T Qatar DJWE David Morris

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    26 DJWE Special

    Jeremy Morris at the David Morris headquarters on

    Londons New Bond Street. The interior of the 1905

    listed building has recently been refurbished by the

    renowned architect David Collins

    Legacy

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    o many, it would

    seem like a

    mammoth task

    taking reign o a

    business renowned

    or enticing royal

    clients and Hollywoods elite, especially when

    the predecessor is someone close to you ...

    someone you strive to impress.

    This, however, is something that Jeremy

    Morris has taken in his stride since he became

    Managing Director o David Morris in 2003, a

    business started by his ather in London in

    1959. I eel very ortunate to be in a position

    to run a solidly established amily business,

    although o course there is always the

    sel-imposed pressure o wanting to maintain

    the high standards set by my ather, as well as

    take it to the next level. This is not such a badthing, he reveals.

    The brand is renowned or its beautiully

    hand-crated jewelry consisting o rare

    masterpieces, with a clientele o women, who,

    according to Jeremy, have an appreciation or

    unique pieces with fair that set them apart

    rom their contemporaries.

    As a youngster, Jeremy didnt always

    envisage ollowing in his athers ootsteps, I

    imagined I would make a dierent career or

    mysel, but eventually ound mysel becoming

    more and more interested in all that the amily

    business had to oer. Luckily I learned that I

    was quite a good designer!

    The abulous designs have been spotted

    adorning celebrities including Beyonce

    Knowles, Cheryl Cole and Salma Hayek. And

    family gems

    TBy Orna BallOut

    rare rubies, diamonds and all ThaT gliTTers is The key

    ingredien T To This family forTune Tale.

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    the company has racked up a reputation o

    catering to the most successul and style savvy

    women in the world including, Catherine Zeta

    Jones, Barbra Streisand, Queen Rania o

    Jordan and Victoria Beckham; an

    accomplishment Jeremy acknowledges ondly,

    Weve been honoured to have many o the

    worlds most beautiul women wear our

    jewelry, and these high-prole clientscontinue to do so because o our discretion.

    The reasoning as to what makes David

    Morris jewelry so spectacular and stand out

    rom other counterparts is a combination o

    inspiration and eorts in sourcing the best and

    most precious gem stones. Whether

    Colombian emeralds, Burmese rubies orKashmiri sapphires, Jeremy notes: I get most

    o my inspiration rom the rare stones

    themselves. I also gather inspiration rom the

    experiences gleaned through my extensive

    travels around the world, both with my amily

    and or work.

    Jeremy divides his time between meeting

    with various stone suppliers as he keenly

    maintains the search or those inspirational

    gems, sketching and laying out new designs

    and meeting with clients. With Jeremys

    direction, the brand has successully

    expanded throughout the globe with

    boutiques in Doha, Dubai, Palm Beach,

    Moscow, Riga and Riyadh.Operating in the Middle-East presents

    dierent tactics and tastes, especially as the

    clientele have a high aptitude or luxury

    products. Our Middle Eastern client is

    typically very discerning and knowledgeable

    so we have to present very special designs to

    entice them. There is a strong interest in our

    diamond sets o necklaces, earrings and

    bracelets, in either white or multi-coloured

    diamonds. The demand or our exceptionally

    rare collection o natural white and Caribbean

    pink conch pearls is also consistent.

    The Doha Jewellery and Watches Exhibition

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    Legacy

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    Star studded: Cheryl Cole

    wearing exquisite David Morris

    earrings

    Emerald necklace: 217

    carat Colombian

    cabouchon emerald

    necklace with 25 carats

    of fine white diamonds

    provides David Morris with a platorm to

    showcase its rare oerings. An exceptional

    piece to watch out or is a magnicent

    Colombian emerald cabochon necklace,

    containing a total emerald weight o 216.56

    carats. They range in size rom 5.23 carats to

    17.99 carats. Each stone is incredibly lustrous

    and the colours are outstanding in their

    intensity and match. The piece also has 24.92

    carats o ne quality, GIA-certied white

    diamonds, Jeremy highlights.

    So what else is this amily success story

    planning on pulling out rom its sleeve? We

    already have good representation in Qatar and

    Saudi Arabia, along with our store in Dubai,

    but we would very much like to expand urther

    throughout the Middle East and into Southern

    and Eastern Asia too. And to that end weve

    just secured a space in Hong Kong or a

    September opening!

    David Morris is available in the Middle-East in

    Ali Bin Ali Watches & Jewelry at Royal Plaza

    (Doha), and Ali Bin Ali Watches & Jewelry at C

    Center (Al Riyadh), and at Dubai Mall (Dubai)

    For more info, www.davidmorris.com

    Sapphire Necklace:

    192 carat natural

    sapphire necklace

    with 79 carats of

    pink and white

    diamonds.

    Sapphire Earrings:

    Burmese sapphire

    and white diamond

    drop earrings with

    total sapphire

    weight of 117 carats.

    Family fortune: The brands creative and managing

    director, Jeremy Morris, with his father and founder,

    Mr. David Morris

    where

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    lives.

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