Unrest Hindered Retail Growth in 2011 Egypt

Egypt’s economy is falling into recession after the uprising that toppled Mubarak, and banks have been hit further by a weak financialmarket and an exodus of foreign investors. Retail industry was affected by the declining purchasing power and the absence of tourists, withthe Egyptian pound losing almost 7% of its value against the green dollar. Financial experts predicted the domestic economy would grow byonly 1.4% in 2011 after 5.1% in 2010. Consequently, retail value sales registered a decline of 5% in 2011, in current terms.

Marks & Spencer Opened its First Store in Egypt at Dindy Mega MallEgypt Marks & Spencer Opened its First Store in Egypt at Dindy Mega Mall Egypt

Marks & Spencer entered the Egyptian market for the first time. The 2,600 square metres store opened through a franchising agreementwith Al Futtaim Group. VIP guests were invited to take a tour of the store and were given the opportunity to make the first ever M&Spurchases in Egypt. At the time of writing the report the second M&S was opened in City Stars Mega Mall and the company announced thata third outlet will be opened during spring 2012 in Cairo Festival City. The retailer is rebuilding its global footprint after scaling back itsinternational operations in 2001, when it closed 38 stores in Europe.

Non-grocery Retailers Continue to Benefit From the Rising Mall CultureEgypt Non-grocery Retailers Continue to Benefit From the Rising Mall Culture Egypt

New shopping centre infrastructure is still on the rise, albeit from a small base. Recently, Mall of Arabia was inaugurated and accommodatesthe key international players and local players in retailing. The channel, which is largely represented by clothing and footwear retailers,furniture and furnishings stores, durable goods retailers and other leisure and personal goods specialist retailers, has benefited most fromthe booming real estate market and the development of the mall culture. Growth was also aided by the rapid expansion plans of majorretailers within the non-grocery segment, such as the Bi-Tech chain from the Olympic Group, Oriental Weavers, Raya Co, and Azadea Groupof the Zara brand and Zara home, Massimo Dutti, Stradivarius, Pull & Bear, Bershka and Sunglass Hut.

Mansour Manufacturing & Distribution Co Still Leads Egypt’s Retail MarketEgypt Mansour Manufacturing & Distribution Co Still Leads Egypt’s Retail Market Egypt

Store-based retailing, which dominated the market and was led by non-grocery outlets, recorded higher value growth of 7%, compared tothe 4% growth recorded by non-store retailers. Non-store-based retailers became more numerous. However, people did not respondquickly to these new developments. Store-based retailing is larger in size and more dynamic in growth because stores are more involved inthe daily lives of consumers, who like to go shopping; touching and inspecting their purchases. Moreover, store-based retailing works wellwith advertising because people can check new launches and new promotions by going to outlets and getting help from the staff. Lastly,store-based retailers comprised big retail giants such as Carrefour, Bi-Tech, Omar Effendi and Oriental Weavers. This brought promisingpotential for growth.

Sales to Show Slower Growth Over the Forecast PeriodEgypt Sales to Show Slower Growth Over the Forecast Period Egypt

Despite the fact that retail prices are predicted to continue to grow over the forecast period, total sales are predicted to grow at a slowerCAGR in constant value terms than during the review period. Sales performance will be impacted by the slowing economy which willcontinue during the first two years of the forecast period. However, young Egyptians, who are gaining purchasing power by entering theworkforce, will be strong catalysts for growth and will encourage leading retailers and newcomers to expand aggressively within modernshopping formats with large selling spaces.

Operating EnvironmentEgypt Operating Environment Egypt

Foreign Direct Investment in RetailEgypt Foreign Direct Investment in Retail Egypt

— Foreign direct investment may be threatened by Egypt’s political uncertainty at the start of the forecast period. Following theEgyptian revolution at the start of 2011, foreign direct investment was largely put on hold, with overall levels set to be down by 40%from the previous year. During the review period, many international retail players had established themselves in the Egyptianmarket, with Carrefour being one of the most notable companies aiming at expanding its grocery store numbers in the country. Innon-grocery, many apparel specialist retailers expanded, mainly in large urban areas. This way, Cairo was the magnet for theseinvestors as they were first entering by opening outlets in shopping centres frequented by higher income consumers. Many of thekey international apparel retailers now have a flagship store in City Stars shopping mall in Cairo.

Informal RetailingEgypt Informal Retailing Egypt

— Official data published regarding informal retailing, suggest that informal retailing accounts for a large proportion of the totalretailing market, because there are taxes in the country (including sales tax). A large proportion of informal retailing sales in thecountry are generated by street hawkers. The number of these hawkers is estimated at over six million independent sellers and theyare found mainly in religious and tourist areas, like Kahn Khalili, Luxor, Aswan , Hurghada and Sharm El Sheikh . The main productssold by street hawkers include clothing, toys and games, gifts, watches, sunglasses and handbags, with a high proportion ofcounterfeited brands. According to sources, the value of goods sold by these independent sellers amounted to around E£110 billionin 2011, which represents an impressive amount of the country’s black economy, estimated at 40% of GDP.

Opening HoursEgypt Opening Hours Egypt

— The standard daily retail opening hours are between 10.00hrs and 24.00hrs. However, a small number of supermarkets,hypermarkets and convenience stores, mostly located in the main cities rather than rural areas, are open 24-hours a day, seven daysa week. Although the number of outlets with 24-hour opening is still very limited, it is increasing year-on-year, particularly amonglarge retailers, such as hypermarkets and supermarkets Shopping centres and most shops are open on Friday, the Islamic day of rest,but they all close for (Friday) prayers from 11.30hrs to 13.30hrs. Outlets selling alcoholic drinks close also during prayer time onFriday and during the holy month of Ramadan. Selling alcohol is prohibited completely during the fasting month. Retailers withextended opening hours or 24-hour opening are particularly common among grocery outlets, such as hypermarkets, supermarketsand convenience stores, as well as some non-grocery retailers, like pharmacies.

Retail LandscapeEgypt Retail Landscape Egypt

— The country’s shopping scene has witnessed a dramatic change from an independent outlet mentality to mall culture. This washelped by the opening of several shopping centres during the review period, such as City Stars Mall (hosting 550 outlets), the CityCenter Mall, Nile Mall, First Mega Mall and Dindy Mall in Cairo, Four SeasonsMall and Kerosez in Alexandria and Senzo Mall inHurghada.

— This trend is predicted to accelerate, and the retailing industry will continue to benefit from the boom in shopping centres. Manymega malls are also on the way, including City Centre Mall in Alexandria (hosting 552 shops). This will be the second Mallestablished by Majed El Futtaim in Alexandria.Mall of Arabia opened in 6th of October City in Cairo, hosting 480 outlets and a foodcourt.


Part 7 ~ Africa and Middle East — Egypt

Market DataEgypt Market Data Egypt

Egypt Retailing Egypt Store Retailing Egypt Non-store Retailing Egypt

Table 48.1 Egypt: Sales in Retailing by Category: Value 2006-2011E£ million

2006 2007 2008 2009 2010 2011

Store-based Retailing 225,538.3 240,000.1 266,392.0 287,607.0 324,845.5 326,702.5Non-Store Retailing 831.8 903.4 1,064.4 1,339.8 1,731.3 2,115.4Retailing 226,370.1 240,903.6 267,456.4 288,946.8 326,576.8 328,817.9Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Egypt Retailing Egypt Store Retailing Egypt Grocery retailers Egypt Apparel Egypt Electronics Egypt Health and Beauty Egypt Home and Garden Egypt Leisure and Personal Goods Egypt Non-grocery retalers Egypt Mixed retailers Egypt

Table 48.2 Egypt: Sales in Store-Based Retailing by Category: Value 2006-2011E£ million

2006 2007 2008 2009 2010 2011

Grocery Retailers 122,839.0 126,901.4 135,791.5 142,746.5 155,486.3 161,027.9Non-Grocery Retailers 102,699.3 113,098.8 130,600.5 144,860.5 169,359.2 165,674.6- Apparel Specialist 11,000.0 11,660.0 12,767.7 13,789.1 15,443.8 16,370.4

Retailers- Electronics and 41,466.8 47,619.5 57,143.4 64,572.1 77,486.5 69,119.8


- Health and Beauty 11,062.8 11,967.3 13,636.8 15,116.7 17,732.2 18,897.4Specialist Retailers

- Home and Garden 4,375.0 4,914.6 5,785.3 6,529.9 7,764.0 7,976.1Specialist Retailers

- Leisure and Personal 29,067.3 30,806.3 34,428.9 37,379.8 42,503.5 44,884.7Goods SpecialistRetailers

- Mixed Retailers 4,963.8 5,348.4 5,985.4 6,555.8 7,402.1 7,363.3- Other Non-Grocery 763.5 782.6 853.0 917.0 1,027.0 1,063.0


Egypt Retailing Egypt Non-store retailing Egypt Non-store retailers Egypt Direct selling Egypt Homeshopping Egypt Internet retailers Egypt Vending Egypt

Table 48.3 Egypt: Sales in Non-store Retailing by Category: Value 2006-2011E£ million

2006 2007 2008 2009 2010 2011

Direct Selling 806.1 855.9 925.9 1,037.0 1,244.4 1,331.6Homeshopping 15.6 16.7 18.2 19.7 22.1 22.9Internet Retailing 10.1 30.9 120.3 283.1 464.8 760.9Vending - - - - - -Non-Store Retailing 831.8 903.4 1,064.4 1,339.8 1,731.3 2,115.4Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Egypt Retailing Egypt Retailing companies Egypt Company shares Egypt

Table 48.4 Egypt: Retailing Company Shares: % Value 2010-2011% retail value rsp excl sales tax

Company 2010 2011

Mansour Manufacturing & Distribution (MMD) 0.7 0.9Al Hawary Co 0.5 0.6Majid Al Futtaim Hypermarkets LLC 0.4 0.5Oriental Weavers Co 0.3 0.3Al Mahmal Co 0.2 0.2Ragab Sons for Trade & Distribution 0.2 0.2Raya Holding Co 0.2 0.2I2 Co 0.2 0.2Holding Trading Co 0.2 0.2Tawheed & El Nour Co 0.2 0.2Olympic Group SAE 0.2 0.1Abou Zekry SAE 0.2 0.1Exxon Mobil Corp 0.1 0.1Shams Co 0.1 0.1Spinneys Egypt Ltd 0.1 0.1Anwal Co 0.2 0.1Gomla Marke Co 0.1 0.1Seoudi Co 0.1 0.1Alfa Market SAE 0.1 0.1Others 95.6 95.4Total 100.0 100.0Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Egypt Retailing Egypt Store Retailing Egypt Non-store Retailing Egypt

Table 48.5 Egypt: Forecast Sales in Retailing by Category: Value 2011-2016E£ million

2011 2012 2013 2014 2015 2016

Store-based Retailing 326,702.5 303,521.1 290,556.1 285,494.4 284,870.5 289,346.7Non-Store Retailing 2,115.4 2,321.3 2,588.0 2,775.0 2,895.2 3,031.4Retailing 328,817.9 305,842.3 293,144.1 288,269.4 287,765.8 292,378.1Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources


Part 7 - Africa and Middle East Chapter 48 Egypt ~ Retailing Overview

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Grocery RetailersEgypt Grocery Retailers Egypt

Key TrendsEgypt Key Trends Egypt

— Given political instability, retailers like Carrefour, Metro Supermarkets, Awlad Ragab and Spinneys hypermarket focused onrunning promotional offers and stocking a larger variety of private label or value-for-money products, while consumers adopted abargain hunting approach. Bargain hunting is no longer confined to the lowest socioeconomic groups as uncertainty pushedconsumers of all income levels to take a more preventive approach, making growth slow down. Moreover, during the revolution,many outlets had their opening hours limited, making consumers purchase only basic products and wait in long queues to purchasethese goods and many of these foreign players brought their expansion plans to a halt.

— Within modern grocery retailers, hypermarkets is the biggest format in sales terms as it generated retail value sales of E£2.4 billionin 2011. The hypermarket concept was introduced to the Egyptian retail scene by Carrefour - through its joint venture with Majid AlFuttaim Group, in 2002. Hypermarket operators initially banked on changing consumer lifestyles. However, their development isstill mainly in urban centres such as Cairo, Port Said and Hurghada. Although the French company appears to be committed toremaining in the country, it has remained cautious about expanding very rapidly.

— Hypermarkets have also taken advantage of the rising shopping centre culture due to the less time, traffic and hot weather and haveopened most of their outlets inside shopping centres; it is customary in Egypt for each new shopping centre to include a hypermarketor a supermarket. Although more affluent consumers now choose one stop grocery shopping once a week at large modern groceryretailers, independent small grocers continue to account for the bulk of grocery retailing as low-income consumers are still targetedby these.

— Hypermarkets posted the fastest growth of 20% in current value terms in 2011 as sales reached E£2.4 billion up from E£2 billion ayear earlier. In addition to the aforementioned change in consumer lifestyles in favour of hypermarkets, the fallout from theeconomic slowdown has come to benefit hypermarkets as consumers sought bargain purchases and value-for-money groceryshopping. Hypermarkets were in turn well poised to meet these shopping trends through their regular promotional offers andexpanding private label portfolios. Private label in particular has been a growth driver for hypermarkets, it has steadily developedfrom a new concept introduced by Carrefour in the last three years to a growth strategy adopted by most hypermarkets and alsosupermarkets, such as Kher Zamaan.

— Nonetheless, the 2011 growth rate was slightly lower than the review period CAGR of 22% in current value terms, as sales ofnon-grocery items declined. In outlet terms, there were two store openings in 2011 taking the total number of hypermarkets inEgypt to 10. Hypermarkets are usually associated with shopping centres in Egypt and the two openings included a Spinneys outlet inOctober City on the outskirt of Guiza governorate, but the other one was a Carrefour Sun City mall that is scheduled to open itsdoors during Q4 2011 on the ring road between Nasr City and Heliopolis area in Cairo.

— Supermarkets have always been integral to grocery retailing in Egypt; growing by 13% in current value terms in 2011 and accountingfor 16% of grocery retailing’s total sales value. Although cost-conscious consumers shied away from major supermarkets like Alfa,given their relatively higher pricing, the subcategory was supported by the expansion of Carrefour Express and Carrefour markets,and Metro opening new branches in new residential areas, as well as the Kher Zaman chain reaching 32 outlets in 2011.

— Although hypermarkets were mainly introduced as grocery retailers with additional non-grocery offerings, the channel continued toevolve during the review period, increasingly diversifying its product portfolio. Consumers have gradually appreciated the purchaseof consumer electronics and household goods from hypermarkets rather than from specialist consumer electronics or householdgoods retailers. Hypermarkets capitalise on their bulk purchases, resulting in attractive prices and regular promotions to the extentthat they have become the typical destination in Egypt for purchasing consumer electronics and household goods, and there is nobetter example here than Carrefour and Spinneys.

— Discounters channel is not present in the Egyptian market with no plans underway to establish a presence. Due to the low marginsand profits obtained per outlet, discounters usually rely on having a very large number of outlets in each country in which theyoperate and finding suppliers internationally that can supply a product in large quantities in order to be able to sell it cheaply to theconsumer. However, low income consumers in Egypt already have a vast array of goods from local manufacturers which are alreadysold at a low price, making it difficult for any discount player, local or international, to enter the Egyptian market and expandnationwide.

— There is a growing trend towards convenience in grocery retailing in Egypt. This is due to the fact that major hypermarkets andsupermarkets are mainly located inside shopping centres in addition to a few standalone outlets in some neighbourhoods.Accordingly, in some areas consumers lack the presence of major grocery retailers within walking distance of home; a need that washeightened by the busier lifestyles and longer working hours. Although most consumers perform a weekly shop in hypermarkets andsupermarkets, they often need to visit a grocery outlet during the week. Convenience stores addressed this market need in 2006 andhave been on a limited expansion drive towards the end of the review period to become four outlets.

— Retail sales of independent small grocers grew by a moderate 1% in current value terms in 2011. This moderate growth is due to thestrong competition from larger formats like hypermarkets and supermarkets. Independent small grocers had historically banked ontheir location in areas not covered by supermarkets and hypermarkets; however, this edge faded out with the expansion ofsupermarkets. Such rising competition coupled with thinning profit margins has driven some independent small grocers out of themarket towards the end of the review period; the number outlets declined from 95,000 in 2006 to 85,770 in 2011.

— Food/drink/tobacco specialists generated sales of E£73.6 billion in 2011, registering 2% growth in current value terms. The largestpart of the channel is food specialists, like bakers and chocolatiers, while other food specialists like butchers, confectioners,fishmongers and greengrocers have a minimal presence. Drink specialists include two distributors of alcoholic drinks: Heineken andEgybev Co which operate about 95 outlets across the country. Some outlets were looted after the January 25th revolution due to theuprising of Islamists who are against selling alcoholic drinks to local consumers. A small number of tobacconists are also presentacross Egypt, mainly inside five-star hotels.

Traditional Vs ModernEgypt Traditional Vs Modern Egypt

— Traditional grocery retailers continue to dominate value sales of grocery due to their large number, widespread presence acrossEgypt and long history. Independent small grocers, food/drink/tobacco specialists and “other” grocery retailers are in the maintraditional retailers, with traditional grocery retailers accounting for over 85% of total value sales in 2011. Although modern groceryretailers attempted at expanding faster during the review period, this came to a halt in 2011. Moreover, traditional grocery retailerssuccessfully target low-income consumers, which still account for a larger proportion of consumers. They are able to offer smallerpacks which are affordable to a larger number of consumers as well as those consumers who want to make smaller purchases ratherthan one-stop shopping.

— Family-run, independent small grocers were worst affected by the expansion of modern formats such as supermarkets,hypermarkets, convenience stores and forecourt retailers. Transaction volume for these small independent stores slowed, whileconstant value sales dropped drastically as consumers shifted their major home shopping trips to hypermarkets and supermarketsseveral times a month. Many independent small grocers struggled to survive, with the number of outlets declining by almost 1,750in 2011 over the previous year. Smaller outlets particularly struggled, with their narrow range of products proving increasinglyunattractive to convenience-seeking consumers. Some of these outlets are likely to become food/ drink and tobacco specialists overthe coming years as a way to target consumers who want specific products. This way, the number of butchers/fruit and vegetableshops and other food specialists, are likely to flourish as a replacement to older traditional grocery stores.


Part 7 ~ Africa and Middle East — Egypt

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