T he Campaign
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Transcript of T he Campaign
HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry
The CampaignThe campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause
• Over 400 celebrities in film, fashion, music and sport
• Over 700 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait
• Unique products inspired by celebrity artworks
• Celebrity-supported gala dinners, auctions, concerts
• Proceeds support celebrities’ chosen charities
Footwear
Lemmy KilminsterOzzy Osbourne
Limited edition sk8-hi’s and slip-onsLaunched July 2006 1,600 stores across Europe
Slipknot
Apr 2007
Jan 2008
The Prodigy
Backpacks
Limited edition backpacks Launched August 2006 1000 stores across Europe
The Hives
The Prodigy
Kaiser Chiefs
Ozzy Osbourne
Lemmy Kilminster
Slash
WristbandsMcFly:Tom FletcherDanny JonesDougie PoynterHarry Judd
The Kaiser Chiefs:Ricky Wilson
The Killers:Brandon Flowers Mark StoermerDavid KoeningRonnie Vanucci
Scissor Sisters:Ana MatronicJake ShearsJJ GardenPaddy Boom
128 stores across UK320 counter-top units
SlashSnoop DoggGreen DayMastodomNicko McBrainEwan MacGregorAnthraxSystem of a DownDaron MalakianSerj TankianDavid BowieOzzy OsbourneLemmy KilminsterFranz FerdinandJoss StoneHIMMat HoffmanPaul McCartneyRob da bank
T-shirtsKaiser Chiefs
Limited edition T-shirts and jeans Launched January 2007
The Doves Bloc Party
T-shirts
24 celebrity artwork T-shirts Launched 2006 680 stores in Japan
Susan SarandonDavid BaileyHeidi KlumCurt SmithPaul McCartneyPaloma PicassoPenelope CruzPhil CollinsLucy LiuRingo Starr Slash
McFlyAnjelica HustonMel CGeorge ClooneySarah FergusonSamuel L JacksonGrayson PerryFrederick ForsythAnnie Lennox Franz FerdinandLaurence Fishburne
CeramicsSir Roger Moore Sir Michael and Lady Shakira CaineGiorgio ArmaniDonna KaranGeorge ClooneyNicole KidmanEwan MacGregorDavid BowieMinnie DriverColdplaySamuel L JacksonClaudia Schiffer
First 12 giftboxed mugs launched November 2006 worldwide
CosmeticsSir Michael and Lady Shakira Caine
Minnie Driver
Special edition beauty boxes Launched Christmas 2005
Media Exposure
HOPE
Jodie Kidd
Giorgio Armani
Paul Smith
Toni Collette
LOVE
Lucy Liu Jerry Hall
Stereophonics Sir Roger Moore
PEACE
Whoopi Goldberg The Ordinary Boys
Suggs Lemar
PLANET EARTHStella McCartneyBob Geldof
Alan Rickman Gina McKee
• High calibre cause-related marketing programme• Celebrity designs• Celebrity support / appearances• Instant PR generator • Fundraising campaign with integrity and credibility
Summary