System X Competitive Information

© 2006 IBM CorporationIBM Systems & Technology Group Education & Sales Enablement © 2009 IBM Corporation

This presentation is intended for the education of IBM and Business Partner sales personnel. It should not be distributed to customers.

Get The Facts! IBM System x and BladeCenter Competitive Overview

Hugh CarpenterWW IBM System x & BladeCenter Marketing Team

IBM Systems & Technology Group Education & Sales Enablement © 2009 IBM Corporation

Agenda

Why IBM?

> Value proposition and strategy

Competing against HP

> Strengths and weaknesses

> Product portfolios

Competing against Dell



System x and BladeCenter Competitive Tools


Objectives

Upon completion of this topic, you should be able to:

> Describe the strengths of IBM versus HP and Dell

> Identify the weaknesses of HP and Dell from IBM’s perspective

> Recall the strategies for competing in the 1 and 2-socket space, 4+ socket space and blade space

> Leverage competitive resources to demonstrate the ROI of IBM System x and BladeCenter solutions


System x First Half 2009 - Sparklers

> IBM Dynamic Infrastructure - Launched in February

> Comprehensive set of next gen System x products – Launched/shipped in March

> IBM CloudBurst offering with BladeCenter as core infrastructure - Launched June 15

> IBM leads TOP500 LANL Roadrunner #1 with BladeCenter architecture IBM leads top 100 with 35 systems System x makes up 134 of TOP500 systems SCINet largest in Canada and largest Nehalem based system in industry

> Leading the industry in energy efficiency benchmarks Top 3 in SPEC power benchmarks in the industry

> Leadership in virtualization on Intel Xeon processor-based servers with #1 VMmark 24 and 48 core benchmark with eX4


IBM Value Proposition Compared to HP and Dell, IBM stands out as the foremost IT provider.

HP and Dell are modeling their businesses after the concepts of IBM by acquiring software and services businesses.

IBM is ready and able to deliver. Pick out the items needed from the drawers of Hardware, Software and Services = the total business value of IBM

Traditional IT ProvidersBusiness Process

Providers

Business Value

Services

Software

Hardware

Infrastructure Value

GBS

GTS

SWG

STG


Printing

Services

SWPC

Servers Storage

HP FY2008 rev. 118.3B$

Printing

Revenue segments of IBM, Dell, and HP

HP and Dell compared to IBMServers, storage, software and services is 63% of IBM’s total revenue

IBM’s total core business is 27% larger than HP and Dell combined

IBM is a true enterprise business

More than 60% of HP and Dell’s revenue derives from consumer goods

Services SW

Hardware

IBM FY2008 rev. 103.6B$

Services

Desktop PC

Notebook

Servers

Software &Peripherals

Dell FY2009 rev. 61.B$

Storage

Highlight this when customers try to compare IBM and the competitors


EnterpriseEnterprise

Server Consolidation, Large Virtualization and Enterprise Workloads

Cluster 1350 Cluster 1350 & iDataPlex& iDataPlex

Single, infrastructure Applications

System x Rack and TowerSystem x Rack and Tower

BladeCenterBladeCenterInfrastructure

integration and simplification,

energy efficiency

Sca

le U

p

Scale Out

Massive scale-outHPC, Cloud, Grid, energy efficiency

Dynamic Infrastructure with System x & BladeCenter

We have the widest variety of server offerings in the industry.


System x & BladeCenter Recommended Product Segmentation

System x

Tower

eX4

Blades

Rack

Specialty

Smaller businessesSmaller remote environmentsStand-alone requirements

Large consolidation environmentsServer & infrastructure replacementBCS – remote environment consol

Small to Mid-range businessesSegmented workloadsExisting fit for purpose

Heavy vertical workloadsLarge virtualization projectsLegacy system replacement

HPC / Analytic workloadsWEB2.0 environmentsMassive scaling

Database, BI, ERP, etc.Replace Sun, HP RiscMaximum virtualization density

Pharma, Insurance, FinanceNational Labs/UniversitiesWEB2.0 (Facebook, Linkedin, etc.)

Rack to rack replacements1-4 Server locationsFit existing infrastructure

Rack to blade consolidationsDense IT environmentsMixed use remote sites

One server environments All in one packing requirementFixed function tasks


Agenda

Why IBM?








Competitive Tools


HP Competitive UpdateWhere are we strong, where’s the opportunity?

HP Strengths

> Wide audience created through consumer goods

> Strong channel

> Excellent marketing. Aggressive and very focused

> Very large install base

> X86 portfolio extensive and a compelling blade solution

> Proliant sells itself

> Strong ability to partner

IBM Strengths

> Strong financials

> Targeted x86 product strategy

> Innovation, energy efficiency, openness

> Top x86 server cust. satisfaction

> Established partner network

• Strong BP Programs and support


HP - Weaknesses from an IBM perspective

Weaknesses

> Services

> Industry programs and solutions not as well defined as IBM

> An end to end solution provider but not in the scale of IBM

> Scale up capabilities 8 sockets and above

> Software solutions

> Weak focus on client virtualization

> Need to maintain strong focus on consumer market as this is ~62% of total revenue. “ink” group and Personal Systems group


HP Product Portfolio High Volume / 1-2 socket

ML110G5 ML310G5ML115G5 ML150G6

DL160G6 DL165G5DL120G5 DL145G3 DL180G6 DL185G5

DL320G5p DL365G5DL360G6DL320s DL385G5DL380G6

x3105 x3200M3 x3400M2 x3500M2

x3250M3 x3350 x3450 x3455 x3650T

x3650M2x3550M2

ML350G6 ML370G6

DL370G6


Competing against HP: 1 and 2 socket servers

Be first with the technology messages. Think about TCO, power, consolidation and management

1-2 socket servers are very alike. Be particular in selecting the server that best fits the customer requirements. Pay attention to details

Offer additional value from HW and/or software and services

Often IBM servers will have better or more build out availability features. PFA on HP’s servers generally covers disks, processors and memory whereas IBM PFA in addition covers fans, VRMs and power supplies

iDataPlex competes very well against HP in this segment. Savings on infrastructure, management and power.


x3950M2

Go green!! Virtualize on eX4

> The x3850M2 uses less power under high utilization (100%) compared to the DL580G5 medium utilized (50%)

> Depending on load and configuration the x3850M2 uses 130-316 Watts less than the DL580G5

> HP’s 8 socket x86 server is the DL785G5 AMD

The x3950M2 8 socket uses 600 Watts less. (Same configuration and 100% utilized)

> Beyond 8 sockets HP must turn to Integrity midrange servers or multiple entities of management using DL580 or DL785

Itanium servers are very power hungry. 2000+ Watts for typical loads

Source: Vendor power calculators and data sheets

x2 x1 x2x4 x1

x3950M2


IBM vs. HP / Chassis and Blades

c3000

c7000CG

c7000

BL860c2 socket Itanium

BL685c4 socket AMD

BL460C G6 2 socket Xeon

BL465C2 socket AMD

BL480C2 socket Xeon

XW460c2 socket Xeon

BL680c4 socket Xeon

BL870c4 socket Itanium

BL2x220c2 x 2 socket Xeon

BL495c2 socket AMD

BL280c G62 socket Xeon

BCS

BCE

BCH

BCT

BCHTLS42 4 socket AMD

JS23 POWER6

LS222 socket AMD

HS121 socket Xeon

HS22Nehalem

PN41

HS21 XM2 socket XeonQuad core

HS21 2 socket XeonQuad core

BL490c G62 socket Xeon

= Not offered by the competition

BL260c G52 socket Celeron/ Xeon

JS43 POWER6QS 22


HP c7000 Technology

HP c7000CG. Compliant with Telco industry requirements?

> Carrier-grade reliability 99.999% without Single Points of Failure

Two signal and one power connector for full height blades

One power and one signal connector for half height blades


HP c7000 technology. HP’s single points of failure

C7000 single power bus design

> http://www.theregister.co.uk/2009/03/27/smokey_the_power_supply

> http://www-03.ibm.com/systems/migratetoibm/systems/bladecenter/getthefacts/hp.html#q8

> http://www.theregister.co.uk/2009/01/09/hp_bladesystem_problem/

> http://computerworld.co.nz/news.nsf/news/D378E7E589536D7DCC2574CC000AAD18

> http://h20000.www2.hp.com/bizsupport/TechSupport/Document.jsp?objectID=c01519680&dimid=1012424238&dicid=alr_sep08&jumpid=em_alerts/us/sep08/all/bu/emailsubid/mrm/mcc/loc/rbu_category_AdvisoryCUSTOMER/alert


Competing against HP bladesUndermine HP’s blade everything strategy. Detail IBM ’s strategy ”one size does not fit all”.

HP dense blade solution is no match for iDataPlex when talking power and cooling savings and ease of ownership and infrastructure reduction. HP 4 socket blades is not the optimal platform for consolidation. Highlight the eX4 servers advantages in TCO, and performance. The performance of a 4 socket blade is not equal to a 4 socket rack server due to limitations on I/O and memory compared

If the customer is not looking for high speed I/O; and blade density and power consumption is of priority, the BCE is the winner. HP’s c3000 is not dense enough. The c7000 is more expensive, more power hungry yet the density per chassis is better but not per rack.

For the TELCO and other industries demanding ruggedized equipment, hit on HP’s missing redundancy features

For consolidation of not only servers, IBM can offer the layer 7 switch allowing for complete network infrastructure consolidation

I/O virtualization. BOFM is more versatile and less costly compared to HP’s Virtual Connect which is bound to a few dedicated and expensive HP switches

Attack HP’s design. Chance of overheating. Blades and chassis form factor are deep and narrow as opposed to BC which is wide and short. This design can be cooled with slower airflow indicating less power consumption. Also attack HP’s recent power redundancy problems

Power management. Although HP’s power management equals the features of Active Energy Manager (AEM) it is no way nearly as versatile as AEM. Highlight AEM’s ability to manage cross platform and third party vendor HW as well. HP power management is limited to Proliant and 2 socket Integrity servers.


Agenda

Why IBM?








Competitive Tools


Dell Competitive UpdateWhere are we strong, where’s the opportunity?

Dell Strengths

> Wide audience created through consumer goods

> Web sales and direct models.

> Customer visibility

> Ability to lower price significantly at the last minute

> x86 portfolio extensive and now with a decent blade solution

IBM Strengths

> Strong financials

> Patent & technology oriented

> Innovation, energy efficiency, openness

> Top x86 server customer satisfaction

> Established partner network

Strong BP Programs and support


Dell - Weaknesses from an IBM Perspective

Weaknesses

> Services

> Weak industry presence. Automotive, pharma, telecom, oil and gas

> No end to end solution provider

> No scale up capabilities

> Green computing hyped up and still very basic

> No high-end storage offerings

> No enterprise offerings in the System p class

Other

> Low R&D spendings. More focused on optimizing supply chain than HW

> Need to focus on consumer market as this is ~60% of total revenue

> Developing channel


Dell Product portfolio High Volume / 1-2 socket

T100 T605 T610 PE840 PE1900 PE2900IIIT105 T300

x3105 x3200M3 X3400M2 X3500M2

x3250M3 x3350 x3450 x3455 x3650T

x3650M2x3550M2

R200R300

SC1435

PE1950IIIPE2900III PE2950III

PE2970

R805

R610

R710

Dell

IBM


Competing against Dell - Summary

Competing against Dell 1 and 2 socket servers

> When competing on price, use limited warranty options and servers that fit the customer’s requirements. Often management, PFA, light path diagnostics are not required

> Wins have been attained offering a smaller server compared to the Dell offering

> When selling volume, if possible look at the total IT budget and not just the acquisition price

> Highlight the IBM imbedded technologies designed to lower TCO

> Use additional services and software. Can we solve a customer pain point?

> Dell is not a service provider Only 10% of the otherwise poor services revenue derives from infrastructure services

> BladeCenter S competes very well against Dell in this segment. Savings on infrastructure, management and power

Competing against Dell 4 socket servers

> IBM’s scalable eX4 servers provide best TCO through reduced infrastructure, power consumption and management

> Dell’s 4 socket servers are not equipped with nearly the same uptime preserving features as seen on IBM eX4 servers


Competing against Dell High end / 4 socket servers

eX4 has best tpc-c result for 4 and 8 socket

To match the x3950M2 Dell will have to go for multiple 4-sockets

> Larger footprint

> Greater infrastructure

> More management

> More power usage

> More software licensing

> Increased TCO

eX4 scaled is still one entity of management versus Dell multiple box management


IBM and Dell Product portfolio / Blades

M1000e

HS21 XM2 socket XeonQuad core

HS21 2 socket XeonQuad core

M600Intel

M605AMD

M905AMD

M805AMD

M710Nehalem

M610Nehalem

BCS

BCE

BCH

BCT

BCHTLS42 4 socket AMD

JS43 POWER6

JS23 POWER 6

LS222 socket AMD

HS121 socket Xeon

HS22Nehalem

PN41

= comparable HW Not offered by the competition


Competing against Dell – summary (cont’d)

Competing against Dell blades

> IBM offers much better solution granularity. Dell only has one chassis designed for the same segment as the BCH. The BCE, BCS and the Telco chasses ensure that IBM can deliver any solution fitting the customers precise needs.

> The Dell blade portfolio has a fair spread, however only flying Intel and AMD technology. IBM has more ”guns” also offering POWER blades, CELL blades and the 1 socket Intel blade HS12.

> Dell switch portfolio does not cover the same ground as IBM in supporting more vendors and more flavors of switches within the various fabrics. Again better solution granularity.

> Attack Dell M1000e design and capabilities: Cable sprawl, chance of overheat, difficult to service, lack of error indicators and predictive failure detection. Also Blades and chassis form factor are deep and narrow as opposed to BC which is wide and less deep which can be cooled with slower airflow which implies lower power consumption. Dell power management and I/O virtualization is very basic and limited to ’per chassis’. The OEM from egenera is a step forward for Dell .


Agenda

Why IBM?








System x and BladeCenter Competitive Tools


IBM WW System x and BladeCenter Competitive Tool – New & Improved!!!Available on Comp/PartnerWorld

> Greatly expanded matrix data – more detail

> Retained the red, yellow and green coding on the matrix

> Comprehensive competitive bullets – more of them and more in-depth

> Updated list of competitive servers

> One matrix with all servers covered in the document (vs multiple matrices) – one view of the competitive landscape

Comparisons vs. Dell, HP, Sun, Fujitsu

> product to product spec comparisons

> summary of advantages/disadvantages

> updated every month timed with launches

Wildly successful tool!!


IBM Systems Consolidation Evaluation Tool Overview

Alinean Tool

> Third-party developed business value analysis tool to provide quick demonstrations of potential savings

> Allows sellers and clients to leverage Alinean's broad world-wide research to provide an impartial consolidation study

> Provides quantifiable savings on areas such as HW costs, SW costs, power, and facilities

> Shows time to Return on Investment (ROI)

> Three detailed customer deliverable reports are available (Power Point or Word based)

04/09/23To Get Started:1) Go to this URL https://roianalyst.alinean.com/stg/2) Follow the link on the bottom right for Not Registered Yet3) In a few minutes Alinean Support will send you a temporary

password, use it to log in and then change password as appropriate

4) Select correct version of calculator you want to use: System x & BladeCenter (There is also a Power & Storage version)

5) Enter Customer Information and click Create New Analysis6) Learn more on SSI link: BPs IBMers

“If your goal is to significantly reduce server operating costs, then you need to seriously consider IBM’s new generation of System x x3550 M2 and x3650 M2 rack servers .They will help build a competitive advantage for your business.”

John Spooner, Technology Business Research

“There’s a lot of money to be saved on space, cooling and electricity with the IBM solution.”

Rene Kirkeby, CIO Danske Telecom.


Four Easy Entries Get You Started!

1. Industry

2. Annual Revenue

3. Business Application for targeted workload example

4. Server Group / Quantity

04/09/23Your analysis will project your three-year potential TCO savings with an IBM Systems consolidation

solution. The above Alinean example was generated by a software program developed by Alinean toshow potential savings that may be achieved based on information that was input into the tool. This

report is based on a fictitious scenario, and your individual results will vary.


See the Power of Consolidating on the New Generation of IBM System x Servers!

1. Dramatic reduction in quantity of servers

2. Transfer software licenses and retire those no longer needed

3. Can also account for professional services and training

11:1 Consolidation

Ratio!!

Your analysis will project your three-year potential TCO savings with an IBM Systems consolidationsolution. The above Alinean example was generated by a software program developed by Alinean toshow potential savings that may be achieved based on information that was input into the tool. This



Fast and Easy Results You and Your Client Can Understand!

04/09/23

TCO Demonstration Sample Results

Your analysis will project your three-year potential TCO savings with an IBM Systems consolidationsolution. The above Alinean example was generated by a software program developed by Alinean toshow potential savings that may be achieved based on information that was input into the tool. This


IT Costs Cut in Half!


Estimated Financial Benefits: Ammo to Help Build the Business Case!

04/09/23

Your analysis will project your three-year potential TCO savings with an IBM Systems consolidation solution. The above Alinean example was generated by a software program developed by Alinean to show potential savings that may be achieved based on information that was input into the tool. This report is based on a fictitious scenario, and your individual results will vary.

3 months to ROI!


System x Education Version:Level 100: Winning Competitive Accounts with the IBM Systems Consolidation

Evaluation Tool for System x SellersBusiness Partner: http://www.ibm.com/services/weblectures/dlv/partnerworld/ltu27729

Advanced Training Module – Adding an IGF Lease (9 Minutes):https://admin.na3.acrobat.com/_a819987824/p63806327/

Additional Competitive Offers Training (33 Minutes):https://admin.na3.acrobat.com/_a819987824/p45129714/

Advanced Training: This module focuses on tips, techniques and advanced setting adjustments to help the output be that much more usable with clients.

https://admin.na3.acrobat.com/_a819987824/p18755987/

Access the System x Consolidation Tool here.Learn more at the SSI link for BPs IBMers

It’s a new game. The time to act is now!!


Get the Facts - Website

Send e-mail to: [email protected]

> Page coming for FUD rebuttals on System x. BladeCenter now active.

> So successful that STG (Storage, Power, and Mainframe) followed our lead here

> If you see any competitor’s FUD that needs a rebuttal, please send to the e-mail address above. Great for refuting “bogus claims” that our competitor’s are making in print or web…

http://www-03.ibm.com/systems/migratetoibm/systems/bladecenter/getthefacts.html


System x & BladeCenter Cheat-sheetIdeal for tele-sales or quick product mappings

For BPs http://partners.boulder.ibm.com/src/compdlib.nsf/BPSearchView/3A9FB858297D35E080256AFE0039469E?Opendocument


BK – V10

System x

X-Architecture

Overview

iDataPlex

BrochureSystem x

Brochure

BladeCenter

Brochure

IBM System x and BladeCenter Server Recommendations


Accessing CompetelineUse one of the following options:

Best way: email

> Send an email to: [email protected]

PartnerWorld web site

> Go to: http://www.ibm.com/partnerworld/techline

> Click on the “Create a request” tab and type in your request information.

> Use the “Comments” field to enter a complete description of your Competeline request. You can attach up to three files.

> Click “Submit” to send your request to Competeline.

For follow-up information, leave a message on the Competeline voicemail.

> Fastpath Phone Access to Competeline Voicemail Call PartnerWorld Contact Services (PWCS): 1-800-426-9990 If you know your 7 digit passcode, press 1, enter your 7 digit passcode, and then select Fastpath

Option 4 to reach the Competeline voicemail mailbox. If you do not know your 7 digit passcode, press 2 to speak to a PWCS Agent to obtain a passcode,

then follow the steps above. Or press 0 (zero) to speak with a PWCS Agent and ask the agent to transfer you to the Competeline

voicemail mailbox.


Call to Action

> Grow your business with IBM

> Team with your CRBP and iCRBP

> Identify target accounts and engage with IBM to generate and deliver proposals

> Leverage all Programs and Tools

> Learn how to use the Alinean tool to demonstrate compelling ROI

> Access competitive tools to prepare for client engagements

> Review Move Up to IBM website; Get the facts to respond to competitor’s FUD

> Focus on the ROI to sell more System x and BladeCenter!

© 2006 IBM CorporationIBM Systems & Technology Group Education & Sales Enablement © 2009 IBM Corporation

This presentation is intended for the education of IBM and Business Partner sales personnel. It should not be distributed to customers.

Backup


Quick Competitive Guide. HP’s new Nehalem blades

Blade What HP Says HP Compromises Watch Out For

BL280c G6• 2 CPUs• 12 DIMMs• 2x NHS HDDs• 2x 1GbE

“Outstanding performance per watt & price per watt”

Entry, low-power 2-socket blade

• Fixed disk only• No onboard HW RAID• Limited performance• Use of unreliable UDIMMs• No end-to-end 8Gb FC• Less dense than BCE+HS22• Last generation BIOS (no UEFI)• Multiple points of failure

• Strong push on power efficiency• Strong push on cost• HP will offer cheaper UDIMMs for 1GB &

2GB capacity (lower cost comes at limited capacities and no memory protection)

BL460cG6• 2 CPUs• 12 DIMMs• 2x HS HDDs• Flex10

“Most popular blade”

Mainstream 2-socket blade (HS22’s most direct

competitor)

• Expensive, power-hungry Flex10 is inflexible (requires Virtual Connect)

• Use of unreliable UDIMMs• No end-to-end 8Gb FC• Less dense than BCE+HS22• Last generation BIOS (no UEFI)• Multiple points of failure

• If write back cache required, BL460 may have more I/O available (HS22 uses CIOv slot used for ServeRAID with HS22)

• Strong push on Flex10 for up to 8 ports of 1GbE + option for Fibre Channel (but again, requires costly Virtual Connect switch)

BL490c G6• 2 CPUs• 18 DIMMs• 2x NHS SSDs• Flex10

“Virtualization-optimized blade”

High-memory & I/O, low internal storage s-socket

blade

• 18 DIMMs runs up to 40% slower • Max memory capacity requires costly

single-rank 8GB DIMMs• Fixed SSDs no high-performance

option• No onboard HW RAID• Expensive, power-hungry Flex10 is

inflexible (requires Virtual Connect)• Use of unreliable UDIMMs• No end-to-end 8Gb FC• Less dense than BCE+HS22• Last generation BIOS (no UEFI)• Multiple points of failure

• Strong push on 18 DIMMs vs. 12 DIMMs (remember, trades off memory capacity for memory performance)

• Strong push on Flex10 for up to 8 ports of 1GbE + option for Fibre Channel (but again, requires costly Virtual Connect switch)

• HP may have higher capacity boot SSD

Complete document from which this slide was taken is available on SSI. HS22 competitive


IBM System x – Competitive Links

IBM Get the Fact pages **New updates vs. HP**System x: http://www-03.ibm.com/systems/migratetoibm/systems/bladecenter/getthefacts.htmlBladeCenter: http://www-03.ibm.com/systems/migratetoibm/systems/bladecenter/getthefacts.html

IBM PartnerWorld toolsIBM System x & BladeCenter Competitive Tool: **New updates vs. competition** http://partners.boulder.ibm.com/src/compdlib.nsf/BPWebBySource/866349302F36EA6A872571D000760F0C?Opendocument

IBM Competitive Sales Cheat Sheet http://partners.boulder.ibm.com/src/compdlib.nsf/BPWebBySource/55C55AF1CD2A271D002572370044A167?Opendocument

IBM Ultimate System x Comparison **New updated with competitive products**http://partners.boulder.ibm.com/src/compdlib.nsf/BPWebBySource/EC76CC566587B8DF00257443004CDFD3?Opendocument

IBM Ultimate BladeCenter Comparison **New updated with competitive products** http://partners.boulder.ibm.com/src/compdlib.nsf/BPWebBySource/55C55AF1CD2A271D002572370044A167?Opendocument

IBM System x & BladeCenter Consolidation and Evaluation tool **New updates ** https://www-304.ibm.com/jct09002c/partnerworld/wps/servlet/mem/ContentHandler/tcocalculatorsk.skit

Hugh Carpenter

System X Competitive Marketing Manager

IBM COMP pages **New competitive presentations** System x: http://w3-03.ibm.com/sales/competition/compdlib.nsf/pages/xSeriesBladeCenter: http://w3-03.ibm.com/sales/competition/compdlib.nsf/pages/BladeCenter


Examples: System x Ultimate Spec Comparison

Download it here IBMers https://w3-03.ibm.com/sales/competition/compdlib.nsf/SearchView/55C55AF1CD2A271D002572370044A167?Opendocument For BPs http://partners.boulder.ibm.com/src/compdlib.nsf/BPSearchView/55C55AF1CD2A271D002572370044A167?Opendocument


Examples: BladeCenter Ultimate Spec Comparison

Download it here for BPs http://partners.boulder.ibm.com/src/compdlib.nsf/BPSearchView/EC76CC566587B8DF00257443004CDFD3?Opendocument


More collateral – by popular demandAs requested by Geos, portfolio positioning and workload summary posters, updated regularly with

launch schedule – Delivered!

Messaging Guide with competitive proof points and program alignment – Delivered!

Portfolio fold out “z-card” – Completing this week

Product Guides – now available on ibm.com System x and BladeCenter public site similar to HP tech specs

Data Sheets – Translated!


Key tools to help you win…

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System x Competitive

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System X Competitive Information

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Transcript of System X Competitive Information