TABLE OF CONTENTS - Classic Hotels & Resorts · ... Arizona Grand Resort & Spa, The Inn at Laguna...

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®

TABLE OF CONTENTS

ABOUT US

SIGNATURES CAPABILITIES BENEFITS & SERVICES PROFILES

RECOGNITION

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A HISTORY OF CREATING VALUE

A recognized innovative luxury hotel and resort operator, Classic Hotels & Resorts® has a proven track record of revenue enhancement and maximizing investment return. Our seasoned management team possesses diverse skills, as well as the ability to create and preserve value.

During the past 30 years we have developed, owned and managed luxury hotels and resort properties throughout the Western United States, including iconic independent hotels such as Arizona Biltmore, Arizona Grand Resort & Spa, The Inn at Laguna Beach and La Playa Carmel, as well as established brands including Sheraton, Marriott and Hilton.

Classic Hotels & Resorts, the hospitality division of Grossman Company Properties, is headquartered in Phoenix, Arizona.

ABOUT US

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EXPERTISE TO MEET YOUR NEEDS

Classic Hotels & Resorts® offers proven management expertise resulting in superior and

sustainable financial performance.

EXPERT MANAGEMENT TO MAINTAIN THE INDEPENDENT AND UNIQUE ATTRIBUTES OF EACH PROPERTY

ADVANCED TECHNOLOGIES AND SYSTEMS FOR REVENUE MANAGEMENT AND FINANCIAL REPORTING

FLEXIBLE FEE STRUCTURES

CAPITAL INVESTMENT AND PARTNERSHIP CAPABILITIES

MEZZANINE & PARTICIPATING PREFERRED EQUITY LOANS

DEBT RESTRUCTURING EXPERTISE

HOTEL MANAGEMENTSERVICES

ASSET MANAGEMENT & CONSULTING

SERVICES

FINANCIAL & LENDING SERVICES

PROPERTY DEVELOPMENT

SIGNATURES

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From historical landmarks to seaside retreats, our collection of properties, past and present:

LEGACY OF PREMIER PROPERTIES

SIGNATURES

SCALE

LUXURY

LUXURY

LUXURY

LUXURY

LUXURY

UPSCALE

UPSCALE

UPSCALE

UPSCALE

UPSCALE

UPSCALE

MIDSCALE

MIDSCALE

MIDSCALE

ARIZONA BILTMORE

ARIZONA GRAND RESORT & SPA

THE SCOTT RESORT & SPA

HARVEST INN NAPA

LA PLAYA CARMEL

HOTEL CARMEL

LAGUNA BEACH HOUSE

MARRIOTT PARK CENTRAL

PALIHOUSE SANTA MONICA

SHERATON PARK CENTRAL

THE INN AT LAGUNA BEACH

HILTON GARDEN INN

MARRIOTT COURTYARD

HOMEWOOD SUITES

HOTEL

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THE SCOTT: NEW LOBBY

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RENOVATIONS AND REPOSITIONING

ARIZONA BILTMORE RESORT & SPA• Improved EBITDA from negative $4M annually to $28M• Complete renovation of all Guest Rooms, Lobby and Restaurants• Developed new Conference Facilities and Spa• Developed 122 new Guest Rooms and 80 luxury Villas

SIGNATURES

ARIZONA GRAND RESORT & SPA• Developed 100 new luxury Villas• Completely renovated 644 Guest Suites and Meeting Rooms• Constructed a new Resort Lobby, Lobby Grill, Pro Shop and

Marketplace Café• Expanded Conference Facilities and upgraded all Public Areas

THE INN AT LAGUNA BEACH• Completely renovated the Guest Rooms, Meeting Rooms,

Pool Area and Public Areas• Ranked #1 in RevPAR and achieved over 100% of Market

Penetration Index• Consistently highly ranked on Trip Advisor

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LA PLAYA CARMEL• $3.5 million restoration to all Guest Rooms, Suites and Public Areas• Achieved $5.5 million net net profitability turnaround in the first 4

years of operation• Architectural Digest “The Six Must Go Places for the Perfect

Weekend Getaway”

RENOVATIONS AND REPOSITIONING

SIGNATURES

HOTEL CARMEL• Opened in April, 2016 following a $2.6 million hotel renovation • Completely renovated free-standing restaurant and bar • Achieved a 100% improvement in RevPAR within the first 5

months of operation • Outstanding Trip Advisor ranking after market entry• Architectural Digest, July 2016 “The Best Hotel Along Pacific

Coast Highway”

LAGUNA BEACH HOUSE• $1.5 million renovation completed in 2015• Improved RevPAR ranking from #5 in comp set to #2 in 2015• The Los Angeles Times, September 2015 “Reader

Recommendations”

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A DYNAMIC COMBINATION OF SKILLS AND EXPERIENCE

INTERNET & E-COMMERCE

INFORMATIONTECHNOLOGY

HUMAN RESOURCES& TRAINING

REVENUEMANAGEMENT

MEDIA & COMMUNITY RELATIONS

FINANCEOPERATIONS

SYSTEMS & MANAGEMENT

CENTRAL RESERVATIONS

DESIGN &

CONSTRUCTION

CLASSIC HOTELS & RESORTS®

SALESDEVELOPMENT

CAPABILITIES

CLASSIC HOTELS & RESORTS®A recognized leader with a proven track record and decades of experience in all aspects of hotel management, operations and financing from limited service properties to luxury resorts.

Classic Hotels & Resorts® offers the full complement of hospitality disciplines led by experts in their field. These capabilities can be tailored to specific needs or offered as an integrated service.

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REVENUEMANAGEMENT

RESERVATIONS

TRANSIENT & GROUP SALES

PUBLIC RELATIONS

E-COMMERCE

SALES & MARKETING

REVENUE MAXIMIZATION

OPTIMUM REVENUE DELIVERY

WEBSITE AND E-COMMERCE OPTIMIZATION

MONTH END REPORTING PACKAGE

DATABASE ANALYSIS

CENTRAL RESERVATIONS CAPABILITIES

NATIONAL AND REGIONAL SALES RELATIONSHIPS

ENTREPRENEURIAL AND OWNER-CENTRIC APPROACH

CAPABILITIES

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PROPERTY #KEYS INVESTMENT COST/KEY SCOPE

ARIZONA GRAND RESORT & SPA 744 $52,000,000 $69,000 RENOVATED/EXPANDED

ARIZONA BILTMORE 730 $62,500,000 $85,600 RENOVATED/EXPANDED

SHERATON PARK CENTRAL 600 $60,000,000 $100,000 NEW CONSTRUCTION

MARRIOTT PARK CENTRAL 400 $40,000,000 $100,000 RENOVATED

THE SCOTT RESORT & SPA 204 $28,000,000 $137,250 RENOVATION IN PROGRESS

MARRIOTT COURTYARD 156 $12,000,000 $77,000 NEW CONSTRUCTION

HILTON GARDEN INN 100 $ 9,200,000 $92,000 NEW CONSTRUCTION

HOMEWOOD SUITES 96 $16,000,000 $166,670 NEW CONSTRUCTION

HARVEST INN NAPA 78 $ 7,000,000 N/A MEZZANINE LOAN

LA PLAYA CARMEL 75 $ 3,500,000 $46,500 RENOVATED

THE INN AT LAGUNA BEACH 70 $ 2,000,000 $29,000 RENOVATED

PALIHOUSE SANTA MONICA 38 $ 3,250,000 N/A MEZZANINE LOAN

LAGUNA BEACH HOUSE 36 $ 3,600,000 $100,000 RENOVATED

HOTEL CARMEL 27 $ 2,500,000 $92,590 RENOVATED

DEVELOPMENTS & INVESTMENTS

TOTAL 3,354 $301,550,000 $89,908

CAPABILITIES

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THE OPPORTUNITY

• Classic Hotels & Resorts® purchased 70 year old Frank Lloyd Wright-inspired 748-room resort in 1992 and undertakes a $62.5 million renovation, including the addition of 122 units and 80 Villas.

• Classic Hotels & Resorts re-launches Arizona Biltmore in 1994.

• Improvements garner national media attention:

º New York Times, Architectural Digest and Travel & Leisure Magazine

º Urban Land Institute Heritage Award for Excellence

• Classic Hotels & Resorts sells Arizona Biltmore for $362 million in 2000.

• During the period in which Classic Hotels & Resorts owned and operated the hotel, revenue increased 77% and EBITDA improved from negative $4 million annually to $28 million annually.

THE INVESTMENTAcquisition Closed: June 1992Re-development Cost: $62.5 million ($85,600/key)Sale Closed: March 2000Sale Price: $362 million

CAPABILITIES

ARIZONA BILTMORE CASE STUDY PHOENIX, AZ

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THE OPPORTUNITY

• Classic Hotels & Resorts® purchased the 106 year old 75-room La Playa Hotel in late 2011 and undertakes a $3.5 million restoration project to refurbish all guest rooms, suites and public areas.

• Closed during the extensive renovation, the hotel re-opens as La Playa Carmel in July of 2012.

• The restoration garners national media attention:

º “The new owners took a straightforward approach that puts tradition ahead of bling; they didn’t try to fix what wasn’t broken.” – San Francisco Chronicle

º “Do stay at the 75-room La Playa Carmel to see how a 2012 renovation has changed a century-old community favorite.” – The Los Angeles Times

º “With dramatic views of the Pacific from cozy rooms that have every modern amenity, yet maintain the ambiance of the hotel’s historic roots, La Playa, once a private residence, is, in a word, charming.” – Coast Magazine

• Within the first 4 years of operation, the hotel achieves a $5.5 million turnaround in profitability, and garners the highest room revenues in the property’s history.

CAPABILITIES

THE INVESTMENTAcquisition Closed: November 2011Restoration Cost: $3.5 million ($47,000/key)

LA PLAYA CARMEL CASE STUDY CARMEL, CA

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THE OPPORTUNITY

• Classic Hotels & Resorts® purchased the 36-room Laguna Cliffs Inn in May 2014 and undertakes a $3.6 million renovation of all guest rooms and public areas including the pool area, lobby and meeting room.

• Partially closed during the renovation, Classic Hotels & Resorts debuts a fully remodeled and renamed Laguna Beach House in March 2015.

• Improvements garner national media attention:

º New York Times, Architectural Digest, Condé Nast Traveler

º “Newly renovated Laguna Beach House is a sweet spot for surfer crowd.” - Los Angeles Times

• Post renovation, the hotel experienced over 17% ($32) in ADR growth while increasing its occupancy 8.2% to 78.7%.

• Amongst its competitors, the hotel is ranked #1 in Occupancy, ADR and RevPAR percent change for the last 12 months ending June 2016.

CAPABILITIES

THE INVESTMENTAcquisition Closed: May 2014Restoration Cost: $3.6 million ($100,000/key)

LAGUNA BEACH HOUSE CASE STUDY LAGUNA BEACH, CA

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VALUEFEE STRUCTURE FLEXIBILITY

CENTRAL RESERVATIONS SUPPORT CENTER

REVENUE MANAGEMENT AND E-COMMERCE CAPABILITIES

TOP-LINE SALES LEADERSHIP AND SUPPORT

TRAINING RESOURCES

PROPERTY OPERATING AND ACQUISITIONS EXPERIENCE

PERSONALIZED PROPERTY FOCUS AND GUIDANCE

BENEFITS & SERVICES

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EXECUTIVE PROFILES

CHARLES CARLISE DirectorCharles Carlise was appointed President of Grossman Company Properties in 1976 after having joined GCP in April of 1967 as Vice President of Operations and is celebrating 50 years with GCP. He was appointed Director in 1995. Prior to his employment at GCP, Charles was Vice President and Senior Title Officer of Lawyers Title of Arizona, having advanced to that title at the youngest age ever in the history of the company. Charles, a graduate of Arizona State University, has been involved in various organizations including the Young Presidents’ Organization, International Council of Shopping Centers, Urban Land Institute, Shopping Center Industry Political Action Committee, Land Title Association, and the Right-of-Way Association. He has been on the boards and committees of the Foundation for Senior Living, the Hidden Springs Community School, Xavier High School Board and the Diocese of Phoenix Financial Development Committee.

SAM GROSSMAN ChairmanAs the Founder of Grossman Company Properties and Classic Hotels & Resorts®, Sam Grossman began his real estate career with the purchase of Chris-Town Mall in the early 1960s and eventually built a portfolio of commercial properties including shopping centers, office buildings, hotels and resorts, multi-family residential and agricultural land. He attended UCLA and Stanford University and was Arizona’s Democratic candidate for the United States Senate in 1970. Sam is a well-known real estate lecturer and has spoken in various cities around the world. He is a graduating member of the Young Presidents’ Organization, a member of the Chief Executive Organization, a retired member of the Board of Trustees of the United States Ski Team, and Founder of the Arizona Biltmore Children’s Charities.

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EXECUTIVE PROFILES

JOHN GROSSMAN PresidentAs President, John Grossman is responsible for the development, management and coordination of strategic projects and acquisitions. John also oversees Development and Design Management for Classic Hotels & Resorts® and is involved in all aspects of project conception, design direction, marketing and programming. In addition, John is President of Classic’s parent company, Grossman Company Properties. John began his career at Work Force Housing Associates, a San Francisco based developer specializing in residential in-fill projects throughout the Bay Area. In 2005, John attended the University of New South Wales and received his Masters in real estate development. While completing his studies, he began work with Greengate Property Group, a Sydney, Australia based developer specializing in Senior Accommodation. During his 5 years at Greengate, John managed the development and design management of more than 500 independent and assisted living units. John is a graduate of University of Colorado at Boulder, a member of Young Presidents’ Organization and Urban Land Institute.

W. MATTHEW CROW Chief Executive OfficerMatt Crow has served as Chief Executive Officer of Grossman Company Properties and Classic Hotels & Resorts® since joining the firm in 1991. Prior to his position with GCP, he was an investment banker in New York and one of the founders of Citicorp Investment Bank’s international real estate finance group. Matt received his MBA in Finance and Accounting from the University of Texas at Austin. He graduated with honors with a BA degree in History and a BBA degree in Management, also from UT-Austin. He is the past President of the Board of Directors of the Urban Land Institute – Arizona District Council, and has served on the Board of Trustees of the Heard Museum, as Vice Chairman of the Greater Phoenix Convention and Visitors’ Bureau, and President of Biltmore Area Partners. Matt is currently a member of World Presidents’ Organization.

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RICHARD BEHR Chief Operating OfficerRichard Behr leads daily operations and profitability of Classic Hotels & Resorts®. Richard brings over 25 years of experience and leadership to the hospitality industry providing considerable expertise working with hotel companies including The Ritz-Carlton Hotel Company, Destination Hotels & Resorts and Hilton Hotels & Resorts. Richard has also provided leadership and guidance to such prestigious properties as The Phoenician Resort, Arizona Biltmore and Royal Palms Resort & Spa. Richard has been the recipient of numerous industry awards bestowed by Mobil, AAA, and Condé Nast and was appointed to the Governor’s Tourism Alliance. In addition, he has served on the boards of the Arizona Hotel & Lodging Association, Phoenix Convention & Visitors Bureau and the Scottsdale Convention & Visitors Bureau. Richard earned a degree in Business Administration from Arizona State University.

ENNIS DALE Senior Vice President & General CouncilEnnis is celebrating 23 years with Grossman Company Properties. He joined in March 1995 as Senior Vice President. Ennis had previously served as Senior Vice President of one of the country’s largest title insurance companies and as President of its real estate development subsidiary. Prior to that, he was responsible for the successful financial restructuring of one of the Southwest’s largest real estate development and homebuilding companies and refinancing in excess of $500 million of debt. Ennis received his LLM (Taxation) from New York University, a Juris Doctorate, with Distinction, from Indiana University, as well as a BBA and MBA in Accounting and Finance from the University of Michigan.

EXECUTIVE PROFILES

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EXECUTIVE PROFILES

MELANIE BAST Vice President of Risk ManagementMelanie is celebrating 27 years at Grossman Company Properties. Having worked at a Chicago law firm prior to arriving in Phoenix, she began assisting in GCP’s Risk Management department and was promoted to Risk Manager in 1994. In 1999, she became Vice President of Risk Management and currently administers the multimillion dollar portfolios for both Grossman and Classic Hotels & Resorts. Melanie is a graduate of the University of Illinois with a BA degree in Economics. She also received her Certification in Risk Management from the University of Phoenix’s post graduate program. She has been a member of the Arizona Chapter of the National Safety Council and served as organizer of the Southwest Safety Congress.

ANNE MCGOLDRICK Senior Vice President, ManagementAnne began her real estate career in 1980 at Grossman Company Properties. 37 years later she continues to be involved in a wide range of management duties within the Grossman organization. She oversees the management and marketing of the Arizona hotels and properties as well as coordinates the Arizona Grand Villas program. Anne’s past positions with GCP include the coordination of corporate reporting requirements to our various lenders, and she has held the position of General Manager of Biltmore Fashion Park, Town & Country, and Chris-Town Spectrum Mall. Anne is a graduate of Arizona State University with a Bachelor of Science degree and is a member of Phi Beta Kappa. She has served as the ICSC State Operations Chair and currently serves on the Board of the Arizona Real Estate Association.

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TIM PRICE Vice President, Sales and MarketingTim Price provides management oversight of the sales, marketing and revenue strategies for Classic Hotels & Resorts®. He has held a number of leadership positions, including Market Sales Leader for 26 Marriott hotels throughout California. Tim also served as the Director of Sales and Marketing at the J.W. Marriott Desert Ridge Resort & Spa where he successfully positioned the landmark property as the rate and occupancy leader. Tim was employed with Marriott for more than 20 years. Tim is a recipient of the coveted Sales Leader of the Year Award honoring his exceptional accomplishments within the hospitality industry. He holds a Bachelor of Science, Hotel and Restaurant Management degree from the University of Wisconsin.

STANLEY GRAY Senior Vice President, ConstructionStanley Gray oversees expansions, renovations, build outs and major capital projects while providing support to ongoing replacement reserve and facilities management programs. Stanley is a 40 year veteran of GCP, overseeing a diverse array of construction projects including expansions, renovations, tenant improvements, environmental issues and major capital projects. Throughout his tenure with Classic’s parent company, Grossman Company Properties, Stanley has directed expansions of retail malls, office building projects and hotel development.

JAKE GRAY Vice President, Acquisitions & DevelopmentJake Gray holds the position of Vice President of Acquisitions and Development with Grossman Company Properties and Classic Hotels & Resorts®. In this role, Jake participates in the acquisition, financing, strategy, development and operations of various new and existing assets in the portfolio. In addition, Jake oversees Classic’s sustainability program to incorporate sustainable strategies into development projects and operational programs. He is currently serving as Chair of the Urban Land Institute’s (ULI) Partnership Forum Program and Vice Chair of ULI’s Young Leaders Group. Jake holds a Bachelor of Science in Construction Management, minor in Business from Northern Arizona University and a Professional Certificate of Real Estate Development from Arizona State University’s Masters in Real Estate Development Program.

EXECUTIVE PROFILES

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VP SALES &MARKETING

TIM PRICE

VP ORGANIZATIONAL

DEVELOPMENTNANCY SILVER

VP OPERATIONS

PAUL GRAY

SENIOR VP CONSTRUCTION STANLEY GRAY

VP FINANCEDAVE YEAGER

VP QUALITY ASSURANCE

MARY CROWE

VP REVENUE MANAGEMENTKEVIN DUNCAN

SALES

E-COMMERCE

MARKETING

PUBLIC RELATIONS

CHIEF OPERATING OFFICERRICHARD BEHR

REVENUE MANAGEMENT

CENTRALRESERVATIONS

VP ACQUISITIONS& DEVELOPMENT

JAKE GRAY

DEVELOPMENT MANAGER

TOM BOBO

EXECUTIVE PROFILES

CHIEF EXECUTIVE OFFICERW. MATTHEW CROW

DIRECTORCHARLES CARLISE

PRESIDENTJOHN GROSSMAN

FOUNDERSAM GROSSMAN

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• Gold List by Condé Nast Traveler

Fodor’s Choice Gold Award by Fodor’s Travel

• Heritage Award of Excellence by Urban Land Institute

• Certificate of Excellence from Trip Advisor

• Nation’s Top 50 “Great Service” facilities by Golf Digest

• “Award of Excellence” by Wine Spectator

• “One of the most spectacular pools in the world” by Travel & Leisure magazine

• Best Private Health, Fitness and Sports Club in the State by Arizona Governor’s Council

• One of the Best Resorts in US by BudgetTravel.com

• Awarded Four Star “Best Places to Play” from Golf Digest

• “Top 100 Women Friendly Golf Courses in the Nation” by Golf for Women magazine

• Green Certification Award by Arizona Hotel and Lodging Association

• Adrian Award from Hospitality Sales & Marketing Assoc. International (HSMAI)

• “Award of Excellence” - Corporate & Incentive Travel magazine

• Gold Key Award by Meetings & Conventions magazine

• Gold Platter Award by Meetings & Conventions magazine

• Pinnacle Award by Successful Meetings magazine

• Planners Choice Award by Meeting News magazine

• Paragon Award by Corporate Meetings & Incentives magazine

• Inner Circle Award by Association Meetings magazine

• “Top All-Suite Resort Company in the Nation” by Business Travel News

• Golden Links Award by Corporate Meetings & Incentives

• “Top 100 Golf Shops” by Golf Shop Operations

• Four Diamond Award by American Automobile Association

50 YEARS OF AWARDS AND SERVICE

RECOGNITION

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HOTEL CARMEL • “The Best Hotels Along the Pacific Coast Highway”

Architectural Digest

• “The 30+ Best Places to Visit This Summer” Condé Nast Traveler

• “Hotel Carmel emerged from a six-month renovation in April with a polished new look and upscale amenities that take a page from its sister hotel, La Playa Carmel.” San Francisco Chronicle

• “The 25 Best Summer Beach Vacations” Coastal Living

• “Three Essential Spring Escapes from San Francisco” Travel & Leisure

LAGUNA BEACH HOUSE• “The 10 Best Boutique Hotels in Los Angeles”

The Culture Trip

• “9 Stylish Beach Getaways Across the Country” Architectural Digest

• “10 Hotels Targeting Millennials” U.S. News & World Report Travel

• “Think you’ve ‘done’ SoCal and California? Think again” Los Angeles Times

• “A sure sign of a redesign done well? Every nook and cranny of the hotel is Instagrammable” HotelChatter.com (now Condé Nast Traveler)

ARIZONA GRAND RESORT & SPA

• “#1 Staycation Spot in Arizona” ABC15 Television Viewers Poll

• “Best Hotel for Kids & Families” Fodor’s Choice

“Best Hotel Pool” AZCentral.com Readers Choice

• “Best Kid Friendly Hotel” AZFoothills.com Best of Our Valley

OUTSTANDING REVIEWS

LA PLAYA CARMEL• “The Six Must Go Places for the Perfect Weekend

Getaway” Architectural Digest

• “In Carmel, there’s no more romantic spot than the elegant La Playa Carmel” BRIDES Magazine

• “6 Must-Stop Destinations on a California Road Trip” People Magazine Great Ideas

• “Many a Silicon Valley exec has sought retreat within the lush garden courtyard of La Playa Carmel, a century-old mansion-turned-seaside resort” Departures.com

• “La Playa Carmel… as we enter the hotel, it feels as if we are literally checking into history” Alaska Airlines Horizon

THE INN AT LAGUNA BEACH • “10 Top Historic Hotels Across the U.S.” U.S. News & World

Report Travel

• ”If you wish to discover Laguna Beach at its core, The Inn at Laguna Beach hits the mark” Los Angeles Travel Magazine

• “This is Southern California at its finest” Sunset Magazine

• “The 10 Best Boutique Hotels in Los Angeles” The Culture Trip

• “The best place to stay in Laguna is The Inn at Laguna Beach... You’ll feel like a VIP, but with the satisfaction of knowing you’re paying well” MensJournal.com

RECOGNITION

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Page 47: TABLE OF CONTENTS - Classic Hotels & Resorts · ... Arizona Grand Resort & Spa, The Inn at Laguna Beach and La Playa ... Architectural Digest, ... LAGUNA BEACH HOUSE CASE STUDY LAGUNA
Page 48: TABLE OF CONTENTS - Classic Hotels & Resorts · ... Arizona Grand Resort & Spa, The Inn at Laguna Beach and La Playa ... Architectural Digest, ... LAGUNA BEACH HOUSE CASE STUDY LAGUNA

ClassicHotels.com

3101 N. Central Avenue, Suite 1390Phoenix, AZ 85012

602.385.3500

8000 S. Arizona Grand ParkwayPhoenix, AZ 85044602.431.6402

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