T V. Free-to-air TV stations 7 Mediacorp TV channels 3 Malaysia TV channels Cable TV 100+ channels...

•Free-to-air TV stations 7 Mediacorp TV channels 3 Malaysia TV channels

•Cable TV 　　 100+ channels•IPTV 60+ channels

TV: Market overview

NEW

Channel Description

Ch.5 Entertainment includes local productions, as well as award-winning foreign acquired shows

Ch.8 all in one entertainment channel for the masses with wide variety of programming *Highest rating channel

Ch.U Locally produced infotainment, reality TV, variety and entertainment programs as well as overseas programs from Taiwan, HK, Japan, and Korea

CNA Hard news, current affairs and business programs on weekday and lifestyle-driven information programs on weekend

Suria General entertainment solely dedicated to Malay

KTO kids programs during the day and art/lifestyle channels during night time belt

Vasantham entertainment / lifestyle channel targeting at Indian community

Free-to-Air TV

English 　　 Chinese 　 Chinese 　　 English 　　 Malay 　 English 　 Tamil

NEW

• MediacorpTV remains the sole provider of free-to-air TV in Singapore

http://images.google.com/imgres?imgurl=http://www.lyngsat-logo.com/logo/corp/mm/mediacorp_tv.jpg&imgrefurl=http://www.lyngsat-logo.com/corp/m_2.html&usg=__m3ZOiRWnmE3LoFTLdouw5JFgtik=&h=99&w=132&sz=6&hl=en&start=1&um=1&itbs=1&tbnid=IYVP15yvkVZiqM:&tbnh=69&tbnw=92&prev=/images?q=mediacorp+tv+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://www.lyngsat-logo.com/logo/corp/mm/mediacorp_tv.jpg&imgrefurl=http://www.lyngsat-logo.com/corp/m_2.html&usg=__m3ZOiRWnmE3LoFTLdouw5JFgtik=&h=99&w=132&sz=6&hl=en&start=1&um=1&itbs=1&tbnid=IYVP15yvkVZiqM:&tbnh=69&tbnw=92&prev=/images?q=mediacorp+tv+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://www.lyngsat-logo.com/logo/tv/cc/channel5_sg.jpg&imgrefurl=http://www.lyngsat-address.com/cc/Channel-5-SG.html&usg=__Vuj785pcdVUM51TvSIfTZ4Uy8Eg=&h=99&w=132&sz=7&hl=en&start=3&um=1&itbs=1&tbnid=2JPhPOM836cENM:&tbnh=69&tbnw=92&prev=/images?q=channel+5+mediacorp&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=N&um=1

http://images.google.com/imgres?imgurl=http://www.lyngsat-logo.com/logo/tv/cc/channel8_sg.jpg&imgrefurl=http://www.lyngsat-address.com/cc/Channel-8-SG.html&usg=__wc1IDa6Ep6mYq_vcneZIW4kF0Fk=&h=99&w=132&sz=8&hl=en&start=1&um=1&itbs=1&tbnid=TkjiNkeHiPJiCM:&tbnh=69&tbnw=92&prev=/images?q=channel+8+mediacorp&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://media.themalaysianinsider.com/images/stories/2009aug4/cna-aug8.jpg&imgrefurl=http://www.themalaysianinsider.com/index.php/opinion/index.php/business/34581-mediacorp-fails-to-stop-use-of-astro-logo&usg=__o1dKo54GMCwri_fsD9YE79UCuMU=&h=127&w=130&sz=13&hl=en&start=8&um=1&itbs=1&tbnid=zfy5AW3QN8gv5M:&tbnh=89&tbnw=91&prev=/images?q=cna+mediacorp+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=G&um=1

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/thumb/8/87/Okto.png/200px-Okto.png&imgrefurl=http://wiki.verkata.com/en/wiki/MediaCorp_okto&usg=__3fYjPckSfbRB85KR3bApWf9Jd5M=&h=85&w=200&sz=11&hl=en&start=14&um=1&itbs=1&tbnid=aWWtclVmeSTpVM:&tbnh=44&tbnw=104&prev=/images?q=okto+mediacorp+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://www.wikiwak.com/image/Suria.jpg&imgrefurl=http://www.wikiwak.com/red/Janji_Diana&usg=__f3J5iV4kBLVZ-MAf8XX-xaqXpV0=&h=67&w=150&sz=3&hl=en&start=43&um=1&itbs=1&tbnid=lYUK61nN5i8hjM:&tbnh=43&tbnw=96&prev=/images?q=suria+mediacorp+logo&ndsp=18&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=N&start=36&um=1

http://images.google.com/imgres?imgurl=http://www.mediacorptv.sg/palminfo/vasantham/images/logo_vasantham.jpg&imgrefurl=http://www.mediacorptv.sg/palminfo/vasantham/index.htm&usg=__wLh60x_5D9Oz0zU62YV18lMJFCw=&h=80&w=183&sz=8&hl=en&start=28&um=1&itbs=1&tbnid=rcp8WYwnm63HGM:&tbnh=45&tbnw=102&prev=/images?q=vasantham+mediacorp+logo&ndsp=18&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=N&start=18&um=1



Terrestrial TV Viewership (Yesterday)

0

10

2030

40

50

60

7080

90

100

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Any TV Ch 8 Ch 5 Ch U C.N.A Suria Central OKTO Vasantham

%

Ch 8

Ch U

Ch 5CNA

Suria

Time Belt Watched Yesterday – Local TV

Note: Time belt watched is no longer tracked in 2009

Source: AC Nielsen Media Index

%

Average Daily Ratings (Weekday)

Prime Time

Ch 8 peaked at 8-9pm while Ch U at 10-11pm

Average Daily Ratings (Weekend)

0

2

4

6

8

10

12

14

03:0

0-04

:00

04:0

0-05

:00

05:0

0-06

:00

06:0

0-07

:00

07:0

0-08

:00

08:0

0-09

:00

09:0

0-10

:00

10:0

0-11

:00

11:0

0-12

:00

12:0

0-13

:00

13:0

0-14

:00

14:0

0-15

:00

15:0

0-16

:00

16:0

0-17

:00

17:0

0-18

:00

18:0

0-19

:00

19:0

0-20

:00

20:0

0-21

:00

21:0

0-22

:00

22:0

0-23

:00

23:0

0-24

:00

24:0

0-25

:00

25:0

0-26

:00

26:0

0-27

:00

Who

le D

ay

CH 8 CH 5 Channel U CNA Suria OKTO Vasantham

%Prime Time

Cable TV and IPTV

Started in 1995 Subscribers: 535,000# of channels: 100+ (covering sports, news, lifestyle, entertainment, and education genre)

•It also offers on-demand content for some of the channels.

IPTV service launched in 2007 (by Singtel) Subscribers: 120,000# of ch.: 30+# of on-demand ch.: 30

http://images.google.com/imgres?imgurl=http://3.bp.blogspot.com/_UZImdYAiry8/SwK7AjL04EI/AAAAAAAAT5k/zzHyK8SQ1v4/s1600/starhub_logo.jpg&imgrefurl=http://vectorlogo.blogspot.com/2009/11/starhub-logo.html&usg=__TA1oL1kJZSZ_q60qFEunzSQ3GiY=&h=236&w=652&sz=19&hl=en&start=9&um=1&itbs=1&tbnid=Sk3kHjjgxVVS5M:&tbnh=50&tbnw=138&prev=/images?q=starhub+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&um=1

http://images.google.com/imgres?imgurl=http://asia.cnet.com/i/r/2007/bma/miotv_logo_bma.jpg&imgrefurl=http://asia.cnet.com/reviews/mobilephones/0,39050603,62029247,00.htm&usg=__z5VITgjEi5wHXPMULQA754y1DnU=&h=138&w=184&sz=10&hl=en&start=3&um=1&itbs=1&tbnid=oZ_xB6F6ozVT1M:&tbnh=77&tbnw=102&prev=/images?q=singtel+mio&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADRA_en&sa=N&um=1

Cable TV Subscriber Homes

Source: AC Nielsen Media Research

(‘000) (%)

24 25

32 3034 35 35 37 37 38

28 28

36 3540 42

4548 49 48

0

10

20

30

40

50

60

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Yesterday Past Week

Source: AC Nielsen Media Index

%

Reach of Cable TV

Top 10 Cable Channels

%

Source: AC Nielsen Media Index Singapore V-Diary (Jul 08 – Jun 09)

T V. Free-to-air TV stations 7 Mediacorp TV channels 3 Malaysia TV channels Cable TV 100+ channels...

Documents

Transcript of T V. Free-to-air TV stations 7 Mediacorp TV channels 3 Malaysia TV channels Cable TV 100+ channels...