Systematic, intuitive and expansive design thinking
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Transcript of Systematic, intuitive and expansive design thinking
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Systematic, intuitive and expansive design thinking
Frederick van Amstel @fredvanamstelhttp://fredvanamstel.com
Architecture and Design SchoolDigital Design
PUCPR
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What is design thinking?
• A particular way to think about design activity
• It is like legal thinking: there are many types of legal thinking. European legal thinking, greek legal thinking... It is an approach to think.
•Design thinking encompasses a broad range of values, concepts and rules that shape design activity
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Systematic design thinking
•Define requirements before starting
•Designing separate modules or components
• Creating systems that connect all parts
• Avoid mistakes and failures
•Decisions based on quantities
•Designing with explicit constraints
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Systematic design thinking is common in Engineering and Management
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Books on Systematic Design Thinking
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Intuitive design thinking
• The project stems from a moment of inspiration
• The concept is visualized through sketches, which transform into alternatives and models
• The project is refined until it reaches a high degree of internal coherence
• The project is not implemented by its creators and must be defended or sold
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Intuitive design thinking is common in Architecture, Design e Advertising
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Books on intuitive design thinking
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Expansive design thinking
• The project stems from developing empathy by a particular type of person
•Work is collaborative and involves many disciplines
•Design models are simple and accessible by all
• Emphasizes an holistic vision (social, psychological, technical, financial)
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Expansive design thinking is common in Art, Design, Urbanism and Computer Science
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Books on expansive design thinking
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Expansive design thinking schools
• Stanford (US)
• Postdam (Germany)
•Malmö (Sweden)
• Southern Denmark
• Politecnico de Milano (Italy)
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d.School at Stanford
•Created in 2005 with a $35 million donation by SAP director, Hasso Platner
•The goal was to spread the particular design thinking adopted by IDEO (the company founded by David Kelley, also a professor at Stanford)
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The d.School space is very flexible and has plenty of tools to enable group collaboration and prototyping
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d.School does not offer degrees and does not compete with other schools. It is a meeting point for all schools.
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The massive use of post-its is a recognized characteristic. Post-its enable moving an idea from here to there.
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Posts-its are not the single material used...
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Students are encouraged to use play for co-creation.
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Each project has its own temporary space for collaboration.
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Schools and courses around the world influenced by Stanford’s design thinking
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Design Lab at UTwente
•“Science 2 Design 4 Society” slogan
•A shared space between Engineering, Computer Science and Social Sciences, inspired by d.School
•Multidisciplinary projects to turn scientific discoveries into products
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Initially used as a place for relaxed collaborative work.
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Prof. Pelle Ehn (Malmö) was invited to teach a Master Class and energize the Design Lab.
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Students investigated why was the Design Lab so empty
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Students occupied the Design Lab without permission at night and co-created a lot of random stuff.
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Exercise 1
•Design a website for your friend using only an A3 paper
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Exercise 2
•Design a house for your friend using only an A3 paper
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Exercise 3
•Design an eyebrow for your friend using only an A3 paper
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Thanks!Frederick van Amstel @fredvanamstel
http://fredvanamstel.comArchitecture and Design School
Digital Design PUCPR