T shirts advice ppt

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What is the Best Way to Market T-Shirts Info Taken From T-Shirt Forums

Transcript of T shirts advice ppt

Page 1: T shirts advice ppt

What is the Best Wayto Market T-Shirts

Info Taken From

T-Shirt

Forums

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Choosing the Right Domain Name

Prepared by

SCORE 476

Staten Island, NY

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5 Top Keywords

When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking.

Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas.

For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.

Start with TShirts

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Create and Fulfill Expectations

• When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there.

• That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com.

• Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names

• TShirtsforEveryone.com

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Make the Domain Unique

• Having your website confused with a popular site already owned by someone else is a recipe for disaster.

• Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.

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Only Choose Dot-Com Available Domains

• If you're at all serious about building a successful website over the long-term, you should consider taking .net or .org in addition to .com

• The .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.

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Make it Easy to Type

• If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value.

• Avoid dashes in name or short cuts such as mixing letters like 4 instead of “for”

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Make it Easy to Remember

• Remember that word-of-mouth and SERPs (Search Engine Results) dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind.

• You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.

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Keep the Name as Short as Possible

• Short names are easy to type and easy to remember (the previous two rules).

• They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.

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Avoid Copyright Infringement

• This is a mistake that isn't made too often, but can kill a great domain and a great company when it does.

• To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.

• QualityTShirts.com

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Set Yourself Apart with a Brand

• Using a unique moniker is a great way to build additional value with your domain name.

• A "brand" is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com

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Reject Hyphens and Numbers

• Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type.

• I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.

• TShirtsforEveryone.com

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Subdomain vs. Subdirectory – When to use what?

The question of whether to have your blog in a subdirectory on your site (yoursite.com/blog) or on a subdomain or microsite (blog.yoursite.com or yoursiteblog.com) comes up often. The quick answer for the best SEO is usually to have it in a subdirectory, though there are a few exceptions.

Subdirectory Subdomain

Subdirectories are a partitioning of a single domain, whereas Subdirectories are a partitioning of a single domain, whereas subdomains manifest a virtual split from that single domainsubdomains manifest a virtual split from that single domain

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Subdomain vs. Subdirectory – When to use what?

• Google has basically made the two virtually equal in the SEO game, where previously subdomains were given an edge for the ability to provide a sense of unique linking.

• What is the case for using either on your primary domain? With subdirectories, the answers are more simple to understand, as the structural difference is rather minor.

• Subdirectories are a partitioning of a single domain, whereas subdomains manifest a virtual split from that single domain.

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When to use a Subdirectory

• If you have a site that isn’t updated very often, the fresh content on your blog brings search engines back regularly

• If your site has high PageRank, TrustRank, and Domain Authority, your subdirectory inherits these rankings

• If your blog is new, you’ll be verified and indexed by search engines more quickly and often on an established domain

• If the content in your blog is closely related to the your site or industry, you strengthen your brand

BLOG

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Advantage of Subdirectory

• SYNERGY• Consolidating content and relevance in one spot, all

links, tweets, likes, and other forms of sharing point to the same domain

• Updates anywhere on site or blog keep content fresh and relevant for search engines

• Your blog inherits the authority of your site so it can rank immediately for relevant search terms

• One site architecture, one navigation scheme, and one design improve usability

• Google Analytics reports are all in one spot

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• If you use a different language • If you use different products or services• If the content on your blog is considerably different from

that on your website and draws a different audience• If you want the blog to have a URL with a distinct brand and

descriptive name separate from your site• If you plan on selling advertising on your blog and want to keep

blog traffic data separate from site traffic data to attract advertisers

• If your blog and site already both dominate search results and you appear twice at the top of search engine results with the two sites

When to use a Subdomain

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Advantage of Subdomain

• SEPARATION• You can more easily brand your blog separately• You can have a catchy, memorable domain name• You can keep analytics data separate from that of

your site for advertisers or buyers• You can appear more than once in SERPs• You can improve security by keeping eCommerce

functions on a separate server

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Forum Quotes

• What kind of t-shirts do you sell? What age range/gender are they focused around?

• If the target is teenagers, hand out some free shirts at a local event, and exposure will push business.

• Alternatively, if you're looking to hit the parent buyer, send out coupons in the newspaper; parents cannot resist a deal, and once they've purchased once (and have been satisfied), they'll be likely to return.

• Howie G.

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Forum Quotes

• Create a unique shirt and sell it online and at carnivals and other small events.

• The best location is to sell shirts at colleges. Many have "market days" where the central plaza becomes a market. Rent is cheap for the space you will get. Average space rent is between 5 and twenty dollars.

• George L

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Forum Quotes• The quickest way is with a CafePress shop. You upload your

files, and people can order tee-shirts (and tote bags, and coffee mugs, and other stuff) with your design.

Their quality is so-so. If you want real screen-printed shirts, you can try offering your designs to a place like tshirts.com.

Or you can really do it yourself. Find a printing shop in your area to get the shirts printed (look up "printers" in the yellow pages). You can shop them around to local stores (talk to the manager) and/or open up a web site.

• eBay is pretty popular for things like that. It's not just for auctions; it's really a centralized flea market for all sorts of stuff. You essentially use eBay as your store front. (Look into becoming an eBay Merchant.)

• Angel Y

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Forum Quotes• Hi Dena,

Living in California gives you lots of opportunity to participate in plenty of fairs, festivals, and other events

• Depending on your target market you should be highly selective in choosing your venue. There is so many out there that its overwhelming just trying to pick where to display and sell your items

• . I have done well at specialized events with theme t-shirts.

Good luck and best wishes on finding those events where your t-shirts will do well.

Bill M Reply With Quote

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Forum Quotes

• Here are some good topics on fairs that I've found in the events keyword tag search.Test key words on Google Search forEvents...what I knew & what I learned!Flea markets vs. Retailersgoing to our first craft show/ fair__________________Rodney

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Forum Quotes

• Contact Party Planners –– Design for each event.– Show Samples

• Give free Shirts to Local Food Vendors– With your website and logo and contact

information.• Look for Caterers who offer parties T- Shirts

commemorating event.– Show Samples

• School events for Children – Identification.– Milt Z www.joinblogging.com

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