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Transcript of T EAM S YNERGOS F OUR S EASONS 1 Economic Outlook ® Four Seasons and the Hospitality Industry Team...
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS1
Economic OutlookEconomic Outlook®®
Four Seasons and the Four Seasons and the Hospitality IndustryHospitality Industry
Team SynergosTeam SynergosPresentsPresents
March 3, 2006
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS2
AgendaAgenda
• IntroductionsIntroductions
• Hospitality Industry AnalysisHospitality Industry Analysis
• Firm AnalysisFirm Analysis
• Forecasts, Projections & RecommendationsForecasts, Projections & Recommendations
• Economic EnvironmentEconomic Environment
• Macro SummaryMacro Summary
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS3
Hospitality Hospitality
Industry Industry
AnalysisAnalysis
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS4
U.S. U.S. hotel industryhotel industry consists of about 48,000 companies consists of about 48,000 companies with combined annual revenue of $90 billion.with combined annual revenue of $90 billion.
Hospitality IndustryHospitality Industry
Lodging OperationsLodging Operations Travel/TourismTravel/TourismFood/Beverage Service
Food/Beverage Service
MotelsMotels
HotelsHotels
ResortsResorts
Motor HotelsMotor Hotels
CampsCamps
Luxury HotelsFour Seasons
Luxury HotelsFour Seasons
RestaurantsRestaurants
CateringCatering
Bars/TavernsBars/Taverns
VendingVending
Retail StoresRetail Stores
Recreation SitesRecreation Sites
TransportationTransportation
Travel AgenciesTravel Agencies
Hospitality IndustryHospitality Industry
Lodging OperationsLodging Operations Travel/TourismTravel/TourismFood/Beverage Service
Food/Beverage Service
MotelsMotels
HotelsHotels
ResortsResorts
Motor HotelsMotor Hotels
CampsCamps
Luxury HotelsFour Seasons
Luxury HotelsFour Seasons
RestaurantsRestaurants
CateringCatering
Bars/TavernsBars/Taverns
VendingVending
Retail StoresRetail Stores
Recreation SitesRecreation SitesRecreation SitesRecreation Sites
TransportationTransportationTransportationTransportation
Travel AgenciesTravel AgenciesTravel AgenciesTravel Agencies
4
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS5
The Hospitality IndustryThe Hospitality Industry
Hospitality Industry
(includes lodging operations, food/beverage service, and travel/tourism)
Luxury LodgingSegment
5 Basic Types of Hotels
commercial, resort, residential, extended-stay, and casino
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS6
Market StructureMarket Structure
32%
14%10%
4%
9%
31%
Suburban
Highway
Urban
Airport
Resort
Small Metro/Town
Hotel Property Locations
30%
9%2% 1%
58%
Under 75 rooms
75–149 rooms
150–299 rooms
300–500 rooms
Over 500 rooms 503478,561
Types of Rooms
17%
33%30%
18%2%
Under $30
$30–$44.99
$45–$59.99
$60–$85
Over $85
Room Rates
Hotel Base: 48,000
Source: U.S. Department of Commerce, International Trade Administration, Office of Travel & Tourism Industries
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS7
Distribution of Lodging Customer Distribution of Lodging Customer Base Base
Year Biz Travel Leisure Travel
Age/% of Total
Average Income (HH) in USD
Average Number of Nights
2004 50% 50% 35-54/52% 72,600 => 3 (37%) Biz
=> 3 (27%) Leisure
2003 52% 48% 35-54/53% 82,800 => 3 (36%) Biz
=> 3 (27%) Leisure
2002 54% 46% 35-54/54% 81,600 => 3 (33%) Biz
=> 3 (27%) Leisure
2001 57% 43% 35-54/53% 69,147 => 3 (33%) Biz
=> 3 (26%) Leisure
Source: AHLA, 2004
Leisure travel has increased and business travel Leisure travel has increased and business travel has decreased as a percent of travelhas decreased as a percent of travel
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS8
Lodging Industry Spending (as % of Real Lodging Industry Spending (as % of Real GDP)GDP)
0.9500%
1.0000%
1.0500%
1.1000%
1.1500%
% C
han
ge
2000 2001 2002 2003 2004 2005
%Change in Lodging Spending (as % of GDP)
% of GDP
Impact of World Events (such as 9/11, SARs), Tech Bubble Impact of World Events (such as 9/11, SARs), Tech Bubble Burst, Travel Anxiety, Tightening of Security, Visa Burst, Travel Anxiety, Tightening of Security, Visa
RestrictionsRestrictions Source from: Bureau of Economics, 2005
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS9
Expense Structure of the Lodging Expense Structure of the Lodging IndustryIndustry
36%
9%11%
23%
21%
Salaries and Wages
Employee Benefits
Advertising
Selling
Other
Lodging Expense Composition
Source from: PKF Hospitality Research
Labor comprises 45% of the lodging industry annual expense.
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS10
Industry Expense ChallengesIndustry Expense Challenges
Water Heating 40.3%Lighting 18.2%Space Heating 17.7%Cooling 6.2%Cooking 5.2%Office Equipment 3.0%Refrigeration 1.7%Ventilation 1.3%Other 6.4%
Source: U.S. Environmental Protection Agency's Star Buildings Partnership
Hotel Energy Consumption Hotel Energy Usage Breakdown as a % of an an average Hotel's Budget
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS11
LuxurySegment Analysis
11
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS12
Market Profile – Demographics & Market Profile – Demographics & TastesTastes
KEY ATTITUDE % AGREELuxury is good 95%I have a long list of places I want to travel 85%Even when the economy bad, I will spend on luxuries 85%
KEY ATTITUDE % AGREELuxury is good 95%I have a long list of places I want to travel 85%Even when the economy bad, I will spend on luxuries 85%
KEY FACTORS IN CHOOSING A HOTELSCORE
(OUT OF 10)
Impeccable service 9.5Is welcoming 9.4Consistent in providing service that exceeds my needs 9.4
KEY FACTORS IN CHOOSING A HOTELSCORE
(OUT OF 10)
Impeccable service 9.5Is welcoming 9.4Consistent in providing service that exceeds my needs 9.4
Source: Cornell University
Average Age 43
Average Annual HH Income 440,000$
Average Net Worth 3,400,000$
Average Age 43
Average Annual HH Income 440,000$
Average Net Worth 3,400,000$
Gender
60%
40%
Male Female
12
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS13
Major Players in Luxury Segment Major Players in Luxury Segment
• Four Seasons Le Merdien• Ritz-Carlton The Peninsula• Fairmont Loews• Starwood St. Regis
Top players comprise 17% of total hotel market share
Source from: Urban Land Institute Survey, 2004
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS14
Luxury segment enjoys higher profit Luxury segment enjoys higher profit marginsmargins
While profits margins have shrunk from 01 to 03, While profits margins have shrunk from 01 to 03, there was a rebound in 2004.there was a rebound in 2004.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
2001 2002 2003 2004Four Seasons Hilton Starwood Fairmont Hotel Industry
GO
P M
arg
ins
Source from: Four Seasons Investor Relations14
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS15
Willkommen
Willkommen Akwaba
Mingalaba
Beinv'nu
Maliu mai
Ukwemukela
WelcomWelcom
e to e to
Four Four
SeasonsSeasons
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS16
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
16
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS17
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
17
Highest Employee Satisfaction
Low Turnover
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS18
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
18
Value of the Brand
Global Presence
Operations Expertise
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS19
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
19
Industry Leading Margins
Smart Investments
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS20
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
20
Selection of Property Sites
Preferred Partner
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS21
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
21
Significant Growth
Leverage Expertise
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS22
Four Seasons Mission and Overall Four Seasons Mission and Overall GoalGoal
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Four Seasons
22
The Golden Rule
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS23
Business Model: Management vs. Business Model: Management vs. OwnershipOwnership
2004 EBITDA Distribution9%
91%Management Ownership
1992 EBITDA Distribution
68%
32%
Management Ownership
Management allows lower
capital expenses.
1990 EBITDA Distribution
39%
61%
Management Ownership
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: UBS Investment Research, 200623
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS24
Firm Analysis - Corporate Expenses Firm Analysis - Corporate Expenses
Increase in corporate expenses to support new hotel growth and expansion - mainly staffing.
0
10
20
30
40
Mil
lio
ns
US
$
2001 2002 2003 2004
Corporate Expense in US $
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Cornell University – Four Seasons Analysis
Four Seasons Corporate Expense ($US)
24
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS25
Brand Strength and StrategiesBrand Strength and Strategies
• Four Seasons Hotels and Resorts ranks
highest in overall guest satisfaction
• Company Values
– Employees focus on customer service
– The Golden Rule
• Strategic Partnership with Investors
• Marketing Strategy
– Outperformed all competitors – highest RevPAR
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS26 TTEAM EAM SSYNERGOSYNERGOS
ForecastingForecasting
Projections Projections
RecommendatioRecommendatio
nsns26
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS27
ForecastingForecasting
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS28
GDP ForecastGDP Forecast
0
2
4
6
8
10
12
14
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006E
2007E
2008E
Year
GD
P (
Tri
llio
ns)
0.0%0.5%
1.0%1.5%2.0%2.5%
3.0%3.5%4.0%
4.5%5.0%
GD
P G
row
th
GDP (Trillions) Growth Rate
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONSSource from: Economic Forecast of the Nation; Dr. Rajeev Rhawan28
Slowing GDP
Less business income for the business traveler and slowing demand among business travelers for luxury hotels
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS29
Hotel Industry SupplyHotel Industry Supply
-10%
-5%
0%
5%
10%
15%
2000 2001 2002 2003 2004 2005E 2006E 2007E
US Lodging Luxury Upper UpscaleUpscale Midscale Economy
US. Hotel Supply Forecast
Source of segment data: PriceWaterhouse Coopers (December 2005)
Supply slows in alignment with GDP
Growth trends align with rest of segment.
Remains higher than industry due to inelasticity of price
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS30
Hotel Industry DemandHotel Industry Demand
Source of segment data: PriceWaterhouse Coopers (December 2005)
Occupancy Forecast by SegmentUS Hotel Industry
50%
55%
60%
65%
70%
75%
2000 2001 2002 2003 2004 2005E 2006E 2007E
Year
Oc
cu
pa
nc
y %
Upper Upscale Upscale Luxury US Lodging Midscale Economy
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS30
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS31
Demand Forecast of Hotel IndustryDemand Forecast of Hotel Industry
Source of segment data: PriceWaterhouse Coopers (December 2005)Source of Four Seasons: 2003 and 2004 Four Seasons Annual Reports
Revenue per Average Room (RevPAR) by SegmentUS Hotel Industry
$0
$50
$100
$150
$200
$250
$300
2000 2001 2002 2003 2004 2005E 2006E 2007EYear
Rev
PA
R
Upper Upscale Upscale Luxury US LodgingMidscale Economy Four Seasons
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS31
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS32
Expansion OpportunitiesExpansion Opportunities
*Source: Four Seasons Investor Relations
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS
Recommended Expansion
32
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS33 TTEAM EAM SSYNERGOSYNERGOS
Macro SummaryMacro Summary
33
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS34
Factors Influencing Macro Economic Factors Influencing Macro Economic ImpactsImpacts
Source: PKF Hospitality Research
OIL PricesTerrorism
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS35
Employment Growth RateEmployment Growth Rate
Source of segment data: PriceWaterhouse Coopers (December 2005) TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
1998 1999 2000 2001 2002 2003 2004 2005 2006 E 2007 E 2008 E
Year
Pe
rce
nt
Gro
wth
Ra
te
US Employment Growth Rate Leisure & Hospitality Growth Rate
35
Employment in hospitality follows trend of the overall employment growth rate but remains above rate
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS36
US Dollar to World CurrencyUS Dollar to World Currency1 US$ Is Worth
1 USD, $1.35
1 USD, $2.13
1 USD, $0.57
1 USD, $1.15
1 USD, $8.04
1 USD, $6.28
1 USD, $0.84
1 USD, $7.76
1 USD, $44.35
1 USD, $116.87
1 USD, $3.72
1 USD, $10.48
1 USD, $1.51
1 USD, $6.77
1 USD, $1.62
1 USD, $6.12
1 USD, $102.37
1 USD, $7.92
1 USD, $1.32
1 USD, $32.48
1 USD, $39.36
Australian Dollar
Brazilian Real
British Pound
Canadian Dollar
Chinese Yuan
Danish Krone
Euro
Hong Kong Dollar
Indian Rupee
Japanese Yen
Malaysian Ringgit
Mexican Peso
New Zealand Dollar
Norwegian Kroner
Singapore Dollar
South African Rand
Sri Lanka Rupee
Swedish Krona
Swiss Franc
Taiwan Dollar
Thai Baht
1 USD
36
If dollar weakens, business travel could decrease affecting international
demand
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS37
US Dollar to World CurrencyUS Dollar to World Currency
37
TTEAM EAM SSYNERGOS YNERGOS FFOUR OUR SSEASONSEASONS38
Wish You Were Here?
Thank You!Thank You!
Questions?Questions?