system 2 google 2002 timierung Sitemanagement Benchmark
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FREE:FORMERS
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• Fast-paced!• Hands-on workshops!• Relevant / tangible skills !• Focused on driving innovation!• Helping you act faster, for less
• Train young people for free!• Exactly the same content!• Essential, employable, skills !• Relevant, useful!• Ready for today’s job market
BUSINESS PEOPLE YOUNG PEOPLE
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BUSINESS PEOPLE YOUNG PEOPLE
16-25 year olds!Unemployed
1 5 00 1
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DIGITAL SKILLS & OUR ONE:FOR1 MODEL
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MEET SOME OF OUR TRAINERS
LEWIE KAI ED ALEX
Our trainers all share the same digital DNA!!
• Digital natives!• Passionate about technology !• Confident and outgoing!• Committed to making an impact
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OUR WORKSHOPS
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SUPPORTING FOUNDERS FORUM FOR GOOD
FRIDAY 23rd MAY
SOMERSET HOUSE, THE STRAND
9:30am – 5pm
ONE DAY: DIGITAL ACCELERATOR WORKSHOP
A 50% DISCOUNT FOR ALL TODAY’S ATTENDEES
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FREE:FORMERS
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!!
Background in digital advertising!
!Start-ups to corporates!
!Google and Facebook!
!Free:Formers trainer
Alex Pomery
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social advertising
native advertising
best practises
advanced techniques
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Native Advertising
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what
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“the feed”
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“native advertising”
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how
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HowPlatform centric
Creative!
Copy strategy
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HowPlatform centric!
Creative
Copy strategy
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Creative
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Creative
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Creative
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HowPlatform centric!
Creative!
Copy strategy
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Influence
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1. Authority
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2. Commitment
aka Continuity
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3. Liking
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4. Reciprocity
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5. Scarcity / Urgency
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6. Social Proof
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On average, five times as many people read the headlines as read the body copy David Ogilvy
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It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy
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Be like BuzzFeed
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Headlines
Lists
Curiosity Gap
Double Benefit
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why
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Social Advertising: Advanced Techniques
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I want to drive downloads of my mobile app
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Facebook Mobile App Install
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Twitter Mobile App Card
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I want to re-engage old customers
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Facebook Custom Audience
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I want to find more customers, similar to my
existing customers
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Facebook Look-a-like Audience
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I want to get more leads for my fundraising team
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Twitter Lead Cards
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I want to test different creative options before
launching a big campaign
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Creative Testing
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Creative Testing
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Creative Testing
25%
60%
15%
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platform centric content!
native creative!
copy writing strategy!
advanced ad types
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FREE:FORMERS