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Transcript of T24
![Page 1: T24](https://reader033.fdocuments.us/reader033/viewer/2022050801/5571f7b649795991698bd9cc/html5/thumbnails/1.jpg)
Constraints Involved in Churning Out a Customer’s
Primary Connection to a New Connection
BY:CH.Naveen Kumar1225209106MBA(RM)
GITAM INSTITUTE OF MANGEMENT
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INTRODUCTION
Retail & telecom industry are the sunrise industries in INDIA & the combination of these two industries brings us the new product i.e. T24 mobile
T24 Mobile is GSM Mobile Service launched by Future Group jointly with Tata Teleservices.
![Page 3: T24](https://reader033.fdocuments.us/reader033/viewer/2022050801/5571f7b649795991698bd9cc/html5/thumbnails/3.jpg)
RETAIL INDUSTRY
2nd largest telecom market after china.
Total subscriber base: 617.53 million & expecting 1.15 billion by 2013
Bharti Airtel is the leader with 24% market share.
Tata teleservices is 6th in India market with 10%market share.
Contributes 35% to Indian GDP.
5th most attractive emerging retail market, only 9% sector is organized
MNC’s in INDIA, wall mart Carrefour, Tesco etc.
Pantaloon Retail is INDIA’s leading retailer with various formats: Big Bazaar, Food Bazaar, Pantaloons, Central, Fashion Station, Brand Factory, E-Zone etc.
TELECOMM INDUSTRY
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T24
Talk more, Shop more &
Shop more, Talk more
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Need Scope
Complete Understanding of customer base. (choice & preferences)
Better understanding of constrains involved in switching over to new connection
Understanding Customers satisfactory levels on various aspects. (network offers/schemes, customer service)
Effective Launch of T24.
Use full in reducing constrains.
Identifying target customers.
Help in building future plans & strategies.
&of the Study
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Objective of the Study
SWOT analysis of T24
Pre Launch Study
Post Launch Study
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SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
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SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
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SWOT ANALYSIS
StrengthsWeaknesses OpportunitiesThreats
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SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
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Pre Launch Study
One sim holders
In favor of T24 Not In favor T24
More Pre Paid users
Customer Preference
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Switch to better alternative
More GSM users
Time period of Usage of network connection
Pre Launch StudyIn favor of T24 Not In favor T24
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Major Constrains
Documentation
Communicating New no.
Network Coverage
Copying Contacts from old sim
Customer Service
Number series
Brand loyalty
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Post Launch Study
“SHOP MORE TALK MORE AND TALK MORE SHOP
MORE” concept.
Is T24 providing better offers !
REMARK: Very less talk time is given on heavy shopping
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Suggestions
T24 Customers can be updated with latest offers, discount sales etc via SMS or phone calls.(optional facility)
Should provide stationary while taking up T24 connection.
+ Instant Photographs for documentation. + Card readers to copy contacts from old to new sim. + Xerox machines.
Future Group Should look out for expansion in rural areas
More talk time can be provided on slow moving merchandise
Signal strength & service should be of good quality as it is most preferred by the customers.
Hire more personnel & experience staff from telecom industry.
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Conclusion
T24 is a unique marketing alliance between a retailer & telecom operator, which offers direct access to millions of future group customers through its wide spread retail presence across India. The concept of “Shop More Talk more & Talk more Shop more” will redefine the telecom experience in the country and will take Indian retail industry to the next level.
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Bibliography
Marketing Management by- Phillip Kotler
consumer behavior (9th edition) Leon Schiffman
Consumer Behavior by- basil G. Englis
www.wikipedia.com
http://consumer-behaviour.blogspot.com
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