System to attract new affluent customers Field-Planning Co., Ltd TEL +81-03-6658-4541 COMM Pte Ltd...
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Transcript of System to attract new affluent customers Field-Planning Co., Ltd TEL +81-03-6658-4541 COMM Pte Ltd...
System to attract new affluent customers
Field-Planning Co., LtdTEL +81-03-6658-4541
COMM Pte LtdTEL +65-6336-0963
Attn to:
Guide to CANC System
■ Users ■
CEO ・ Directors ・ Affluent Class・・・ Approx. 600,000 members ・ Diners Club Card members
( Premium ・ Regular )
・ Citi Card members( Platinum )
・ Mitsubitshi UFJ Nicos Card( Top class members )
・ Syotaibiyori Members ・・・
Management executives ・Doctors ・ Lawyers, etc
Meeting new Prestigious Customers
CANC System has started since 2007.
We are looking for restaurants which we can introduce to our selected prestigious members.
Invitation to CANC ( Catch A New Customer ) System
Usually, it takes around 10,000yen = S$60 to obtain a name list of potential customers.
Invitation to CANC ( Catch A New Customer ) system
If you had sent DM to all 100 names on the list, among them, how many will become your restaurant’s new customer?
Usually, the effect of DM is only about 0.3% .
Spending 1million yen = S$15,000 on purchasing name lists and extra costs sending DM, yet, not even one from the lists comes to your restaurant.
Do you still want to continue with such a method?
CANC System can guide new customers who are rich and affluent to you without any initial cost.
● No contractual fee nor handling fee is needed.
● Our company will introduce the contracted (participating) restaurants to the members.
● This is a new matching system which link new customers from the affluent class to your restaurant.
Limited circulation of medium to discover new customers
■ Terms for participation ■
1 . Contractual fee & handling fee ・・・ Free
2 . Your restaurant has to provide the following service or promotion:
(1) As members have to reserve specific course meals for more than two persons, please offer one free course (for one person). ※ Members cannot use this privilege alone. Even if they use it with other members, only one person gets a complimentary meal. ※ Validity period: Can only be used once every 6 months for each member. ※ Providing a complimentary meal for one person is comparable to promotion and advertising cost for you.
(2) Special group plan ( Proposal for handling groups ) ※ This is a plan to provide two complimentary meals (for two persons) when more than six persons dine in. ( You may choose not to participate in this deal but we hope you can join in)
(3) Repeater plan ※ Please provide additional services for repeat customers on their second visit. E.g. Free glass of wine, souvenir present, etc.
※ Drinks are not part of the privilege offer, thus, please bill separately. ※ You can limit the number of reservations and days reservation is accepted.
ご参加いただくメリット
1. You can make use of empty tables in your establishment for promotion purpose. This is a proposal to make use of vacant seats. When seats are full, you can turn down reservations. You can also utilize this to fill up vacant seats and take it as an advantage to get customer reviews of your restaurant being very popular and always full.
2. This cost only takes place when customers go to your restaurant. Moreover, although it looks like you have to bear high costs, you only have to bear the original cost of ingredients.
3. As the number of customers coming in to your restaurant increases, you can serve new ingredients to the customers.
4. It becomes easier to make those who are afraid of new expensive places visit your restaurants for the first time.
5. It is a safe system where even if members make a last minute cancellation, our company will pay you the cancellation fee.
6. Reservation is done through the desk, thus, it will not be chaotic inside the restaurant.
Possible disadvantages
1. As reservation is placed in advance, you may have to reject a normal customer’s reservation when it is full.
2. The discount for normal regular customer may coincide with members’ discount.
Advantages upon participation
MembersAround
600,000 members
Your Restaurant
Member registration
Distribute
Guide to participation
Reservation in advance
Create magazine which carries article on your restaurant
Publish on the WEB
Payment
Reserve
Res
erva
tion
CANC System Flow Chart
Diners Card Regular members
Diners Card Premium members
Syotaibiyori Members
Citi Platinum Card members
( Reservation desk )
Mitsubishi UFJ Nicos Premium members
Participate
A proposal to connect restaurants and new customers from the affluent class
This is a new promotional method without spending advertising fees. Through delivering above mentioned services, new customers will come to your restaurant.
CANC SystemGuides new customer to you.
For application or to inquiry Please contact:
(JAPAN) Field-Planning Co., Ltd (Planning & Management department) Chiyoda ku Iwamoto chō 3-1-1 J Thanks Daiichi Bldg. 6F Tokyo 101-0032, Japan
TEL +81-03-6658-4541 FAX +81-03-3864-7025
(SINGAPORE) COMM Pte Ltd 177 River Valley Rd #05-11 Liang Court Singapore 179030
TEL +65-6336-0963 FAX +65-6336-4766