Madrid

Objectives

• Bring 100 people to Madrid • Offer attractive trip package to customers incl. flight, accommodation, transfers, ITVA event, interesting

excursions and entertainment on top of ITVA event

• Use this trip to show that Wella is the best partner for customers by inspiring them and showing how this

inspiration can help them build business together

• Build trust and convince stakeholders that Wella is always on a journey to the next level

Idea

Vivid temper and burning passion are Madrid’s most outstanding features. Its radiant beauty and red hot

sensuality inspire, tempt and invigorate artists and wannabes. Whether Almodovar, Picasso, Goya, Marquez, Blahnik or

Balenciaga their ideas have always been influenced by Spanish origin and character.

Spain is a mosaic of emotions and desires which our guests can discover piece by piece over the time of their

trip. That is why mosaic pattern will be our key visual element – flawless hair of hand drawn signora is transformed into

colorful mosaic tiles reminding us of magnificent Spanish culture and diverse Wella trends.

Timing * Day 1

OCTOBER 27th, SATURDAY

8:30 Reception of customers at the airport

10:35 Direct flight Moscow – Madrid

13:45 Arrival in the airport, passage of passport and customs formalities, luggage

reception. Transfer to hotel with a sightseeing tour on the way to hotel

15:45 Express check-in at hotel + welcome pack in every room consisting of a

welcome letter and a set of products

15:45 – 18:45 Free time

18:45 Meeting at a hotel lobby

19:00 Welcome dinner in the restaurant of the hotel

Departure

Guests receive emails with flight details and agency’s contacts as well as airport plan where Wella meet&greet spot will be located. Agency staff meet guests 2,5 hours prior to departure time and make sure everyone have their documents and get Wella travel kit. Assistance with flight check-in and luggage registration is also provided. In case if someone didn’t show up without notice agency staff get in touch with missing person via cell phone to make sure this person is ok and will join Wella team upon arrival. Those who travel separately have agency’s number in case of emergency.

Moscow --- > Madrid Departure time 07:20

Local arrival time 10:25 Aeroflot

Moscow --- > Madrid Departure time 07:25

Local arrival time 10:30 Iberia

OR

Travel Kit

Travel kit consists of: - Plastic envelope with travel insurance - Trip timing & program - Red umbrella or passport cover with Wella logo - Madrid city guide

City Guide

Efficient and entertaining glossy city guide is a perfect companion for the flight. Useful tips, cultural facts with impressive editorial work and interesting articles including Penelope Cruz interview, tapas recipes, Balenciaga biography, Real Madrid fan stories and hot nightspots and restaurants reviews. Visual mosaic of must-see and must-visit in Madrid. For example El Sobrino de Botin officially the world’s oldest restaurant which was Hemingway's favorite and rumor has it that Goya washed dishes here before he became a successful painter. Worth trying, right?

Arrival

Upon arrival guests are guided through customs and after baggage claim are greeted by agency representatives with handy Welcome plates. Madrid experience begins with bus tour capturing all major sightseeing spots. Buses are supplied with still water. Each bus is marked with branded plate attached to windscreen so guests can easily find and recognize “team Russia” bus especially during main ITVA activities. Russian speaking tour guides accompany guests during welcome sightseeing tour. Spanish music mix sets the perfect mood.

Accommodation

Hotel room keys are ready prior to guests arrival. Check-in takes just a few minutes so guests can get in their rooms almost immediately. In their rooms guests will find signed Welcome card, trip timing and schedule, Wella products. Quick wardrobe change and guests are welcomed to hotel’s restaurant for Welcome Dinner. Menu cards are translated into Russian so guests can easily choose meal and drinks. Easy and relaxed atmosphere with light background music will let guests talk and rest after the flight without pressure and obtrusive entertainment. Tables can be decorated with Spanish figurines recreating flamenco dance and corrida.

Hotels

Westin Palace Madrid 5*

The 5 star deluxe hotel The Westin Palace, Madrid is an outstanding hotel located right in the heart of Madrid, in the so-called Art Triangle composed by the Prado, Thyssen-Bornemisza and Reina Sofía Museums. At only steps from the Spanish Parliament, this Westin Hotel enjoys a privileged location in the city centre. Built in 1912, this award-winner luxury hotel in Madrid is an example of the unique elegance of the Spanish capital, and since it opened its doors, it has been a meeting point for the most demanding guests from all over the world. Its unbeatable personalized service, its richly decorated interiors, its impressive architecture and its undeniable style make of The Westin Palace one of the bests hotels in Madrid. The Westin Palace Madrid has 467 rooms and suites with Belle Époque style and Westin services, as the popular Westin Heavenly Bed® to rejuvenate and wake up renewed.

Intercontinental Madrid 5*

An 18th-century palace was the inspiration for InterContinental Madrid, which is one of the most emblematic 5-star hotels and is situated on Paseo de la Castellana, one of the city's most famed thoroughfares. Located in the cultural and business upscale district, the hotel is just minutes from the Prado Museum, (Art Triangle), the Real Madrid stadium & museum "Santiago Bernabéu" , the elegant Serrano shopping street and the historical center of Madrid. The InterContinentals bedrooms are decorated in a classic style and enjoy complete bathrooms with showers and bathtubs.

Silken Puerta America Madrid 5*

The Hotel Silken Puerta América Madrid is an idea of freedom come true, a gathering space merging different cultures and ways of interpreting architecture and design. A masterpiece that awakens guests’ senses, that breaks the mould by using different colours, materials and shapes. A 5 Star Luxury Hotel that ushers guests into innovative spaces, a bold departure from the usual. The Hotel Silken Puerta América Madrid is a space that invites people to dream – a neverbeen- attempted-before project that has brought together nineteen of the top architecture and design studios in the world from thirteen different countries. Originality, luxury, innovation and formal freedom define a hotel that awakens its guests’ senses. Each of the floors showcases a different concept in hotel rooms. The Hotel Silken Puerta América Madrid is an eclectic, daring space that does not sell comfort short. Rooms with luxury in their finest detail that entice guests to search for new forms, to interact with them, to touch, to see, and even to breathe and smell… In short, to utterly enjoy a unique space that stands out especially for its quality and wide range of services. 12 different floors, 12 ways of understanding the architecture and the design. A hotel that is unique in the world.

Melia Castilla 5*

Its strategic location in the centre of Madrid, a few metres from the Paseo de la Castellana, 15 minutes from the airport, near Chamartín train station and the Real Madrid football ground, the Santiago Bernabeu, makes the Meliá Castilla the ideal hotel for a visit to the capital. The bright lobby with its indoor plants and elegant atmosphere welcome you to a hotel which always offers personalized and friendly service throughout your stay. The Meliá Castilla hotel has 915 comfortable rooms and suites on its fifteen floors, decorated in a classical contemporary style and with all the comforts and services to satisfy every need, making it the favourite hotel for businessmen and women as well as foreign tourists visiting Madrid. All the rooms are completely soundproofed and have the latest technology: interactive satellite TV, air-conditioning with individual remote control, direct-dial telephone with voicemail, sockets for fax and modem, High speed Wireless internet connection, electronic safe with room for a computer, minibar, 24 hour room service and the unique Pillow menu, a key factor to getting a good night's sleep. And everything is close at hand.

Other Hotels

Hotel Melia Princesa 5* Hotel ME Madrid 5* Hotel Ritz Carlton 5* Hotel Eurostars Madrid Towers 5*

Have no availability for our dates Has only Luxury and Suite rooms of different categories available starting from Euro 475 per night. Has availability but it is located far from the center of the city so we wouldn’t like to propose it and consider as an option.

OCTOBER 28th, SUNDAY

08:00 – 09:30 Breakfast

9:45 Meeting at a hotel lobby

10:00 – 10:30 Transfer hotel – ITVA venue

10:30 – 15:45 ITVA day program

16:00 Transfer to hotel

18:45 Meeting at a hotel lobby

19:00 – 19:30 Transfer back to ITVA venue

19:30 – 01:00 Evening ITVA program

23:00 Transfer 1 to hotel

00:00 Transfer 2 to hotel

01:00 Transfer 3 to hotel

Timing * Day 2

ITVA

Second day is all about ITVA. Guests receive their personal invitations on their way to ITVA venue in the morning so they won’t forget or loose it before. Also they get Russian flags to cheer and support for Russian contestants during trend runway show. Those willing to skip day program will be reminded to come back to hotel in time for evening show departure and bring their invitations. ITVA buses with Russian plate on windscreen are parked outside the venue so when the event is over agency staff meet guests in front of the exit and guide through signs to a parking lot.

OCTOBER 29th, MONDAY

08:00 – 10:00 Breakfast

10:00 Meeting at a hotel lobby, departure for excursion

13:00 – 15:00 Lunch

15:00 – 19:00 Free time

19:00 Meeting at a hotel lobby, departure for entertaining program and dinner

19:30 – 23:00 Entertaining program and dinner

23:15 Transfer back to hotel

Timing * Day 3

Excursion

Sightseeing bus tour is an easy way to discover new city. Typical “must” route including Royal Palace,Prado

Museum, Santiago Bernabeu Stadium stops will be mixed with fun and unique ways of telling about Spanish culture. Day will begin with breathtaking view of the city at Faro de Moncloa tv tower. Madrid is definitely for food lovers whether you are looking for traditional tapas or cutting-edge nueva cocina. Madrid's

own cooking is the proud cuisine of the Castilian high plains. The most celebrated dish is cocido Madrileno, a stew

that mates chickpeas, potatoes and other vegetables with chicken, pork cuts, and beef. We suggest organizing culinary workshop for guests to challenge their cooking skills, get to know traditional recipes and have they very own siesta with a

jar of wine between cooking sessions. if it’s all about trends then we can go for Spanish molecular cuisine and have

fun with extraordinary yet delicious ingredients needed for young pigeon cooked at blowtorch skewer, smoked salmon roe blinis with Provencal herbs or Campari jellification.

Food is a culture in Spain so why not combine lunch with workshop and some history?

Excursion

Alternative ideas:

- David Delfin Workshop: Spanish designer and artist born in Ronda, Málaga. In 2001 he created successful brand Davidelfin

The event will help understand the creative process, how the collection is created, from conceptual to material. The visit would take place in the artist´s studio, where the designs come to life. The workshop holds a collection of photographs that have been displayed in International art galleries and museums. The creations for the last runway show Mercedes Benz Madrid Fashion Week are on display.

- Museum of Suits: A private guided visit for groups of 20 people per guide. The visit will be a passage in time and history from

the 17th century fashion until today, in which guests will observe the evolution of the suit in each historical moment, reflecting the technological, ideological and moral values of each time period. The museum will be closed to the general public and will be opened exclusively for the group.

- Las Ventas Bull Ring: The bullfight season runs from March to October. Visitors can take a guided tour of the bullring facilities

that includes, a tour of the chapel with its magnificent alter depicting the Virgins of La Paloma and Guadalupe, a walk through the ring and the famous Door of Madrid. The Museo Taurino or Bullfighting Museum is located behind the Las Ventas and is worth a visit to see the magnificent Goya painting of a matador. Tour can be followed by evening show (dates to be confirmed).

Flamenco Night

Madrid’s best nightlife is flamenco. More than entertainment and atmosphere, it's a lifestyle. Flamenco conveys joy, strength and passion. In November 2010, UNESCO even declared Flamenco as an ‘Intangible Cultural Heritage of Humanity’, in recognition of its universality and its ability to transmit sensations and feelings to the depths of soul. Celebrities from around the world have been devoted to Flamenco when visiting or staying in Madrid. Artists such as Gary Cooper, Rita Hayworth have been enchanted while staying here as well as Nicole Kidman, Natalie Portman and Richard Gere. That is why

Flamenco Dinner is unique experience you will regret to miss! One of the best shows run at Corral del la Moreria restaurant where you can dine watching passionate dance on stage in authentic atmosphere.

OCTOBER 30th, TUESDAY

08:00 – 10:00 Breakfast

10:00 Meeting at a hotel lobby, departure for shopping

18:00 Back to hotel

19:30 Meeting at a hotel lobby, transfer to Gala Dinner venue

19:30 – 00:00 Gala Dinner

00:00 Transfer to hotel

Timing * Day 4

Shopping

Ignore omnipresent siesta and indulge shopping dreams by having a shopping spree at chic outlet Las Rozas Village

just 40 minutes away from Madrid. More than 100 brand shops, impressive discounts up to 60% off the recommended retail price will be a delight. This is where best purchases and last minute gifts are made! On their way to the Village guests will be asked to fill in feedback forms and share their ITVA experience reviews with us.

Gala Dinner

Gala Dinner will be held in acquisitive historic building with authentic interior. Posh venue will be perfect to celebrate our

trip’s finale – Gala Dinner event.

Russian menu cards will be put into beautiful frames on tables. No seating chart will provide comfort and opportunity for everyone to join desired company. Fresh flower arrangements, tiny mosaic tiles as décor elements for the table setting, aroma candles. Local dj will provide background music during the dinner followed by disco in time for dessert. Music mix will include Russian hits as well as popular international tunes. Each guest receive abanico (hand held fans) as a souvenir.

Venues

Casino De Madrid

A beautiful House-Palace built between 1905 and 1910 exclusively for the Casino Institution. It is located in Alcala street and close to the Puerta del Sol. Nowadays, it is the most exclusive private club, not a gambling Casino, in Spain. Entrance to the Palace is by a very luxurious entrance hall, with imperial steps ideal for the entrance to a gala dinner. Tie is required. His Chef, Paco Roncero, has been for many years the man of Ferrán Adria, the famous owner of El Bulli, in Madrid, in fact Adriá is the official advisor chef of the Casino Restaurant awarded with 2* Michelin guide. The Palace has a Modernist indoor patio, where a Cocktail can be served with an impressive Baroque style stairway leading to the first floor where salons are located.

Circulo de Belles Artes

The Círculo de Bellas Artes is a cultural foundation that has been housed in an impressive Art Deco building designed by Antonio Palacios and located in downtown between Puerta de Alcalá and Puerta del Sol, in the most awesome circuit of Madrid architecture. Founded in 1880, it occupies since 1926 one of the most emblematic buildings of the Gran Via and Alcala confluence and was declared National Monument. The Circulo is where the town hall organize the masquerade ball for the carnival feats for Madrilenians.

Stock Exchange

Located on the elegant Plaza de la Lealtad in front of the Ritz Hotel, the Stock Exchange was opened by Queen Maria Cristina on 7 May 1893 and has survived to the present day with the original design of architect Enrique Repullés intact. The building's motif-laden halls and opulent ornamentation, which is rich in symbols, ensure that generation after generation come to recognize, understand and appreciate the true essence of the very special business relationship underpinning the whole history of the stock market. The Luis Taverner frescos remain in place, as on the day the building was opened.

Palacio de la Mision

The Palacio de la Mision is a corporate and private event venue located close to Madrid’s Casa de Campo district. The venue has an area of 1,100sqm, including a 300sqm banqueting hall, a 130sqm glass-roofed patio and a patio perimeter and bar area occupying over 220sqm, while the rest of the space is taken up by the kitchens, cloakrooms, clients’ lavatories, and the reception hall. Given the position of the Palacio de la Mision, there are plenty of parking spaces for those attendees wishing to use their cars. Furthermore, the venue is a stone’s throw away from the Lago and Alto de Extremadura underground stations.

OCTOBER 31st, WEDNESDAY

07:00 – 08:00 Breakfast & check-out

08:00 Transfer hotel – airport

10:25 Direct flight Madrid – Moscow

17:15 Arrival in Moscow

Timing * Day 5

Departure

Wake-up calls will help to gather guests in time for departure. Agency staff will assist with check out and bill payments as well as last minute recommendations. 2 buses will drive to the airport where our guests will be guided through flight check in by our employees and safely delivered back home.

Madrid ---> Moscow Departure time 10:25

Iberia

Madrid ---> Moscow Departure time 11:25

Aeroflot OR

Thank you!