TRAVELING THROUGH HISTORY, YET STANDING STILL IN TIME.I AM MANDAWA, A LEGACY!

THE LAND THAT PROPELLED THE SILK ROUTE . AND, LET TIMELESS ART THRIVE.

WHERE EVERY STEP AWES YOU & YOU WITNESS AN ENTIRE ART GALLERY IN EACH EDIFICE.

WHERE HERITAGE CAPTURES THE FINEST SENSE OF ROYALTY.

WHERE ART INSPIRES ALL ‘WORLDLY’ ACTIVITY.

AND, THE MUSIC, IT’S FOR EVERY SOUL TO KEEP.

FOR ALL WHO WISH TO LIVE OUT TIME BACK IN HISTORY, WE PROPOSE A NICHE FESTIVAL, IMMERSED IN ART, CRAFT, ADVENTURE AND MUSIC, FOR 3 FULL DAYS IN THE FORM OF A ROYAL RETREAT.

COME. LET THE EXPERIENCE SEEP.

WE INTEND TO TUNE MANDAWABACK TO LIFE FOR 4 DAYS IN 2017, JANUARY!

OVERVIEW: • Unique Boutique festival between the two gorgeous properties ofCastle Mandawa and Dune Resort Mandawa.

• A multi-genre independent music festival

• Festival hosted by the Castle Mandawa, jointly with Event Crafter.

• Event Crafter has been synonymous with providing customized Events & ExperientialMarketing Solutions to some of the most well-known brands. Whether it be Telecom,Hospitality, Automobiles, Electronic & Print Media, Consumer Electronics, FMCG,Breweries or Retail; EC has provided some of the most memorable and successfulEvents & BTL solutions with a remarkable creative niche.

• Over it’s decade and a half long journey, Event Crafter has received international andnational recognition for its stellar campaigns and has won over 70 metals and meritsincluding PMA ‘Dragons of Asia’ | EEMAX Awards | WOW Awards | RMAI FlameAwards & FOREM Awards.

ABOUT EVENT CRAFTER!

A unique and festival for art aficionados, travel & experience seeking individuals and happy hearts who wish to relive the lost magnetic charm

of Shekhawati and it’s culture.

About

• Specially curated boutique experience with music art & adventure as key ingredients.

• Ultra niche, royal retreat for guests at the Castle Mandawa Hotel.

• An opportunity to connect to the creative experience seeker in you as you pick thetraditions of Mandawa and it’s art / craft.

• A soundtrack to your experiential journey keeps to entranced 24x7 as you live outeach day as emotionally attuned phases of time with different genres of music fusingwith the aboriginal folk of Rajasthan to create an enigma that only experience candefine.

•Revive the spirit of art, music, celebration and commerce in Mandawa asit was during the hay-days during these 3 days and add to the legacy ofthis hotspot, where some of the most renowned business houses in Indiatrace their roots.

OBJECTIVE

• Revive and encourage local fresco artists• Create opportunity for local Shekhawati talent to share stage and jam with

some of the best musicians from all across opening new avenues andopportunities for them.

• Create a connect between art, craft and experience through speciallydesigned workshops.

• Give the most affable experience of Royal hospitality, culture and cuisines tothe travelers.

CONSTITUENT ELEMENTS -

Taalbelia

THE MANDAWA

EXPERIENCE

ADVENTURE

&

WORKSHOPS

GETAWAY

EXCURSION

TO RELISH

MULTIPLE

MUSIC GENRE

FESTIVAL

THE MANDAWA

EXPERIENCE• VENUE – THE FESTIVAL WILL WE ORAGINSED BETWEEN THE TWO ICONIC

VENUES OF CASTLE MANDAWA AND DESERT RESORT MANDAWA

CASTLE MANDAWA DESERT RESORT MANDAWA

•CHOOSE SUPER NICHE ROYAL TREATMENT AT MANDAWA CASTLE.

• OR OPT FOR EXOTIC SWISS TENT EXPERIENCE AT THE DUNES.

•IMMERSE IN ROYAL PASTIMES AND VIVID ADVENTURE TO STIRS UP YOUR SOUL.

•THE RAREST OF CHANCES TO LET YOUR INNER QUEST OF UNIQUE EXPERIENCES FID SUCH VIVID EXPRESSIONS.

•AND DELECTABLE CUISINES TO SATIATE YOR SENSES, FURTHERMORE.

A MULTI-GENRE MUSIC FESTIVAL THAT’S ONE OF ITS KIND.

MULTIPLE

MUSIC GENRE

FESTIVAL

• Our local folk talent gets a chance of a lifetime to collaborate with bands as well as vocal legends to producemusical experiences beyond compare.

• The festival solely aims to provide a never before platform for the artists who can even keep collaborating withthese legendary artists in the future and travel the world.

WHAT’S UNIQUE?

MUSICAL ELEMENTS

Vocal & Acoustic

INDIAN CLASSICAL &

JAZZ

MUSICAL ELEMENTS

Folk

Shekhawatisingers

MorchangKhartal

Duff

MUSICAL ELEMENTS

Electronic

DowntempoChill

HouseProgressive

MUSICAL ELEMENTS

Fusion

Bands & Producers

Jamming with local talent &

ARTISTS.

SHUBHA MUDGAL

*ARTIST AVAILABILITY SUBJECT TO DATES

INDIAN OCEAN NUCLEYA

PARIKRAMA MIDIVIAL PUNDITZ JALEBEE CARTEL

ARTISTS.

*ARTIST AVAILABILITY SUBJECT TO DATES

PRATEEK KUHAD DUALIST INQUIRY SHILPA RAO

ARTISTS.

ADVENTURE.

SAND SURFING / HORSE RIDING / CAMEL SAFARI / ATV BIKES / HORSE POLO / SHOOTING & MORE…

EXCLUSIVE WORKSHOPS TO ATTEND…

PUPPET MAKING / WAX MODELLING/ MORCHANG / FRESCO PAINTING / LAC BANGLE MAKING & MORE…

SPECIAL ARENA FOR KIDS WITH MOVIE THEATER, GAMING ZONE, PLAY STATIONS ETC.

SPECIAL FESTIVAL MARKET

MUSIC

A never before ensemble of artists and musicians from all possible

genres brings Taalbelia right in the epicenter of global musical

happenings.

Music aficionados form all over the nation (not just the city or the state) would look forward to the

event and join the festival.

IMPACT

A SOCIAL FESTIVAL

People mingle, have a taste of life and celebrate the blissful

confluence of cool holiday time immersed in music and arts

merged with adventure, craft, fun and gastronomic delights. A mélange of experiences they

would not forget for a while. And, as the popularity peaks, it would

be a TOP OF MIND event for them.

IMPACT

CONNECTING WITH THE MOST ELITE AS WELL AS THE MOST ASPIRING TG.

With Taalbelia the sponsoring brands get to create a connect

with the most evolved and elite of audiences as well as with the

aspiring lot. The cherry on the cake is creating a connect with the

creative folk, who not only have a voice but also an influence.

IMPACT

PROMOTIONS.

Social Networks & other viral promotions | Coverage and images in newspaper editorials and festival blogs | PR Drive.

FESTIVAL PROMOTIONS :: DIGITAL MEDIA

• A special Social Networking Promotions firm would be hired to take care of all the social media and viral buzz we create.

• Facebook would have dedicated festival pages and event pages for the festival.

• Youtube would have a festival channel being created.

• The various event websites and festival blogs would also be supported by relevant stories around the festival and its artists.

• Book my Show would act as the online ticketing platform for the festival.

PR TIE-UPS ::

For creating flutter amongst the prospective TG for the festival in thevarious cities of India we would hire a specialized PR Agency to do theworks for us.

Newspaper coverage –

The media coverage catalyzed by the PR center would work as the built-up to the event. There would be regular stories, artist bytes, fanresponses, artist profiles etc. all coming together to create a buzzamongst the people.

FESTIVAL LAUNCH ::FESTIVAL VIDEO –A special festival video would be produced by us and we would use the video asthe curtain raiser to the festival.

THANK YOU!