“Brand Wrap”T-MOBILE

CASE STUDY™

TRIAD is proud to be the primary fixture provider for T-Mobile stores. The relationship began with providing all fixtures and millwork for 550 complete remodels from April through October 2012 for the T-Mobile BrandWrap 2012 program, which included technology fixtures with LED lighting and interactive monitors.

For that project, the goal was to turn the retailer’s existing colorful “playground” ambience into an open and interactive Euro-sleek global design concept (GDC) created by T-Mobile’s Germany-based parent company Deutsche Telekom. Remodels were completed over consecutive nights without ever closing the stores during regular business hours. This included general contracting demolition with flooring changes and fixtures coming out bit by bit to be replaced by the new technology-heavy fixture packages coming in.

Since the first GDC project, TRIAD has been the partner for T-Mobile projects including Samsung Galaxy pilot stores with 450 fixtures in an eight-week timeframe, as well as fixtures for T-Mobile’s newest retail focus, the Go Smart Mobile brand. Overall TRIAD has supplied over 1,500 stores to date.

“TRIAD Manufacturing is a well-run machine; they keep performing, and we keep hiring them,” says William Pretzel, director of design and construction at T-Mobile USA. “A company is only as good as its people,” says Pretzel. “You can get fixtures anywhere, but you can’t always get expertise plus prompt service and fast reactions.”

“Brand Wrap”

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This project was nominated by T-Mobile for the Association of Retail Environments Above and Beyond Award in 2013.

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