TABLE OF CONTENTSS.No. ContentsPage No.Chapter 11INTRODUCTION TO THE INDUSTRY11.1 Overview of Automobile Industry21.2 Top Ten Players in Indian Automobile Sector3Chapter 24INTRODUCTION TO THE ORGANIZATION42.1 The History Of Toyota - At A Glance62.2 Toyota Global Vision72.3 Toyota Legacy82.4 Toyota Car Model112.5 Overview152.6 Guiding Principles162.7 Percepts162.8 Growth162.9 Market Share Of Toyota182.10 Products (Global):182.11 Price192.12 Future Plans192.13 Generic Strategies20Chapter 323INTRODUCTION OF TOPIC233.1 Marketing233.2 Marketing Concept and Orientation243.3 Marketing Mix273.4 Criticisms283.5 Market Research283.5.1 Market information283.5.2 Market segmentation293.5.3 Market trends29Chapter 430RESEARCH METHODOLOGY304.1 Title of the Study304.2 Objectives of Study304.3 Type of Research Used304.4 Method of Data Collection314.5 Sample Size and Presentation Tools324.6 Limitations of the Study324.7 Scope of the Study32Chapter 535DATA ANALYSIS AND INTERPRETATIONS35Chapter 643FACTS & FINDINGS & CONCLUSION436.1 Facts & Findings436.2 Conclusion436.3 Recommendations and Suggestions44BIBLIOGRAPHY46

LIST OF CHARTSChart NamePage No.Chart 1.1 Chart showing The market shares of the segments of the automobile industry2Chart 2.1 Chart showing Toyota Legency9Chart 5.1 Table showing percentage of Toyota owners35Chart 5.2 Chart showing Customer Satisfaction Rating36Chart 5.3 Chart showing Preference for buying a new car36Chart 5.4 Chart showing Manage to find information about Toyota37Chart 5.5 Chart showing Toyota cars has the most fuel efficiency38Chart 5.6 Chart showing Features of Toyots as compared to other cars38Chart 5.7 Chart showing Qualities that best describes Toyota39Chart 5.8 Chart showing opinions about Interiors of Toyota40Chart 5.9 Chart showing what should be done to improve Toyota40Chart 5.10 Chart showing what Make Toyota the best Car41Chart 5.11 Chart showing Sales Service Provided By Toyota42

LIST OF TABLESS.No. ContentsPage No.Table 5.1 Table showing percentage of Toyota owners35Table 5.2 Table showing Customer Satisfaction Rating35Table 5.3 Table showing Preference for buying a new car36Table 5.4 Table showing Manage to find information about Toyota37Table 5.5 Table showing Toyota cars has the most fuel efficiency37Table 5.6 Table showing Features of Toyots as compared to other cars38Table 5.7 Table showing Qualities that best describes Toyota39Table 5.8 Table showing opinions about Interiors of Toyota39Table 5.9 Table showing what should be done to improve Toyota40Table 5.10 Table showing what Make Toyota the best Car41Table 5.11 Table showing Sales Service Provided By Toyota42

PREFACETheautomotive industry in Indiais one of the larger markets in the world. It had previously been one of the fastest growing globally, but is currently experiencing flat or negative growth rates.India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.According to recent reports, India overtook Brazil and became the sixthlargest passenger vehicle producer in the world(beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 percent to sell around three million units in the course of 2011 and 2012.In 2009, India emerged as Asia's fourth largest exporter ofpassenger cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars.Indian market before independence was seen as a market for imported vehicles while assembling of cars manufactured by General Motors and other brands was the order of the day. Indian automobile industry mainly focused on servicing, dealership, financing and maintenance of vehicles. Later only after a decade from independence manufacturing started. India's Transportation requirements were met by Indian Railways playing an important role till the 1950's. Since independence the Indian automobile industry faced several challenges and road blocks like manufacturing capability was restricted by the rule of license and could not be increased but still it lead to growth and success it has achieved today.

EXECUTIVE SUMMERYThe story of Toyota Motor Corporation began in September 1933 when Toyota Automatic Loom created a new division devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyota. Soon thereafter, the division produced its first Type A Engine in 1934, which was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger car started in 1936.Although the Toyota Group is most well known today for its cars, it is still in the textile business and still makes automatic looms (fully computerized, of course), and electric sewing machines which are available worldwide.Toyota has factories all over the world, manufacturing or assembling vehicles for local markets, including its most popular model, the Corolla. Toyota has manufacturing or assembly plants in the United States, Australia, Canada, Indonesia, Poland, South Africa, Turkey, the United Kingdom, France, Brazil, and more recently India, Argentina and Czech Republic. Toyota also builds and sells cars in China in a joint venture with Tianjin Xiali. Toyota New Zealand assembled vehicles until 1998, when it switched to importing cars from Japan and Australia. Cars from these plants are often exported to other countries.Rising from the ashes of industrial upheaval in post-war Japan, Toyota has become the largest vehicle manufacturer in Japan with over 40% market share. Toyota began to make inroads into foreign markets in the late 1950s. The first Crown models arrived in the USA in 1957, and by 1965, with models such as the Corolla, Toyota began to build its reputation and sales to rival those of domestic producers. The first Toyota imported into Europe was via Denmark in 1963. Toyota has con-tinued to grow in Europe's sophisticated and complex market, and in 2000 the company delivered its ten millionth car to a customer in Germany.